- Amazon launched a new luxury fashion section called Luxury Stores on its mobile app in the US, featuring a single brand, Oscar de la Renta, at first.
- Major luxury brands like LVMH, Kering and Hermes have refused to participate, wary of diluting their exclusive brand image and concerned about counterfeits.
- While Amazon aims to attract high-spending luxury shoppers, it faces competition from established online luxury retailers and skepticism that it can convince top brands to sell on its platform.
The document discusses a barter proposal from Ormita, an organization that facilitates the exchange of unsold advertising space for goods and services. Ormita works with media companies to trade their excess advertising inventory for products and services they need without any fees. Media companies can access Ormita's international network of over 1,000 industries to barter with, obtaining items like hotel stays, travel, products, and services. Ormita tracks transactions through a statement similar to a bank statement.
The Luxury Institute provides trends for the upcoming year. However, the economic crisis will impact the luxury industry in several ways. Fewer "mass consumers" and declines in wealth even among the rich will decrease luxury spending. But strong brands should invest during downturns to position themselves for long term success. Younger generations and mobile technology will also increasingly influence the industry. As the economy worsens, price and value will matter more to consumers. Philanthropy and corporate social responsibility will also become more important for building brand reputation. Classic luxury can coexist with selective indulgence guided by trusted advisors. Trust, authentication, and validation will be more important to consumers in making purchasing decisions.
Ormita provides goods and services for airline companies on a 100% barter basis against new sales!
Ormita is the world's largest multilateral reciprocal barter exchange system, with subsidiaries that conduct business worldwide and offices in 23 countries.
Brings New Customers
Ormita brings new customers to a business, without affecting the existing cash sales already being generated by the company. This may result in more “word-of-mouth” referrals, an increased work-portfolio, more recommendations, improved organizational skills, higher visibility and more cash sales.
Improves Cash-flow
There are two ways to increase cash flow – reduce costs and create additional sales. Ormita does both! Ormita provides business owners the opportunity to acquire what they need with what they have and allows them to preserve their working capital for other needs.
-------------
“In situations where tourism businesses need to save money there is the possibility to exchange their surplus for needed goods and services - like marketing - and thereby gain leverage in purchasing power. The gross margin becomes a form of discount on purchases when bartering that make less cash needed for operating the company. To make this systemic a commercial barter exchange may be used - also on an international level - which creates the opportunity to exchange multilaterally with other members within the same network. During the Great Depression in the 30's businesses used this system in Switzerland in order to maintain trade despite the lack of legal tender on the markets.”
"Commercial Barter and Local Currencies in The Context of Tourism". Karlstad Business School, Sweden. June 2012
“Businesses often have excess capacity in their own goods, services or infrastructure, even more so when the financial cycle slows and credit tightens. Business people find that using capacity to source needed goods and services is an attractive alternative proposition to conventional sales and credit if it can increase sales, ease cash flow or reduce reliance on conventional credit.”
"Capacity Trade and Credit: Emerging Architectures for Commerce and Money". City of London Corporation, ESRC, UKTI, BIS joint Report. City of London Corporation. Dec 2011.
http://www.barterforadvertising.com
http://www.barterforprinting.com
http://www.agriculturalbarter.com
http://www.governmentbarter.com
http://www.ormitacorporate.com
http://www.ormita.com
http://www.barterforequity.com
Factors affecting the consumer purchase for Private Label Apparel Brands in I...Kashyap Shah
This document presents a study on factors affecting consumer purchase decisions for private label apparel brands in India. It discusses the growth of the retail industry and organized retail in India. Private label brands make up 10-12% of organized retail currently. The study aims to understand consumer perceptions, preferences, and loyalty towards private label brands. A literature review and qualitative research was conducted. 21 potential factors influencing purchases were identified and a questionnaire was administered to 304 respondents. Factor analysis identified 7 key factors that influence private label purchases: quality, price, store attributes, lifestyle fit, word-of-mouth, promotions, and brand name.
Omni-channel Retail - Bridging the Digital and Brick & Mortar DivideAdrian Teo
Ok, so you have a website, facebook page, even mobile apps, but how is that helping you to engage your consumers when you need it most… when they are at your outlets!
I mean how do you drive footfall and sales from digital to your brick & mortar channels? How do you identify your consumers, personalized that engagement and get them to buy before they step out?
And we don’t mean spamming everyone with the same promotion at that outlet, but personalized according to their profiles, transaction history and location. Better yet, it’s all automated, you really don’t want to be pouring through and interpreting heaps of customer data.
