The document summarizes the key findings of the 2013 Oriella Digital Journalism Study, which surveyed over 500 journalists in 14 countries. Some of the main points include:
- Digital media has become well-entrenched globally, with over half of journalists now believing their largest audiences are online rather than print. Performance is also increasingly evaluated based on digital metrics like website traffic.
- As a result, the way journalists work has changed significantly, with many titles now pursuing a "digital first" approach where news is broken online before print. Nearly half of journalists also now produce their own in-house video content.
- Unique website traffic is now the most important measure of journalist and story performance. However, traditional values
The Scope of Newspaper as a Futuristic Medium for PublicityDr. Amarjeet Singh
The news paper as a medium for publicity and
Advertisements is losing its luster and relevance in America
and some western countries. But the same medium has shown
remarkable growth in India. Circulation increased by more
than 23 million copies a day between 2006 and 2016,
according to a new report from India's Audit Bureau of
Circulation. That's average growth of nearly 5% per year.
Meanwhile, circulation came down in major Western
countries including the U.S. (-3%), France (-6%), Germany (-
9%) and the U.K. (-12%). Despite the strong growth of digital
media in India, the traditional formats of television and print
still account for the largest portion of total media ad
expenditure. India remains somewhat unusual in that print
revenues continue to grow, with newspapers specifically still
serving as an effective way for advertisers to reach a
significant audience. The research reports point out that
newspaper growth was really coming from papers published
in Hindi and in other local languages and dialects—generally
referred to collectively as “vernacular” papers. English is
used in India’s largest cities, leaving readers in smaller cities
and rural areas with an appetite for content in their local
languages. The scope of the present research paper is to
identify reasons for this and futuristic scope for news paper
as a medium for publicity.
Technology Use of College Students: An Exploratory StudyJoseph Stabb, ABD
3/2007
“Technology Use of College Students: An Exploratory Study”
Published by the Department of Communication, Rochester Institute of Technology
Stabb, J. (2007). Technology use of college students: an
exploratory study. Converent for Undergraduate Research in Communication, 177-185.
The document summarizes findings from a Pew Research Center survey on social media usage in 2013. Some key findings include:
- Facebook remains the most popular social media platform, used by 71% of online adults. However, usage of other platforms like Instagram, Pinterest, and LinkedIn is growing.
- 42% of online adults now use multiple social media sites, with Facebook being the primary platform for most.
- Facebook and Instagram have high levels of user engagement, with over half of users on each site visiting daily.
The spotlight is on pollsters in the UK, following the performance of the polls at the 2015 General Election. Are we alone in facing this challenge, or is it a global issue? Does the experience in other countries point to what we should be doing in the UK?
Ipsos has many of the leading polling experts from around the world, and we brought them together in London to provide unique combined insight. Our panel members from the US, Canada, Italy and Sweden talked us through the role and challenges of polling in their countries and what we need to do to get it right. They also updated us on the political landscape of their countries, with outlines of the major elections they have recently had, and in the case of the US, the on-going race to the White House.
This report is the eighth in an annual series of publications, dating back to 2012, designed to share the latest stories, trends and research in social media usage from across the Middle East and North Africa (MENA). Using a wide variety of academic, industry and media sources, this White Paper identifies important insights from social media’s development over the previous year.
Of particular note in 2019 is the continued, growing, importance of social media in the lives of Arab Youth, outside of Saudi Arabia and Turkey the declining usage of Twitter (once the poster child social network for the Arab Spring,) as well as greater scrutiny of social media usage by platform owners and governments alike.
Last year’s report highlighted the increasing weaponization of social networks, a trend which continued in 2019. Facebook, Twitter and Telegram each closed hundreds of accounts due to inappropriate use by state sponsored actors and terrorist groups. Social networks were also the target of governments across MENA, in the midst of protests in many countries throughout the region.
Meanwhile, the importance of social video and visually-led social networks, continued to grow from strength to strength. Snapchat introduced new advertising formats to the region and other exclusive functionality, Google highlighted the importance of YouTube in supporting parents and parenting, and in major markets such as Egypt, Saudi Arabia and the UAE, Twitter has emerged as a leading platform for online video consumption.
The year ahead is likely to result in a continuation of many of the trends outlined in this report, as social media becomes increasingly engrained across the lives of businesses, governments and residents across the MENA region.
It is authored by Professor Damian Radcliffe, and PhD student Hadil Abuhmaid, at the University of Oregon.
This document presents a model of a perfectly competitive news media market. The model considers the tradeoff between news quality and bias for both consumers and media firms. It introduces the novel concept of quality externalities, where the average quality in the market impacts individual preferences for quality. The model shows there can be two equilibria - a "fake news" equilibrium with low quality and high bias, or an "informative news" equilibrium with high quality and no bias. The document argues that a politician can exploit these externalities to shift the market towards the "fake news" equilibrium and achieve "indirect media capture", even without direct control over media outlets. Case studies of Trump, Putin and Berlusconi are presented to illustrate how this
The document analyzes the state of digitization in the Middle East based on a McKinsey Middle East Digitization Index. It finds that while consumers have widely adopted digital technologies like smartphones and social media, businesses and governments have been slower to embrace digitization. The index compares nine Middle Eastern countries to benchmark nations and finds they lag in areas like venture capital funding and digital jobs. However, countries like the UAE are making progress in initiatives to promote innovation and public sector adoption. Fully realizing the economic benefits of digitization will require coordinated efforts across the region to strengthen governance, businesses, funding, and talent development.
The Scope of Newspaper as a Futuristic Medium for PublicityDr. Amarjeet Singh
The news paper as a medium for publicity and
Advertisements is losing its luster and relevance in America
and some western countries. But the same medium has shown
remarkable growth in India. Circulation increased by more
than 23 million copies a day between 2006 and 2016,
according to a new report from India's Audit Bureau of
Circulation. That's average growth of nearly 5% per year.
Meanwhile, circulation came down in major Western
countries including the U.S. (-3%), France (-6%), Germany (-
9%) and the U.K. (-12%). Despite the strong growth of digital
media in India, the traditional formats of television and print
still account for the largest portion of total media ad
expenditure. India remains somewhat unusual in that print
revenues continue to grow, with newspapers specifically still
serving as an effective way for advertisers to reach a
significant audience. The research reports point out that
newspaper growth was really coming from papers published
in Hindi and in other local languages and dialects—generally
referred to collectively as “vernacular” papers. English is
used in India’s largest cities, leaving readers in smaller cities
and rural areas with an appetite for content in their local
languages. The scope of the present research paper is to
identify reasons for this and futuristic scope for news paper
as a medium for publicity.
Technology Use of College Students: An Exploratory StudyJoseph Stabb, ABD
3/2007
“Technology Use of College Students: An Exploratory Study”
Published by the Department of Communication, Rochester Institute of Technology
Stabb, J. (2007). Technology use of college students: an
exploratory study. Converent for Undergraduate Research in Communication, 177-185.
The document summarizes findings from a Pew Research Center survey on social media usage in 2013. Some key findings include:
- Facebook remains the most popular social media platform, used by 71% of online adults. However, usage of other platforms like Instagram, Pinterest, and LinkedIn is growing.
- 42% of online adults now use multiple social media sites, with Facebook being the primary platform for most.
- Facebook and Instagram have high levels of user engagement, with over half of users on each site visiting daily.
The spotlight is on pollsters in the UK, following the performance of the polls at the 2015 General Election. Are we alone in facing this challenge, or is it a global issue? Does the experience in other countries point to what we should be doing in the UK?
Ipsos has many of the leading polling experts from around the world, and we brought them together in London to provide unique combined insight. Our panel members from the US, Canada, Italy and Sweden talked us through the role and challenges of polling in their countries and what we need to do to get it right. They also updated us on the political landscape of their countries, with outlines of the major elections they have recently had, and in the case of the US, the on-going race to the White House.
This report is the eighth in an annual series of publications, dating back to 2012, designed to share the latest stories, trends and research in social media usage from across the Middle East and North Africa (MENA). Using a wide variety of academic, industry and media sources, this White Paper identifies important insights from social media’s development over the previous year.
Of particular note in 2019 is the continued, growing, importance of social media in the lives of Arab Youth, outside of Saudi Arabia and Turkey the declining usage of Twitter (once the poster child social network for the Arab Spring,) as well as greater scrutiny of social media usage by platform owners and governments alike.
Last year’s report highlighted the increasing weaponization of social networks, a trend which continued in 2019. Facebook, Twitter and Telegram each closed hundreds of accounts due to inappropriate use by state sponsored actors and terrorist groups. Social networks were also the target of governments across MENA, in the midst of protests in many countries throughout the region.
Meanwhile, the importance of social video and visually-led social networks, continued to grow from strength to strength. Snapchat introduced new advertising formats to the region and other exclusive functionality, Google highlighted the importance of YouTube in supporting parents and parenting, and in major markets such as Egypt, Saudi Arabia and the UAE, Twitter has emerged as a leading platform for online video consumption.
The year ahead is likely to result in a continuation of many of the trends outlined in this report, as social media becomes increasingly engrained across the lives of businesses, governments and residents across the MENA region.
It is authored by Professor Damian Radcliffe, and PhD student Hadil Abuhmaid, at the University of Oregon.
