The EU’s Tourism Education & Training Offer – a mapping exercise and performance check" Final Conference 21st of October Brussels www.eutourismskills.eu How to bridge the education and the tourism policies to respond to the industry needs ?

1. CICtourGUNE
Turismoko
Ikerketa
Zentro
Koopera2boa
Centro
de
Inves2gación
Coopera2va
en
Turismo
Coopera2ve
Research
Center
in
Tourism
Donos2ako
Parke
Teknologikoa
Mikeletegi
Pasealekua,
71
·∙
3.
Solairua
E-­‐
20009
Donos2a
·∙
Spain
Tel.:
+34
943
010885
·∙
Fax:
+34
943
010846
tourgune.org
Bridging
tourism
and
educa2on
policies
Mapping
and
performance
check
of
tourism
supply
side
of
tourism
educa2on
and
training

2. THE
RATIONALE
Knowledge
and
educa2on
lead
to
the
development,
dissemina2on
and
adop2on
of
improved
skills
and
competencies,
which
enhance
compe22on
and,
definitely,
generates
compe22ve
advantages
to
our
regions.
What
concerns
to
tourism,
there
is
a
general
percep2on
that
educa2on
is
neither
being
conducted
efficiently,
nor
being
adequately
focused
• How
does
the
collabora2on
between
educa2on
ins2tu2ons
and
the
industry
influence
tourism
compe22veness?

3. 3
THE
RATIONALE
Background
Source:
Fernández
Latorre,
2012

4. 4
THE
RATIONALE
Background
Jim
Wang,
2008

5. THE
RATIONALE
Ini2al
Challenges
iden2fied
• Reduce
the
gap
between
tourism
educa2on
ins2tu2ons
and
the
needs
expressed
by
the
tourism
industry.
• Tourism
is
highly
dynamic,
influenced
by
the
wider
poli2cal,
economic,
social
and
environmental
climates.
• New
concepts
and
phenomena
are
always
arriving:
adventure
travel,
airbnb,
…
• Weak
opera>ng
framework:
“There
is
no
other
industry
in
the
economy
that
is
linked
to
so
many
diverse
and
different
kinds
of
products
and
services…”
• It
is
characterized
by
its
complexity,
variety
and
fierce
compe22on

6. 6
SPAIN
CASE
STUDY
Complex
structure
of
the
Educa2on
System
Diversity
of
educa2on
typologies
Changes
in
legal
frameworks
Mul2plex
distribu2on
of
competences

7. 7
SPAIN
CASE
STUDY
Frameworks
for
Building
Bridges
CONESTUR
–
Spanish
Tourism
Board
• Improve
coopera2on
between
public
and
private
sectorial
bodies
and
the
eduac2on
system
• Brings
together
all
the
territorial
administra2ons
(state,
region,
provinces-­‐ci2es)
and
the
private
tourism
sector
• Crea2on
of
a
forum
to
discuss
and
determine
skills
needs
• Development
of
the
Tourism
Plan
Horizon
2020:
• Strategy
agreed
and
shared
by
public
and
private
sector
agents
• Recogni2on
of
HH.RR
as
one
of
the
key
pillars
of
the
future
of
tourism
• Invesments
in
tourism
educa2on
and
training
• Program
“Anrac2ng
Talent”

8. 8
SPAIN
CASE
STUDY
Frameworks
for
Building
Bridges
ANECA
-­‐
Na>onal
Agency
Quality
Assurance
and
Accredita>on
• Educa2on
quality
• Forecast
of
training
needs
• Retrieve
tourism
businesses
opinion
• Elabora2on
of
White
Books,
in
par2cular,
the
White
book
of
the
Tourism
BA

9. 9
SPAIN
CASE
STUDY
Frameworks
for
Building
Bridges
SNCFP
–
Na>onal
System
of
Qualifica>ons
and
Voca>onal
Educa>on
and
Training
• Iden2fica2on
and
update
of
needs
and
skills
gaps
• Collabora2on
and
consulta2on
with
stakeholders
• Evalua2on
and
improvement
of
the
system
quality

10. 10
SPAIN
CASE
STUDY
Frameworks
for
Building
Bridges
ANESTUR
-­‐
Spanish
Federa>on
of
Tourism
Educa>on
Ins>tu>ons
• Agreement
between
ANESTUR
and
Tourspain
(Spanish
Tourism
Authority)
• Join
efforts
to
reduce
the
grap
between
the
professional
and
educa2onal
spheres
• Improve
tourism
training
• Collaborate
in
ac2vi2es
for
giving
pres2ge
to
tourism
qualifica2ons
and
occupa2ons

11. SPAIN
CASE
STUDY
Common
Aims
• Reduce
the
gap
between
tourism
educa2on
and
the
needs
expressed
by
the
tourism
industry,
by
facilita2ng
a
systema>c
process
for
delivering
tourism
educa>on
according
to
na>onal
tourism
policy.
• Foster
talent
anrac2on
and
reten2on.
• Improve
coordina>on
between
competent
authori2es
and
administra2ons
of
tourism
and
educa2on.
• Assist
with
planning
for
educa2on
policy
making
• Aim
to
improve
the
prospects
for
tourism’s
human
resources.