In this presentation, I share the challenges faced by retailers, shop owners, F&B and mall operators in bridging the digital and brick & mortar divide. While each solution is unique to your retail business, vertical or consumer behaviours, it is about breaking down the silos that exist in your consumer touch points, enterprise solutions, best practices and how TAO OF SHOP can help you to bring it all together.
Brick-and-Mortar vs. Online Only: How to Win the Omni-channel Battle WebinarNurun
Brian Clarey, Vice President, Client Partnerships, at Nurun’s Toronto office, was a featured speaker at the Canadian Marketing Association (CMA) webinar, “Brick-and-Mortar vs. Online Only: How to Win the Omni-channel Battle Webinar.” Presented as part of the CMA’s Retail Leadership Series, the webinar explored how retailers can create a consistent consumer experience across all retail touchpoints by adopting an omni-channel strategy.
- Amazon launched a new luxury fashion section called Luxury Stores on its mobile app in the US, featuring a single brand, Oscar de la Renta, at first.
- Major luxury brands like LVMH, Kering and Hermes have refused to participate, wary of diluting their exclusive brand image and concerned about counterfeits.
- While Amazon aims to attract high-spending luxury shoppers, it faces competition from established online luxury retailers and skepticism that it can convince top brands to sell on its platform.
The document discusses a barter proposal from Ormita, an organization that facilitates the exchange of unsold advertising space for goods and services. Ormita works with media companies to trade their excess advertising inventory for products and services they need without any fees. Media companies can access Ormita's international network of over 1,000 industries to barter with, obtaining items like hotel stays, travel, products, and services. Ormita tracks transactions through a statement similar to a bank statement.
The Luxury Institute provides trends for the upcoming year. However, the economic crisis will impact the luxury industry in several ways. Fewer "mass consumers" and declines in wealth even among the rich will decrease luxury spending. But strong brands should invest during downturns to position themselves for long term success. Younger generations and mobile technology will also increasingly influence the industry. As the economy worsens, price and value will matter more to consumers. Philanthropy and corporate social responsibility will also become more important for building brand reputation. Classic luxury can coexist with selective indulgence guided by trusted advisors. Trust, authentication, and validation will be more important to consumers in making purchasing decisions.
Ormita provides goods and services for airline companies on a 100% barter basis against new sales!
Ormita is the world's largest multilateral reciprocal barter exchange system, with subsidiaries that conduct business worldwide and offices in 23 countries.
Brings New Customers
Ormita brings new customers to a business, without affecting the existing cash sales already being generated by the company. This may result in more “word-of-mouth” referrals, an increased work-portfolio, more recommendations, improved organizational skills, higher visibility and more cash sales.
Improves Cash-flow
There are two ways to increase cash flow – reduce costs and create additional sales. Ormita does both! Ormita provides business owners the opportunity to acquire what they need with what they have and allows them to preserve their working capital for other needs.
-------------
“In situations where tourism businesses need to save money there is the possibility to exchange their surplus for needed goods and services - like marketing - and thereby gain leverage in purchasing power. The gross margin becomes a form of discount on purchases when bartering that make less cash needed for operating the company. To make this systemic a commercial barter exchange may be used - also on an international level - which creates the opportunity to exchange multilaterally with other members within the same network. During the Great Depression in the 30's businesses used this system in Switzerland in order to maintain trade despite the lack of legal tender on the markets.”
"Commercial Barter and Local Currencies in The Context of Tourism". Karlstad Business School, Sweden. June 2012
“Businesses often have excess capacity in their own goods, services or infrastructure, even more so when the financial cycle slows and credit tightens. Business people find that using capacity to source needed goods and services is an attractive alternative proposition to conventional sales and credit if it can increase sales, ease cash flow or reduce reliance on conventional credit.”
"Capacity Trade and Credit: Emerging Architectures for Commerce and Money". City of London Corporation, ESRC, UKTI, BIS joint Report. City of London Corporation. Dec 2011.
http://www.barterforadvertising.com
http://www.barterforprinting.com
http://www.agriculturalbarter.com
http://www.governmentbarter.com
http://www.ormitacorporate.com
http://www.ormita.com
http://www.barterforequity.com
Factors affecting the consumer purchase for Private Label Apparel Brands in I...Kashyap Shah
This document presents a study on factors affecting consumer purchase decisions for private label apparel brands in India. It discusses the growth of the retail industry and organized retail in India. Private label brands make up 10-12% of organized retail currently. The study aims to understand consumer perceptions, preferences, and loyalty towards private label brands. A literature review and qualitative research was conducted. 21 potential factors influencing purchases were identified and a questionnaire was administered to 304 respondents. Factor analysis identified 7 key factors that influence private label purchases: quality, price, store attributes, lifestyle fit, word-of-mouth, promotions, and brand name.
