Brands + Startups = Innovation
•
1 like•520 views
Consumer brands need to work with startups to innovate their marketing approaches or risk becoming obsolete. There are five key reasons why partnering with startups benefits large consumer packaged goods companies: 1) Startups have historically been the main drivers of innovation; 2) Partnering allows companies to take on low risks by testing new ideas; 3) Startups provide diversity of ideas that companies could not generate internally; 4) Partnering allows companies to be first movers adopting new technologies; 5) Startup culture fosters innovation that large companies can learn from. The presentation provides examples of startup partnerships through case studies.
Report
Share
Report
Share
Download to read offline
Recommended
Using Innovation to Manage Brand Positioning | P Collings 2014
I recently spoke at the Marketing Indaba conference in South Africa on using innovation methodologies and tools to determine and manage brand positioning. I have added speaker notes to several of the slides where you needed a speaker in front of them.
Tipsfor Entreprenuers
The document provides guidance on evaluating opportunities by assessing customer value, addressable market and market access, and scalability. It emphasizes focusing initial sales efforts on the right customers who can provide references and feedback. The CEO should act as the chief sales and marketing officer to convey passion for the product. A multi-pronged sales strategy should include networks, partnerships, and referrals while actively listening to customers. Marketing distinguishes a product while sales close customers.
Developing Early Customer Engagement, Which Way to the Beachhead?
The document discusses achieving product/market fit for new companies. It recommends three steps: 1) identify potential markets, 2) identify target users within those markets, and 3) identify the tasks those users need to accomplish. Companies should make lists of markets and discuss connections between them. To have product/market fit, a product needs to be well-funded, easily reachable by customers, offer a compelling reason to buy, be a whole product, avoid entrenched competition, allow jumping to new markets, and align with founders' values and goals. Companies need specific information about end users, applications, benefits, key customers and influencers, market insights, partners, market size, competition, and more demographic details to achieve product/market
Lecture 8 industry studies student (1)
This document provides an overview of a lecture on innovation and change in the consumer goods industry. It begins by defining innovation and discussing the different types, including product and process innovation. It also covers challenges to innovation implementation and different approaches to managing organizational change. The learning outcomes are to understand models of innovation, challenges to innovation, and how to evaluate change models. The document then explores topics like disruptive innovation, innovation in Western firms versus emerging markets, and dealing with innovation failures.
Lecture 8 industry studies student
This document provides an overview of a lecture on innovation and change in the consumer goods industry. It will examine what innovation is, different types of innovation, challenges to innovation, and approaches to managing change. The learning outcomes are to understand models of innovation, discuss challenges and evaluate models for creating organizational change. The lecture will look at innovation in firms, disruptive innovation, and examples of innovation approaches used in Western firms compared to emerging markets.
How to successfully grow a company
My 4-step iterative business approach to grow The1stMovement from a 1-person shop to a 2-time Inc. 500 Fastest Growing Companies in America with 3 offices in 5 years
cengiz kılavuz-135061-cengiz kılavuz
This document discusses the importance of having a unique selling point to differentiate a business in today's digital era. The key points are: 1) In the current era, differences, innovation, creativity and human-centered projects are valued more than other factors. 2) People now have access to information about all businesses, so advertising is crucial to reach potential customers. 3) If a business can properly introduce itself, it will succeed. The unique selling point discussed is designing green and environmentally-focused construction projects that are different from competitors.
THNK Corporate Innovation Programs
THNK vision on corporate innovation.
We believe that corporations can build industry leadership through innovation; and a corporation’s ability to innovate can be deliberately orchestrated.
http://www.thnk.org/program-landing/corporate-programs/
Here you will find more information on our Corporate Programs, and our Creative Leadership Program: http://www.thnk.org/program-landing/
Recommended
Using Innovation to Manage Brand Positioning | P Collings 2014
I recently spoke at the Marketing Indaba conference in South Africa on using innovation methodologies and tools to determine and manage brand positioning. I have added speaker notes to several of the slides where you needed a speaker in front of them.
Tipsfor Entreprenuers
The document provides guidance on evaluating opportunities by assessing customer value, addressable market and market access, and scalability. It emphasizes focusing initial sales efforts on the right customers who can provide references and feedback. The CEO should act as the chief sales and marketing officer to convey passion for the product. A multi-pronged sales strategy should include networks, partnerships, and referrals while actively listening to customers. Marketing distinguishes a product while sales close customers.
Developing Early Customer Engagement, Which Way to the Beachhead?
The document discusses achieving product/market fit for new companies. It recommends three steps: 1) identify potential markets, 2) identify target users within those markets, and 3) identify the tasks those users need to accomplish. Companies should make lists of markets and discuss connections between them. To have product/market fit, a product needs to be well-funded, easily reachable by customers, offer a compelling reason to buy, be a whole product, avoid entrenched competition, allow jumping to new markets, and align with founders' values and goals. Companies need specific information about end users, applications, benefits, key customers and influencers, market insights, partners, market size, competition, and more demographic details to achieve product/market
Lecture 8 industry studies student (1)
This document provides an overview of a lecture on innovation and change in the consumer goods industry. It begins by defining innovation and discussing the different types, including product and process innovation. It also covers challenges to innovation implementation and different approaches to managing organizational change. The learning outcomes are to understand models of innovation, challenges to innovation, and how to evaluate change models. The document then explores topics like disruptive innovation, innovation in Western firms versus emerging markets, and dealing with innovation failures.