12. MOVING
FORWARD
Capacity
Building
The
main
barrier
to
move
forward
• Tourism
Policy
is
a
sub-­‐set
of
other
policies
• Lack
of
harmony
among
the
several
levels
or
tourism
policy
genera2ons
Public
policies
promo2ng
the
development
of
tourist
des2na2on
have
tradi2onally
focused
on
anrac2ng
more
tourist,
primarily
the
promo2onal
ac2vi2es
of
individual
locali2es.
Tourism
can
not
be
describe
by
using
a
“laundry
list
“
approach
(airlines,
hotels,
tour
operators,
..)
This
approach
fells
to
understand
the
tourism
as
a
dynamic
and
constantly
changing
system.
A
change
in
policy
from
local
marke2ng
to
regional
innova2on
strategies,
focusing
especially
on
the
role
of
stakeholder
networks
and
knowledge
processes

13. 13
MOVING
FORWARD
Capacity
Building
Moving
from
a
promo2on-­‐based
strategy
towards
an
innova2ve-­‐based
BRIDGING
LOCAL
TOURISM
POLICY
WITH
THE
REGIONAL
INNOVATION
TOURISM
POLICY
Those
des2na2ons
,
perhaps,
due
to
the
increased
compe22on
of
the
growing
salience
of
regional
level
regard
to
innova2on
policies,
when
moving
from
local
promo2on
towards
regional
the
scale,
need
to
adjust
a
new
set
of
aims
and
instruments.
There
is
a
need
of
a
new
genera2on
of
tourism
policies
aimed
at
increasing
the
compe22veness
through
increased
quality
and
efficiency
in
service
delivery,
beyond
• Policies
focused
on
increasing
the
volume
of
ac2vity
or
• Policies
anempted
to
expand
tourism
as
an
industry
through
subsidies,
promo2on
and
regula2on

14. BRIDGING
PRACTITIONERS
ACADEMIA
and
POLICY
MAKERS
• If
tourism
educa2on
is
implemented
with
week
policy
guidance,
then
there
will
be
a
constant
struggle
to
suit
the
tourism
industry
and
des2na2on
needs,
as
each
seek
to
sa2sfy
or
accomplish
different
aims.
• There
is
an
urgent
need
to
Design
a
proper
Tourism
Policy
Paradigm
integra2ng
a
systemic
or
mul2dimensional
approach
with
closer
partnership
between
the
industry
and
educa2on
in
which
educators,
business
managers,
and
policy
makers
should
be
involved.
• Tourism
produc2on
and
produc2vity
(des2na2on
compe22veness)
can
be
increased
substan2ally
if
innova2ve
approaches
are
developed
and
promoted.
• Such
advances
are
only
possible
if
sufficient
and
appropriately
qualified
human
resources,
talent,
are
devoted
to
perform
efficiently
and
to
promote
innova2ons.

15. EUREPEAN
COMMISSION
DG
Internal
Market,
Industry,
Entrepreneurshi
p
&
SMEs
• Lead
and
orchestrate
the
new
Policy
Framework:
Policies
can
definitely
help
give
a
focus
and
direc2on
to
present
and
future
tourism
educa2on
• Support
the
dissemina2on
of
the
new
ini2a2ves
• Crea>on
of
more
appren>ceship
places
in
the
public
sector
within
the
EU
bodies.
• Awareness
of
the
importance
of
tourism
educa>on
and
training,
mostly
among
SMEs.

16. CICtourGUNE
Turismoko
Ikerketa
Zentro
Koopera2boa
Centro
de
Inves2gación
Coopera2va
en
Turismo
Coopera2ve
Research
Center
in
Tourism
Donos2ako
Parke
Teknologikoa
Mikeletegi
Pasealekua,
71
·∙
3.
Solairua
E-­‐
20009
Donos2a
·∙
Spain
Tel.:
+34
943
010885
·∙
Fax:
+34
943
010846
tourgune.org
16