Omni-channel Retail - Bridging the Digital and Brick & Mortar DivideAdrian Teo
Ok, so you have a website, facebook page, even mobile apps, but how is that helping you to engage your consumers when you need it most… when they are at your outlets!
I mean how do you drive footfall and sales from digital to your brick & mortar channels? How do you identify your consumers, personalized that engagement and get them to buy before they step out?
And we don’t mean spamming everyone with the same promotion at that outlet, but personalized according to their profiles, transaction history and location. Better yet, it’s all automated, you really don’t want to be pouring through and interpreting heaps of customer data.
In this presentation, I share the challenges faced by retailers, shop owners, F&B and mall operators in bridging the digital and brick & mortar divide. While each solution is unique to your retail business, vertical or consumer behaviours, it is about breaking down the silos that exist in your consumer touch points, enterprise solutions, best practices and how TAO OF SHOP can help you to bring it all together.
Brick-and-Mortar vs. Online Only: How to Win the Omni-channel Battle WebinarNurun
Brian Clarey, Vice President, Client Partnerships, at Nurun’s Toronto office, was a featured speaker at the Canadian Marketing Association (CMA) webinar, “Brick-and-Mortar vs. Online Only: How to Win the Omni-channel Battle Webinar.” Presented as part of the CMA’s Retail Leadership Series, the webinar explored how retailers can create a consistent consumer experience across all retail touchpoints by adopting an omni-channel strategy.
Study of online vs offline consumer behavior finalSCMHRD
Objective : To understand the difference in the consumer behavior for the Online vs Offline shopping for Apparel Category
Data Analysis: An online survey of 15 question was rolled out and 71 responses collected
Minimum 40% of the total sample collected were female.
The factors that forms the major reason for Online shopping were analyzed.
Many experts and industry pundits are predicting the demise of retail in the face of digitalization. But the notion of ‘Pure Play’ has failed. Digital only and brick and mortar only retailers are on the decline, many purely e-retailers going out of business altogether. The largest retailer in the world, Amazon, is investing in traditional brick and mortar outlets. The fact is, stores are the ‘new black’.
One of the biggest opportunities for traditional retailers of all types is creating a unique and sought after customer experience. Customer experience can be applied to better, quicker and more efficient processes or to immersive, truly experiential events enabled by exciting newly emerging or maturing technologies.
We are now living in times where messaging context is slowly becoming a new model of publishing. Conversational apps grow faster than social networks.
Hence our interest and new report around the topic of CHATBOTS.
“App fatigue is real” and using a chatbot for building a relationship with customers feels more accessible, as it is like talking to a “real” person while an intimate, one-on-one interaction which is de-cluttering our mobile experience at the same time. It is also just cheaper to prototype an build a chatbot service rather than create a standalone smartphone app for a brand or business. If done right, it can definitely deepen meaningful relationships.
E-commerce involves buying and selling of goods or services over electronic networks. It includes various types of online business activities like B2B, B2C, B2G, and C2C. Traditional retail involves operating a physical store, while modern retail combines both online and physical store operations through a website and physical location. The differences between online and traditional retail include aspects like display, location, expenses, communication, and technology requirements. Both retail models have advantages and disadvantages related to aspects like product viewing, returns, assistance, and costs. An optimal approach combines traditional and e-commerce retailing to provide comfort to both consumers and producers.
This document compares traditional in-person shopping to online shopping. Traditional shopping allows customers to see, touch, and evaluate products in person before purchasing. It also enables immediate acquisition of needed items. However, traditional stores may not accept all payment methods or have desired items in stock. Online shopping offers conveniences like variety, price comparisons, and gift sending, but customers cannot see products physically and must wait for delivery. The document concludes both methods have advantages and a personal preference is needed depending on what is most comfortable for each shopper.
There will always be a debate whether businesses should focus their budget on traditional or digital marketing and some are even saying that digital is the new traditional. We think each has its own benefits and you can learn about them here.