Lecture 8 industry studies student
This document provides an overview of a lecture on innovation and change in the consumer goods industry. It will examine what innovation is, different types of innovation, challenges to innovation, and approaches to managing change. The learning outcomes are to understand models of innovation, discuss challenges and evaluate models for creating organizational change. The lecture will look at innovation in firms, disruptive innovation, and examples of innovation approaches used in Western firms compared to emerging markets.
How to successfully grow a company
My 4-step iterative business approach to grow The1stMovement from a 1-person shop to a 2-time Inc. 500 Fastest Growing Companies in America with 3 offices in 5 years
cengiz kılavuz-135061-cengiz kılavuz
This document discusses the importance of having a unique selling point to differentiate a business in today's digital era. The key points are: 1) In the current era, differences, innovation, creativity and human-centered projects are valued more than other factors. 2) People now have access to information about all businesses, so advertising is crucial to reach potential customers. 3) If a business can properly introduce itself, it will succeed. The unique selling point discussed is designing green and environmentally-focused construction projects that are different from competitors.
THNK Corporate Innovation Programs
THNK vision on corporate innovation.
We believe that corporations can build industry leadership through innovation; and a corporation’s ability to innovate can be deliberately orchestrated.
http://www.thnk.org/program-landing/corporate-programs/
Here you will find more information on our Corporate Programs, and our Creative Leadership Program: http://www.thnk.org/program-landing/
Product Market Fit and Beyond
What should new products or startups focus on first on the journey to achieving Product/Market Fit. How do you know if yo have achieved it? If you think you have Product/Market fit, what are the next steps?
Growth plans for your startup
This document outlines the core values, purpose, and membership process for the TechBiz Nation platform. The platform is an online Telegram community designed to support startups and tech entrepreneurs. It provides a place for members to share developmental updates and discuss ideas to foster communal growth. The core values that drive the community are connecting to conquer, collaborating for growth, and building to last. Membership is open and prospective members can complete a form on the website to join.
Eric Meyer - Replacing the Innovation Funnel
The document summarizes Sunny Delight Beverage Co.'s new innovation process, which aims to make the innovation funnel more consumer-driven. It involves using segmentation to identify target consumer groups, immersing the innovation team in the consumers' lives to understand needs, and having consumers help develop product prototypes and marketing propositions to increase success rates. This process identified an opportunity around Hispanic mothers seeking tasty, nutritious drinks for their families and led to the development of a new orange-carrot SunnyD product tailored to that segment.
Strategic marketing ch8
The document discusses Google's approach to innovation, including giving engineers one day a week for personal projects, an internal ideas list, open office hours with key managers, and brainstorming sessions. It also discusses how GE is transforming its culture to be more innovative under Chief Marketing Officer Beth Comstock, who is bringing in creativity consultants and expanding their design team. The generic new product planning process includes idea generation, screening, evaluation, business analysis, product development, marketing strategy development, market testing, and commercialization.
Grow beyond entrepreneurship ; Become a leader
This document discusses key topics for business leaders to consider when developing strategies, including how to create an environment that drives innovation, analyzing future opportunities, and gaining a competitive advantage. It emphasizes understanding customers, competitors, and industry trends to formulate a strategy and outlines frameworks like PESTEL analysis, Porter's five forces, and the BCG matrix to evaluate the business environment and portfolio. The role of the leader is to communicate vision, motivate teams, set goals, and ensure outstanding results through strategic planning.
Startups & Innovation
The document discusses key principles for business, startups, and innovation. It provides insights into:
1) Visionary customers are more forward-thinking than founders, and most business plans don't survive contact with real customers.
2) Successful businesses create, deliver, and capture value for customers through disruptive innovations that appeal to new or underserved customer segments.
3) Founders are agile, passionate, and tenacious, and there are always more smart people outside a company than within it who can provide new ideas.
Innovation is a numbers game
This document discusses four key parts of innovation:
1) Choosing methods like crowdsourcing or internal innovation time to generate new ideas.
2) Evaluating ideas using matrices to assess their potential and edit out weak concepts.
3) Minimizing risk of promising but uncertain ideas through staged testing and small pilots.
4) Creating sustainable innovation by measuring idea generation and ensuring a constant pipeline of concepts to explore and bring to market over time. Regular measurement helps drive continuous innovation.
What Do Investors Look for Before Investing
- Investors look for entrepreneurs and startups that have the right fit and team, a well-defined business plan and model, and valuable technology. They want to see an experienced team that can execute on new, innovative ideas to solve real problems.
- For a startup to be considered a "unicorn" from the beginning, it needs to have groundbreaking innovations that solve major issues simply, operate using high-level technology, and create products that are easily integrated into consumers' daily lives.
- What differentiates startups that raise millions versus hundreds of thousands comes down to the team's skills and experience, the product's scalability and scarcity in the market, and whether the risk versus reward is appropriately balanced
Proposito de una empresa.
Taller para descubrir el propósito superior, la misión, el mantra, el "why" de tu empresa.
A través de ejercicios prácticos, de casos y mejores prácticas podrás descubrir para que vino tu empresa al mundo. Aprende más en letsmake.co
The Process of Innovation
Innovation is the glue between invention and investment, and transforms ideas into businesses. The process of innovation shapes your idea into something people will value and ultimately purchase.
