Marketing Congres 5 6 Dec Authenticity

Marketing congres Stichting Marketing 5-6 dec 2008 Ghent ‘ Authenticity’

Authenticity, what consumers really want ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Real Fake Fake Real Real Real Fake Fake Is what it says it is Is not what it says it is Is not true to itself Is true to itself

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Authenticity : Being what you say you are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

People submerge in your brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VW = Customers pay for a visit in Autostad Wolfsburg

We rijden niet met bussen maar met mensen Saskia schatteman ,[object Object],[object Object],[object Object],[object Object],[object Object]

The sum is bigger then the individual parts (Peter Corijn P&G) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Get Naked - Sahwney ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

John Grant – Green Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

Clean tech Green work Network Resource systems Energy Housing Mobility Consumer Business

We are a consumer society GOV Top Down Public Bottom up Bizz New Industrial Revolution We need a sustainable society

Green marketing : communication? ,[object Object],[object Object],[object Object],[object Object]

Recession ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marc Van Lerberghe : google ,[object Object],[object Object],[object Object],[object Object]

Take home messages ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Congres 5 6 Dec Authenticity

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