The document provides information about the BrandSmart 2012 conference organized by the Chicago Chapter of the American Marketing Association (AMA) on October 17, 2012. It outlines sponsorship opportunities for companies, including the Silver ($2,000), Gold ($3,000), Platinum ($4,000), and Diamond ($5,000) levels. Higher levels provide additional benefits like exclusive activities, marketing integrations, and access to the 300 attending marketing professionals. Sponsorship slots are limited and available on a first come, first served basis by contacting the Executive Director.

1. Sponsorship & Exhibitor Prospectus
Wednesday, October 17, 2012
Venue Six10
610 South Michigan Avenue
Chicago, Illinois 60605
Submission deadline
Wednesday, October 3, 2012
Contact: ichael Long, Executive Director | 312-280-0449 | michael@chicagoama.org | www.chicagoama.org
M
Chicago Chapter of the American Marketing Association | 645 N Michigan Ave, Suite 800, Chicago, IL 60611

2. BrandSmart is the Midwest’s leading forum on branding thought leadership. This full-day
conference is attended by mid- and senior-level marketers looking to elevate their brands
through best practices and application-packed insights delivered by the Chicago AMA, the
largest chapter of the American Marketing Association.
2
012 Theme – Owning the Tectonic Shifts in Marketing
Marketers constantly need to deal with rapidly changing disruptive forces while balancing
existing resources. How well marketers adapt to these forces—determines how successful
their brand will be.
T
he Chicago AMA will serve up the biggest, baddest, and most disruptive forces of change at
BrandSmart 2012 and enable marketers how to OWN them.
But, instead of just talking about them, we’re going to educate attendees how to use them;
Attendees will receive a custom playbook that translates the themes presented into actionable
strategies for their own brand. Based on how attendees characterize their organization, the
playbook will provide them with segmented, unique insights to implement several innovations,
which could feature your product or services solutions. The playbook will be a printed
document with an accompanying dynamically updated digital version.
Sponsor Experience
C
hicago AMA’s BrandSmart sponsorship program puts your company, products and services in
direct, personal contact with corporate branding and marketing practitioners. In addition to 10
hours of direct access to 300 high level marketers, you are assured maximum exposure through
highly-targeted e-mail, direct mail, advertising, social media and website linkage that will reach
over 10,000 Chicago marketers.
PRE-EVENT
Reach 10,000 Chicago marketers though our 2-month long event campaign:
n integrated media channels
n website promotion
n direct mailing campaigns
n partner communications
n social media platforms
n print brochure
AT THE EVENT
E
ngage with 300 high-level marketers in-person and face-to-face:
n Sponsor tables placed in break reception area (3+hours)
n Interactive opportunities to engage the audience from the podium
POST EVENT
C
onnect with 10,000 marketers again, and re-connect with attendees:
n eature your message in our recap that goes out through all our media channels
F
including email and social media
n ntegrate your brand and pov in the “Playbook” which will give attendees secrets to
I
implementing new tools no matter their size or budget.
n onnect with attendees after getting a detailed attendee list including full contact
C
information and permission for one-email blast to the list.
RESERVATIONS Be a Part of BrandSmart:
S
ponsorship slots are limited and are sold on a first come, first served basis.
Contact Michael Long, Chicago AMA Executive Director at michael@chicagoama.org
or by phone at 312-280-0449 to reserve your spot today!
Contact:
Michael Long, Executive Director | 312-280-0449
michael@chicagoama.org | www.chicagoama.org
Chicago Chapter of the American Marketing Association
645 N Michigan Ave, Suite 800, Chicago, IL 60611

3. BrandSmart 2012 Sponsorship Packages
Silver Sponsor Level $2,000
Benefits
Pre-event promotion
1 Full-conference registration
Logo featured on pre-event, at-event, and post-event communications
Logo featured on website with hyperlink
Material insert in conference attendee packet and/or promotional items
Gold Sponsor Level $3,000
Exclusive Activity Benefits
Category Description Silver +
Lanyard Logo on Lanyards Exclusive Benefit as Described
Badge Holders Logo on Badge Holders 1 Full-conference registration (total of 2)
Morning Coffee Break Sponsor Break signage and mention by conference chair prior to break One-time use of conference attendee list
Afternoon Soda Break Sponsor Break signage and mention by conference chair prior to break Table-top exhibit space
Discount on additional registrations
Platinum Sponsor Level $4,000
Exclusive Activity Benefits
Category Description Gold +
Reception/Bar sponsor Mention by conference chair prior to break, signage Exclusive Activity as described
at bar, and concierge at bar if desired
Lunch Sponsor Mention by conference chair prior to break, signage 1 Full conference registration (total of 3)
at buffet, and concierge at lunch if desired
Keynote sponsor Introduce keynote (as approved by conference chair) 30 - second company video or slide during
“dead” times in theatre
Weave the People Sponsor Logo featured prominently in pre-conference networking
marketing integration software
Registration Desk/Concierge Welcome signage at registration $ serve as concierge
to greet attendees
Playbook Sponsor Full-page Back Cover of Playbook
Diamond Sponsor Level $5000
Exclusive Activity Benefits
Category Description Platinum +
Host VIP Table at Lunch Invite up to 9 guests to a VIP table at lunch Exclusive package as described
Any two exclusives from above
Extras:
1/2 page ad in Playbook $250
Full page ad in Playbook $500
Contact:
Michael Long, Executive Director | 312-280-0449
michael@chicagoama.org | www.chicagoama.org
Chicago Chapter of the American Marketing Association
645 N Michigan Ave, Suite 800, Chicago, IL 60611