3. Introduction A TET Study of different types of signs: -Monolingual -Bilingual -Graphical Transplantation B How different Signs are perceived by Non-Russians and Russians.
4. Information of Brighton Beach In Brighton Beach Russian language seems the first and dominant language in Brighton Beach community Russian population: Aprox. 35,000 Many Russian stores are clustered on Brighton Beach Ave. There are many local shoppers & tourists Russian Immigrants arrived during and after WW II.
8. Q1: What types of businesses and signs were present? Different types of signs: permanent business signs for the front of the store, signs on the wall of buildings and printed advertisements on the windows. Different varieties of stores: clothing stores, food markets, pharmacy, video & computer repair shops, bakery, furniture stores, restaurants and offices.
9. Q2-A: Which languages were displayed on signs? There are only two languages(scripts) on signs. Russian, English or both.
10. Q2-B: What is the percentage of languages displayed on different types of signs? English Monolingual signs (20%) written only in English. Russian Monolingual signs (45%) written only in Russian Russian/English Bilingual signs (35%) written in Russian/English as primary or secondary language, and Graphical transplantation written in Roman script (English alphabet) but used transliterated Russian words.
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12. Q3: What are the characteristics of different signs?
14. Q4-A: Compare Top-down versus Bottom-up signs. Apparently, we were unable to find any Top-down signs in Russian language. All the public signs like the subway, bus stop, parking meter information, public telephone, town information and street names were all in English.
15. Compare Top-down versus Bottom-up signs. B: It was interesting and surprising to see that there weren’t Top-down official signs in this area. In some foreign communities in US, there are Top-down official signs in their language. For example; Korea town & China town in California and NYC. Some of the street and town names are written in their language.
16. NON-RUSSIAN Non Russian tourists could not tell what type of business they were until they actually go in or look inside through the window. Personally, I felt as if I was in Russia. Q5: How do non-Russian tourists and Russians feel about the signs? RUSSIAN (45 years old/ male/Non-resident) “ It’s good to see the signs in Russian, I feel like I am in Moscow.”
17. Finding Less than 20% of the signs were English monolingual. More than 80 % of the signs were either Russian monolingual sings or bilingual signs with Russian as the primary language or very few Russian as the secondary language. It seems obvious that the dominant language of this community is Russian. Everyone who is Russian definitely speaks Russian more than English, and a lot of them may not even speak any English. I III II