The innovation process cycles through 4 key steps:
1) Ideas and Solutions
2) Business propositions
3) Business feasibility
4) Business planning
The Myth of Innovation - Strategies for Corporate Survival
Mature organizations, confronted with their lack of innovative capabilities, readily turn to standard recipes. In an effort to create a quick fix, they blindly follow the core myths about innovation.
Creating a sustainable stratgegy for survival requires an integral approach though, one that looks beyond technological innovation and includes the systemic dimensions of the oranization's social fabric.
Fahrenheit 212: Big Entrepreneurship
The way businesses need to organize and behave has fundamentally shifted. Across industries, companies, and organizational functions, we have heard many of the world’s most innovative companies echo the same challenge: businesses must urgently embrace a more nimble and entrepreneurial approach in order to stay competitive. We call this challenge of how big companies can leverage scale while staying innovative “big entrepreneurship.” This report aims to deconstruct some of the complex challenges around big entrepreneurship and provide actionable insights for business leaders.
This report was created by Fahrenheit 212, a global innovation strategy and design firm. We define innovation strategies and develop new products, services, and experiences that create sustainable, profitable growth for our clients. We challenge the belief that innovation is inherently unreliable and have spent the last decade designing the method, building the model, and assembling the minds to make innovation a predictable driver of growth for our clients' businesses.
Idea Generation Process for Startup Businesses
The document discusses various aspects of developing a new business or product idea including opportunity identification, team building, resources, and idea generation. Some key points discussed are:
- It is important to identify opportunities that provide significant added value rather than just pursuing any good idea.
- Building a strong founding team is critical and one of the biggest challenges as the entrepreneur must play the role of both player and coach.
- Resources like funding, assets, and business plans are needed but "thinking money first is a big mistake"; the focus should be on having a solid opportunity and team first.
- When developing a new product or business idea, it is best to think big enough to have the potential for significant growth and
2010 04 23 Startup Lessons Learned conference welcome slides by Eric Ries #sl...
The document introduces some key concepts of lean startups and entrepreneurship:
- A startup is an organization designed to deliver a new product or service under conditions of extreme uncertainty. The goal is to create an institution, not just a product.
- In a startup, the traditional definition of value as delivering products/services doesn't apply since the product and customers are unknown. For startups, value is validated learning about customers.
- Lean startups aim to minimize the total time in the build-measure-learn feedback loop to progress quickly. This involves techniques like continuous integration, minimum viable products, and customer development.
- Some common myths about lean startups are debunked, such as that
Idea generation and evaluation
This document discusses entrepreneurship and idea generation and evaluation. It defines invention as the creation of new products or processes not previously known, while innovation is applying creative ideas to provide useful applications that create value. Examples are given of inventions that later led to innovations. The document also discusses different types of innovation and sources of innovative opportunities. Methods for idea generation like SCAMPER are presented. Finally, it provides questions to evaluate a business idea around solving an important customer problem, having a viable business model, determining market size and uniqueness, and ability to defend against competitors.
The Art Of Product Development
The art of Product Development outlines a multi-phase process:
1) An idea comes from consumer needs and demands which are then evaluated through brainstorming and understanding the market conditions.
2) A proposal is created and stakeholders are studied.
3) A team is gathered to plan and prototype the product, applying methodologies like Project Management and Six Sigma.
4) Extensive testing is done before implementing the product and gathering feedback for future growth. Quality control and risk management are integral parts of the process.
Innovation - What, Why, Who, Types, Metrics
This document discusses innovation, including what it is, why it matters, types of innovation, metrics to measure innovation, and provides a case study of Nestle's innovation with Nespresso.
1) Innovation involves introducing something new that provides value, and can be incremental or radical. Metrics to measure innovation include inputs like resources invested, processes like time to develop ideas, and outputs like new products and sales from new products.
2) The case study describes how Nestle developed its Nespresso business over 20 years through failures, partnerships, focusing on high-end customers, and creating an exclusive club to commercialize single-serve coffee.
3) Key lessons are that innovation takes time,
Innovation in Turbulent Times - Capgemini
Anticipating the Recovery - Innovation in Turbulent Times - from Capgemini's presentation at the World Innovation Forum
Unlocking Cool - By Jeremy Gutsche, TrendHunter.com
By methodically approaching innovation, organizations and individuals can generate ideas, stimulate creativity, and ultimately unlock cool. The UNLOCKING COOL presentation is typically delivered as a keynote speach with the slides used as a reference for the discussion.
Business opportunity ideation innovation and creativity
This chapter discusses several key factors for entrepreneurs to consider when starting a business: markets, individual interests, capital, skills, suppliers, manpower, and technology. It also provides suggestions for developing business ideas such as looking at other successful businesses, responding to problems, starting home-based businesses, and linking resources. The chapter emphasizes the importance of defining problems, planning research, gathering and analyzing data, and implementing and evaluating decisions.
Pengaturan halaman microsoft office word 2007
Dokumen ini memberikan instruksi tentang pengaturan halaman, penambahan header dan footer, footnote dan endnote, serta penomoran halaman di Microsoft Word. Beberapa fitur yang dijelaskan adalah menu Page Layout untuk mengatur margin, orientasi, dan ukuran kertas; mengedit header dan footer; menambahkan footnote dan endnote; serta mengatur format dan lokasi penomoran halaman.
JMJM
This document provides a sample of copywriting work by JMJM Consultants. It includes contact information for James Martin Moran and a sample menu that Moran revised for a gastropub client called Red Heat Tavern. The menu features appetizers, salads, sandwiches and burgers with descriptions of the dishes and pricing.