This document presents a model of a perfectly competitive news media market. The model considers the tradeoff between news quality and bias for both consumers and media firms. It introduces the novel concept of quality externalities, where the average quality in the market impacts individual preferences for quality. The model shows there can be two equilibria - a "fake news" equilibrium with low quality and high bias, or an "informative news" equilibrium with high quality and no bias. The document argues that a politician can exploit these externalities to shift the market towards the "fake news" equilibrium and achieve "indirect media capture", even without direct control over media outlets. Case studies of Trump, Putin and Berlusconi are presented to illustrate how this
The document analyzes the state of digitization in the Middle East based on a McKinsey Middle East Digitization Index. It finds that while consumers have widely adopted digital technologies like smartphones and social media, businesses and governments have been slower to embrace digitization. The index compares nine Middle Eastern countries to benchmark nations and finds they lag in areas like venture capital funding and digital jobs. However, countries like the UAE are making progress in initiatives to promote innovation and public sector adoption. Fully realizing the economic benefits of digitization will require coordinated efforts across the region to strengthen governance, businesses, funding, and talent development.
The Value of Direct Individual EndorsementsTommy Fad
In an industry where celebrity endorsement dominates the advertising landscape, is it possible that the pay-off from direct individual endorsement is being largely overlooked?
APRA Upstate New York Winter Newsletter February 2016Joseph Stabb, ABD
This newsletter from the APRA-UNY chapter discusses upcoming events and opportunities for members. It thanks members and volunteers for their contributions over the past year. It highlights a Researcher Road Trip opportunity for members to apply for funds to cover travel expenses for professional development. An article encourages members to get involved and introduce new people to join. Upcoming board challenges are listed like growing membership and planning conferences. Finally, it announces an article on finding passion and purpose in work and encourages members to share ideas.
COM 564 Final Paper / Decline in Foregin BureausBrianMc7
This document summarizes research into the decline of foreign news bureaus and how news is reported. It finds that decreased public interest in international news, rather than financial or technological factors alone, has contributed to fewer bureaus. Surveys show millennials and Gen X spend less time following news and rely more on the internet than older generations. Television networks have adapted by focusing less on foreign affairs and more on crime, politics and lifestyle. Cable news also shifted to more opinion-based programming. The public is less informed about news organizations' financial struggles and believes the lack of in-depth reporting has reduced news quality, causing some to abandon certain outlets. While new media allows more reporting, concerns remain around bias and lack of context in citizen
Ramadan is a major global religious event celebrated by over 1.9 billion Muslims worldwide for approximately one month. During this time, observers fast daily from dawn to dusk and use the month for spiritual reflection, connection with family and community, and inspiration. While television was traditionally the main form of entertainment during Ramadan, streaming services and video on demand have grown in popularity in recent years, especially among younger generations. The COVID-19 pandemic further accelerated this shift towards digital content consumption during Ramadan. Major media companies like MBC Group have adapted their online platforms to cater to changing viewer habits and provide enhanced religious and entertainment content.
This full report (102 pp., PDF) for the Asia-Pacific Communication Monitor (APCM) 2020/21 is based on a survey of 1,155 communication professionals working in companies, non-profits, governmental organisations and agencies across 15 countries and territories in the region including China, Hong Kong and Macau (SAR), Taiwan, Vietnam, Philippines, Thailand, India, Singapore, Brunei, Malaysia, Indonesa, New Zealand and Australia.
The bi-annual study is part of the global Communication Monitor series, which provides valuable insight into the communication industry and its future.
The APCM 2020/21 explored the importance of strategic issues and communication changes over time, ethical challenges for practitioners and how they deal with them, gender equality, and competency gaps and development in communications.
Characteristics of excellent communication departments as well as differences between countries and types of organizations are identified by means of statistical analyses.
The document discusses findings from a study on how journalists source news and the effect on news writing. Some key findings include:
- Younger journalists read and rely more on press releases than senior journalists. However, many journalists read less than 10% of releases they receive.
- Journalists use a variety of sources to develop story ideas, including internal meetings, events, social media, and tip-offs. Online sources are important across all ages.
- Regional differences exist in story sourcing preferences, such as events being more important for East Indian journalists.
The study aims to provide insights for PR agencies on leveraging strategies to engage with journalists in the evolving media landscape.
The document summarizes key findings from the 2017 Edelman Trust Barometer, an annual survey of trust in institutions. Some key findings include:
- Trust in all four major institutions (business, government, media, and NGOs) declined globally in 2017, with two-thirds of countries now categorized as "distrusters" with less than 50% trust.
- There is a growing divide in trust levels between the general population and the more educated "informed public." The gap between these groups has grown to 15 points in 2017.
- Media saw the largest declines in trust, now distrusted in over 80% of countries surveyed. Government remains the least trusted institution globally.
161028_60 Second Marketer_Four Lessons on Olympics and ElectionHawthorne
The document discusses four key lessons that marketers can learn from the 2016 Olympics and presidential election. First, marketers should leverage all available devices to reach audiences who are using multiple screens. Second, social media is powerful for growing supporters and extending messaging. Third, controversial comments that generate free media exposure on different platforms can be an effective strategy. Fourth, the document examines the difference between "bought" and "earned" media, and how Donald Trump was able to generate billions in earned media coverage during the election.
This document summarizes key findings from GlobalWebIndex's quarterly report on social networking trends:
- Teenage engagement is declining on Facebook, with many reporting they are bored or less interested in the platform. However, Facebook still has the largest user base of any social network.
- Emerging platforms like Tumblr, Pinterest, and Instagram are growing rapidly, especially among younger demographics. Snapchat is the fastest growing social app.
- Mobile access to social media is rising significantly, with over 40% now using social networks on their phones. Younger mobile users tend to be wealthy.
The Digital News Report 2015 survey of over 20,000 people in 12 countries found:
1) Smartphones have become the dominant device for accessing news online, with 46% of respondents accessing news on their phones on a weekly basis.
2) Consumption of online video news and new visual formats is growing significantly, while audiences for traditional TV news bulletins are declining among those under 35.
3) Social media, especially Facebook, Instagram and WhatsApp, are playing a stronger role in how people find, discuss and share news. However, concerns remain about "filter bubbles" and the influence of Google and Facebook.
4) Paid online news models are struggling while advertising models face challenges from ad blocking and
E marketer the_new_political_influencers-social_medias_effect_on_the_campaign...AdCMO
This document summarizes research on the influence of social media on political campaigns and opinions during the 2012 US election. Some key findings include:
- While most social media users claim social content doesn't influence them, data shows it does have an effect on political opinions and behaviors.
- Major candidates had millions of Facebook likes and social media saw record levels of political discussion, suggesting more political activity online than users self-report.
- However, for many users politics is not their dominant online interest and large general social networks may not be the best place for focused political discussion due to diverse friend groups.
Social Media in the Middle East: The Story of 2017Damian Radcliffe
This is the sixth annual report on the state of social media in the Middle East and North Africa (MENA) written by Damian Radcliffe, and the first co-written with Amanda Lam.
The paper distills key research findings, industry data and announcements from the past year, providing an essential overview of social media developments in the MENA region.
The document summarizes key findings from AAM's 2012 survey of its media company members regarding digital publishing initiatives. Some of the main points from the survey include:
- 90% of respondents now have mobile-optimized content, up from 51% in 2009. Publishers are expanding their app offerings, producing on average 3.4 iPad/iPhone apps and 3 Kindle apps.
- Paywalls are on the rise, with 48% of newspapers now implementing them. Metered paywalls, which allow a set number of free articles, are the most popular type.
- Publishers believe mobile revenue must come from both advertising and subscriptions. Currently mobile represents up to 9% of ad and circulation revenue for many. By
Este documento presenta el programa del 5o Foro Internacional de Periodismo Digital de Rosario 2012. Incluye artículos de diversos autores sobre temas relacionados al periodismo digital como contenidos periodísticos en el ecosistema digital, narrativas periodísticas en la web, redes sociales y política, producción de contenidos interactivos, narrativas multimedia, agencias de noticias digitales y ciberperiodismo. El foro busca generar un espacio de reflexión sobre los desafíos del periodismo en la era digital a través de la discusión de estas ideas.
2013 brazil future_in_focus_final_portugueseIvila Bessa
1) O documento analisa as principais tendências no uso da web, vídeo online, dispositivos móveis e busca no Brasil em 2012 e o que isso significa para o futuro.
2) Em 2012, houve uma fragmentação da mídia com consumidores trocando facilmente entre dispositivos ao longo do dia.
3) O Brasil continua sendo o 7o maior mercado de internet no mundo e o maior da América Latina, respondendo por 35% da audiência online latino-americana.
Este relatório fornece benchmarks de desempenho de anúncios digitais para a América do Norte, incluindo taxas de clique, tempo médio de visualização e taxas de visualização de vídeo para diferentes formatos de anúncios, como banner standard, rich media e mobile. Os dados são fornecidos trimestralmente de 2011 a 2012.
This document provides guidance for school counselors on using Facebook to help students. It discusses how social media is impacting education and how counselors can help students navigate these changes. The summary is:
1. Social media is profoundly impacting education and how students learn and connect, requiring counselors to understand these technologies.
