This document discusses home maintenance and the home repair industry. It notes that over 50% of users open their weekly email digest from Brightnest. It then provides examples of typical home maintenance tasks and their costs, such as replacing furnace filters for $7 each. It estimates that Americans collectively spend over $9 billion annually on home repairs. Brightnest aims to make home maintenance easier by providing reminders, guides and connecting homeowners with contractors.

1. THE BRIGHTER SIDE OF HOME MAINTENANCE
www.brightnest.com

2. @brightnest
WE REMIND YOU MORE THAN 50%
of users open their email
digest each week!
EMAIL DIGEST

3. @brightnest
EASY TO USE
Logged in as John Log Out
DASHBOARD ·∙ HOME HISTORY ·∙ MY ACCOUNT ·∙ PREFERENCES ·∙ BLOG
PROPERTY OVERVIEW HOME HEALTH (95%)
HOME
EDIT Well, you've done it!
My Crib You've blown our minds.
3525 Wentwood Ave. Congratulations. You’re on
Creede, CO 75482 Tip: Set your own goals to make your home
even healthier.
top of your home health.
Relish it. HEALTH
MY LIST MUST DO (7) GOOD TO DO (12) ADD TO DO
Replace your Furnace Filter
DONE IT · DO IT
CUSTOM
Inspect Your Water Heater
Inspect your Water Heater Replace your Furnace Filter
DONE IT · DO IT
LIST Protect Your Pup
DONE IT · DO IT
WEEKLY
Cheap Color Tricks
DONE IT · DO IT About 25% of the energy you use
in your home is for heating your
According to the EPA, indoor air is
2 to 5 times more polluted than
TO-DO’S
water. (15 min) outdoor air. (10 min)
Proactive Plunging
DONE IT · DO IT
DONE IT · DO IT · ADD TO LIST DONE IT · DO IT · ADD TO LIST
HOME HISTORY Proactive Plunging Gutter Maintenance 101
Replace Smoke Alarm Batteries
November 25, 2011 VIEW
Paint backyard fence
October 31, 2011 VIEW
Learn how to prevent clogs and Every six months, your gutter

4. @brightnest
EASY TO COMPLETE MORE THAN 25%
of users complete
to-do’s each week!
Test for Radon
CUSTOM LIST
STEP-BY-STEP GUIDES

5. @brightnest
YOUR HOUSE CAN HURT YOU

6. @brightnest

7. @brightnest
BRIGHTNEST IS THE HUB FOR ALL THINGS HOME
Weekly
Reminders Contractors
Store Docs & Small
Home History Purchases
Community Appliances
Forums

8. @brightnest
BROUGHT TO YOU BY:
Jane Smith DONE IT · DO IT · ADD TO LIST DONE IT · DO IT · ADD TO LIST
Smithtown Realtors
(555) 123-­4567
THE FURNACE FILTER
$7 $1 1 2
16 Million
X $7 Per
= MILLION
Furnace Filters Filter

9. @brightnest
THE BIG PICTURE
New Windows - $8,000
Roof - $2,400
Oven - $1,200
Refrigerator - $900
Furnace Service - $110
Fire Extinguishers - $25
Furnace Filters - $7
Light Bulbs - $1

10. @brightnest
THE BIG PICTURE
New Windows - $8,000
Roof - $2,400
Oven - $1,200
$9. 2 Refrigerator - $900
BILLION Service - $110
Furnace
Fire Extinguishers - $25
Furnace Filters - $7
Light Bulbs - $1

11. @brightnest
$127 BILLION
$9. 2
BILLION
JOINT CENTER FOR HOUSING STUDIES
HARVARD UNIVERSITY

12. @brightnest
DISTRIBUTION
1) Bought a Home 2) Oh-Shit Moment

13. @brightnest
LEADERSHIP
Founder, CEO Founder, CTO Marketing Guru UI/UX Guru
Allen Justin Dina Jeff
Shulman Anthony Chaiffetz Gothelf

14. @brightnest
SEED ROUND CLOSED: $665,000
DAVID COHEN,
LEAD INVESTOR
1 1 ANGEL
INVESTORS

15. founders@brightnest.com
angel.co/brightnest
@brightnest