More Related Content
What's hot
Product Market Fit and Beyond
What should new products or startups focus on first on the journey to achieving Product/Market Fit. How do you know if yo have achieved it? If you think you have Product/Market fit, what are the next steps?
Growth plans for your startup
This document outlines the core values, purpose, and membership process for the TechBiz Nation platform. The platform is an online Telegram community designed to support startups and tech entrepreneurs. It provides a place for members to share developmental updates and discuss ideas to foster communal growth. The core values that drive the community are connecting to conquer, collaborating for growth, and building to last. Membership is open and prospective members can complete a form on the website to join.
Eric Meyer - Replacing the Innovation Funnel
The document summarizes Sunny Delight Beverage Co.'s new innovation process, which aims to make the innovation funnel more consumer-driven. It involves using segmentation to identify target consumer groups, immersing the innovation team in the consumers' lives to understand needs, and having consumers help develop product prototypes and marketing propositions to increase success rates. This process identified an opportunity around Hispanic mothers seeking tasty, nutritious drinks for their families and led to the development of a new orange-carrot SunnyD product tailored to that segment.
Strategic marketing ch8
The document discusses Google's approach to innovation, including giving engineers one day a week for personal projects, an internal ideas list, open office hours with key managers, and brainstorming sessions. It also discusses how GE is transforming its culture to be more innovative under Chief Marketing Officer Beth Comstock, who is bringing in creativity consultants and expanding their design team. The generic new product planning process includes idea generation, screening, evaluation, business analysis, product development, marketing strategy development, market testing, and commercialization.
Grow beyond entrepreneurship ; Become a leader
This document discusses key topics for business leaders to consider when developing strategies, including how to create an environment that drives innovation, analyzing future opportunities, and gaining a competitive advantage. It emphasizes understanding customers, competitors, and industry trends to formulate a strategy and outlines frameworks like PESTEL analysis, Porter's five forces, and the BCG matrix to evaluate the business environment and portfolio. The role of the leader is to communicate vision, motivate teams, set goals, and ensure outstanding results through strategic planning.
Startups & Innovation
The document discusses key principles for business, startups, and innovation. It provides insights into:
1) Visionary customers are more forward-thinking than founders, and most business plans don't survive contact with real customers.
2) Successful businesses create, deliver, and capture value for customers through disruptive innovations that appeal to new or underserved customer segments.
3) Founders are agile, passionate, and tenacious, and there are always more smart people outside a company than within it who can provide new ideas.
Innovation is a numbers game
This document discusses four key parts of innovation:
1) Choosing methods like crowdsourcing or internal innovation time to generate new ideas.
2) Evaluating ideas using matrices to assess their potential and edit out weak concepts.
3) Minimizing risk of promising but uncertain ideas through staged testing and small pilots.
4) Creating sustainable innovation by measuring idea generation and ensuring a constant pipeline of concepts to explore and bring to market over time. Regular measurement helps drive continuous innovation.
What Do Investors Look for Before Investing
- Investors look for entrepreneurs and startups that have the right fit and team, a well-defined business plan and model, and valuable technology. They want to see an experienced team that can execute on new, innovative ideas to solve real problems.
- For a startup to be considered a "unicorn" from the beginning, it needs to have groundbreaking innovations that solve major issues simply, operate using high-level technology, and create products that are easily integrated into consumers' daily lives.
- What differentiates startups that raise millions versus hundreds of thousands comes down to the team's skills and experience, the product's scalability and scarcity in the market, and whether the risk versus reward is appropriately balanced
Proposito de una empresa.
Taller para descubrir el propósito superior, la misión, el mantra, el "why" de tu empresa.
A través de ejercicios prácticos, de casos y mejores prácticas podrás descubrir para que vino tu empresa al mundo. Aprende más en letsmake.co
The Process of Innovation
Innovation is the glue between invention and investment, and transforms ideas into businesses. The process of innovation shapes your idea into something people will value and ultimately purchase.
The innovation process cycles through 4 key steps:
1) Ideas and Solutions
2) Business propositions
3) Business feasibility
4) Business planning
The Myth of Innovation - Strategies for Corporate Survival
Mature organizations, confronted with their lack of innovative capabilities, readily turn to standard recipes. In an effort to create a quick fix, they blindly follow the core myths about innovation.
Creating a sustainable stratgegy for survival requires an integral approach though, one that looks beyond technological innovation and includes the systemic dimensions of the oranization's social fabric.
Fahrenheit 212: Big Entrepreneurship
The way businesses need to organize and behave has fundamentally shifted. Across industries, companies, and organizational functions, we have heard many of the world’s most innovative companies echo the same challenge: businesses must urgently embrace a more nimble and entrepreneurial approach in order to stay competitive. We call this challenge of how big companies can leverage scale while staying innovative “big entrepreneurship.” This report aims to deconstruct some of the complex challenges around big entrepreneurship and provide actionable insights for business leaders.
This report was created by Fahrenheit 212, a global innovation strategy and design firm. We define innovation strategies and develop new products, services, and experiences that create sustainable, profitable growth for our clients. We challenge the belief that innovation is inherently unreliable and have spent the last decade designing the method, building the model, and assembling the minds to make innovation a predictable driver of growth for our clients' businesses.
Idea Generation Process for Startup Businesses
The document discusses various aspects of developing a new business or product idea including opportunity identification, team building, resources, and idea generation. Some key points discussed are:
- It is important to identify opportunities that provide significant added value rather than just pursuing any good idea.
