Using Amazon-fu to engage your list and practice email alchemy.

1. THE CIRCLE
OF (EMAIL)
LIFE
Using Amazon-fu to engage your list
and practice email alchemy

2. –not Jeff Bezos, amazon.com
“People buy stuff when we email them.”

3. –still not Jeff Bezos, amazon.com
“People like to buy stuff when we email them, if
we know what they are looking for.”

4. –still not Jeff Bezos, amazon.com, but it could be!
“People like to buy stuff when we email them, if
we know what they are looking for, and we have
a good idea of what they want.”

5. –definitely not Jeff Bezos, amazon.com, that’s just silly
“People like to buy stuff when we email them, if
we know what they are looking for, and we have
a good idea of what they want. Watching their
website behaviors gives us the data we need to
be just creepy enough to get sales.”

7. Brian Davis
@brianmdavis
bdavis@actengage.com