Power of Brand in the Multichannel World: The Good, the Bad, and the… Besttuckalumni
This document summarizes a presentation on challenges facing brands from retailers and the importance of consumer loyalty. It discusses how brand equity compares to retailer equity over time. It also examines how consumer search behavior impacts brand versus retailer power online, with some categories seeing more branded search than generic. The document analyzes purchase behavior with and without prior search, finding over half of purchases involve searching three or fewer sites. It discusses challenges for brands in managing distribution coverage and preventing price erosion online.
This document provides an overview of the retail company V-MART and its marketing strategy. It discusses that V-MART was founded in 2002 in West Bengal and opened its first store in Ahmedabad, Gujarat in 2003. It now has over 108 stores across 12 states with a total retail space of over 8.2 thousand square meters. The document then examines V-MART's product categories and organizational structure. It analyzes V-MART's marketing strategy of regional cluster expansion, promotional events, and increasing private label products. It also provides the objectives and methodology of the research report, including primary and secondary data collection.
This document discusses FACES Cosmetics' plans to launch its premium cosmetics brand in India. FACES is a Canadian cosmetics brand currently operating in 7 countries. It plans to initially enter the top 10 metro cities in India in phase 1, targeting over 50 million consumers. The launch plan involves positioning FACES as a premium and safe brand through influencer marketing for ages 16-36 on social media. It aims to gain 5-6% initial market share through online and offline retail channels like pharmacies, standalone stores, beauty salons, department stores, hypermarkets, health and beauty chains, and ecommerce platforms. Promotional strategies like discounts, contests, and incentives for retailers and salespeople are outlined to
The 77th National Garment Fair organized by CMAI in Mumbai saw over 35,000 visitors and participation from over 1200 brands, reflecting optimism for retail sales during the upcoming festive season. While the garment industry has seen moderate growth of 5-6% on average this year, manufacturers are hopeful that demand for apparel will be robust during the festive season. The 4-day fair was spread across 800,000 square feet and featured exhibitions for women's, men's, kids' wear and accessories.
The document presents the final presentation for an international marketing class. It summarizes the company's history, resources, mission, goals and marketing strategies for expanding operations from Pakistan into Dubai, UAE. Key points include conducting market research on consumer preferences in Dubai, identifying competitors in both countries, and developing promotion, distribution and pricing strategies tailored for the Dubai market. The presentation evaluates strengths and weaknesses of competitors to help position the company for success abroad.
This document summarizes the key findings from a large global study on brand authenticity. Some of the main points include:
- Authenticity is important to consumers and how they define it may surprise brands. The study revealed an "authenticity deficit" where most consumers do not feel brands are authentic.
- Consumers define authentic brands as those that demonstrate the "3 R's" - Reliable, Respectful, and Real. The Real dimension is the most challenging for many brands.
- Food and beverage brands are seen as the most authentic industry globally, driven by perceptions of reliability. However, all industries can improve on being seen as more "real".
- The study
Shoppers Stop is one of the largest retail chains in India operating department stores. The document provides details about Shoppers Stop's new outlet opened at Metro Junction Mall in Kalyan, Mumbai. It discusses the advantages of opening an outlet in Kalyan such as bringing luxury shopping experience closer to customers and attracting more footfall. It also mentions some challenges of operating in the location like competition from other brands in the same mall. The document then provides an overview of Shoppers Stop's products, services and business strategy.
Marketing mix - Lifestyle vs Shoppers stopAashiya Khan
Shoppers Stop and Lifestyle are two major retail chains that operate department stores in India, with Shoppers Stop having a premium positioning targeting upper middle and high income customers while Lifestyle has a more youthful and stylish brand image aimed at middle and upper middle income segments. Both chains offer a wide range of apparel, accessories, beauty and home products across multiple own stores and franchise partnerships located primarily in tier 1 and tier 2 cities.
Wearurdreams National Entrepreneurship ChallengeManu Jindal
Final presentation at ' National Entrepreneurship Challenge' a business plan competition held at Faculty of Management Studies, New Delhi.
Presented by : Team KKarma -Kirti Jindal, Manu Jindal and Aseem Kakkar.
Way to Get Profit From Your Own Startup With Export GuidelinesAjjay Kumar Gupta
Hundreds of thousands of people start their own businesses every year, and untold more dream about the possibility of becoming their own bosses. While entrepreneurship has its many potential rewards, it also carries unique challenges. Entrepreneurship is an act not a born tact, you need to understand the environment to set up an enterprise of you own. Setting up a business requires many things like understanding yourself, understanding market and availing funds are certain basic things that one must mandatorily know before making a business decision.