- Building a strong founding team is critical and one of the biggest challenges as the entrepreneur must play the role of both player and coach.
- Resources like funding, assets, and business plans are needed but "thinking money first is a big mistake"; the focus should be on having a solid opportunity and team first.
- When developing a new product or business idea, it is best to think big enough to have the potential for significant growth and
2010 04 23 Startup Lessons Learned conference welcome slides by Eric Ries #sl...
The document introduces some key concepts of lean startups and entrepreneurship:
- A startup is an organization designed to deliver a new product or service under conditions of extreme uncertainty. The goal is to create an institution, not just a product.
- In a startup, the traditional definition of value as delivering products/services doesn't apply since the product and customers are unknown. For startups, value is validated learning about customers.
- Lean startups aim to minimize the total time in the build-measure-learn feedback loop to progress quickly. This involves techniques like continuous integration, minimum viable products, and customer development.
- Some common myths about lean startups are debunked, such as that
Idea generation and evaluation
This document discusses entrepreneurship and idea generation and evaluation. It defines invention as the creation of new products or processes not previously known, while innovation is applying creative ideas to provide useful applications that create value. Examples are given of inventions that later led to innovations. The document also discusses different types of innovation and sources of innovative opportunities. Methods for idea generation like SCAMPER are presented. Finally, it provides questions to evaluate a business idea around solving an important customer problem, having a viable business model, determining market size and uniqueness, and ability to defend against competitors.
The Art Of Product Development
The art of Product Development outlines a multi-phase process:
1) An idea comes from consumer needs and demands which are then evaluated through brainstorming and understanding the market conditions.
2) A proposal is created and stakeholders are studied.
3) A team is gathered to plan and prototype the product, applying methodologies like Project Management and Six Sigma.
4) Extensive testing is done before implementing the product and gathering feedback for future growth. Quality control and risk management are integral parts of the process.
Innovation - What, Why, Who, Types, Metrics
This document discusses innovation, including what it is, why it matters, types of innovation, metrics to measure innovation, and provides a case study of Nestle's innovation with Nespresso.
1) Innovation involves introducing something new that provides value, and can be incremental or radical. Metrics to measure innovation include inputs like resources invested, processes like time to develop ideas, and outputs like new products and sales from new products.
2) The case study describes how Nestle developed its Nespresso business over 20 years through failures, partnerships, focusing on high-end customers, and creating an exclusive club to commercialize single-serve coffee.
3) Key lessons are that innovation takes time,
Innovation in Turbulent Times - Capgemini
Anticipating the Recovery - Innovation in Turbulent Times - from Capgemini's presentation at the World Innovation Forum
Unlocking Cool - By Jeremy Gutsche, TrendHunter.com
By methodically approaching innovation, organizations and individuals can generate ideas, stimulate creativity, and ultimately unlock cool. The UNLOCKING COOL presentation is typically delivered as a keynote speach with the slides used as a reference for the discussion.
Business opportunity ideation innovation and creativity
This chapter discusses several key factors for entrepreneurs to consider when starting a business: markets, individual interests, capital, skills, suppliers, manpower, and technology. It also provides suggestions for developing business ideas such as looking at other successful businesses, responding to problems, starting home-based businesses, and linking resources. The chapter emphasizes the importance of defining problems, planning research, gathering and analyzing data, and implementing and evaluating decisions.
What's hot (20)
The Myth of Innovation - Strategies for Corporate Survival
The Myth of Innovation - Strategies for Corporate Survival
2010 04 23 Startup Lessons Learned conference welcome slides by Eric Ries #sl...
2010 04 23 Startup Lessons Learned conference welcome slides by Eric Ries #sl...
Unlocking Cool - By Jeremy Gutsche, TrendHunter.com
Unlocking Cool - By Jeremy Gutsche, TrendHunter.com
Business opportunity ideation innovation and creativity
Business opportunity ideation innovation and creativity
Viewers also liked
Pengaturan halaman microsoft office word 2007
Dokumen ini memberikan instruksi tentang pengaturan halaman, penambahan header dan footer, footnote dan endnote, serta penomoran halaman di Microsoft Word. Beberapa fitur yang dijelaskan adalah menu Page Layout untuk mengatur margin, orientasi, dan ukuran kertas; mengedit header dan footer; menambahkan footnote dan endnote; serta mengatur format dan lokasi penomoran halaman.
JMJM
This document provides a sample of copywriting work by JMJM Consultants. It includes contact information for James Martin Moran and a sample menu that Moran revised for a gastropub client called Red Heat Tavern. The menu features appetizers, salads, sandwiches and burgers with descriptions of the dishes and pricing.
Mid termpresent
NextStep is a micro-giving site that connects college-bound students with donors to help pay for college application fees. It allows donors to make small donations that collectively make a big difference in helping students apply to more schools. The site aims to do more than just facilitate monetary transactions - it wants to foster mutual support and benefit between donors and recipients by highlighting their shared interests and passions. The founder's next steps are to build out the site, design how donors and students can interact, test it, and continue iterating on the model.
AUTOMOTIVE
This document provides sample copywriting portfolios for James Martin Moran. It includes several case studies and summaries of marketing campaigns Moran wrote for automotive clients like Cadillac, Honda, Hummer, Infiniti, and Lexus. The case studies describe marketing situations, solutions implemented including events and promotions, and positive results such as high attendance, positive feedback, and requests for future work. They demonstrate Moran's experience across multiple channels acting as a lead writer for automotive marketing tools and sales/dealer meetings.
