Brian Vandekamp is a copywriter who has worked for William Joseph Communications since 2015. He has taken an unconventional route to his career, gaining relevant skills through various jobs and education. These experiences have helped him develop strong skills in handling difficult clients and high-stress environments. He is hungry to join a more collaborative environment where he can continue growing as a writer and creating excellent copy.
Scratch Cupcakery wants to target young, millennial brides in the Cedar Valley area with a three-pronged advertising strategy. They will implement a driver campaign with coupons distributed at bridal shops and expos, run three Google AdWords campaigns with tailored landing pages and coupons, and continue an active social media presence with a focus on highlighting wedding orders. The goal is to position Scratch as the premier choice for unique, sophisticated wedding cupcakes and establish them as a leader in the wedding dessert market.
This document is a magazine for travel agents selling travel from home. It discusses strategies for agents to target luxury clients and sell luxury travel. Some of the key points covered include:
- Focusing on improving the luxury image across an agent's website, marketing, dress code, and more to attract luxury clients.
- Understanding what luxury means to different clients, as definitions can vary from experiential travel to affordable luxury.
- Creating bespoke luxury itineraries by working directly with suppliers to design custom programs the agent owns and sells.
- Using luxury-focused language and keywords in promotions to engage clients interested in escape, new experiences, and affordable indulgence.
- Surveying clients
The document provides an overview of Old Mutual's corporate social investment initiatives across South Africa. It introduces Old Mutual's focus on collaborating through its initiatives to enable positive futures by improving financial inclusion, education, services and savings. The 48-page booklet outlines Old Mutual's diverse initiatives addressing challenges of building an inclusive economy and laying foundations for future generations.
Lisa Smith is a graphic designer seeking a new position. She has over 30 years of experience in graphic design, print production, and customer service. She owned her own design business in Michigan for 9 years before relocating to South Carolina. She has extensive experience in branding, logo design, print and digital materials, and working with a variety of clients. She also has retail experience from working at Belk and JC Penney.
Casey Catlett is an experienced creative director currently leading creative campaigns at Porter Co Agency. Prior to this, Catlett held several creative roles over 14 years with the Sacramento Kings organization, leading award-winning branding work. The document provides Catlett's background, skills, accolades, education and references.
Anita Finkelstein provides her creative writing portfolio, which highlights her extensive experience over 10+ years as a writer, stylist, and creative producer for publications like Women's Wear Daily and hundreds of marketing projects. She introduces her skills in areas like concept development, copywriting, photography, and event production. Anita is a high-energy professional looking to contribute her skills and experience to new clients and projects.
This is a presentation that recaps the first year of MAD (Marketing and Design) Nights (MADNightsKL on Twitter) and looks ahead to year two. MAD Nights is a community event that takes place at the Streaming Cafe on the 2nd Thursday of (most) months. It's an evening where marketers and designers can get together and share stories from the trenches. We all learn from the experiences we share.
Starbucks had a very successful fiscal year in 1999, opening 625 new stores globally, the most in company history. They expanded internationally, opening over 150 stores outside North America. Starbucks also saw success introducing new products like Tazo Tea and lunch programs. While missing an earnings target for the first time, the company remained profitable and continued its strategy of global expansion and community investment to build its brand.
Scratch Cupcakery wants to target young, millennial brides in the Cedar Valley area with a three-pronged advertising strategy. They will implement a driver campaign with coupons distributed at bridal shops and expos, run three Google AdWords campaigns with tailored landing pages and coupons, and continue an active social media presence with a focus on highlighting wedding orders. The goal is to position Scratch as the premier choice for unique, sophisticated wedding cupcakes and establish them as a leader in the wedding dessert market.
This document is a magazine for travel agents selling travel from home. It discusses strategies for agents to target luxury clients and sell luxury travel. Some of the key points covered include:
- Focusing on improving the luxury image across an agent's website, marketing, dress code, and more to attract luxury clients.
- Understanding what luxury means to different clients, as definitions can vary from experiential travel to affordable luxury.
- Creating bespoke luxury itineraries by working directly with suppliers to design custom programs the agent owns and sells.
- Using luxury-focused language and keywords in promotions to engage clients interested in escape, new experiences, and affordable indulgence.
- Surveying clients
The document provides an overview of Old Mutual's corporate social investment initiatives across South Africa. It introduces Old Mutual's focus on collaborating through its initiatives to enable positive futures by improving financial inclusion, education, services and savings. The 48-page booklet outlines Old Mutual's diverse initiatives addressing challenges of building an inclusive economy and laying foundations for future generations.
Lisa Smith is a graphic designer seeking a new position. She has over 30 years of experience in graphic design, print production, and customer service. She owned her own design business in Michigan for 9 years before relocating to South Carolina. She has extensive experience in branding, logo design, print and digital materials, and working with a variety of clients. She also has retail experience from working at Belk and JC Penney.
Casey Catlett is an experienced creative director currently leading creative campaigns at Porter Co Agency. Prior to this, Catlett held several creative roles over 14 years with the Sacramento Kings organization, leading award-winning branding work. The document provides Catlett's background, skills, accolades, education and references.
Anita Finkelstein provides her creative writing portfolio, which highlights her extensive experience over 10+ years as a writer, stylist, and creative producer for publications like Women's Wear Daily and hundreds of marketing projects. She introduces her skills in areas like concept development, copywriting, photography, and event production. Anita is a high-energy professional looking to contribute her skills and experience to new clients and projects.
This is a presentation that recaps the first year of MAD (Marketing and Design) Nights (MADNightsKL on Twitter) and looks ahead to year two. MAD Nights is a community event that takes place at the Streaming Cafe on the 2nd Thursday of (most) months. It's an evening where marketers and designers can get together and share stories from the trenches. We all learn from the experiences we share.