Tags
Setting up own Export House, How to Start Successful Export Business, Export Business in India, Start Your Own Export Business, start export business, Way to get profit from Export Business, export guidelines, secrets, business , Preliminary Steps, Registration Firm, Organizational Export Assistance, Product for Export, Export Licence, Export Market, Potential Products, Channels Abroad, Foreign Exchange, Facilities to Exporters, Electronic Messaging, MDA-Marketing Development Assistance, Negotiations for Export Business, Tips for Success, Packaging and Labelling, Quality, Business Marketing, Evolution of strategic management, What No one Ever Tells You about Starting Your Business, Facilities and Procedures for Entrepreneurs, Secrets for Startup Industries Guidelines, Facilities and Procedures for Prospective Entrepreneurs, best business to start with little money, Best Businesses to Start, Best New Small Business Ideas and Opportunities to Start, Best Small Business ideas That Make Money Fast, business ideas in India for beginners, Business Idea's under :- 1Lakh, 5 lakh, 10 Lakh, 50 lakh, business ideas with low investment and high profit, Business Ideas You Can Start Today, Business Startup Investors, Catch The Opportunity - Start your business today, cheapest business to start, Easiest business to start and make money, easiest business to start up, Easiest Business to Start: Easy Businesses to Start - How to Make Money, Easy Business to Start Making Money Fast, How to Start a Small Business, How to start a successful business, How to Start Your Business, How to Start Your First Business, Low Cost Business Ideas, How to Start a Small Business, Most Popular Business Opportunities in India, Most Profitable Business in India, Start your own Business, Most Profitable Small-Business Industries, most successful small business ideas, Profitable Small Scale Business ideas in India, Setting up and opening your own Business, Setting up and running a small-scale business, Small Business Ideas in India for Starting Your Own Business, small business ideas list, Small Business Ideas with low investment, Small Businesses You Can Start on Your Own, Small investment big profit making, Small Manufacturing Business - Startup Business, Startup Business Ideas - Discover The Best Start Up Small Business, startup business plan
Research and Recommendations of B2C Ecommerce Project Report for MENA.WasimShamsMohammed
My answers to "give me a business plan in ecommerce" during a month's work for a client. Please use as per your requirements. I hope it benefits entrepreneurs seeking investments, investors, students and teachers of digital marketing. #freeprojectsforhumanity
Chapter 1 (introduction to strategic brand management)Jawad Chaudhry
Strategic brand management involves four key steps:
1. Identifying and establishing brand positioning and values through tools like mental maps, competitive frames of reference, and core brand values.
2. Planning and implementing brand marketing programs using techniques like mixing brand elements, integrating activities, and leveraging associations.
3. Measuring and interpreting brand performance with audits, tracking, and equity management systems.
4. Growing and sustaining brand equity through strategies like brand-product matrices, portfolios, expansion, reinforcement, and revitalization.
The document discusses an organization called Ormita that facilitates barter transactions in Mexico, allowing companies to exchange their products or services for advertising instead of paying cash. Ormita acts as an intermediary, connecting companies to various media outlets across different platforms like television, radio, newspapers and websites.
Retailing involves the sale of goods and services to consumers for personal use. The top ten largest retailers in the United States are led by Walmart, with supermarket and department stores making up many of the other spots. Retail in India is a large and growing industry, with various formats like malls, specialty stores, discount stores, and department stores emerging. New retail chains in India first emerged in the 1990s, shifting from manufacturers to pure retailers, and growth has continued with the emergence of shopping centers and hypermarkets.
Study of online vs offline consumer behavior finalSCMHRD
Objective : To understand the difference in the consumer behavior for the Online vs Offline shopping for Apparel Category
Data Analysis: An online survey of 15 question was rolled out and 71 responses collected
Minimum 40% of the total sample collected were female.
The factors that forms the major reason for Online shopping were analyzed.
Many experts and industry pundits are predicting the demise of retail in the face of digitalization. But the notion of ‘Pure Play’ has failed. Digital only and brick and mortar only retailers are on the decline, many purely e-retailers going out of business altogether. The largest retailer in the world, Amazon, is investing in traditional brick and mortar outlets. The fact is, stores are the ‘new black’.
One of the biggest opportunities for traditional retailers of all types is creating a unique and sought after customer experience. Customer experience can be applied to better, quicker and more efficient processes or to immersive, truly experiential events enabled by exciting newly emerging or maturing technologies.
