Brandraising Jewishly
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The document discusses the concept of "brandraising" which links organizational strategy and branding with daily communications for non-profits. It explains that brandraising involves determining an organization's positioning, personality, vision, mission and values through research. This forms the foundation to develop clear and consistent branding, materials and messaging to communicate what the organization wants to convey. The document provides examples for how an Institute for Jewish Spirituality and Congregation Bnai Jeshurun developed their brandraising strategies.
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Brandraising Jewishly
- 14. Reasons Nonprofits Communicate
- 15. Brandraising ®
- 19. What do you want people to associate with your organization?
- 26. Personality
- 32. Identity Level
- 54. Identity Level
- 68. Contact Me [email_address] twitter.com/bigducksarah linkedin.com/in/bigducksarah
- 69. Thanks! © Jeremy Crow
Editor's Notes
- 03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
- By 6:15 What do you know about these brands? What are their reputations? Why is it we know them? Consistency Longevity Effective frequency 03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
- Nonprofit brands are less recognizable Why? Can you think of any others that should be up here? More complex- missions audiences Less money to increase visibility/ build name recognition with 03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
- Back to reality. Here’s a sampling of one org’s print materials. If you got a couple of these pieces would you imagine they came from the same org? 03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
- 03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
- But we want everyone singing from the same songbook, right? Wouldn’t it be great if great causes could look buttoned up and get everyone on the same page? 03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
- 12:20-12:30 03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
- 03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
- What does Mac want you to think is the personality of a PC? Of a Mac? 03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
- What’s the personality of PETA? What attributes or characteristics would you say reflect it? 03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
- What does Mac want you to think is the personality of a PC? Of a Mac? 03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
- 03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
- 03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
- 12:30-12:40 Brandraising Jewishly- Rabbinical Assembly 03/30/11 Prepared by Sarah Durham, Big Duck
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- Impact of Avi’s experience Brandraising Jewishly- Rabbinical Assembly 03/30/11 Prepared by Sarah Durham, Big Duck
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- 12:30-12:40 Brandraising Jewishly- Rabbinical Assembly 03/30/11 Prepared by Sarah Durham, Big Duck
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