Starbucks had a very successful fiscal year in 1999, opening 625 new stores globally, the most in company history. They expanded internationally, opening over 150 stores outside North America. Starbucks also saw success introducing new products like Tazo Tea and lunch programs. While missing an earnings target for the first time, the company remained profitable and continued its strategy of global expansion and community investment to build its brand.
ILN is a 27-year-old, independently owned creative agency based in London with a team of 45 people. They provide digital services including website design, content creation, and social media marketing. They also produce print publications. Some of their high-profile clients include Boodles, Marie-Chantal, Rolls-Royce, and One&Only Hotels. Their services include brand storytelling, customer engagement, and owning their own media titles with exclusive distribution channels.
NewScope Marketing provides innovative event marketing campaigns and tours promoting the Ford Motor Company brand across the United States. They dedicate themselves to Ford as the most reliable brand, allowing them to create events that deliver big results. NewScope brings interactive tours and ensures events achieve their maximum potential through their experience and fully owned equipment. They have created memorable events and experiences along the coasts and partnering with them can help increase profits, exposure, and create memorable events.
IQD Agency is a marketing agency that helps small businesses increase their brand equity through authentic storytelling. The document provides an overview of IQD Agency's services, values, team and client work. They offer monthly marketing packages focused on social media, content creation and advertising. IQD Agency believes brands should attract attention through inspiring stories rather than noise or annoyance. Testimonials and case studies are presented showing how IQD Agency has helped businesses grow through developing emotional brand stories and marketing strategies.
The document is a 2018 advertising rate sheet for The Firebrand, a monthly arts and culture paper sold by homeless vendors in San Diego. It provides information on advertising opportunities in the paper such as rates, sizes, specifications, deadlines and policies. Advertisements can reach The Firebrand's readership of over 32,000 people in San Diego County. The paper aims to create income opportunities and aspirational work for homeless individuals through its vendor model.
VM LUBISI EVENTS PROJECTS TRADING (PTY) LTDVincent Lubisi
VM Lubisi is a South African events management company established in 2014. The Managing Director, Vincent Lubisi, has over 10 years of experience in events planning and management. VM Lubisi offers a range of services including events planning, catering, equipment rental, staffing, branding, and travel arrangements. Some of their clients include African E-Government Forum, Future Energy Investment Trust, Siyabonisa Exhibitions, PPC Cement, and Hollard Insurance.
The document contains several job postings from various companies in Hawaii. Positions advertised include express lube technician at King Windward Nissan, armored service tech and cash services teller at Loomis, part-time receptionist at Cutter Chevrolet, and painter for residential and commercial projects. The postings provide information on responsibilities, requirements, benefits, and how to apply.
Paul Bailey is a design manager with extensive experience in graphic design, print production, and brand management. He has successfully elevated the brand of The Celtic Manor Resort over 11 years. Paul uses his unique skills and experience to create visual identities, print materials, websites, and digital campaigns for clients. He is an effective team player who builds strong relationships and delivers projects on budget. In his spare time, Paul also runs a sports magazine, founded an online business, and mentors students, demonstrating his diverse talents and commitment to continuous learning.
IQD Agency is a marketing agency that helps brands increase brand equity, loyalty and create an emotional connection with consumers. They believe in thinking beyond and pushing boundaries to explore business opportunities. They provide digital strategies, branding, social media campaigns and more to help clients increase sales and loyalty. The agency consists of a team of marketers, designers and developers who work to create mind-blowing stories for clients.
Quan Thy Advertising provides various marketing and design services including logo design, branding, print materials, web design, and video production. Their portfolio highlights projects for clients across various industries involving identity design, packaging, promotional materials, and digital assets. The agency is a team of creative professionals with expertise in translating marketing strategies into visual designs and interactive experiences.
TripAdvisor and review sites are a big deal in the travel industry, impacting online reputations of hotels, B&Bs, inns but also restaurants and attractions. Here are a few stats and practical tips to better manage your presence on these social media sites.
Bradleys Estate Agents is the largest independent estate agent in South West England. They have a specialist department called Bradleys Land & New Homes that deals with the sale of land and new homes throughout Devon, Cornwall, and Somerset. The document provides details on the services Bradleys Land & New Homes offers developers, including development branding, promoting developments through various advertising and marketing channels, managing reservations and sales, and additional services like chain breaking packages.
Arctic Range Adventures Canadian Signature Experience Case StudyTourism Cafe Canada
One of 10 Destination Canada, Canadian Signature Experiences Case studies, Arctic Range Adventures was selected to be in this select group of Canadian travel experiences for their Ice Road to to Tuktoyaktuk (http://www.arcticrange.com/en/tour/arctic-winter-explorer-ice-road-tuktoyaktuk.html). Learn about what experiential travel means to this company, what makes a memorable travel experience, their ideal guests, key partners, tips for others who want to raise the bar with experiential travel.
REVEAL is a Kansas City entertainment website attracting 300,000+ monthly visitors. It provides business profiles and advertising options to reach its young, educated, affluent demographic. Package options include the Starter, Growth, and Sponsor packages offering banner ads, profile updates, and newsletter placements. A la carte options include rotating banner ads, logo banner ads, and email newsletter placements. The document provides demographic information, site resources, and rates for various advertising placements on the REVEAL website.
This CV provides a summary of branding and design projects completed for various automotive, retail, medical, and food/beverage clients. It also includes advertising, packaging, and event branding projects. The CV showcases the individual's experience in conceptualizing designs, layouts, and preparing files across different mediums and industries.
Rock the Aisle Bridal Productions hosts bridal shows in New Jersey and Philadelphia to connect brides with top wedding vendors and venues. Through comprehensive market research and a commitment to high-quality professionals, they aim to help vendors grow their businesses. Their target demographic is college-educated women aged 20-28 who will be planning weddings with over 100 guests. Rock the Aisle provides advertising opportunities to vendors to reach this target market through their shows and additional marketing services.