We are now living in times where messaging context is slowly becoming a new model of publishing. Conversational apps grow faster than social networks.
Hence our interest and new report around the topic of CHATBOTS.
“App fatigue is real” and using a chatbot for building a relationship with customers feels more accessible, as it is like talking to a “real” person while an intimate, one-on-one interaction which is de-cluttering our mobile experience at the same time. It is also just cheaper to prototype an build a chatbot service rather than create a standalone smartphone app for a brand or business. If done right, it can definitely deepen meaningful relationships.
E-commerce involves buying and selling of goods or services over electronic networks. It includes various types of online business activities like B2B, B2C, B2G, and C2C. Traditional retail involves operating a physical store, while modern retail combines both online and physical store operations through a website and physical location. The differences between online and traditional retail include aspects like display, location, expenses, communication, and technology requirements. Both retail models have advantages and disadvantages related to aspects like product viewing, returns, assistance, and costs. An optimal approach combines traditional and e-commerce retailing to provide comfort to both consumers and producers.
This document compares traditional in-person shopping to online shopping. Traditional shopping allows customers to see, touch, and evaluate products in person before purchasing. It also enables immediate acquisition of needed items. However, traditional stores may not accept all payment methods or have desired items in stock. Online shopping offers conveniences like variety, price comparisons, and gift sending, but customers cannot see products physically and must wait for delivery. The document concludes both methods have advantages and a personal preference is needed depending on what is most comfortable for each shopper.
There will always be a debate whether businesses should focus their budget on traditional or digital marketing and some are even saying that digital is the new traditional. We think each has its own benefits and you can learn about them here.
Power of Brand in the Multichannel World: The Good, the Bad, and the… Besttuckalumni
This document summarizes a presentation on challenges facing brands from retailers and the importance of consumer loyalty. It discusses how brand equity compares to retailer equity over time. It also examines how consumer search behavior impacts brand versus retailer power online, with some categories seeing more branded search than generic. The document analyzes purchase behavior with and without prior search, finding over half of purchases involve searching three or fewer sites. It discusses challenges for brands in managing distribution coverage and preventing price erosion online.
This document provides an overview of the retail company V-MART and its marketing strategy. It discusses that V-MART was founded in 2002 in West Bengal and opened its first store in Ahmedabad, Gujarat in 2003. It now has over 108 stores across 12 states with a total retail space of over 8.2 thousand square meters. The document then examines V-MART's product categories and organizational structure. It analyzes V-MART's marketing strategy of regional cluster expansion, promotional events, and increasing private label products. It also provides the objectives and methodology of the research report, including primary and secondary data collection.
This document discusses FACES Cosmetics' plans to launch its premium cosmetics brand in India. FACES is a Canadian cosmetics brand currently operating in 7 countries. It plans to initially enter the top 10 metro cities in India in phase 1, targeting over 50 million consumers. The launch plan involves positioning FACES as a premium and safe brand through influencer marketing for ages 16-36 on social media. It aims to gain 5-6% initial market share through online and offline retail channels like pharmacies, standalone stores, beauty salons, department stores, hypermarkets, health and beauty chains, and ecommerce platforms. Promotional strategies like discounts, contests, and incentives for retailers and salespeople are outlined to
The 77th National Garment Fair organized by CMAI in Mumbai saw over 35,000 visitors and participation from over 1200 brands, reflecting optimism for retail sales during the upcoming festive season. While the garment industry has seen moderate growth of 5-6% on average this year, manufacturers are hopeful that demand for apparel will be robust during the festive season. The 4-day fair was spread across 800,000 square feet and featured exhibitions for women's, men's, kids' wear and accessories.
The document presents the final presentation for an international marketing class. It summarizes the company's history, resources, mission, goals and marketing strategies for expanding operations from Pakistan into Dubai, UAE. Key points include conducting market research on consumer preferences in Dubai, identifying competitors in both countries, and developing promotion, distribution and pricing strategies tailored for the Dubai market. The presentation evaluates strengths and weaknesses of competitors to help position the company for success abroad.
This document summarizes the key findings from a large global study on brand authenticity. Some of the main points include:
- Authenticity is important to consumers and how they define it may surprise brands. The study revealed an "authenticity deficit" where most consumers do not feel brands are authentic.
- Consumers define authentic brands as those that demonstrate the "3 R's" - Reliable, Respectful, and Real. The Real dimension is the most challenging for many brands.
- Food and beverage brands are seen as the most authentic industry globally, driven by perceptions of reliability. However, all industries can improve on being seen as more "real".