2. Counselors should understand Facebook and how students use it to effectively address any issues that arise from students' online activities.
3. The document provides guidance on developing school social media policies, responding to incidents that impact learning, assisting with at-risk behavior detection, and addressing digital citizenship.
This document outlines a vision for the future of digital media measurement and analytics. It discusses how media consumption is becoming fragmented across multiple platforms like TVs, computers, smartphones and tablets. This creates challenges for measuring audiences. The document proposes 10 principles for digital media measurement, including that measurement needs to follow media as it moves digital, translate digital data into understanding people's behaviors, and integrate census-level digital sources to provide reporting at large scale across multiple platforms.
This document summarizes the key findings of the 2013 Reuters Institute Digital News Report, which tracked news consumption across multiple countries. Some of the main findings include:
1) Tablet and mobile usage for accessing news has grown substantially since the previous year, with tablet usage doubling in many countries and over 40% of users in some countries accessing news on smartphones weekly.
2) Approximately one-third of users now get news from at least two different devices, indicating a trend toward multi-platform news consumption.
3) However, the pace of this digital transition varies significantly between countries, with Germany and France still showing stronger allegiance to traditional media platforms than countries like the US and Japan.
This document summarizes the key findings of the 2013 Reuters Institute Digital News Report. Some of the main findings include:
- Tablet and mobile usage for accessing news has grown substantially since the previous year, with tablet usage doubling in many countries.
- One-third of respondents now get news from at least two devices, indicating a trend toward multi-platform news consumption.
- However, the pace of change varies between countries, with Germany and France still showing stronger allegiance to traditional media platforms.
- Traditional news brands continue to attract large online audiences in many countries, though "pure players" have more success in places like the US and Japan.
The Value of Direct Individual EndorsementsTommy Fad
In an industry where celebrity endorsement dominates the advertising landscape, is it possible that the pay-off from direct individual endorsement is being largely overlooked?
APRA Upstate New York Winter Newsletter February 2016Joseph Stabb, ABD
This newsletter from the APRA-UNY chapter discusses upcoming events and opportunities for members. It thanks members and volunteers for their contributions over the past year. It highlights a Researcher Road Trip opportunity for members to apply for funds to cover travel expenses for professional development. An article encourages members to get involved and introduce new people to join. Upcoming board challenges are listed like growing membership and planning conferences. Finally, it announces an article on finding passion and purpose in work and encourages members to share ideas.
COM 564 Final Paper / Decline in Foregin BureausBrianMc7
This document summarizes research into the decline of foreign news bureaus and how news is reported. It finds that decreased public interest in international news, rather than financial or technological factors alone, has contributed to fewer bureaus. Surveys show millennials and Gen X spend less time following news and rely more on the internet than older generations. Television networks have adapted by focusing less on foreign affairs and more on crime, politics and lifestyle. Cable news also shifted to more opinion-based programming. The public is less informed about news organizations' financial struggles and believes the lack of in-depth reporting has reduced news quality, causing some to abandon certain outlets. While new media allows more reporting, concerns remain around bias and lack of context in citizen
Ramadan is a major global religious event celebrated by over 1.9 billion Muslims worldwide for approximately one month. During this time, observers fast daily from dawn to dusk and use the month for spiritual reflection, connection with family and community, and inspiration. While television was traditionally the main form of entertainment during Ramadan, streaming services and video on demand have grown in popularity in recent years, especially among younger generations. The COVID-19 pandemic further accelerated this shift towards digital content consumption during Ramadan. Major media companies like MBC Group have adapted their online platforms to cater to changing viewer habits and provide enhanced religious and entertainment content.
This full report (102 pp., PDF) for the Asia-Pacific Communication Monitor (APCM) 2020/21 is based on a survey of 1,155 communication professionals working in companies, non-profits, governmental organisations and agencies across 15 countries and territories in the region including China, Hong Kong and Macau (SAR), Taiwan, Vietnam, Philippines, Thailand, India, Singapore, Brunei, Malaysia, Indonesa, New Zealand and Australia.
The bi-annual study is part of the global Communication Monitor series, which provides valuable insight into the communication industry and its future.
The APCM 2020/21 explored the importance of strategic issues and communication changes over time, ethical challenges for practitioners and how they deal with them, gender equality, and competency gaps and development in communications.
Characteristics of excellent communication departments as well as differences between countries and types of organizations are identified by means of statistical analyses.
The document discusses findings from a study on how journalists source news and the effect on news writing. Some key findings include:
- Younger journalists read and rely more on press releases than senior journalists. However, many journalists read less than 10% of releases they receive.
- Journalists use a variety of sources to develop story ideas, including internal meetings, events, social media, and tip-offs. Online sources are important across all ages.
- Regional differences exist in story sourcing preferences, such as events being more important for East Indian journalists.
The study aims to provide insights for PR agencies on leveraging strategies to engage with journalists in the evolving media landscape.
The document summarizes key findings from the 2017 Edelman Trust Barometer, an annual survey of trust in institutions. Some key findings include:
- Trust in all four major institutions (business, government, media, and NGOs) declined globally in 2017, with two-thirds of countries now categorized as "distrusters" with less than 50% trust.
- There is a growing divide in trust levels between the general population and the more educated "informed public." The gap between these groups has grown to 15 points in 2017.
- Media saw the largest declines in trust, now distrusted in over 80% of countries surveyed. Government remains the least trusted institution globally.
161028_60 Second Marketer_Four Lessons on Olympics and ElectionHawthorne
The document discusses four key lessons that marketers can learn from the 2016 Olympics and presidential election. First, marketers should leverage all available devices to reach audiences who are using multiple screens. Second, social media is powerful for growing supporters and extending messaging. Third, controversial comments that generate free media exposure on different platforms can be an effective strategy. Fourth, the document examines the difference between "bought" and "earned" media, and how Donald Trump was able to generate billions in earned media coverage during the election.
This document summarizes key findings from GlobalWebIndex's quarterly report on social networking trends:
- Teenage engagement is declining on Facebook, with many reporting they are bored or less interested in the platform. However, Facebook still has the largest user base of any social network.
- Emerging platforms like Tumblr, Pinterest, and Instagram are growing rapidly, especially among younger demographics. Snapchat is the fastest growing social app.
- Mobile access to social media is rising significantly, with over 40% now using social networks on their phones. Younger mobile users tend to be wealthy.
The Digital News Report 2015 survey of over 20,000 people in 12 countries found:
1) Smartphones have become the dominant device for accessing news online, with 46% of respondents accessing news on their phones on a weekly basis.
2) Consumption of online video news and new visual formats is growing significantly, while audiences for traditional TV news bulletins are declining among those under 35.
3) Social media, especially Facebook, Instagram and WhatsApp, are playing a stronger role in how people find, discuss and share news. However, concerns remain about "filter bubbles" and the influence of Google and Facebook.
4) Paid online news models are struggling while advertising models face challenges from ad blocking and
E marketer the_new_political_influencers-social_medias_effect_on_the_campaign...AdCMO
This document summarizes research on the influence of social media on political campaigns and opinions during the 2012 US election. Some key findings include:
- While most social media users claim social content doesn't influence them, data shows it does have an effect on political opinions and behaviors.
- Major candidates had millions of Facebook likes and social media saw record levels of political discussion, suggesting more political activity online than users self-report.
- However, for many users politics is not their dominant online interest and large general social networks may not be the best place for focused political discussion due to diverse friend groups.
Social Media in the Middle East: The Story of 2017Damian Radcliffe
This is the sixth annual report on the state of social media in the Middle East and North Africa (MENA) written by Damian Radcliffe, and the first co-written with Amanda Lam.
The paper distills key research findings, industry data and announcements from the past year, providing an essential overview of social media developments in the MENA region.
The document summarizes key findings from AAM's 2012 survey of its media company members regarding digital publishing initiatives. Some of the main points from the survey include:
- 90% of respondents now have mobile-optimized content, up from 51% in 2009. Publishers are expanding their app offerings, producing on average 3.4 iPad/iPhone apps and 3 Kindle apps.
- Paywalls are on the rise, with 48% of newspapers now implementing them. Metered paywalls, which allow a set number of free articles, are the most popular type.
- Publishers believe mobile revenue must come from both advertising and subscriptions. Currently mobile represents up to 9% of ad and circulation revenue for many. By
Este documento presenta el programa del 5o Foro Internacional de Periodismo Digital de Rosario 2012. Incluye artículos de diversos autores sobre temas relacionados al periodismo digital como contenidos periodísticos en el ecosistema digital, narrativas periodísticas en la web, redes sociales y política, producción de contenidos interactivos, narrativas multimedia, agencias de noticias digitales y ciberperiodismo. El foro busca generar un espacio de reflexión sobre los desafíos del periodismo en la era digital a través de la discusión de estas ideas.
2013 brazil future_in_focus_final_portugueseIvila Bessa
1) O documento analisa as principais tendências no uso da web, vídeo online, dispositivos móveis e busca no Brasil em 2012 e o que isso significa para o futuro.
2) Em 2012, houve uma fragmentação da mídia com consumidores trocando facilmente entre dispositivos ao longo do dia.
3) O Brasil continua sendo o 7o maior mercado de internet no mundo e o maior da América Latina, respondendo por 35% da audiência online latino-americana.