JOURNALISM
This document provides background information on Gregg Araki's film The Doom Generation. It discusses the film's plot, characters, and production details. The film follows three young Americans - Amy, Jordan, and Xavier - as they embark on a journey that exposes the limits of personal freedom in a repressive society. Their adventures grow increasingly dark and violent. The document also analyzes Araki's artistic vision and intentions for the film, including his desire to depict a surreal world like a "bad drug trip."
Highlights from CES 2013
1. Smart devices are becoming more common, allowing real-time content delivery and data sharing across many connected devices. Marketers will need to create content accessible across these different smart devices and platforms.
2. Emerging technologies are eliminating borders between devices, allowing seamless sharing and control of content across screens. Marketers should embrace multi-screen design to ensure consistent, engaging experiences across all consumer touchpoints.
3. New sensory technologies will stimulate multiple senses with highly interactive content in 3D, 4K, and through voice, touch, and gesture recognition. This opens opportunities for marketers to create immersive experiences engaging consumers in novel ways.
INSURANCE
Liberty Mutual provides auto, home, life, and other insurance. The document includes samples of marketing materials created by the author for Liberty Mutual, including a corporate overview brochure and product portfolio. It highlights Liberty Mutual's focus on integrity, financial strength, and commitment to excellence. The samples showcase Liberty Mutual's range of insurance products and benefits like discounts, claims services, and roadside assistance.
feelings
The document lists different feelings such as happy, sad, tired, angry, bored, confused, ashamed, sleepy, scared, surprised, and thoughtful. It then provides examples of conversations asking about feelings and responding with "I feel happy" or "Yes, I am/No, I am not." The document encourages practicing conversations about asking how someone feels.
Persoalan persoalan teologi
Teks tersebut membahas berbagai persoalan teologi dalam Islam seperti sifat-sifat Allah, pelaku dosa besar, akal dan wahyu, kekuasaan Tuhan dan perbuatan manusia, serta kekuasaan mutlak dan keadilan Tuhan menurut berbagai aliran seperti Asy'ariyah, Maturidiyah, Mu'tazilah, dan lainnya.
Amgen LI
This document provides samples from a copywriting portfolio for medical writing work. It includes summaries of educational materials and programs created to raise awareness of neutropenia for oncology nurses. Several programs used game show formats like Jeopardy and Who Wants to Be a Millionaire to interactively educate nurses on neutropenia in a fun way. The portfolio also provides tips for effective presentations and discusses using case studies to help nurses learn and remember key information.
Effects of Drug abuse: Cannabis & Amphetamines
This document summarizes the effects of cannabis and amphetamine abuse. It discusses how cannabis affects the brain through cannabinoid receptors, particularly CB1 receptors which are abundant in areas involved in reward and movement. Prolonged cannabis use can cause impaired coordination, difficulty thinking, and increased risk of lung cancer. Amphetamines are stimulants that cause the release of dopamine and norepinephrine. They are prescribed medically for conditions like ADHD and obesity but recreational use can lead to increased heart rate, euphoria, and risks of overdose with effects on heart, breathing and mental state. Both drugs are addictive and long term abuse can damage physical and mental health.
Plasma protein
Plasma proteins are proteins found in blood plasma after removing cells. The main plasma proteins are albumins, immunoglobulins, and fibrinogens. Albumins make up 60% of plasma proteins and maintain fluid balance. Immunoglobulins like IgG, IgA, IgM, IgE, and IgD make up 18% and are involved in immunity. Fibrinogens make up 4% and are involved in blood clotting. Plasma proteins are synthesized mostly in the liver and have important functions like fluid balance, transport, immunity, and coagulation.
Tumor marker
1) Researchers are looking for new and better tumor markers to allow for earlier cancer detection and monitoring during and after treatment. Single protein markers may not be sufficient.
2) Genomics research examines DNA mutations in blood, stool, or urine to potentially detect cancers earlier by looking for patterns rather than single changes.
3) Proteomics analyzes thousands of proteins in blood simultaneously to identify important protein patterns for specific cancers, which could then be checked in blood or tissue samples as a cancer screening method. These new testing approaches are still in early development stages.
Viewers also liked (19)
Dasar operasi microsoft word 2007 dan penyuntingan dokumen
Dasar operasi microsoft word 2007 dan penyuntingan dokumen
Sejarah perkembangan hadits pada masa nabi, sahabat
Sejarah perkembangan hadits pada masa nabi, sahabat
Similar to Brands + Startups = Innovation
Philip Kotler presentazione bologna innovation talks
This document discusses a presentation given by Philip Kotler on the new role of marketing in a networked global economy. The presentation covered topics like innovating for success, building strong brands, and marketing communication tools. It provided examples of companies that innovate well like 3M and progressive insurers. It also discussed how to measure brand effectiveness through customer perceived value, satisfaction, repeat purchases, advocacy and co-creation. The overall document offered insights into marketing, innovation, and branding in the current business environment.
Case method
P&G focused on growing its core brands and categories through innovation, building relationships with unserved consumers, and growing higher-margin businesses. Some iconic early innovations included Crest toothpaste, Pampers diapers, and Head & Shoulders shampoo. Over time, P&G introduced new structures like business development teams to speed innovation. It also worked to reach more consumers through strategies like celebrity endorsements and digital marketing. P&G's leadership emphasized the importance of design in connecting with consumers. While facing challenges, P&G grew its sales and market share through sustained focus on innovation, design, and serving more customer needs over decades.