- The study
Shoppers Stop is one of the largest retail chains in India operating department stores. The document provides details about Shoppers Stop's new outlet opened at Metro Junction Mall in Kalyan, Mumbai. It discusses the advantages of opening an outlet in Kalyan such as bringing luxury shopping experience closer to customers and attracting more footfall. It also mentions some challenges of operating in the location like competition from other brands in the same mall. The document then provides an overview of Shoppers Stop's products, services and business strategy.
Marketing mix - Lifestyle vs Shoppers stopAashiya Khan
Shoppers Stop and Lifestyle are two major retail chains that operate department stores in India, with Shoppers Stop having a premium positioning targeting upper middle and high income customers while Lifestyle has a more youthful and stylish brand image aimed at middle and upper middle income segments. Both chains offer a wide range of apparel, accessories, beauty and home products across multiple own stores and franchise partnerships located primarily in tier 1 and tier 2 cities.
Wearurdreams National Entrepreneurship ChallengeManu Jindal
Final presentation at ' National Entrepreneurship Challenge' a business plan competition held at Faculty of Management Studies, New Delhi.
Presented by : Team KKarma -Kirti Jindal, Manu Jindal and Aseem Kakkar.
Way to Get Profit From Your Own Startup With Export GuidelinesAjjay Kumar Gupta
Hundreds of thousands of people start their own businesses every year, and untold more dream about the possibility of becoming their own bosses. While entrepreneurship has its many potential rewards, it also carries unique challenges. Entrepreneurship is an act not a born tact, you need to understand the environment to set up an enterprise of you own. Setting up a business requires many things like understanding yourself, understanding market and availing funds are certain basic things that one must mandatorily know before making a business decision.
Tags
Setting up own Export House, How to Start Successful Export Business, Export Business in India, Start Your Own Export Business, start export business, Way to get profit from Export Business, export guidelines, secrets, business , Preliminary Steps, Registration Firm, Organizational Export Assistance, Product for Export, Export Licence, Export Market, Potential Products, Channels Abroad, Foreign Exchange, Facilities to Exporters, Electronic Messaging, MDA-Marketing Development Assistance, Negotiations for Export Business, Tips for Success, Packaging and Labelling, Quality, Business Marketing, Evolution of strategic management, What No one Ever Tells You about Starting Your Business, Facilities and Procedures for Entrepreneurs, Secrets for Startup Industries Guidelines, Facilities and Procedures for Prospective Entrepreneurs, best business to start with little money, Best Businesses to Start, Best New Small Business Ideas and Opportunities to Start, Best Small Business ideas That Make Money Fast, business ideas in India for beginners, Business Idea's under :- 1Lakh, 5 lakh, 10 Lakh, 50 lakh, business ideas with low investment and high profit, Business Ideas You Can Start Today, Business Startup Investors, Catch The Opportunity - Start your business today, cheapest business to start, Easiest business to start and make money, easiest business to start up, Easiest Business to Start: Easy Businesses to Start - How to Make Money, Easy Business to Start Making Money Fast, How to Start a Small Business, How to start a successful business, How to Start Your Business, How to Start Your First Business, Low Cost Business Ideas, How to Start a Small Business, Most Popular Business Opportunities in India, Most Profitable Business in India, Start your own Business, Most Profitable Small-Business Industries, most successful small business ideas, Profitable Small Scale Business ideas in India, Setting up and opening your own Business, Setting up and running a small-scale business, Small Business Ideas in India for Starting Your Own Business, small business ideas list, Small Business Ideas with low investment, Small Businesses You Can Start on Your Own, Small investment big profit making, Small Manufacturing Business - Startup Business, Startup Business Ideas - Discover The Best Start Up Small Business, startup business plan
Research and Recommendations of B2C Ecommerce Project Report for MENA.WasimShamsMohammed
My answers to "give me a business plan in ecommerce" during a month's work for a client. Please use as per your requirements. I hope it benefits entrepreneurs seeking investments, investors, students and teachers of digital marketing. #freeprojectsforhumanity
Chapter 1 (introduction to strategic brand management)Jawad Chaudhry
Strategic brand management involves four key steps:
1. Identifying and establishing brand positioning and values through tools like mental maps, competitive frames of reference, and core brand values.
2. Planning and implementing brand marketing programs using techniques like mixing brand elements, integrating activities, and leveraging associations.