Este relatório fornece benchmarks de desempenho de anúncios digitais para a América do Norte, incluindo taxas de clique, tempo médio de visualização e taxas de visualização de vídeo para diferentes formatos de anúncios, como banner standard, rich media e mobile. Os dados são fornecidos trimestralmente de 2011 a 2012.
This document provides guidance for school counselors on using Facebook to help students. It discusses how social media is impacting education and how counselors can help students navigate these changes. The summary is:
1. Social media is profoundly impacting education and how students learn and connect, requiring counselors to understand these technologies.
2. Counselors should understand Facebook and how students use it to effectively address any issues that arise from students' online activities.
3. The document provides guidance on developing school social media policies, responding to incidents that impact learning, assisting with at-risk behavior detection, and addressing digital citizenship.
This document outlines a vision for the future of digital media measurement and analytics. It discusses how media consumption is becoming fragmented across multiple platforms like TVs, computers, smartphones and tablets. This creates challenges for measuring audiences. The document proposes 10 principles for digital media measurement, including that measurement needs to follow media as it moves digital, translate digital data into understanding people's behaviors, and integrate census-level digital sources to provide reporting at large scale across multiple platforms.
This document summarizes the key findings of the 2013 Reuters Institute Digital News Report, which tracked news consumption across multiple countries. Some of the main findings include:
1) Tablet and mobile usage for accessing news has grown substantially since the previous year, with tablet usage doubling in many countries and over 40% of users in some countries accessing news on smartphones weekly.
2) Approximately one-third of users now get news from at least two different devices, indicating a trend toward multi-platform news consumption.
3) However, the pace of this digital transition varies significantly between countries, with Germany and France still showing stronger allegiance to traditional media platforms than countries like the US and Japan.
This document summarizes the key findings of the 2013 Reuters Institute Digital News Report. Some of the main findings include:
- Tablet and mobile usage for accessing news has grown substantially since the previous year, with tablet usage doubling in many countries.
- One-third of respondents now get news from at least two devices, indicating a trend toward multi-platform news consumption.
- However, the pace of change varies between countries, with Germany and France still showing stronger allegiance to traditional media platforms.
- Traditional news brands continue to attract large online audiences in many countries, though "pure players" have more success in places like the US and Japan.
The document summarizes key media and technology trends from 2016, including the rise of "fake news" and declining trust in traditional media. It also discusses the financial struggles of digital publishers and growing power of tech platforms like Facebook and Google. Major developments included the expansion of distributed publishing through platforms like Instant Articles and AMP, increased focus on live and social video, and debates around the responsibilities of platforms.
This document provides an overview and summary of the Reuters Institute Digital News Report 2018. The report analyzes data from surveys of over 74,000 people across 37 countries on their news consumption habits and behaviors. It finds shifts in how people access and interact with news online through social media and messaging apps. It also examines audience concerns about misinformation and explores which news brands are most trusted in different countries.
This document provides an executive summary of the key findings from the Reuters Institute Digital News Report 2018, which analyzes data from surveys of over 74,000 people in 37 countries on their news consumption habits. Some of the main findings include signs of hope for the news industry as subscriptions are increasing in some countries and consumers are starting to shift away from getting news via social media, while concerns remain about low levels of trust in news and the impact of "fake news". The report finds both positive and negative trends in the changing news landscape.
State of the News Media 2016
BY Amy Mitchell and Jesse Holcomb
Eight years after the Great
Recession sent the U.S.
newspaper industry into a
tailspin, the pressures facing
America’s newsrooms have
intensified to nothing less than
a reorganization of the
industry itself, one that
impacts the experiences of
even those news consumers
unaware of the tectonic shifts
taking place.
In 2015, the newspaper
sector had perhaps the worst
year since the recession and its
immediate aftermath. Average
weekday newspaper
circulation, print and digital
combined, fell another 7% in
2015, the greatest decline
since 2010. While digital circulation crept up slightly (2% for weekday), it accounts for only 22% of
total circulation. And any digital subscription gains or traffic increases have still not translated
into game-changing revenue solutions. In 2015, total advertising revenue among publicly traded
companies declined nearly 8%, including losses not just in print, but digital as well.
The 2023 Reuters Digital News Report provides evidence that news consumption habits continue to change as younger generations come of age relying primarily on digital media. While there are differences between countries and generations, people's platform preferences do not typically regress as they age. The report surveys 46 markets representing over half the world's population and finds that the public is increasingly voting with their attention and embracing digital media, presenting challenges for news organizations to connect with audiences online. The report also examines attitudes toward algorithms, news engagement over time, drivers of media criticism, the importance of public service media, and the rise of news podcasts.
This document discusses understanding newspaper audiences and measuring newspaper readership in the digital age. It notes that newspaper readership is declining as more people access news digitally. Current readership measurement focuses on print but needs to capture all platforms to reflect changing behaviors. Improvements include measuring total brand reach across devices, integrating survey and online panel data, and reporting metrics like daily readership. The ideal would provide comprehensive and frequent readership metrics for advertisers in a changing media landscape.
This document provides an executive summary of a report on digital-born news media in Europe. It finds that these organizations:
1) Are generally launched by journalists focused on quality journalism rather than business or technology.
2) Tend to be more prominent in Spain and France where legacy media are weaker, rather than Germany and the UK with strong legacy media.
3) Face similar challenges to legacy media around funding from advertising and distribution through platforms like Google and Facebook.
It then analyzes the different funding models, distribution strategies, and editorial priorities of digital-born news media in more detail.
For over 170 years, The Economist has been in the media business. However, the rise of social media has profoundly changed the media landscape. Social media is a fundamental shift in user behavior rather than just a new distribution channel, as people now discover news themselves through social media rather than waiting to be told. This represents an opportunity for The Economist to directly connect its journalists to readers and build trust in its brand. The Economist harnesses the power of social media platforms to share content, reach new audiences through word-of-mouth, and reward loyal fans.
Reuters Institute Digital News Report 2019 finalSABC News
The Reuters Institute's eighth annual Digital News Report is based on a survey of 75,000 news users in 38 countries across the world including in Europe, the Americas, Asia-Pacific and, for the first time, Africa where we have looked at news trends in South Africa.
This document provides an overview and methodology for the Reuters Institute Digital News Report 2019. Some key points:
- The report is based on a survey of over 75,000 people across 38 countries and examines news consumption trends around the world.
- The survey finds that people, especially younger generations, are increasingly getting news from social media and messaging applications rather than directly from news publishers.
- Trust in news media is declining in many countries, particularly regarding perceptions of accuracy and impartiality of reporting. Populism and polarized views are challenging traditional news media.
- Younger audiences consume news very differently than older generations, relying more on digital platforms like YouTube for news. Their habits and preferences will continue shaping the news industry.
This document provides an overview and methodology for the Reuters Institute Digital News Report 2019. Some key points:
- The report is based on a survey of over 75,000 people across 38 countries and examines news consumption trends around the world.
- The survey finds that people, especially younger generations, are increasingly getting news from social media and messaging apps rather than directly from news publishers.
- Trust in news media is declining in many countries, particularly regarding perceptions of accuracy and impartiality of reporting. Populism and polarization are challenging traditional news media.
- Younger audiences consume news very differently than older generations, relying more on digital and social platforms rather than newspapers or TV.
The Death & Life of Journalism: How PR and Press Can Work Together in the New...CommPRO.biz
The document discusses trends in journalism and public relations in the new media era. It notes that newsrooms are shrinking as PR grows, with PR professionals outnumbering journalists 3 to 1. It also summarizes findings from a survey of over 2,400 journalists that show they increasingly use social media for reporting and are open to pitches on platforms like Twitter, though email is still preferred. The rest of the document outlines the agenda for a presentation covering these trends in more detail.
This document summarizes key findings from a 2013 study on social journalism. It finds that:
1) Journalists indicated PR professionals are their second most popular information source and email dominates contact, though they want more social media contact.
2) Canadian journalists ranked highest in social media use, knowledge, and practice, though had more negative attitudes. Finnish journalists had the most positive attitudes but lowest use, knowledge, and practice.
3) Journalists were grouped into five profiles based on social media use: Architects, Promoters, Hunters, Observers, and Skeptics. Observers were the largest group while Skeptics declined significantly from 2012.
This document discusses a report on how young people consume news and the implications for mainstream media. The report aims to understand how young people access news and how news publishers can attract young audiences. It finds that younger audiences view news differently than traditional media brands, seeing news as something useful, interesting and fun rather than just important information. Younger people are also exposed to news through various platforms and sources. The report identifies different types of news consumers and moments when people engage with news. It provides insights for news organizations on how to better reach younger audiences by changing formats, platforms, and storytelling approaches.
The document summarizes the growth of digital native news organizations and their editorial staffing. It finds that over 468 digital native outlets have produced almost 5,000 full-time editorial jobs, filling some gaps left by job losses in legacy print and broadcast news. While this has not fully compensated for losses elsewhere, it represents a significant shift in journalism resources to new digital platforms. Questions remain about developing sustainable business models, but many see this rise of digital newsrooms as an important transformation in the media landscape.
This document summarizes research into audience perspectives on low trust in the media. It analyzes thousands of open-ended responses from surveys in 9 countries.