The document provides an annual review of Iridian Group, a creative agency. In 2014, Iridian Group helped position clients for future success through branding, marketing, web design, and social media strategies. Iridian Group achieved success through its talented team and creative work for clients in a variety of industries. The year saw notable events like recognition as a top website developer and a company field trip to inspire and bond the team.
We are a creative full service digital agency offering an integrated mix of web design, digital marketing & branding solutions to businesses of every size. Since 2008, we have helped over 200 clients to grow their business both on and off-line. We use our creative thinking and expertise to find the best ways to help our clients connect with their customers.
New Relic in de praktijk, zoals wij het bij Level27 toepassen voor onze klanten.
Diagnose stellen voor performance websites. Traces, errors, notes, koppeling met Jira, ...
The document is a certificate recognizing that Leslie D Maclachlan has successfully completed the requirements to become a Microsoft Certified Systems Engineer for Microsoft Windows NT 4.0. It is signed by Steven A. Ballmer and includes Leslie D Maclachlan's certification number and the date of achievement.
From Pterodactyls and Cactus to Artificial Intelligence - Ivan Seidel Gomes, ...NodejsFoundation
This document discusses artificial intelligence and how neural networks and genetic algorithms work. It explains that neural networks are composed of sensors that collect data on distance, size, and speed and actuators that allow for movement. It also describes how genetic algorithms use natural selection and mutation to evolve solutions.
ILN is a 27-year-old, independently owned creative agency based in London with a team of 45 people. They provide digital services including website design, content creation, and social media marketing. They also produce print publications. Some of their high-profile clients include Boodles, Marie-Chantal, Rolls-Royce, and One&Only Hotels. Their services include brand storytelling, customer engagement, and owning their own media titles with exclusive distribution channels.
NewScope Marketing provides innovative event marketing campaigns and tours promoting the Ford Motor Company brand across the United States. They dedicate themselves to Ford as the most reliable brand, allowing them to create events that deliver big results. NewScope brings interactive tours and ensures events achieve their maximum potential through their experience and fully owned equipment. They have created memorable events and experiences along the coasts and partnering with them can help increase profits, exposure, and create memorable events.
IQD Agency is a marketing agency that helps small businesses increase their brand equity through authentic storytelling. The document provides an overview of IQD Agency's services, values, team and client work. They offer monthly marketing packages focused on social media, content creation and advertising. IQD Agency believes brands should attract attention through inspiring stories rather than noise or annoyance. Testimonials and case studies are presented showing how IQD Agency has helped businesses grow through developing emotional brand stories and marketing strategies.
The document is a 2018 advertising rate sheet for The Firebrand, a monthly arts and culture paper sold by homeless vendors in San Diego. It provides information on advertising opportunities in the paper such as rates, sizes, specifications, deadlines and policies. Advertisements can reach The Firebrand's readership of over 32,000 people in San Diego County. The paper aims to create income opportunities and aspirational work for homeless individuals through its vendor model.
VM LUBISI EVENTS PROJECTS TRADING (PTY) LTDVincent Lubisi
VM Lubisi is a South African events management company established in 2014. The Managing Director, Vincent Lubisi, has over 10 years of experience in events planning and management. VM Lubisi offers a range of services including events planning, catering, equipment rental, staffing, branding, and travel arrangements. Some of their clients include African E-Government Forum, Future Energy Investment Trust, Siyabonisa Exhibitions, PPC Cement, and Hollard Insurance.
The document contains several job postings from various companies in Hawaii. Positions advertised include express lube technician at King Windward Nissan, armored service tech and cash services teller at Loomis, part-time receptionist at Cutter Chevrolet, and painter for residential and commercial projects. The postings provide information on responsibilities, requirements, benefits, and how to apply.
Paul Bailey is a design manager with extensive experience in graphic design, print production, and brand management. He has successfully elevated the brand of The Celtic Manor Resort over 11 years. Paul uses his unique skills and experience to create visual identities, print materials, websites, and digital campaigns for clients. He is an effective team player who builds strong relationships and delivers projects on budget. In his spare time, Paul also runs a sports magazine, founded an online business, and mentors students, demonstrating his diverse talents and commitment to continuous learning.
IQD Agency is a marketing agency that helps brands increase brand equity, loyalty and create an emotional connection with consumers. They believe in thinking beyond and pushing boundaries to explore business opportunities. They provide digital strategies, branding, social media campaigns and more to help clients increase sales and loyalty. The agency consists of a team of marketers, designers and developers who work to create mind-blowing stories for clients.
Quan Thy Advertising provides various marketing and design services including logo design, branding, print materials, web design, and video production. Their portfolio highlights projects for clients across various industries involving identity design, packaging, promotional materials, and digital assets. The agency is a team of creative professionals with expertise in translating marketing strategies into visual designs and interactive experiences.
TripAdvisor and review sites are a big deal in the travel industry, impacting online reputations of hotels, B&Bs, inns but also restaurants and attractions. Here are a few stats and practical tips to better manage your presence on these social media sites.
Bradleys Estate Agents is the largest independent estate agent in South West England. They have a specialist department called Bradleys Land & New Homes that deals with the sale of land and new homes throughout Devon, Cornwall, and Somerset. The document provides details on the services Bradleys Land & New Homes offers developers, including development branding, promoting developments through various advertising and marketing channels, managing reservations and sales, and additional services like chain breaking packages.
Arctic Range Adventures Canadian Signature Experience Case StudyTourism Cafe Canada
One of 10 Destination Canada, Canadian Signature Experiences Case studies, Arctic Range Adventures was selected to be in this select group of Canadian travel experiences for their Ice Road to to Tuktoyaktuk (http://www.arcticrange.com/en/tour/arctic-winter-explorer-ice-road-tuktoyaktuk.html). Learn about what experiential travel means to this company, what makes a memorable travel experience, their ideal guests, key partners, tips for others who want to raise the bar with experiential travel.