3. Measuring and interpreting brand performance with audits, tracking, and equity management systems.
4. Growing and sustaining brand equity through strategies like brand-product matrices, portfolios, expansion, reinforcement, and revitalization.
The document discusses an organization called Ormita that facilitates barter transactions in Mexico, allowing companies to exchange their products or services for advertising instead of paying cash. Ormita acts as an intermediary, connecting companies to various media outlets across different platforms like television, radio, newspapers and websites.
Retailing involves the sale of goods and services to consumers for personal use. The top ten largest retailers in the United States are led by Walmart, with supermarket and department stores making up many of the other spots. Retail in India is a large and growing industry, with various formats like malls, specialty stores, discount stores, and department stores emerging. New retail chains in India first emerged in the 1990s, shifting from manufacturers to pure retailers, and growth has continued with the emergence of shopping centers and hypermarkets.
Shoppers Stop is an Indian department store chain founded in 1991 with its first store in Mumbai. It is the first retail venture of K. Raheja Corp and currently has 27 stores across 12 Indian cities. Shoppers Stop is the only Indian retailer that is a member of the prestigious Intercontinental Group of Department Stores. The stores offer clothing, accessories, cosmetics and other products. The target customer profile is SEC A individuals between 16-35 years of age.
Brand Tracking - Taking The Pulse On Your BrandMichaela Mora
Branding has been around since the beginning of times as a means to differentiate products. Did you know that the term “brand” is derived from the old Norse word “brandr” which means “to burn” and used in the context of marking livestock to identify the owners. Branding in the marketing context occurs in the consumer minds and the “marks” not always come out as marketers intended, hence the need to implement brand tracking studies.
Questions addressed:
1. What brand metrics should be tracked?
2. How often should a brand be tracked?
3. Who should be included in a brand tracking study?
4. How to interpret brand tracking metrics?
This document summarizes BioWorld Merchandising, a top Indian licensing and distribution company. It discusses BioWorld's strengths in character-based merchandise across categories like apparel, footwear and accessories. BioWorld has licensing deals with major entertainment properties and a strong retail presence. The document outlines BioWorld's strategies around pricing, product innovation, and visual merchandising displays to attract customers.
The 8 Biggest Retail Trends Every Retailer Needs To Be Ready ForBernard Marr
To continue to connect with customers, retailers need to be ready to adapt to the latest worldwide shopping shifts. Here are eight trends retailers should watch.
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Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
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About Brands & Private Labels
An exclusive Trade show for Own
Brands, Private Labels & Contract
Manufacturers
Platform to promote your business
effectively & increase your sales
Excellent business opportunity
Platform to display new product
innovations and trends used across
the globe
6. www.brandsandprivatelabels.com
Textiles & Apparels
Mens Wear Ladies Wear Kids Wear
Uniforms for government & non government organizations
Apparels
Bed sheets &
pillow covers
Terry towels Table cloths Bath robe Rugs, curtains Mattresses
Hometextiles
7. www.brandsandprivatelabels.com
Meet top buyers, build your business
and win new sales!
Network with top retailers, sourcing
managers, wholesalers & distributors
Launch, demonstrate & introduce
new products, innovations & trends
Build brand awareness and gain a
foothold over competition
Finalize appointment with new
distributors and agents
Why Exhibit?
16. www.brandsandprivatelabels.com
Sponsorship Opportunities
Take advantage of the tailor-made sponsorship packages which
includes:
Gold Sponsorship
Silver Sponsorship
Other Sponsorship Packages
Banners
Lanyards
Carry Bags
Registration Badges
Barrier Advertising
Registration Desk Advertising
Catalogue Advertising
Logo support
17. www.brandsandprivatelabels.com
Location: Mumbai
Mumbai is the Financial & Commercial Hub of India
One of the world’s top 10 centers of commerce with 6.16% of
India’s GDP
Visitors:
Top Retail Chain owners & Category Managers
Top Hotel Chains, Restaurants , Resorts & QSR’s purchase
Managers
All Major Government Sourcing Managers
The show is guaranteed to pull in big retail chain
hypermarket/ supermarket owners, category managers
& key personnel
Why Brands & Private label Show
18. www.brandsandprivatelabels.com
For Domestic Exhibitor
Bare Space: 11000/m2 (Min stall size: 18 sqm)
Shell scheme: 12000/m2 (Min stall size: 9 sqm)
(Plus Service Tax as applicable)
For International Exhibitor:
Bare Space: US$ 275 per sqm
Shell Space: US$ 300 per sqm
(Plus Service Tax as applicable)
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