The main reasons for not trusting news media relate to perceptions of bias, spin, and pushing political/economic agendas. Social media is trusted less for its ability to separate facts from fiction, due to inaccurate information, extreme agendas, and lack of checks.
However, some do trust social media for its broad range of views and authenticity. For those that trust news media, they feel journalists do a good job verifying facts and providing evidence.
Recommendations include news media differentiating itself more from unchecked information, separating facts from opinion more clearly,
Populist politicians around the world have attempted to label mainstream news outlets as purveyors of “fake news”. The results of Kantar’s global 'Trust in News' study has found that those efforts have failed to have their desired impact. In fact, the attacks have only bolstered the standing of many news organizations in the eyes of consumers.
Kantar surveyed 8,000 individuals across the United States, United Kingdom, France and Brazil about their attitudes toward news coverage of politics and elections.
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Estudo "The New Normal for News" - Have global media changed forever?
1. 1Oriella PR Network Global Digital Journalism Study 2013
The New
Normal for news
Have global media
changed forever?
Oriella PR Network Global
Digital Journalism Study 2013
2. 2Oriella PR Network Global Digital Journalism Study 2013
the new normal for news
have global media changed forever?
Executive Summary
The 2013 Oriella Digital Journalism, our sixth annual investigation into the role and impact of digital media in
newsrooms and news-gathering worldwide, in many senses marks a watershed. The study is based on a survey
of over 500 journalists spanning 14 countries (Australia, Brazil, Canada, China, France, Germany, India, Italy, New
Zealand, Russia, Spain, Sweden, the UK and the USA), and finds digital media well entrenched in all countries, albeit
in very different ways.
More respondents than ever believe their largest readership is now online rather than off, and their performance is
overwhelmingly evaluated based on digital metrics like unique visitors. These developments reflect the significant
investments proprietors have made in their digital platforms, as the world turns away from print media and towards
digital content.
As a result the way journalists work has changed
dramatically:
• ‘Digital first’ publishing is changing the rules
of the journalism game. A third of respondents
believes their title is ‘digital first’ – in other words
they break news as it happens online, rather than
holding it until the next edition. A quarter say they
develop multiple versions of the same story as it
develops. And, nearly half of the journalists in our
survey say their title now produces its own video
material in-house.
• Mobile is growing in popularity as a
monetisation model - The models for generating
revenue via digital journalism are changing too;
paid-for smartphone apps for rich media content are
rising in popularity while the dominant monetisation
model – ad-supported content – have tailed off
somewhat.
• Digital media has cemented its role within
the journalistic arsenal. The use of blogs and
microblogs to source and verify news stories is
broadly in line with last year – but only when the
sources behind those feeds are known to the
journalists. Journalists’ personal use of social media
is also growing. For the first time, the proportion of
journalists active on Twitter in a personal capacity
has passed the fifty percent mark, and a third have
their own blogs.
• For journalists, social media means more
than blogs and Twitter – in particular, the use of
Google Plus, widely lampooned in many areas of
mainstream media, is remarkably popular, both with
media brands and journalists themselves.
• In spite of all the new technology, traditional
values remain. The most prized source of news
and validation are conversations with industry
insiders. Expert spokespeople such as analysts
and academics are now the first place journalists go
to in order to get their news. And the most trusted
sources are academics and technical experts, rather
than executives, marketers and political figures.
These trends, we believe, indicate the true emergence of
digital journalism as a mainstream force in world media –
a ‘New Normal for News’, as we have dubbed it. Media
tactics which just a few years ago would have worked per-
fectly well, can no longer be relied on to the same extent
as before. The trend towards ‘digital first’ publishing and
mobile content all have big implications for how brands
communicate.
We explore the developments, the challenges and the op-
portunities they bring, throughout the report, and provide
some actionable guidance based on our conclusions, in
the Summary.
Oriella PR Network Global Digital Journalism Study 2013
3. 3Oriella PR Network Global Digital Journalism Study 2013
Chapter one:
global media: an
industry in flux
Uncertainty remains
In the last few iterations of the Oriella Digital Journalism
Study, we have seen the machinations of the global
economy playing out in newsrooms and editorial offices.
Last year, for example, the picture was far more upbeat in
the developing markets – Brazil, Russia and China – than
in either Europe or North America. More journalists in
those countries reported an increase in journalist numbers
and higher revenues than the other regions we surveyed.
This year’s picture is more nuanced. In contrast the
country whose journalists are most bullish about revenues
is the USA, where 52 per cent of the media surveyed
believed their revenues would increase – with one in three
anticipating revenue growth of ten per cent or more. This
sits in stark comparison with the global average of 36 per
cent.
The situation is different again when it comes to staffing
levels. This year, Germany was the only country where
those predicting staff levels would increase was higher
than those predicting a decline. In all other countries,
including China, India, Brazil, the USA and Canada, those
predicting a decline in staff numbers outnumbered those
who disagreed by at least two to one.
Indeed, the operating environment for media globally is
challenging. In developing markets, broadband internet
adoption is accelerating: in Brazil, 46 per cent of the
population now has internet access, while adoption
in China stands at 42 per cent1
. As a result, media
consumption is likely to shift online, away from print –
much as it has in Europe and North America.
Data from the advertising industry supports this view.
The WARC Consensus Ad Forecast for 2013 predicts
internet advertising will see the strongest growth this year,
with predicted growth rate of 13 per cent2
. By contrast,
newspaper display advertising is expected to decline by
2.7 per cent.
The uncertain outlook for mainstream media is also
made clear by a sharp increase in concern among those
surveyed that their publication may be taken off the market.
This year, nearly one in five agreed this was a concern,
compared with one in eight a year ago.
Digital media attract eyeballs
and advertisers but lack
prestige
One of the goals of this study has been to track the
relative fortunes of print and digital media formats. We
do this by asking journalists where they believe they
have the largest audience. This year’s study is in line
with our findings in 2011 and 2012: roughly half of
respondents globally agree their largest audiences are
online.
Journalists are however dubious as to the financial
merits of digital publishing. Only 20 per cent of
respondents worldwide agree that their publication
earns more money online than from print, and 44
per cent disagree. This is likely a reflection of the
substantial investments by media groups in digital
depressing their overall revenues. The New York Times
Company and Axel Springer in Germany are examples
of companies which have announced reduced profits
recently – partly as a result of increased investment
in digital platforms. As we will see later in this report,
digital metrics have become the chief means used
by publications to track the effectiveness of their
journalists’ work.
India and Sweden are the outliers when it comes to
print media consumption –69 per cent of respondents
in Sweden, and 61 per cent in India, think their largest
audiences consume their traditional print or broadcast
format. The UK comes a distant third, at 45 per cent,
while journalists in France, China, the USA, Brazil and
Canada now believe their largest audiences are now
online.
However, when asked about the prestige of print media
in their countries, a contrary trend emerges. Globally,
over half of the journalists surveyed agreed that print
media were more prestigious in their countries.
It is interesting to note the countries where this view
was not supported: the USA, 35 per cent, Canada,
29 per cent, and Russia, where not a single journalist
agreed print was more prestigious than online media.
In all of these countries, online news sites and blogs are
well-established in the media mix – to an extent due to
their huge geographical expanse.
1 www.internetworldstats.com; World Bank
2 WARC 2013
4. 4Oriella PR Network Global Digital Journalism Study 2013
‘Digital First’ – where print and
broadcast media meet
The past year has seen many respected media groups
declare themselves ‘digital first’ titles. That is, they will
publish news online as it breaks, rather than holding key
stories over to the next print edition. We view digital first
as a key catalyst for the new normal for news. In the UK,
both the Guardian and the Financial Times announced
shifts to a digital first model; Axel Springer in Germany
is also investing heavily is this medium. These shifts
are partly in recognition of the changing nature of their
readership; partly to reduce costs.
The survey broadly reflects the trend. Thirty-nine per cent
of the journalists surveyed worldwide agree their title is
now ‘digital first’, and the trend is especially pronounced
in Canada, India, Russia, Italy and Sweden. As a result,
more journalists are being asked to work harder: 46 per
cent of the journalists surveyed this year agree they are
expected to produce more content, up from 40 per cent
in 2012. Further, over a quarter of respondents (28 per
cent) this year say they produce multiple versions of the
same story as it develops – compelling evidence that
real-time digital journalism is going truly mainstream. The
biggest responses here come from China: 64 per cent of
journalists say they cover rolling news in this way, followed
by Germany, with 44 per cent. Paradoxically, in the US,
just 11 per cent of journalists agree.
The growth of digital publishing also means more of
journalists’ work is getting published as practical concerns
over space and pagination become a thing of the past. We
asked journalists roughly what proportion of their output
had been published so far this year, compared with last
year. Overall, 34 per cent of respondents say that nine-
tenths or more of their output made print last year – not a
bad number, until you find out that this year, the proportion
has risen to 43 per cent. The trend is far more marked
in Europe than Asia-Pacific or the Americas – perhaps a
reflection of the tighter resources and competitive media
markets in this region.
Measuring success in the age of
digital media
For the first time this year, we asked journalists how the
success of their material is evaluated. Once upon a
time, editors would have looked at the number of pieces
making print, and the number of exclusive articles, as a
yardstick of journalist performance. Today, publications’
use of social media to promote their own content, plus
the inherent ‘trackability’ of digital content, means
publishers have a much wider variety of metrics they
can look at.