REVEAL is a Kansas City entertainment website attracting 300,000+ monthly visitors. It provides business profiles and advertising options to reach its young, educated, affluent demographic. Package options include the Starter, Growth, and Sponsor packages offering banner ads, profile updates, and newsletter placements. A la carte options include rotating banner ads, logo banner ads, and email newsletter placements. The document provides demographic information, site resources, and rates for various advertising placements on the REVEAL website.
This CV provides a summary of branding and design projects completed for various automotive, retail, medical, and food/beverage clients. It also includes advertising, packaging, and event branding projects. The CV showcases the individual's experience in conceptualizing designs, layouts, and preparing files across different mediums and industries.
Rock the Aisle Bridal Productions hosts bridal shows in New Jersey and Philadelphia to connect brides with top wedding vendors and venues. Through comprehensive market research and a commitment to high-quality professionals, they aim to help vendors grow their businesses. Their target demographic is college-educated women aged 20-28 who will be planning weddings with over 100 guests. Rock the Aisle provides advertising opportunities to vendors to reach this target market through their shows and additional marketing services.
The document provides an annual review of Iridian Group, a creative agency. In 2014, Iridian Group helped position clients for future success through branding, marketing, web design, and social media strategies. Iridian Group achieved success through its talented team and creative work for clients in a variety of industries. The year saw notable events like recognition as a top website developer and a company field trip to inspire and bond the team.
We are a creative full service digital agency offering an integrated mix of web design, digital marketing & branding solutions to businesses of every size. Since 2008, we have helped over 200 clients to grow their business both on and off-line. We use our creative thinking and expertise to find the best ways to help our clients connect with their customers.
New Relic in de praktijk, zoals wij het bij Level27 toepassen voor onze klanten.
Diagnose stellen voor performance websites. Traces, errors, notes, koppeling met Jira, ...
The document is a certificate recognizing that Leslie D Maclachlan has successfully completed the requirements to become a Microsoft Certified Systems Engineer for Microsoft Windows NT 4.0. It is signed by Steven A. Ballmer and includes Leslie D Maclachlan's certification number and the date of achievement.
From Pterodactyls and Cactus to Artificial Intelligence - Ivan Seidel Gomes, ...NodejsFoundation
This document discusses artificial intelligence and how neural networks and genetic algorithms work. It explains that neural networks are composed of sensors that collect data on distance, size, and speed and actuators that allow for movement. It also describes how genetic algorithms use natural selection and mutation to evolve solutions.
El documento proporciona información sobre la educación a distancia, incluyendo sus cuatro elementos esenciales, sus ventajas como respuesta de justicia social, las semejanzas y diferencias entre las submodalidades semipresencial y no presencial virtual, y las funciones y cualidades de un docente-facilitador en este modelo educativo.
Why do people leave their country of birth? In this chapter, we see that people migrate because they seek out a better life abroad and because they have the networks and resources to leave. We can’t understand international migration patterns simply by looking at poverty; we also have to consider histories of colonization; economic, political, and historical ties; and foreign policy. This chapter explores the lives of deportees before they left their countries of origin to shed light on why they left. We learn that the four countries under study here—Jamaica, the Dominican Republic, Brazil, and Guatemala—all have very close ties with
the United States, and each underwent economic and social shifts due to neoliberal policies in the late 20th century. These ties and neoliberal changes work as both push and pull factors that lead migrants to leave their countries. The details of each country are distinct but they all share the commonality that neoliberal reforms accelerated the flows of international migrants.
Rory Gregg from Grant Thornton Australia gave a presentation on aged care and workforce productivity. The presentation discussed how high performing workplaces are more efficient, effective, and profitable compared to low performing workplaces. It also outlined some of the challenges facing the aged care workforce, such as an aging population placing strain on infrastructure and constraints on funding models and career progression. Some key workforce priorities discussed were developing management and leadership skills, increasing skills to support expanded roles, exploring alternative models of care, and investing in top talent within the workforce.
1) TV viewing in the UK hit record levels in 2010, with the average time spent watching TV per day rising to 4 hours and 2 minutes. Several major events contributed to increased viewing.
2) BARB's latest tracking survey found that 34% of UK adults now claim to have watched TV programmes via laptops and PCs, continuing a steady rise. Younger demographics are most likely to view this way.
3) BARB is testing a "virtual meter" to measure TV viewing via computers and mobile devices, and developing a database to track non-linear viewing beyond traditional TV sets.
La escuela estaba ubicada en un entorno de pobreza y carecía de equipamiento básico como luz y saneamiento. Esto generó problemas de deserción escolar y maltrato hacia los estudiantes y padres. Un proyecto buscó transformar la escuela en un espacio democrático y centrado en los estudiantes, pero se enfrentó a la falta de formación docente homogénea y rechazo de algunos maestros hacia los alumnos.
Este documento describe los detalles de la boda de Sandra y Pedro, incluyendo la descripción de sus atuendos, los accesorios que usarán, el lugar y los eventos planeados para la ceremonia y la recepción. Se proporciona información detallada sobre el vestido, zapatos, tocado y joyas de la novia, así como el traje y accesorios del novio. También se describen los planes para la ceremonia, el banquete, la tarta, la música y el baile.
Why could this presentation be relevant for you?
IF you have: - duplications in your organisation
-unclear processes
-unclear responsibilities Or: - It is not clearly defined, who your internal consumers are - What are the real added value activies? - You do not exactly know how measure the effectiveness?
The article discusses how traditional marketing tools can be adapted for use in the digital age. It provides examples of how "old media" tactics like agency windows, brochures, conferences calls, direct mail, events, magazines, newsletters, newspapers, and posters have equivalent or modified counterparts on websites and social media. The key is blending old and new media approaches to effectively promote your travel business to both older and younger generations of clients.