Procter& Gamble: Harvard Marketing Case Study Analysis
P&G is a global leader in consumer goods known for iconic brands like Tide and Pampers. It pioneered direct-to-consumer advertising in the 1880s. Over time, P&G's marketing strategy evolved from a focus on functionality under CEO Durk Jager to design-centric innovation led by CEO Lafley and CMO Stengel in the 2000s to expanding digital advertising under CEO McDonald in the 2010s. Lafley's reorganization emphasized cross-functional design teams and separate design leadership. P&G's long history of rigorous consumer research and testing of every product aspect has supported its growth into a multi-brand powerhouse able to prevent cannibalization through segmentation.
Marketing + PR for Startups April 2014
Courtney Boyd Myers is an expert in marketing and PR for startups. She has worked with several startups and is a member of advisory groups. The document provides an agenda and overview of key topics in startup marketing and PR, including setting vision, mission and values, messaging, building an audience, tools, social media, content marketing, press, and getting media coverage. The presentation emphasizes the importance of having a strong product and messaging before embarking on marketing and PR efforts.
Branding for startups
This document provides 10 tips for startup branding. It discusses establishing a brand identity aligned with company goals, developing clear messaging and positioning, focusing on customers, implementing a Net Promoter Score system, managing the brand like a flagship product with ongoing development, ensuring a good user experience, allocating a brand budget, taking a team approach to branding, treating the brand as a living entity that needs ongoing nurturing, and provided resources for further information.
Kotler beyond advertising
Am in awe of both our Management Guru Phillip Kotler and Economic Times ~ this is a compilation from the said source.
EIA2019Italy - Product-Market Fit - Jeff Abbott
This document provides an overview of Jeff Abbott's background and experiences. It discusses several topics related to product-market fit, including:
- Jeff Abbott has held a wide range of jobs across different industries over his career, from newspaper delivery to yoga teacher to CEO.
- Truly achieving product-market fit requires more than just building a minimum viable product - it means being in a good market with a product that satisfies customer needs.
- Factors that contribute to finding product-market fit include the caliber of a startup's team, the quality of its product, the size of its target market, and traction metrics like customer growth, engagement, and retention.
- Having product-market fit is
product planning.pptx
Product planning is the process of developing a product idea and managing it through launch. It starts with determining corporate objectives and product policy. New product ideas are generated internally from employees or externally from customers, competitors, etc. Ideas are developed into concepts and tested with consumers. Research and development refines the product. Market research including test marketing provides feedback on the product's potential success before a full launch. Proper product planning leads to efficient operations, cost reduction, and avoiding bottlenecks. It is essential for a firm's growth.
How agency-startup-brand collaborations are driving marketing campaign results
Start-up marketing tech is the hot topic right now, and savvy brand marketers and agencies are jumping on the opportunity to drive innovation and improve campiagn results by working with this emerging tech. It kicks starts innovation, and provides a competitive advantage for agencies as the 'introducer' and coordinator in the mix, but collaboration is key to getthese partnerships working smoothly.
After speaking at three events over three months with various other expert panelists, Christina compilled these top tips for marketers looking to tap into this opportunity, and presented at the live inline conference Digital Olympus, live whilst also being at Cannes Festival of Innovation
Presentation 3 of 4
This document discusses innovation, idea generation, prototyping, testing, sourcing and manufacturing. It begins by exploring inspiration behind globally adopted products and services. It then covers the innovation process including analyzing trends, testing prototypes, and sourcing and manufacturing options. The document outlines learning from industry professionals about developing products, services and concepts. It also discusses managing quality through total quality management.
Chapter 6 thinking the sm es idea
The document discusses several compelling reasons for starting small and medium enterprises (SMEs). It notes that as an SME owner, one can have flexible income not tied to a fixed salary. One can also gain work satisfaction and fulfillment. Additionally, SMEs allow one to customize their working hours and environment according to their needs and circumstances. The document provides examples of individuals' motivations for starting their own businesses, such as transforming an idea into reality, helping employees achieve goals, and providing for family security. It also describes social enterprises like Rags2Riches that help impoverished groups generate income.
Chap013
The document provides an overview of marketing concepts including defining marketing, the four P's of marketing (product, price, place, promotion), the marketing research process, environmental scanning, market segmentation, relationship marketing, consumer behavior, and comparing business-to-business and consumer markets. It also discusses nonprofit marketing and the evolution of marketing from a production and selling focus to the current customer relationship model.
COMM6026 Lecture 5 - marketing aspect of pr a new partnership
This document discusses the marketing perspective of public relations and the partnership between PR and marketing. It emphasizes that PR should develop the core message based on a company's vision, mission, and values, and then both PR and marketing must work together to communicate that message through relevant channels. The document provides examples of how PR activities like public affairs, CSR, and crisis management can benefit from a marketing approach. It also highlights the successful crisis response by Johnson & Johnson to the Tylenol poisoning incident in 1982.
22 immutable laws of marketing by Suhag Mistry
100% working Marketing techniques for businesses. Use mentioned rules and develop great marketing plan. And YES it still works. I use it for developing Marketing plan for my consultant as a Business consultant.
About Jon Herman
Jon Herman has over 15 years of experience conducting marketing research for various consumer goods companies. He has a bachelor's degree in psychology and has financed his education himself. He has extensive experience with fast-moving consumer goods clients and building team collaboration. If hired, he would expect to use his experience in innovation to help grow brands, collaborate with teams, and make a long-term commitment to excellence in brand strategy.
