Providing the latest 2013 Industry Research
2
BPMARESEARCH
The survey was commissioned by the BPMA and individual interviews were
carried out by an independent resear...
BPMARESEARCH
Exampletext
Exampletext
Exampletext
USBStick
Hampers
Clock&watch
43%.
Which promotional products
are most lik...
BPMARESEARCH
%
Pen
Clock/Watch
Umbrella
Mug
Which products are
you most likely to
keep the LONGEST”
(at least a year) are
...
BPMARESEARCH
Mug
56
Mousemat
44
USB
29
Sticky
Pads 23
Diaries
19
Pens
124
Calendars
50
Most prevalent promotional
products...
BPMARESEARCH
46.1%
61.4%
66.9%
97.7%
94.1%
like receiving free promotional
products that have an advertising
message
50.5
...
BPMARESEARCH
TV
39%
Promotional
Products
35%
Online
10%
Direct Mail
5%
Print
10%
In your perception which one of
the follo...
BPMARESEARCH
8.9%
19.4%
11.2%
9.8%
Promotional Products
50.7%
TV
Online
Print (newspapers/magazines)
Direct Mail
In your p...
BPMARESEARCH
*multi answers possible KeyRing
at least 1 product
5 products or more
2 products or more
How many promotional...
BPMARESEARCH
Exampletext
KeyRing
Iwouldgetitregardlessofproduct
Iwouldgetthepromotionalitemifitsuseful
Iwouldgettheitemifi...
BPMARESEARCH
Exampletext
KeyRing
Pen
Mug
USBStick
40.6%
47.1%. 47.1%
Which of these products if they
are useful enable you...
BPMARESEARCH
Exampletext
KeyRing
Favourableimpressionofadvertiser
Ihaveusedtheproductseveraltimes
Recommended
16.7%
34.3%....
BPMARESEARCH
KeyRing
This advertising medium has
ability to make me feel
appreciated
Print
8%
Online
8%
Direct Mail
9%
TV
...
BPMARESEARCH
Exampletext
KeyRing
TV
PromotionalProducts
Print
8.7%
16.9%.
60.1%.
I feel positive reactions when
exposed to...
BPMARESEARCH
KeyRing
I like this medium because its a
constant reminder to me
Promotional
Products, 61.1%
TV, 15.3%
Print,...
BPMARESEARCH
Exampletext
KeyRing
TV
PromotionalProducts
Online
11.2%
19.4%.
50.7%.
This advertising medium
provides me wit...
BPMARESEARCH
Exampletext
KeyRing
TV
PromotionalProducts
DirectMail
8.9%
16.5%.
58.6%.
This advertising medium is best
suit...
BPMARESEARCH
Exampletext
KeyRing
TV
PromotionalProducts
Online
11.7%
22.5%.
48.4%.
This advertising medium allows
for uniq...
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Gopromotional Providing The Latest BPMA Industry Research For 2013

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Established in 1965, the British Promotional Merchandise Association (BPMA) is one of the UK's leading industry bodies dedicated to promoting best practice around the sourcing, manufacturing and distribution of promotional products. With more than 600 members, the BPMA is a creative and vibrant organisation setting the benchmark for expertise, quality and professionalism across the promotional marketing industry.

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Gopromotional Providing The Latest BPMA Industry Research For 2013