The strategic marketing plan outlines Tourism Calgary's goals to position Calgary as a leading tourism destination through four strategic priorities: 1) Expanding the refreshed Calgary brand; 2) Enhancing customer relevancy by marketing experiences; 3) Driving weekend visitation and hotel stays with the leisure market; and 4) Maximizing ROI by focusing investment on key regional and long-haul markets. Key tactics include expanding the Calgary brand through new imagery and video, identifying signature travel experiences, driving visitation through integrated marketing campaigns, and increasing research investment to improve marketing effectiveness.
Curve Communications Promotional Deck of Service Offerings and Case StudiesCurve Communications
Curve Communications is a leading PR and marketing agency that helps companies stand out from the competition through strategic storytelling and campaigns. They get to work immediately without delays, seeking each client's best story to implement an aggressive marketing plan across various services like public relations, social media management, advertising, graphic design and event planning. Satisfied clients praise Curve's stellar execution of campaigns that achieved sold-out shows, worldwide media coverage and engagement on social media.
This document provides information about Media Solutions, a travel publication called Getaway San Diego. It summarizes Getaway's mission to help visitors discover local places and share experiences, their editorial philosophy of being a trusted friend to readers, and their code of ethics in only recommending high quality experiences. The document also outlines Getaway's print magazine, online directory, video services, and TV channel to connect businesses to tourists, and provides testimonials from happy clients about Getaway's success in helping expand their businesses.
Ptarmigan Bell Pottinger Consumer Credentialsadamleeds
Ptarmigan Bell Pottinger is a PR agency with 10 specialists in Leeds and is part of the larger Bell Pottinger Group. They focus on consumer PR and identifying effective communications strategies. They have experience delivering campaigns for clients across various sectors including retail, consumer goods, public and third. Their approach involves identifying target audiences and creative ways to engage them. They have worked with clients such as Camelot, Nestle, Virgin Media, NHS, ASDA, and npower on campaigns ranging from product launches to awareness and behavioral change initiatives. Client testimonials praise their creative ideas, execution, and success in exceeding expectations and driving results.
Starbucks had a very successful fiscal year in 1999, opening 625 new stores globally, the most in company history. They expanded internationally, opening stores in new markets like New Zealand, Beijing, Malaysia, South Korea, and Kuwait. Domestically, they saw strong sales and growth opportunities from new products and expanding their lunch programs to new cities. Looking ahead, Starbucks aims to strengthen their brand globally and explore new distribution channels and complementary products to engage more customers.
Scotcampus is a large, free student magazine distributed across universities in Scotland. It enjoys high readership and a 76%+ advertiser return rate. The document outlines Scotcampus' distribution partners, respected brand reputation for capturing interviews and investigations, and advertising rates. It also details other marketing services offered like email campaigns, on-campus events, and contract publishing.
This document summarizes an issue of a magazine for travel trade professionals. It provides tips and strategies for travel agents to plan their business for the upcoming year, including focusing on time-based promotions and creating contingency plans. It also discusses the importance of taking time to plan and considers strategies for smaller agencies to survive in the current industry landscape.
The document is a marketing brochure from Cocktail Marketing Company that provides an overview of their services. They specialize in blending marketing programs and creative services to suit brands' needs. They describe their approach of choosing certain ingredients and blending them to create visually appealing and effective campaigns. They then list and briefly describe over 30 different services they offer across various marketing areas including strategy, creative, production, media buying, events, research and more.
The SweeTruth Bakery aims to purchase a food truck to transform into a mobile bakery selling cheesecake cupcakes and other desserts. Operating as a mobile bakery will allow the business to establish its brand, expand its customer base, and introduce an alternative bakery concept. The business model involves selling cheesecake cupcakes by the dozen to allow customers to try different crusts, fillings, and toppings. A food truck is chosen to increase mobility, productivity, and visibility in order to widen the customer base and achieve financial sustainability.
This document profiles Amor Maclang as a brand architect, strategist, and advocate for Mindanao. It then summarizes the key lessons from 5 rules of local hospitality branding based on case studies of launching foreign brands in the local market. The rules are: 1) Target market and actual users are different, 2) Food is one part of the customer journey, 3) Branding elevates discourse, 4) Cultural relevance is important, 5) Local is new premium and provenance is new branding. The purpose is to help local brands champion local resources to drive tourism, agriculture and prosperity in Mindanao.
Big E is a digital marketing agency that works with businesses of all sizes, from startups to established companies. They specialize in content creation, design, digital marketing, branding, and web development. Big E creates and executes effective digital marketing campaigns using compelling content and targeted messaging to increase clients' visibility. They have also created their own proprietary online platforms focused on nightlife, entertainment, and food in Kuala Lumpur. Case studies demonstrate Big E's integrated strategies that have achieved success for clients across various industries.
The How To Magazine for Travel Trade Professionals. This issue focuses on how to shoot images locally to help you sell globally and of course, much, much more!
Destination Marketing: More Traffic, More Sales, More ReturnWilson
With over a decade helping recognized Theme Parks, Regional Attractions and Ohio’s largest Convention and Visitor’s Bureau attract and boost attendance, we know one thing: everyone has a destination motivation. For some, it’s a well-planned family vacation, a weekend getaway, a sports tournament or a
regional staycation. Knowing how to keep your brand and products top-of-mind
takes more than a seasonal approach.
Paul Wojtas is a creative director and senior creative based in Leeds. The document provides examples of Paul's portfolio including work for Sky, Adidas, Leeds Libraries, Britvic, Bucks New University, and more. For each client, Paul summarizes his role and responsibilities on projects, which included conceptualizing campaigns, art directing photography and video shoots, and designing various marketing collateral. Several projects are noted as winning awards for categories like best creative recruitment literature and best creative communications campaign.