The message from this year’s survey is clear on the
subject: the single most important measure are unique
visits their articles receive – chosen half (50 per cent)
of the journalists surveyed. This view is most strongly
held in the US and Canada, with 68 per cent and 86 per
cent respectively, plus Brazil (52 per cent), Sweden (58
per cent), Spain (58 per cent) and Russia (52 per cent).
In the UK, the somewhat cruder measure of page
views – highlighted by 51 per cent of British journalists,
compared with 45 per cent who chose unique visits.
Interestingly, France was the only country that
evidences a deeper model of user engagement – 77
per cent of French journalists say they are measured by
increases in social media followers, 74 per cent by how
many likes or tweets they get. These figures suggest
editors are looking beyond sheer traffic volumes to track
the social media buzz around their coverage.
5. 5Oriella PR Network Global Digital Journalism Study 2013
How digital media determine
news output
Over the past six years, the Oriella Digital Journalism
Study has charted the emergence of digital storytelling
techniques that are complementing and sometimes even
replacing the written word and photography. For the past
three years, the content type that has grown the fastest is
in-house video. This year, nearly half of the respondents
surveyed – 49 per cent – said their titles published videos
produced in-house. This is an increase of 13 per cent on
2012’s number, and a whopping 30 per cent higher than
2011, when just 20 per cent of respondents said their titles
supported video made in-house.
Demand for third-party produced video material has grown,
but to nothing like the same extent: in 2012, 30 per cent
of respondents said their titles used externally-produced
video; this year the figure is 34 per cent.
Infographics are another content asset that have attracted
a lot of attention in recent years. This year, 28 per cent of
respondents say their titles published infographics, pro-
vided they were developed in-house. This is an increase
on last year’s figure, albeit far smaller than for video. As
with video, when infographics are produced externally, for
example by brands, they prove slightly less popular, with
23 per cent of journalists saying they publish them.
There is, however, evidence that some of these new story
telling assets are losing their lustre in some countries. For
example, 41 per cent of Chinese journalists told us in 2012
they published externally-produced infographics. This
year, the figure has fallen to 20 per cent.
If one could draw any broad conclusion from this part of the
study it is that media are still searching – very hard – for
the keys to success in the new normal for news. In Chapter
Three, we explore how mobile is one monetisation ap-
proach which is growing in popularity as advertising based
business models start to fall from favour.
Yet for all the technological change, some very ‘traditional’
values remain at the heart of journalism worldwide – values
which have important implications for brands wishing to
build relationships with them.
6. 6Oriella PR Network Global Digital Journalism Study 2013
Chapter two:
social media and
news-gathering – a
new world order
emerges
Over the past three years we have charted the impact
social media have had on news-gathering itself. Last
year, after observing how coverage of the intense politi-
cal turmoil in the Middle East and elsewhere had become
dominated by social media content, our survey showed just
how popular microblogs – and more traditional blogs –were
for journalists looking for new stories, or substantiation for
pieces they were already working on.
This year the trend is broadly similar with 51 per cent of
journalists worldwide say they use microblogs (e.g. Twit-
ter, Facebook and Weibo) to gather new stories – provided
the source behind those accounts is known and trusted
by them (2012 figure, 54 per cent). As was the case in
2012, reliance on these sources falls dramatically when the
sources are not known to the journalist: 25 per cent say
they source stories in this way – the same proportion as
2012.
The UK, Canada (both with 68 per cent), China (64 per
cent) and France (55 per cent) are the countries where
journalists have most readily embraced social media news-
gathering – provided the sources are trustworthy.
Use of social media by journalists to verify the stories
they’re already working on is also in line with the 2012
findings. Globally, 42 per cent of journalists use trusted
microblogs (2012, 43 per cent), and 37 per cent use
blogs they know (2012, 38 per cent) to verify stories.
Compared with other sources, usage of social media for
news gathering and verification has changed the least
since last year, indicating journalists – and their editors
– remain broadly happy with the role of social media in
their journalism.
As last year, the most important sources of news and
validation are conversations with industry insiders.
In 2012, 63 per cent of journalists said they sourced
news through these discussions, 62 per cent said they
used them for validation. This year the figures have
declined, but still outstrip social media channels: 59 per
cent of respondents use them to source news, 54 per
cent use them for validation.
-15%
-10%
-5%
0%
5%
CHANGEON2012
HOW DO YOU SOURCE AND VERIFY THE STORIES YOU WORK ON?
0%
10%
20%
30%
40%
50%
60%
70%
FAMILIAR
MICROBLOGS
UNFAMILIAR
MICROBLOGS
FAMILIAR
BLOGS
UNFAMILIAR
BLOGS
INDUSTRY
INSIDERS
WIRE
SERVICES
CORPORATE
SPOKESPEOPLE
PR AGENCIES OTHER
2013 ALL COUNTRIES SOURCING 2013 ALL COUNTRIES VERIFYING
HOW DO YOU SOURCE AND VERIFY THE STORIES YOU WORK ON?
7. 7Oriella PR Network Global Digital Journalism Study 2013
It is no surprise social media have become so invaluable to
journalists: from President Barack Obama to Rupert Mur-
doch and even the Pope, many of the key agenda-shapers
on the world stage make their views public on social
media. Yet when asked which single information source
journalists would look at first when developing a story, a
far more complicated picture emerges (see chart below).
In 2011-2012, we tracked a significant shift away from
pre-packaged stories in the form of press releases, and
towards the one-to-one contact with expert spokespeople.
That shift is continuing in 2013 – only seven per cent of
respondents say their press release in-tray is their first port
of call. But there has been a big fall in use of corporate
spokespeople, too – from 24 per cent in 2012 to 16 per
cent this year.
Use of social media has increased substantially, and as a
first port of call is now just one basis point behind the press
release in-tray. Compare this with the picture in 2011, when
press releases were the number one first source of infor-
mation for journalists. Meanwhile use of third-party blogs
and analysts has experienced slight growth compared with
a year ago.
Of all the countries surveyed, German journalists depend
the most on press releases; meanwhile journalists in the
UK, US, Sweden, Russia and China place the heaviest
emphasis on contact with expert spokespeople.
0% 5% 10% 15% 20% 25% 30%
WHO WOULD BE YOUR FIRST PORT OF CALL WHEN RESEARCHING A STORY?
(ONLY ONE RESPONSE ALLOWED)
2013 2012 2011
INTERVIEWS WITH CORPORATE SPOKESPEOPLE
NEWSWIRES / AGENCIES
OTHER MEDIA SITES
MY PRESS RELEASE IN TRAY
CORPORATE WEBSITES
TWITTER / FACEBOOK / LINKEDIN
THIRD PARTY BLOGS
ANALYSTS
PR AGENCIES
OFFICIAL GOVERNMENT SOURCES
VIDEO SITES (E.G. YOUTUBE, VIMEO)
CORPORATE BLOGS
“Key agenda-
shapers on the
world stage make
their views public
on social media”
WHO WOULD BE YOUR FIRST PORT OF CALL WHEN RESEARCHING A STORY?
(ONLY ONE RESPONSE ALLOWED)
8. 8Oriella PR Network Global Digital Journalism Study 2013
The secret’s in the source
Who are these ‘trusted sources’? This year we asked
journalists to state how far they trusted different types
of people in their research. Overall, the message is very
clear: academics and other third-party experts (such as
think-tanks) are by far the most respected sources of
information for journalists, with 70 per cent of respondents
saying they trust them.
In second place, with 63 per cent, interestingly, come
technical experts drawn from companies’ own ranks. CEOs
and marketing leads, who one would associate more
closely with delivering the corporate message, score far
lower: just 41 per cent of respondents say they view CEOs
as trustworthy, while for marketers the figure is a lowly
17 per cent. Indeed, more journalists say they distrust
marketers – and only politicians come off worse (even PR
agencies fare fractionally better)!
There are some interesting variations in the data. CEOs
are relatively well-regarded in Russia (52 per cent), France
and Germany (both 48 per cent), the UK and Russia
(both 45 per cent). Meanwhile analysts are seen as better
sources by journalists in France (81 per cent), Canada (74
per cent), and Italy (57 per cent).
Interestingly, in the emerging markets surveyed, charities
and NGOs do not appear to be quite the beacons of
trustworthiness many would expect. Just 18 per cent of
Russian journalists, 34 per cent of Indian and 27 per cent
of Brazilian journalists say they trust these organisations.
The big exception is China, where 54 per cent of journalists
say they trust NGOs – and indeed they rank second on the
list of Chinese’ journalists most trusted sources. What’s
more, Chinese journalists place greater trust in their own
readers than any other country surveyed – 58 per cent.
Coming after a succession of natural disasters, which
caused hundreds of deaths and casualties, the trend is
unsurprising. The implication is that journalists here are
tiring of covering the ‘official versions’ from mainstream
sources, and are ready to pay greater heed to sources that
are closer to the story and have less interest in glossing
over the details.
-40 -20 0 20 40 60 80
HOW FAR DO YOU TRUST THE FOLLOWING INDIVIDUALS IN YOUR RESEARCH?
