BROADCAST CONTENT DEVELOPMENT & MARKETING
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This document discusses content development and marketing strategies. It outlines that content development is a continuous process that requires a team working together towards a clear vision and mission. Effective content engages audiences and drives brands, requiring strategic planning, research on audiences, and coordinated efforts across production, personnel, rehearsal, and marketing. The key is developing valuable, relevant content that attracts and retains audiences while benefiting brands and people.
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BROADCAST CONTENT DEVELOPMENT & MARKETING
- 1. BROADCAST CONTENT DEVELOPMENT & MARKETING. HOW IT WORKS TOKUNBO OJEKUNLE APRIL 2015
- 2. INTRODUCTION WE BEGIN EVERY PROCESS WITH THE END IN MIND. OUR THOUGHT PROCESS ALREADY HINGED ON THE VISION AND MISSION OF OUR CALLING. IN THE DAYS/YEARS TO COME, WE SHALL BE SADDLED WITH WHAT CHALLENGES US WITHIN OUR SPHERE OF PROFESSIONAL INTEREST, RATHER THAN WHAT THE BOOKS STATE. BROADCAST PRACTITIONERS WE ARE; THAT WE SHALL REMAIN AS LONG AS WE TIE THE LOOSE ENDS OF OUR CLASSROOM EFFORTS TO PRACTICAL EXPERIENCES LIFE PROVIDES. THIS REMAINS OUR CALL!
- 3. INTRODUCTION MOTIVATION IS WHAT GETS YOU STARTED; HABIT IS WHAT KEEPS YOU GOING. …. JIM ROHN
- 4. SCENE SETTER CONTENT • CONTENT IS SETTLED WHEN A VACUUM HAS BEEN FILLED • ‘AIRTIME’ IS ASSESSED BASED ON ITS CONTENT • CONTENT ENGAGES THE EARS/EYEBALLS • IT WALKS THE BRANDS’ TALK • WE OFFER CONTENT; GOOD/BAD
- 5. THE BOX IDEOLOGY THINKING ‘HEADS’ARE USUALLY IN A BOX WHERE THE NOISE NEVER ENDS TO THINK OUT OF THE BOX IS NOT ENOUGH BREAKING THE BOX ALLOWS A GUSH OF FRESH AIR REMAINING IN THE BOX, WONT CHANGE YOUR THINKING STEPPING OUT GIVES HUGE SUCCESS.
- 6. BRANDS/CONTENT: CASE STUDY .. COKE
- 7. BRANDS/CONTENT: CASE STUDY .. COKE
- 8. BRANDS/CONTENT: CASE STUDY .. COKE
- 9. MISSION/VISION VIEWS BUILDING CONTENT REQUIRES A TEMPLATE DRIVEN BY ITS VISION/MISSION TO LAUNCH A RE-BRAND, THE M/V AS AGREED FROM INCEPTION MUST BE RE- VISITED CURRENT RE-EVALUATION OF THE PRODUCT MUST BE EXECUTED WHAT DO THE PEOPLE WANT? ACCOMMODATE THEIR ‘VOICES’
- 10. STRATEGY HAVE A HOLD ON THE VISION UNDERSTAND THE MISSION AIM FOR THE GOAL REASON OUT THE STRATEGY DRAW UP AND ACTIVATE THE PLAN CREATIVITY+PLAN+PEOPLE= CONTENT X2
- 11. CONTENT/RE-BRANDING • ANTECEDENT • FEEDBACK • HEADS UP • CHANGE • REHEARSE • TEST RUN • LAUNCH
- 12. CONTENT/REBRANDING • SUSTAIN PUBLIC INTEREST • ELIMINATE BOREDOM • ERADICATE MONOTONY • VALUE [PLUS] TO BRAND • STRENGTHEN CONCEPT LONGEVITY • SUPPORT WORLD CLASS APPROACH • HIGHER PROFIT/PROFICIENCY
- 13. CONTENT MARKETING STRATEGIC MARKETING APPROACH FOCUSED ON CREATING AND DISTRIBUTING VALUABLE, RELEVANT AND CONSISTENT CONTENT TO ATTRACT AND RETAIN A CLEARLY DEFINED AUDIENCE AND ULTIMATELY TO DRIVE PROFITABLE CUSTOMER ACTION. IT IS TO CHANGE OR ENHANCE CUSTOMER BEHAVIOUR. IT IS PEOPLE FOCUSED.
- 14. BENEFIT TO …… PEOPLE STAND TO GAIN WHEN CONTENT IS RE-JIGGED OFFERED IRRESISTIBLE CHOICES SATISFACTION GUARANTEES BRAND STANDING/LOYALTY PEOPLE APPRECIATE NEW CONCEPTS AND SPEND TO GET MORE! AN IMPETUS TO MORE CONCEPT BRANDS
- 15. TEAM WORK: STRENGTH IN THE WHEEL NOTHING WORKS WITHOUT TEAM WORK NEEDED TO COORDINATE THE ‘HEADS UP’ EVERYONE HAS A ‘KEY’ ROLE TO PLAY EACH STRENGTH IS ENGAGED TO PULL TORT IT’S A ‘WE’ RATHER THAN AN ‘I’ PROJECT NEEDED TO BRING OUT BRAND’S BEST
- 16. CONTENT DEVELOPMENT: PROCESSES production research personnelrehearsal marketing PRODUCTION CREW EVALUATE REASONS FOR A RE-BRAND RESEARCH INDICATES PUBLIC OPINION, NEEDS AND EXPECTATION PERSONNEL TO DRIVE NEW CONCEPT SOUGHT REHEARSAL ON NEW IDEA MARKETING INPUTS AND BRIEFS FOR SALE
- 17. SUMMARY WHICHEVER WAY WE LOOK AT IT, OUR MISSION IS BASED ON KEEPING OUR EYES ON THE GOAL. A STEP AWAY FROM WHERE WE ARE AND WHERE WE ARE COMING FROM HELPS GUIDE OUR STEPS UP THE LADDER. CONTENT DEVELOPMENT IS A CONTINOUS PROCESS..IT NEVER ENDS..IT SCORES EVERY MINUTE OF THE DAY SPECIALLY WHEN THERE IS …………………
- 18. TEAM WORK
- 19. THANK YOU!