This document provides an overview of starting a career as an independent contractor (IC) travel agent. It outlines some key considerations for those new to the travel industry, including:
- Completing travel and tourism education to learn the history and basics of the industry.
- Joining a host agency that provides initial and ongoing training opportunities. Being prepared to invest in your own education through workshops and familiarization trips.
- Understanding that selling travel requires serious commitment and a strong work ethic given the large scale of the industry and importance of having correct travel information to avoid putting clients in dangerous or illegal situations.
- Recognizing that host agencies are looking for agents who want to build a solid long-term
This document provides information about Xite Live, a social media agency based in Dubai. It discusses Xite Live's services and approach to social media marketing. Some key points:
- Xite Live has been operating since 2005 and creates social media strategies to help businesses connect with customers and build brand awareness.
- It provides services like influencer marketing, community management, trend research, and integration with offline promotions.
- The document outlines Xite Live's P-RACE method for social media success, which involves planning, growing an audience, encouraging brand interactions, increasing sales, and building loyalty.
- Case studies are presented showing how Xite Live's campaigns increased engagement for clients like Arabian
The 5 Most Innovative Ceo's Revamping The Future 2023Swiftnlift
Welcome to the latest edition of The SwiftNLift Magazine, where we embark on yet another journey into the extraordinary realms of knowledge, entertainment, and enlightenment. As you delve into the pages of this captivating issue, you are invited to join us in celebrating the unique blend of innovation, empathy, and determination that defines our digital age.
In an era where digital marketing is akin to a constantly shifting landscape, the story of Web Welder stands as a testament to the power of vision and perseverance. The founder’s unwavering commitment to the success of their clients has not only shaped a thriving business but also transformed the way we approach partnerships in the digital realm.
At The SwiftNLift Magazine, we firmly believe that learning should be an engaging and enjoyable pursuit. Our commitment to infusing humor and wit into our articles ensures that each page is a delightful adventure where education and laughter go hand in hand. We invite you to embrace this journey with us, where the expansion of your horizons is not just enriching but also a source of genuine pleasure.
Yet, our magazine is not just about the words on these pages; it is about the community of exceptional individuals who read them. We extend an invitation to you, our cherished readers, to actively participate in our vibrant social media community. Share your thoughts, opinions, and experiences, and let us collectively create a space where learning, growth, and laughter thrive.
With each issue, our mission remains steadfast: to provide you with comprehensive coverage of diverse sectors and topics, equipping you with the knowledge needed to navigate the complexities of our world. Our aim is to empower you with the tools necessary for informed decision-making, whether it’s in choosing service providers or making choices in all facets of life.
Knowledge, as we believe, is not merely power; it is the compass that guides us toward a brighter future. Let us revel in the joy of learning, the strength of informed choices, and the elegance of well-crafted prose. Together, we embark on endless adventures, unravel mysteries, and contribute to shaping the world through our newfound wisdom.
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This document is the September 2014 issue of Selling Travel, a magazine for travel trade professionals. It contains articles on developing skills in the travel industry, marketing techniques, and supplier information. The publisher, Steve Crowhurst, discusses generating new skills and knowledge in areas like destinations, safety, insurance, and customer service to improve business. He encourages agents to continually learn about world events and conditions that could impact travel. The issue also provides classifieds and advertisements from host agencies and suppliers.
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Similar to Brian Vandekamp Portfolio-Nov 2015 (20)
2. HI,
I WRITE COPY.
Scratch that – I write great copy.
I have been working as a copywriter for William
Joseph Communications since the beginning of 2015,
and have aspired to write advertising copy since my
teens.
From high school to work, work to school (SAIT’s
Print Journalism Program), school to work, work to
school (University of Calgary’s BA in Communications
Studies), I have taken the scenic route to my budding
career in advertising. None of that time has been wasted,
and I’ve spent every year developing skills applicable
to advertising and marketing communications.
Difficult, hard-to-please client? Well, my years working
in specialized construction as a field technician taught
me how to handle near-impossible expectations and
come out the other side with happy clients and happier
bosses.
High-stress environment with ludicrous time lines?
Let my years of working in commercial kitchens speak
for themselves. From beginnings as a teenaged fry
cook, all the way to kitchen management positions,
cooking has been an excellent way to hone my skills
in time management, and pay my way through school.
Consistent and creative promotion? Well, I’ve spent a
considerable amount of time promoting bands through
the punk and hardcore community. I’ve been active in
the music community for nearly a decade; watching
social media and digital promotion move from a novelty
to a requirement and utilized it to its full effect. Most
importantly, I found out just how important it is to
me to work in a creative field if I have any hope at job
satisfaction.
Post-college,I found myself with a position with William
Joseph Communication. As the sole copywriter, I had
to hit the ground running and establish myself as not
only a competent writer, but a writer who can perform
under pressure. I’ve had the opportunity to work with
a stunning variety of clients across a wide swatch of
industries. I’ve loved my time with WJ, but I’m looking
for something bigger.
I’m hungry. Hungry for a more collaborative
environment in which I can practice my love of writing.
I want the opportunity to work with others, to grow
together, and to create excellent copy for our clients.
I’m ambitious, dedicated, and ready to create some
incredible work with some incredible people.
3. ContextCopy from print ads
TOURISM SASKATOONPrint and Digital Ads – Brand Standards Guide – Campaign Development
Tourism Saskatoon is visitor and convention agency that
markets the City of Saskatoon and surrounding areas
as a premier destination for leisure and business travel.
Through my work with William Joseph, I was given the
opportunity to work on a wide variety of projects with
Tourism Saskatoon.
With help from our senior strategist, I developed a
campaign evolution of the ‘Endless’ campaign. Using
the psychographic data, our new strategy developed new
campaign advertisements around defined traveller types
and narrowed in the messaging for each type. The end
product was a repurposed brand strategy that utilizes
experienced-based destination marketing.
