Milton Hershey, founder of Hershey Foods, learned an important lesson about advertising. At one time, a Hershey chocolate bar was the number one seller, and Hershey stopped advertising it, thinking it no longer needed to. Another candy company kept advertising its candy bars when Hershey stopped, and one of their candy bars went on to replace the Hershey bar as the top seller - showing the importance of continuing to advertise.
How Hershey's Lost #1 Spot - Importance of Advertising
1. Would you like to reach out to
customers and build your sales?
Advertising can help you build
and retain sales. Milton
Hershey, the founder of
Hershey Foods, learned an
important lesson on
advertising. At one time, a
Hershey chocolate bar was the
number one seller on the
market. Mr. Hershey thought
it was so strongly positioned
with consumers, that it no
longer needed to be
advertised. Another candy
company kept advertising
their candy bars when
Hershey stopped, and one of
their candy bars went on to
replace the Hershey candy bar
as the number one seller -- the
result of advertising.
Who We Are
About Us
We are here to help your small business
build its sales by improving your advertising
and outreach to consumers through multiple
media. We can also help you with your
computer training and support needs.
Contact Us
Phone: 717-567-3335
Cell: 717-636-2494
DEXTEROUS CODING
333 Market Street
Post Office Box 238
Newport, PA 17074-0238
Phone 717-567-3335
Cell 717-636-2494
Dexterous
Coding
(Coding is another word for
Computer Programming)
Web Site and Facebook
Advertising
Computer Training
Computer Support
2. The key to having an effective Web
site is to provide consumers with the
right information.
There are many Web sites and a lot
of businesses advertise.
What customers need to know to
select your business over others is
what features you offer and how
those features will benefit them.
They need to know how your benefits
distinguish you from your
competitors.
Compared to other media, a Web site
provides you with a low-cost means
of providing consumers with a lot of
useful information. We can help you
identify your features and benefits
and help you do develop a Web site
that communicates them.
Would you like to improve your
computer skills, but do not have the
time to attend a regularly scheduled
class?
Would you like one on one training
where you can get hands on
experience, have your questions
answered, and improve your
computer skills, learning just what
you want to learn?
We can help you with learning how
to use your personal computer and
applications by providing you with
custom training to help you learn as
quickly as possible. We can be there
for you to help you with your
projects.
Ever have problems with your
computer? Would you like local
support? We can help you
troubleshoot problems and find
resolutions. We can also help you
install computer programs on your
computer.
Whether it’s Web site and online
advertising including Facebook,
Personal Computer training, or IT
support, we can be your source for
help.