Distrust
Trust
ACADEMIC OR EXPERT
TECHNICAL EXPERT IN A COMPANY
A PERSON LIKE YOU
ANALYIST
COMPANY CEO
NGO OR CHARITY
REGULATOR OR GOVERNMENT OFFICIAL
A READER
MEMBER OR PARLIAMENT OR CONGRESS
PR PERSON – EITHER AGENCY OR IN-HOUSE
HEAD OF MARKETING
AN ORGANISATION’S ONLINE COMMUNITY MANAGER
HOW FAR DO YOU TRUST THE FOLLOWING INDIVIDUALS IN YOUR RESEARCH?
9. 9Oriella PR Network Global Digital Journalism Study 2013
Has the age of the citizen journalist arrived?
In many countries publications have re-jigged their working processes to give greater emphasis to user-generated content.
Today, the first images of key events – from the horrific pictures of Syria’s civil war, to the meteorite strike in Siberia in early 2013
– often come from members of the public.
Our survey finds that readers enjoy stronger credibility in the eyes of journalists than politicians, PR professionals or marketers.
Respondents were also asked whether they agreed with the statement: ‘In my organisation, ‘citizen journalism’ carries as much
credibility as conventional reporting’ – to which 20 per cent of respondents say yes.
In other words, more than one in five of journalists in our study are prepared to give readers the same amount of professional
credibility as themselves. Half (51%) disagreed with the statement. Admittedly, there is a huge amount of variety here. Citizen
journalists get short shrift in the UK
(3 per cent think they have as much credibility), Sweden (2 per cent), New Zealand (1 per cent) and Russia (0 per cent).
However in France 58 per cent of respondents gave citizen journalists equal credibility and in Italy 36 per cent. Within BRICs, 43
per cent in India and 37 per cent in China said citizen journalists were equally credible.
The implication is that in the new normal for news, citizen journalism is seen as a valuable source of information for journalists,
particularly where it is hard to cover the story at source, and where there are concerns over the reliability of official information
sources.
Journalists are publishers,
too!
Journalists also see the value of social media for self-
promotion. Over half (55 per cent) of those surveyed this
year agree that blogs are a good way for journalists to build
their personal profiles – compared to just 14 per cent who
disagree, and around a third (34 per cent) actually possess
one.
Use of micro-blogs is somewhat more widespread. This
year the proportion of journalists worldwide who say they
use Twitter has reached 59 per cent. Usage of Twitter is
highest in the UK, France, Spain, Canada, Australia and
the US – and it is hardly surprising to see the Anglophone
countries are such keen adopters. It is interesting,
however, to note blogging is far more commonplace among
journalists in India (64 per cent), while in some countries,
notably Germany, social media are still very much a
minority pursuit: barely a third of German journalists say
they have personal Twitter accounts.
The continued growth of social media by journalists in
almost every country surveyed presents real opportunities
for brands to cement strong relationships with key
commentators in the new normal for news. The challenge
is, of course, precisely how this cementing takes place.
The study finds journalists overwhelmingly reject the
idea of taking pre-formed story ‘packages’ from single
organisations by nearly two to one. This suggests
corporate communicators should concentrate their efforts
harnessing their company’s (and their experts’) social
networks to help qualify, shape and comment on stories
originating elsewhere.
JOURNALISTS
WHO TWEET
(2012)
JOURNALISTS
WHO TWEET
(2013)
47% 59%
10. 10Oriella PR Network Global Digital Journalism Study 2013
Google Plus comes of age?
The search giant’s social media platform has come in for heavy criticism from mainstream user communities, but it has been en-
thusiastically adopted by a number of media brands and journalists. As in 2012, just over a quarter of respondents (27 per cent)
say they have a personal Google Plus page – though in two countries , France and the US, far greater proportions are Google
Plus users (48 per cent and 61 per cent respectively).
Publications, too, have gravitated towards it – in 2012, 21 per cent of respondents said their titles had a Google Plus page; this
year the figure is 23 per cent. Some leading titles enjoy significant followings on Google Plus. For example, the Financial Times
has 1.3m Google Plus followers, compared with a relatively paltry 430,000 on Facebook, and just 18,000 followers on LinkedIn3
.
Considering the vast majority of the journalists surveyed are measured according to visits to their articles, the appetite for
Google Plus in the new normal for news is hardly surprising. It is well known that Google Search gives priority to results from
other Google products (such as Google Plus) – so it is a wonder adoption is not higher. We will continue to track the progress of
Google Plus over the coming years.
3 Global social channels drive FT consumption, infographic, Financial Times, 2012
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Personal blog Personal Twitter
handle
Personal Google
Plus page
Personal YouTube
channel
Other Pinterest Instagram
WHICH OF THE FOLLOWING DO YOU OPERATE ON A PERSONAL BASIS?
Global 2013
Global 2012
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
UK France Germany Italy Spain Russia Sweden China India Australia NZ USA Canada Brazil
JOURNALISTS' PERSONAL USE OF SOCIAL MEDIA
Personal blog Personal Twitter handle Personal Google Plus page
JOURNALISTS’ PERSONAL USE OF SOCIAL MEDIA
WHICH OF THE FOLLOWING DO YOU OPERATE ON A PERSONAL BASIS?
11. 11Oriella PR Network Global Digital Journalism Study 2013
Chapter three:
the digital
business model
Since we launched the Oriella Digital Journalism Study six
years ago, the topic of monetisation online has become
the single most pressing issue media organisations face
today, and the driving force behind the emergence of the
new normal for news. Consumption of print media has
plummeted over the past decade (see chart below); as a
result the business model which has fuelled the media for
centuries has been rendered obsolete. This transition has
wrought havoc on well-established media brands. Time Inc
lost 26 per cent of its revenue between 2008 and 2012,
and laid off six per cent of its workforce4
. In Spain, El Pais
was forced to lay off a third of its workforce and impose
a 15 per cent pay cut on the remainder5
. This negative
trend is mirrored in the survey with 64 per cent of Spanish
respondents predicting that advertising revenue would
decline.
Paywalls have not been a universal panacea. For example,
in the UK, The Times continues to lose around £1m
($1.5m) each week, despite the high-profile adoption of a
paywall in 2010. Nevertheless they are a popular idea with
media bosses looking to staunch the decline in revenues
from advertising. The UK’s Daily Telegraph and The Sun
newspapers both implemented their own paywalls in early
2013.
Source: People Press6
4 The Economist, http://www.economist.com/blogs/schumpeter/2013/03/time-warners-spin-out-plans
5 The Economist, http://www.economist.com/news/business/21567934-after-years-bad-headlines-industry-finally-has-some-
good-news-news-adventures
6 http://www.people-press.org/2012/09/27/in-changing-news-landscape-even-television-is-vulnerable/
23
42
2012
2002
'I READ A NEWSPAPER YESTERDAY' (% OF US READERS)
“Paid-for apps
have almost
doubled in
popularity
since 2012”
‘i READ A NEWSPAPER YESTERDAY’ (% OF US READERS)
12. 12Oriella PR Network Global Digital Journalism Study 2013
Our study shows overwhelmingly that free-for-all access
based on advertising revenues remains the current
orthodoxy, though its popularity has experienced a slight
decline, from 38 per cent in 2012 to 35 per cent this
year. This trend surely explains the focus on web traffic
and unique users as performance metrics for journalists
explored in Chapter One.
When it comes to charging for digital content, paywalls and
‘freemium’ models of monetising content presented on a
web browser have given way to the smartphone and tablet.
Adoption of these devices has accelerated enormously
over the past year, and has caught the imaginations of
proprietors looking for ways of monetising their content
other than through advertisements. Our study has found
that paid-for smartphone or tablet apps have almost
doubled in popularity, from five per cent in 2012 to eight
per cent this year, with continental European media groups
– plus Chinese proprietors - leading the charge.
One in four French journalists, and 20 per cent in Brazil,
said their titles operated premium apps. In Italy, 12 per
cent, Spain, eight per cent and in Germany, nine per cent,
of journalists surveyed agreed. By contrast, in the USA and
Canada, not a single journalist said their title had premium
apps. Indeed, a far higher proportion of respondents in
these countries said their business model was based on
ad-funded free access to content.
A mobile future beckons for
media?
The study finds that premium apps have just edged ahead
of flat-rate paywalls and ‘freemium’ billing models, to be
media groups’ top way of charging online-only audiences
for content. Though the figures are low – less than 10 per
cent – the overall shift in favour of mobile corresponds
with changing consumer behaviours. According to the Pew
Center, half the American population now possesses a
smartphone or a tablet, of whom two in three use them to
read the news7
. Smartphones and tablets are expected by
analysts to be the fastest-growing mobile device categories
globally for the next few years8
. It is to be expected that
news consumption globally will mirror this trend: moving
not just from print to online, but from ‘fixed’ desk or laptop
computers to mobile devices.
7 The Future of Mobile News, Pew Research Center’s Project for Excellence in Journalism, October 2012 http://www.jour
nalism.org/analysis_report/future_mobile_news
8 Canalys, February 2013, quoted in Mobithinking Global Mobile Statistics, March 2013 http://mobithinking.com/mobile-mar
keting-tools/latest-mobile-stats/a
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Personal blog Personal Twitter
handle
Personal Google
Plus page
Personal YouTube
channel
Other Pinterest Instagram
WHICH OF THE FOLLOWING DO YOU OPERATE ON A PERSONAL BASIS?