After the campaign evolution was complete, I was tasked
with developing a brand standards guide to be used by
business partners in Saskatoon. Working with the art
director, we developed a simple, easy-to-read guide to
assist with implementation of the Saskatoon destination
brand across local business’ existing marketing.
Through out this time, I worked on a wide variety ofTourism
Saskatoon print and digital advertisements. Taking the
evolved campaign strategy, I wrote advertisement copy that
focused in on traveler types and experiential marketing to
convey the Tourism Saskatoon message.
Endless Indulgence;
Spoiling yourself is easy in our lively city; just
as easy as sharing that experience with friends.
After a busy day taking in our great shopping,
treat yourself to a fabulous meal and a glass of
wine and at one of our culinary hot spots. End
your night with a beautiful walk through our
urban parkland, or take in the vibrant nightlife
and dance the night away. Book your stay in one
of our luxurious hotels, and enjoy the best that
Saskatoon has to offer.
Endless Connection;
Become a part of our rich cultural tapestry and
share the creative energy that defines our vibrant
city. Join in an afternoon open jam on Broadway,
or chat with a local producer at our Farmers
Market about their passion for food. Step outside
yourself and into a piece of Saskatoon’s history;
there are great opportunities to take in the culture
of the surrounding heritage sites. Our warm and
friendly city vibe prove we’re a people who still
say hello to each other on the street, so book your
stay with us and see for yourself; you’ll fit in great
in our welcoming city.
ENDLESSInnovation
U of S Signature Areas of ResearchSaskatoon has always been on the forefront of development.
Be a part of the leading edge
innovation in Canada’s ‘Science City’
4. ContextCopy from web
THE RPM PROJECTWebsite Copy - Social Media
The Raw Power Marketing Project (RPM Project) was
developed as a marketing giveaway from William Joseph to
reward entrepreneurs in Alberta and Saskatchewan. The
giveaway would see two winners receive up to $25,000 in
marketing from William Joseph.
My work with the project began with long collaboration
sessions with our creative director to plan out a functional,
segmented website that could be easily changed depending
on the phase of the contest. The finished product is a
multiphase website that utilizes a new complementary
brand voice for the messaging.
In addition to the website, I developed a social media
content for LinkedIn, Facebook, and Instagram to promote
the contest and gain additional participants.
Hard work, determination, and a little help from
Lady Luck.
We understand the challenges that come with being
an entrepreneur. On the best of days, owning your
own business is a bit of a gamble, and we could
all use a hand-up. That’s what the Raw Power
Marketing Project is all about.
We want to stack the odds in your favour and boost
your company’s bottom line. We will be giving two
hardworking entrepreneurs the chance to win a
marketing giveaway from William Joseph to help
provide solutions to the complex challenges that
owning an independent business presents.
Social Media Post:
These ten companies showed grit. They showed
determination. They showed chutzpa. Whatever
you want to call it, these are the hardworking, deal-
making, expectation-breaking entrepreneurial
businesses who we feel best represent what the
RPM Project is all about.
5. Copy from E-Blasts Context
CASTLEAVERY HOSPITALITYBranding and Key Messaging - Print Collateral – E-Blasts
Castleavery is a new hospitality group operating out of
Calgary that just purchased their first property, the Mount
Engadine Lodge located near Canmore. Working with our
senior strategist, I was tasked with developing a brand
strategy and key messaging for the lodge.
Utilizing psychographic data, a brand was developed that
would appeal to the regularly returning guests as well
as individuals looking for a new experience. Focusing
on both the outdoor experience, as well as the ability
to spoil oneself in with amenities at the lodge, the key
messaging was developed to appeal to variety of travelers,
while avoiding alienating any specific group. The board of
Castleavery enthusiastically approved this brand strategy.
With the branding and key messaging in place, I applied
the brand strategy to a variety of marketing pieces, both
print and digital. The new collateral utilized experiential
marketing to drive the messages home and make Castleavery
at Mount Engadine an appealing destination for travelers.
MOUNT ENGADINE LODGE
Box 8643 | Canmore, Alberta, Canada | T1W 0B9
(403) 678-4080 | mountengadine.com
@mountengadine
GETCOZY
THIS FALL
Is there anything more beautiful than fall in Alberta?
Come see the leaves change colour from one of our
many trails,then join us in the lodge for a hearty,harvest
meal that uses only the freshest ingredients. Come for a
hike, for a meal, or for a night and see just how beautiful
our mountain lodge is during autumn. Contact us today
to make sure you don’t miss the season!
BOOK NOW AT
MOUNTENGADINE.COM
MOUNT ENGADINE LODGE
Box 8643 | Canmore, Alberta, Canada | T1W 0B9
(403) 678-4080 | mountengadine.com
@mountengadine
JOIN OUR
HOLIDAY
TRADITION
Join us at Castleavery at Mount Engadine and spend
your Christmas season at our beautiful backcountry
lodge. Enjoy full days of exciting winter activities, such
as snow shoeing and skiing, and enjoy cozy nights
gathered around the fireplace. Let our wonderful staff
take care of Christmas dinner, and take the time to
cherish your friends and family. We are now booking
up for our Christmas package, so contact us soon to
ensure your spot!
BOOK NOW AT
MOUNTENGADINE.COM
MOUNT ENGADINE LODGE
Box 8643 | Canmore, Alberta, Canada | T1W 0B9
(403) 678-4080 | mountengadine.com
@mountengadine
This year, spoil your loved ones with the gift of a unique,
backcountry retreat at our fabulous lodge. Fill your days
with snowshoeing or skiing, and spend your nights
connecting around a roaring fireplace with a cup of hot
cocoa. Let our knowledgeable staff take care of every
detail: from well-appointed rooms that suit any family’s
needs, to world-class dining with local ingredients.
Contact us today for additional information, and start a
new tradition with Castleavery at Mount Engadine.
