The document discusses framing and reframing the topic of bread through different lenses: Baking as storytelling, an unsuccessful recipe book, creepy entertainment videos, analyzing the different values of bread, and how bread impacts digestion. It presents these topics using letters (B, R, E, A, D) and explores framing each concept in unconventional ways, such as telling the story of bread through baking, analyzing complex cultural and religious values of bread, and suggesting an entertaining book of baking failures.

1. Framing and Reframing
Assignment 3 Team # 27013
Angela, Laura, Mark and Olga

2. Our challenge is to look at
BREAD
in a new way.....

3. B Baking ....

4. B Baking .... as storytelling

5. B Baking
Once upon a time there were
.... as storytelling
3 little caterpillars....

6. B Baking
Once upon a time there were
.... as storytelling
3 little caterpillars....

7. B Baking
Once upon a time there were
.... as storytelling
3 little caterpillars....
Their perfect day begins
with visiting solarium...

8. B Baking
Once upon a time there were
.... as storytelling
3 little caterpillars....
Their perfect day begins
with visiting solarium...

9. B Baking
Once upon a time there were
.... as storytelling
3 little caterpillars....
Their perfect day begins
with visiting solarium...
And then visiting
their friends...

10. B Baking
Once upon a time there were
.... as storytelling
3 little caterpillars....
Their perfect day begins
with visiting solarium...
And then visiting
their friends...

11. B Baking .... as storytelling

12. B Baking .... as storytelling
So, bread has a value of creating family traditions

13. B Baking .... as storytelling
So, bread has a value of creating family traditions
the whole story can follow in the next assignments...
:- )

14. R Recipes ....

15. R Recipes ....
"u n succ
From
essful recipe book"

16. R Recipes ....
"un succe
From
ssful recipe b
ook"
This book is really
has to be written -

17. R Recipes ....
"un succe
From
ssful r ecipe book"
This book is really
has to be written -
If you google
"baking + fail"

18. R Recipes ....
"un succe
From
ssful r ecipe book"
This book is really
has to be written -
If you google
"baking + fail"
you will get
>15 Millions of images

19. R Recipes ....
"un succe
From
ssful r ecipe book"
This book is really
has to be written -
If you google
"baking + fail"
you will get
>15 Millions of images

20. R Recipes ....
"un succe
From
ssful r ecipe book"

21. R Recipes ....
"un succe
From
ssful r ecipe book"
The
The l
cessfful
cessu
UNsuc ook
UNsuc b ook
ecipe b
R ecipe
R
de
de
he ra
the ttra
f t
T
T i icks of
rrcks o OT T
forrN O loaff
fo N a
yourr lo
you
rruning
ui ining

22. R Recipes ....
"un succe
From
ssful r ecipe book"
The
The As the old saying goes, we
l
cessfful
cessu learn best from our mistakes.
UNsuc ook
UNsuc b ook
ecipe b
R ecipe
R
de
de
There's would be great
he ra
the ttra
T
T i icks of
rrcks o OT
f t
T
forrN O loaff
entertainment value in a
fo N
book like this.
a
yourr lo
you
rruning
ui ining

23. E Entertainment ....

24. E Entertainment ....
fo
REE
m pl e e nt
r exa ainm
PY e ntert
C

25. E Entertainment ....
fo
REE
m pl e e nt
r exa ainm
PY e ntert
C
Watch it...
But be warned.....

26. E Entertainment ....
fo
REE
m pl e e nt
r exa ainm
PY e ntert
C
Watch it...
But be warned.....
http://www.youtube.com/watch?v=GKSO7m3-MH8

27. E Entertainment .... or

28. E Entertainment .... or
Watch it...
You will definitely laugh.....

29. E Entertainment .... or
Watch it...
You will definitely laugh.....
http://www.youtube.com/watch?v=bHK0uFb6Vzw

30. A Analysis ....

31. A Analysis ....
It is possible to analyze the values
of bread from different points of view!!

32. A Analysis ....
It is possible to analyze the values
of bread from different points of view!!
- Simple Values -
- Satisfies Caloric need
- Removes Hungry Feeling (Sugar and filled sensation)
- It is delicious and satisfies need for eating delicious things
- It is portable.

33. A Analysis ....
It is possible to analyze the values
of bread from different points of view!!
- Simple Values -
- Satisfies Caloric need
- Removes Hungry Feeling (Sugar and filled sensation)
- It is delicious and satisfies need for eating delicious things
- It is portable.

34. A Analysis ....
It is possible to analyze the values
of bread from different points of view!!

35. A Analysis ....
It is possible to analyze the values
of bread from different points of view!!
- Complex Values -
- It is social (Breaking bread with friends means you are enjoying
each other company over a meal).
- It can feed the masses
(Easy to make and portable, transformed into something easily consumed)
- It often is not expensive/ can be expensive and deluxe
- It connects people to their cultural past and present

36. A Analysis ....
It is possible to analyze the values
of bread from different points of view!!
- Complex Values -
- It is social (Breaking bread with friends means you are enjoying
each other company over a meal).
- It can feed the masses
(Easy to make and portable, transformed into something easily consumed)
- It often is not expensive/ can be expensive and deluxe
- It connects people to their cultural past and present
Breadline -Great
Depression
Depression

37. A Analysis ....
It is possible to analyze the values
of bread from different points of view!!

38. A Analysis ....
It is possible to analyze the values
of bread from different points of view!!
- Complex Values -
- It is religious (Matzoh, host, easter breads, …)
- it is cultural (Eat country and culture seems to have a variant
based on local ingredients, energy sources, equipment,
and “types of food” that are used with it).

39. A Analysis ....
It is possible to analyze the values
of bread from different points of view!!
- Complex Values -
- It is religious (Matzoh, host, easter breads, …)
- it is cultural (Eat country and culture seems to have a variant
based on local ingredients, energy sources, equipment,
and “types of food” that are used with it).

40. D Digestion ....

41. D Digestion .... Bread impacts our health

42. D Digestion .... Bread impacts our health
http://www.dailymail.co.uk/health/art

43. B Baking .... as storytelling
R
From
Receipt .... "unsuccessful recipe book"
E
for example
Entertainment .... CREEPY entertainment
A Analysis .... Different values of bread
D Digestion

44. The End