  1. 1. Providing the latest 2013 Industry Research
  2. 2. 2 BPMARESEARCH The survey was commissioned by the BPMA and individual interviews were carried out by an independent research agency in December 2012 to a 1000 respondents, the results of which were published in Spring 2013 Sectors represented in the survey included finance and IT, retail, services, insurance, charity and education 52 per cent of respondents were aged 30 - 49 1 2 3 About the BPMA Established in 1965, the British Promotional Merchandise Association (BPMA) is one of the UK's leading industry bodies dedicated to promoting best practice around the sourcing, manufacturing and distribution of promotional products. With more than 600 members, the BPMA is a creative and vibrant organisation setting the benchmark for expertise, quality and professionalism across the promotional marketing industry.
  3. 3. BPMARESEARCH Exampletext Exampletext Exampletext USBStick Hampers Clock&watch 43%. Which promotional products are most likely to motivate you to take action or lead to a more favourable impression of the advertiser/company? 31.1%. 26.2%. Promotional Product % Hamper 43.3 % USB stick 31.1% Clock/watch 26.2% Luggage 21.8% Umbrella 19.8% Mug 18.0% Confectionery 17.2% T/golf shirt 16.5% Diary/notebook 16.1% Pen 15.3% Wallet 14.5% Luggage 21.8%. *multi answers possible
  4. 4. BPMARESEARCH % Pen Clock/Watch Umbrella Mug Which products are you most likely to keep the LONGEST” (at least a year) are USB *multi answers possible
  5. 5. BPMARESEARCH Mug 56 Mousemat 44 USB 29 Sticky Pads 23 Diaries 19 Pens 124 Calendars 50 Most prevalent promotional products that you have in your office or desk Summary of the 7 top products are: Out of 1000 respondents
  6. 6. BPMARESEARCH 46.1% 61.4% 66.9% 97.7% 94.1% like receiving free promotional products that have an advertising message 50.5 generally keep the product if they like the particular product generally keep promotional products if they have a use for them think promotional products are not a waste of money would like to get promotional products more often do not forget the advertiser/product advertised after they have had the promotional product for more than six months. In general, what are your immediate actions and reactions upon receiving a promotional product? *multi answers possible
  7. 7. BPMARESEARCH TV 39% Promotional Products 35% Online 10% Direct Mail 5% Print 10% In your perception which one of the following media has the best ability to make you remember the product, brand or service because you see it more often: *Figures have been rounded down
  8. 8. BPMARESEARCH 8.9% 19.4% 11.2% 9.8% Promotional Products 50.7% TV Online Print (newspapers/magazines) Direct Mail In your perception which one of the following advertising media has the best ability to get you to take action:
  9. 9. BPMARESEARCH *multi answers possible KeyRing at least 1 product 5 products or more 2 products or more How many promotional products do you have on/in your office or desk?
  10. 10. BPMARESEARCH Exampletext KeyRing Iwouldgetitregardlessofproduct Iwouldgetthepromotionalitemifitsuseful Iwouldgettheitemifits attractive 17.4% 20.2%. 53.9%. If free promotional products given away at an event, which actions are you likely to take IwouldpickitupifI thoughtitwas collectable Iwoudnot pickup 5.6% 2.9%
  11. 11. BPMARESEARCH Exampletext KeyRing Pen Mug USBStick 40.6% 47.1%. 47.1% Which of these products if they are useful enable you to recall advertiser or message 36.7% 35.2% Promotional Product % Mug 47.1% Pen 47.1% USB Stick 40.6% Calendar 36.7& Diary or note book 35.2% Umbrella 31.1% Fridge Magnet 29.3% T Shirt 29.0% T/golf shirt 16.5% Stickynote pad 28.3% Mousemat 27.4% Clock/watch 25.2% Calendar DiaryorNotebook
  12. 12. BPMARESEARCH Exampletext KeyRing Favourableimpressionofadvertiser Ihaveusedtheproductseveraltimes Recommended 16.7% 34.3%. 55.9%. Think of one promotional item, tell us your responses based on what you remember Purchased Contacted 15.1% 13.3% *multi answers possible
  13. 13. BPMARESEARCH KeyRing This advertising medium has ability to make me feel appreciated Print 8% Online 8% Direct Mail 9% TV 11% Promotional Products 64%
  14. 14. BPMARESEARCH Exampletext KeyRing TV PromotionalProducts Print 8.7% 16.9%. 60.1%. I feel positive reactions when exposed to this advertising medium Online Direct Mail 7.9% 6.4%
  15. 15. BPMARESEARCH KeyRing I like this medium because its a constant reminder to me Promotional Products, 61.1% TV, 15.3% Print, 9.6% Online, 8% Direct Mail, 6%
  16. 16. BPMARESEARCH Exampletext KeyRing TV PromotionalProducts Online 11.2% 19.4%. 50.7%. This advertising medium provides me with an incentive to TAKE ACTION! 9.8% 8.9% Direct Print
  17. 17. BPMARESEARCH Exampletext KeyRing TV PromotionalProducts DirectMail 8.9% 16.5%. 58.6%. This advertising medium is best suited to invoking loyalty to an event or cause Online Print 8.6% 7.4%
  18. 18. BPMARESEARCH Exampletext KeyRing TV PromotionalProducts Online 11.7% 22.5%. 48.4%. This advertising medium allows for unique attention grabbing delivery DirectMail Print- 9.4% 8.0%

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