NC State - Entrepreneur Presentation
The document provides guidance for marketing in startups. It discusses the current economic environment which favors proven revenue streams and fast payback periods. It distinguishes strategic from tactical marketing and emphasizes the importance of understanding customers through conversations to develop and refine product concepts. The document advises marketing a solution to a well-defined customer problem and testing hypotheses directly with prospective customers.
Product planning
This document discusses product planning and new product development. It defines what a product is and explains that to create successful new products, companies must understand customers, markets, and competitors. It then outlines the product planning process, from generating ideas to launching the product. This involves determining objectives, research, concept testing, market research, engineering production, and launch. Market research and adapting based on feedback, as Instagram did, are highlighted as important steps. The document provides an overview of an important aspect of business - bringing new products to market through strategic planning.
Maine "Top Gun" Customer Development Broadcast 021512
The document provides information on how to build a startup, including lessons on common startup mistakes and tools for startups. It discusses how startups are different from large companies and should not try to emulate them. Specifically, it outlines customer development as the key process startups need to search for a business model, rather than executing a predetermined plan. Pivoting quickly based on customer feedback is also emphasized. The minimum viable product and business model canvas are presented as important startup tools.
Entrepreneurship, Research and Innovation - Supelec 2014
This 112 slide presentation introduces key concepts about startups including:
- Startups search for a business model while large companies execute established models.
- Traditional business schools focus on strategies for large companies, while startups require a different approach centered on customer development, agile processes, and pivoting based on validated learning rather than upfront planning.
- The business model canvas is introduced as a tool to conceptualize the key elements of a startup business model, including customer segments, value propositions, channels, and revenue streams.
Smart marketing for startups cto academy 6-29-2012
The document provides an overview of smart marketing strategies for startups. It discusses focusing on developing a clear value proposition and positioning statement. It also covers conducting a SWOT analysis for target customer segments and developing a go-to-market strategy. Key aspects of the strategy include clarity, consistency, credibility and engagement. The presentation concludes by having attendees work on articulating their own company's value proposition.
Similar to Brands + Startups = Innovation (20)
Philip Kotler presentazione bologna innovation talks
Philip Kotler presentazione bologna innovation talks
Procter& Gamble: Harvard Marketing Case Study Analysis
Procter& Gamble: Harvard Marketing Case Study Analysis
How agency-startup-brand collaborations are driving marketing campaign results
How agency-startup-brand collaborations are driving marketing campaign results
COMM6026 Lecture 5 - marketing aspect of pr a new partnership
COMM6026 Lecture 5 - marketing aspect of pr a new partnership
Maine "Top Gun" Customer Development Broadcast 021512
Maine "Top Gun" Customer Development Broadcast 021512
Entrepreneurship, Research and Innovation - Supelec 2014
Entrepreneurship, Research and Innovation - Supelec 2014
Smart marketing for startups cto academy 6-29-2012
Smart marketing for startups cto academy 6-29-2012
Recently uploaded
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
-- June 2024 is National Volunteer Month --
Check out our June display of books on voluntary organisations
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Income Tax exemption for Start up : Section 80 IAC
A presentation on the concept of Exemption of Profits of Start ups from Income Tax
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
3 Simple Steps To Buy Verified Payoneer Account In 2024
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Recruiting in the Digital Age: A Social Media Masterclass
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
How MJ Global Leads the Packaging Industry.pdf
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Structural Design Process: Step-by-Step Guide for Buildings
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-inspired to the data-driven praxis (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Company Valuation webinar series - Tuesday, 4 June 2024
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Recently uploaded (20)
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Income Tax exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
Brands + Startups = Innovation
- 1. Consumer Brands Tech Startups + Game-Changing Innovation Ethan Goodman AEG Digital Summit November 15, 2012
- 2. “Consumer brands need to innovate their conventional marketing approaches or they will die. And working with startups is the best way for CPGs to do so.” Bonin Bough Mondelez International VP Global Digital & Consumer Engagement
- 6. WHY?
- 7. Agenda • What is a startup? • Approach / methodology • 5 reasons why • Case studies
- 8. WHAT IS A STARTUP?
- 9. “A company that is in the first stage of its operations. These companies are often initially bankrolled by their entrepreneurial founders - and later by venture capitalists - as they attempt to capitalize on developing a product or service for which there is demand. ” “A company designed to search for a repeatable and scalable business model. These companies, generally newly created, are in a phase of development and research for markets.” “A company designed to grow fast.”
- 10. APPROACH
- 12. • CPG brand marketers • Startup founders • Advertising agencies • Academic literature • Articles, talks & presentations
- 13. 5 REASONS WHY
- 14. 1 HISTORY
- 15. ERA 1 (pre-1915): THE LONE INNOVATOR
- 16. ERA 2 (1915-1960): THE CORPORATE INNOVATORS
- 17. ERA 3 (1960-Present): THE VENTURE-BACKED STARTUPS
- 18. 2 LOW RISK
- 19. 3 DIVERSITY OF IDEAS
- 20. 4 FIRST MOVER
- 21. 5 COMPANY CULTURE
- 22. ERA 4 (Present-??): THE CORPORATE CATALYSTS
- 23. Startups Products/ Services Polaris
- 24. CASE STUDIES
- 29. Thank you! Ethan Goodman Managing Director Griffon Ventures goodmane@griffonvc.com