GIVETHE
PERFECT
GIFT
BOOK NOW AT
MOUNTENGADINE.COM
Say ‘I Do’ At Our Mountain Getaway
Ensure your nuptials are stunning with a beautiful
wedding in the backcountry at Mount Engadine
Lodge. Close to the amenities of Calgary, but miles
away from a typical wedding, our lodge is the
perfect location for ceremonies and receptions of
many sizes. Allow our staff to handle every detail
and ensure that your special day goes off without
a hitch. From well-appointed rooms, to fantastic
meals cooked with local ingredients, our lodge is a
truly unique location for your big day.
Embrace the Snow and Cold.
Escape the city and celebrate the winter with
Castleavery at Mount Engadine. Fill your days
with a wide variety of outdoor adventures, like
skiing and snowshoeing, and spend your nights
around a fireplace with friends and family.
Outdoor adventure not for you? Then cozy up with
a good book, and let our staff ensure you have a
perfectly relaxed vacation and watch the beauty
of the backcountry from the comfort of our lodge.
Contact us today to plan your perfect winter
escape!
6. ContextCopy from microsite
MOGEN MOTOR CLUBMicrosite Copy - Print Collateral
Mogen Motor Club is an exclusive, luxury automotive
club that provides it’s members with the opportunity to
fractionally own a fleet of unique, high performance cars.
In 2015, the club came to William Joseph for help with it’s
initial branding and marketing materials.
After the preliminary meetings with Mogen, I began work
with the our brand strategist and creative director to
develop a concept for the marketing materials. Keeping the
target market in mind, I developed taglines and language
that portrays the club as exclusive but not snooty; focusing
on the clubhouse dynamic more so than the luxury. The
finished product is a slick campaign that has gone through
web, print, and environmental.
info@mogenmotorclub.com / 403 540 6682 / MOGENMOTORCLUB.COM
MEMBERSHIP HAS ITS BENEFITS
Mogen Motor Club provides its members the
opportunity to drive Italian exotics, high-
performance racers, vintage classics, and a variety
of other head-turning rides.
Imagine having the keys to a dream car garage
filled with unique performance and luxury vehicles
just waiting to be driven. Imagine being a part of a
true motor club. Imagine it filled with people whose
passion for bold automotive experiences matches
your own. Imagine the opportunity to learn the
intricate details of the vehicles available to you,
honing your skills with advanced driver training
and automotive seminars. Imagine attending
exclusive special events, parties, industry product
launches and much, much more.
There are a variety of membership options to
choose, from as low as $750 a month with a one-
time equity purchase.
To learn more about how to make your driving
dreams a reality, including a complete pricing
guide, contact us today.
7. Copy from website Context
WILLIAM JOSEPH
COMMUNICATIONSWebsite Copy - Blog Writing and Planning - E-Blasts
From the beginning of my working relationship with
William Joseph, my skills as a copywriter were utilized
for their in-house marketing. Developing content for web,
print, and social, I had to learn-on-my-feet and adhere to
their developed brand guide.
One of the larger projects was the complete rebuild of
the website. The previous site was dated, did not utilize
basic principals of SEO, and was difficult to navigate.
Beginning with several meetings between the creative
director, digital director, and myself, we developed a basic
site map and concept for website structure. From there,
I took the existing brand standards and wrote copy that
reflects the agency: professional, conversational, and
collaborative. Through many revisions, and the addition
of a massive portfolio, this project taught me a lot about
staying on budget while producing great copy.
Additionally, since I’ve started with William Joseph, I’ve
contributed weekly to the blog. I’ve developed the strategy,
schedule, and wrote promotional social media posts.While
I’ve researched and wrote the blog posts I’ve realized the
importance of conveying relevant information and topics,
while avoiding shameless self-promotion.
TELL YOUR STORY.
WE CAN HELP.
Marketing is an investment, not an expense. So when times
get tough, your marketing must perform and generate results.
That’s what we excel at.
This is the team that digs in, figures it out, and produces powerful
marketing in any economic climate. We don’t run from difficulty,
we embrace it. We are here to take the unique challenges our
clients bring to us and transform them into results.
To learn more about our team and discover
how we can help tell your story visit:
williamjoseph.com
RYAN
TERRIN
KRIS
BRIAN
ERIN
BRYCE LAURA
JORDAN
KEVIN KEN
JASON
JOELLE
ADRIAN
CEO
ART
DIRECTOR
ASSOCIATE
CREATIVE
DIRECTOR
COPY
WRITER
MARKETING
STRATEGIST
ACCOUNT
MANAGER
ACCOUNT
MANAGER
MARKETING
STRATEGIST
WEB
DEVELOPER
DIGITAL
DIRECTOR
CREATIVE
DIRECTOR
OPERATIONS
MANAGER
ART
DIRECTOR
1.877.770.0840 williamjoseph.com
Our team is determined.
We dig in, figure it out, and create great marketing
for our clients. We check our egos at the door and
take on every project with fresh eyes guided by
decades of experience. With every client, every
industry, and every budget, we create over arching
strategies that tell your organization’s story, from
the development to the activation of your brand.
It’s more than brochures or ads; it’s your business,
and we are here to go above and beyond to create
tailor-made solutions for every client.
We understand the risks and rewards unique to
business owners, as we are business owners as
well. It is our entrepreneurial sensibility that
keeps us moving forward, innovating marketing
for tomorrow. William Joseph is not just an
agency, we are the difference between a successful,
lasting marketing strategy and a one-hit-wonder.
We understand business, whatever industry, and
want to help you build yours. Your business has
a story; we want to be the ones passionately and
purposefully telling it.
8. I WRITE GREAT COPY.
So call me,
(1-403-874-3291)
e-mail me,
(bavandekamp@gmail.com)
or send me a note via carrier pigeon.
(51.0486° N, 114.0708° W)