Global 2013
Global 2012
WHICH OF THE FOLLOWING DO YOU GENERATE ON A PERSONAL BASIS?
13. 13Oriella PR Network Global Digital Journalism Study 2013
If the new normal for news means that media groups
indeed peg their long-term future to mobile devices, the
ramifications for brands are significant. First, it is prob-
able that news content will be far more interactive than it
has been in the past, as touch-screen interfaces open up
new possibilities for storytelling. One example could be
interactive graphics (or ‘digi-graphics’) which allow readers
to navigate their own path through stories. The New York
Times and The Guardian are two pioneers in this area,
though many other newspaper groups are bolstering their
capabilities here9
.
Second, we may see a polarisation of how journalistic
output is published. Short, punchy news updates providing
near real-time coverage of events in print and on video, op-
timised for small screens at could be one end; longer-form
feature and investigative pieces at the other. ‘Shorter but
quicker’ journalism could also afford media brands greater
prominence – and consequently greater traffic - in search
rankings, news readers and ‘social news aggregator’ apps
such as Flipboard and Pulse News10
.
The impact on the job
For all the changes playing themselves out in newsrooms
and editorial offices, journalists remain generally upbeat
about their jobs. Thirty-four per cent of respondents say
they enjoy the job more (the same as in 2012), and just 17
per cent disagree (2012: 14 per cent).
Unsurprisingly, in countries where uncertainty is highest,
job satisfaction is lower. In France, where over half of re-
spondents expected editorial teams to be cut, the majority
say their job satisfaction has stayed the same or lessened
over the past two years. On the other hand, in China,
where 38 per cent of respondents said their publications
had hired more journalists, job satisfaction was the highest.
Sixty per cent say they enjoy their job more but not a single
one says they enjoy it less.
The study does find that the ‘New Normal for News’ is cre-
ating new headaches for many journalists. Roughly one
in three surveyed agreed they are finding it harder to keep
abreast of events on social media. The figure is closer to
50 per cent in France and the US, but in the UK, Germany
and Brazil, the figures are far lower.
One conclusion to draw from this finding is that brands
must pay closer attention to ‘trending’ topics – tailoring
their output accordingly. Many brands, particularly B2C
brands and ‘newer’ B2B companies, have embraced this
thinking; more well-established firms however have found it
more challenging.
9 The Guardian’s interactive graphic on the Arab Spring, and NYT’s ‘Mapping the Nation’s Well-Being’ are two stand-out
examples of digi-graphics
10 The momentum behind news aggregation mobile and tablet apps should not be underestimated. In April 2013, Flipboard,
one of the most popular of these, announced it
14. 14Oriella PR Network Global Digital Journalism Study 2013
Conclusion:
the rule book gets
redrawn
This year’s study has seen the major shifts identified a
year ago accelerate and become more deeply entrenched.
Journalists are using social media to source information
and promote their output; harnessing a wider range of
content assets to tell stories; and have embraced real-time
reporting. They are less keen on pre-packaged news in the
form of press releases, which just two years ago remained
the first port of call for news-gathering.
At the same time, the quest for revenues is forcing proprie-
tors to make tough decisions. If the respondents to our
study are to be believed, there will be fewer full-time ‘staff’
journalists in 2014 than there were this year. Industry
consolidation – and closures – will continue. One in three
participants in our study agrees that the number of media
globally will shrink. As a result, there will be fewer opportu-
nities for coverage, and far greater competition for space in
the titles that remain. This state of affairs will benefit ‘sector
bellwethers’ but brands with a lesser profile will need to
work harder to gain cut-through.
There are bright spots. If mobile strategies pay off, big
changes in the way news media gather communicate
the news could be the result. Real-time reporting could
become more commonplace, and indeed we may even see
the emergence of ‘news cycles’ which more common to
broadcast radio and TV newsrooms. Mobile publishing may
also accelerate new forms of ‘interactive’ journalism, where
users find their own path through the story.
One emerging trend not covered in this study is ‘data
journalism’ – the convergence of data analysis and re-
porting, which has been accelerated by the publication in
many countries of large amounts of government data. UK
newspaper The Guardian’s Data Blog is probably the best
example of this new discipline, which we plan to explore
further in next year’s study.
The ‘New Normal for News’ brings with it challenges, in
the form of a shrinking media pool and dwindling editorial
resources – but also real opportunities. Opportunities to
maintain ongoing dialogues with journalists via social me-
dia; opportunities to feed into breaking news coverage as it
develops; and opportunities to create new kinds of content
assets suitable for audiences on the move.
Recommendations for
communicators:
1. Break down the stove pipes separating media,
digital, blogger and influencer engagement. In-house
communications leaders should drive their teams
to identify and engage with all the influential voices
around their brand.
2. Identify who matters – not just media, analysts and
bloggers, but academics, think tanks and ‘person-
alities’ too. Analyse the conversations about and
around the brand to identify ‘sleeping influencers’,
whose interest broadly align with your own, but have
yet to be ‘activated’.
3. Train your geeks – identify the most media-friendly
subject matter experts at all levels in the organisa-
tion, and train them on messaging, tone of voice,
interview management and social media. Let them
communicate as employees of the company – and
bolster monitoring to evaluate its effectiveness.
Even simple actions, like tweeting key items of cov-
erage alongside the journalist’s Twitter handle, can
have big impacts.
4. Think visually, think mobile, think interactive –
publications’ illustration and media production teams
are better-resourced than ever to support an evolv-
ing audience. Challenge your teams to explore new
ways of telling your story visually – and build ties
with these teams.
5. Add Google Plus to influencer and media en-
gagement strategies; encourage in-house blog-
gers to use the platform to socialise their output and
build Author Rank scores. The study shows media
are enthusiastic Google Plus users: brands wishing
to make their voices heard among journalists are
advised to mirror them.
15. 15Oriella PR Network Global Digital Journalism Study 2013
With Thanks
METHODOLOGY
The Oriella Digital Journalism Study was compiled in
March and April 2013 using an online survey of 553 jour-
nalists in 15 coun¬tries from broadcast, national, lifestyle,
regional and trade media and blogs in Australia, Brazil,
Canada, China, France, Germany, India, Italy, New Zea-
land, Portugal, Russia, Spain, Sweden, United Kingdom
and the United States. On average 37 journalists were
surveyed in each country.
ABOUT THE ORIELLA
PR NETWORK
The Oriella PR Network is an alliance of 20 communica-
tions agencies in 26 countries around the world. Our
partnership is built upon a set of global best practices and
close working relationships not offered by others of its kind.
The network was founded by Brands2Life and HORN to
address a gap in the market for strategic global commu-
nications. Oriella provides globally-integrated PR, digital
communications and social media campaigns for industry
leaders and challenger brands alike. Oriella partners exist
in major and secondary markets throughout The Americas,
Europe, and Asia-Pacific. www.oriellaprnetwork.com
16. 16Oriella PR Network Global Digital Journalism Study 2013
CONTACT DETAILS:
Brands2Life, UK
Giles Fraser | +44 20 7592 1200 | giles.fraser@brands2life.com
HORN, USA
Sabrina Horn | +1 646 202 9777 | sabrina.horn@horngroup.com
Botica Butler Raudon Partners, New Zealand
Allan Botica | +64 21 400 500 | allanb@botica.co.nz
Buman Media, Russia
Natalia Bucelnikova | +7 499 922 2401 | natalia@bumanmedia.ru
Canela PR, Spain / Portugal
Deborah Gray | +34 915 230 584 | dgray@canelapr.com
Clipping, France
Jean-Louis Aubert | +33 (0)1 44 59 69 00 | jean-louis@clipping.fr
EastWest PR, China / Singapore
Christian Dougoud | +86 10 6582 0018 | christian@eastwestpr.com
Fink & Fuchs Public Relations AG, Germany
Katja Rodenhäuser | +49 (0) 611 741 3159 | katja.rodenhauser@ffpr.de
LVTPR, Belgium / The Netherlands
Charly Lammers van Toorenburg | +31 (0) 30 656 5070 | charly@lvtpr.nl
Maverick PR, Canada
Julie Rusciolelli | +1 416 640 5525 | julier@maverickpr.com
Arcane, Canada
Bryan Taylor | +1 646 280 2959 | bryan@arcane.ws
MDI Strategic Solutions, Poland
Janusz Leszczynski | +48 606 371 960 | jleszczynski@mdi.com.pl
Noesis, Italy
Giovanna Pandini | +39 02 8310511 | giovanna.pandini@noesis.net
PR-COM, Germany
Alain Blaes | +49 (0)89 59997 700 | alain.blaes@pr-com.de
Vero PR, Thailand / Vietnam
Brian Griffin | + 66851676952 | brian@veropr.com
VIANEWS, Brazil
Pedro Cadina | +55 (11) 3865 9990 | pedro.cadina@vianews.com.br
Westmark Information, Sweden
Mikael Westmark | +46 8 522 378 00 | mikael@westmark.se
Candour Communications, India
Dhrubajyoti Gayan | +91 99101 52352 | gayan@candour.co.in