This document outlines the structure and components for developing a successful digital marketing strategy. It includes sections for situational analysis, targeted audiences, campaign objectives, strategy, tactics, creative direction, media planning, content management, evaluation, and an investment quotation. Examples and screenshots are provided for each section to illustrate concepts. The overall purpose is to provide guidance on how to align all aspects of a digital marketing campaign with the client's brief and vision and ensure it is properly analyzed, planned and can be effectively measured.
Presentation from Game Industry Conference 2017.
SUMMARY:
While we are one of the most innovative and digitally driven industries, the role of data in marketing planning is way too small. How can we measure our video campaigns, social coverage, investments into paid activities and predict if our spendings will convert into actual sales? Being a part of the indie scene and having limited budgets we should consider data as an important part of our communication planning, as it can increase the effectiveness of activities, allow for savings and help us optimize by learning and getting better with every campaign we run.
In This Issue
Why Do People Follow Brands Pages On Facebook
The life Of Brian Scudamore
5 Mistakes You Should Avoid When You Start An Online Business
Ads
Import&Export Companies
Shipping Lines
Logistics
Exhibition
Business Tools Companies
The Pitch ~ A great campaign can make a great career.
The 8 D’s of our methodology…
Discover > Define > Direct > Develop > Differentiate > Deploy > Decode > Deliver
Try it out and add your support to our wall - http://arbunize.com/8-step-branding-exercise/
We help user through an 8 step branding exercise that helps them build, broadcast and manage their identities. We provide tools, tips and resources to simplify the otherwise complicated process of creating a differentiated personal brand.
Career Facts & Tricks حقائق وحيل عن المستقبل المهنىMohamed Yasser
تعلم اكثر عن التحديات الموجودة فى سوق العمل العربى والمصرى تحديدا والعقبات التى يمكن ان تواجها فى بداية حياتك المهنية وتعرف على بعض الحقائق الخاصة بسوق العمل والمسار المهنى وكيفية التغلب عليها والبدأ بنجاح لكى تحقق اهدافك
Una 'Do It Yourself' Guía de la Marca Personal. En el mundo social digital de hoy, con nuestra identidad cruzar distintas redes sociales puede ser un desafío para decidir, y mantener una identidad de marca consistente que cruza plataformas y canales. Esta cubierta pone un caso para la importancia de la marca y algunos cómo es. No conectar y dar su opinión.
Presentation from Game Industry Conference 2017.
SUMMARY:
While we are one of the most innovative and digitally driven industries, the role of data in marketing planning is way too small. How can we measure our video campaigns, social coverage, investments into paid activities and predict if our spendings will convert into actual sales? Being a part of the indie scene and having limited budgets we should consider data as an important part of our communication planning, as it can increase the effectiveness of activities, allow for savings and help us optimize by learning and getting better with every campaign we run.
In This Issue
Why Do People Follow Brands Pages On Facebook
The life Of Brian Scudamore
5 Mistakes You Should Avoid When You Start An Online Business
Ads
Import&Export Companies
Shipping Lines
Logistics
Exhibition
Business Tools Companies
The Pitch ~ A great campaign can make a great career.
The 8 D’s of our methodology…
Discover > Define > Direct > Develop > Differentiate > Deploy > Decode > Deliver
Try it out and add your support to our wall - http://arbunize.com/8-step-branding-exercise/
We help user through an 8 step branding exercise that helps them build, broadcast and manage their identities. We provide tools, tips and resources to simplify the otherwise complicated process of creating a differentiated personal brand.
Career Facts & Tricks حقائق وحيل عن المستقبل المهنىMohamed Yasser
تعلم اكثر عن التحديات الموجودة فى سوق العمل العربى والمصرى تحديدا والعقبات التى يمكن ان تواجها فى بداية حياتك المهنية وتعرف على بعض الحقائق الخاصة بسوق العمل والمسار المهنى وكيفية التغلب عليها والبدأ بنجاح لكى تحقق اهدافك
Una 'Do It Yourself' Guía de la Marca Personal. En el mundo social digital de hoy, con nuestra identidad cruzar distintas redes sociales puede ser un desafío para decidir, y mantener una identidad de marca consistente que cruza plataformas y canales. Esta cubierta pone un caso para la importancia de la marca y algunos cómo es. No conectar y dar su opinión.
This presentation is my research on dealing with stress, anxiety and depression while I was going through a rough patch in life despite everything being good on paper, I wasn't happy and smiling was a struggle. Depression is a evil which doesn't even sho itself and fights from the shadows. People will move out on you just because they can't see a reason or a visual wound. Not many will even understand what and why you are the way you are yet the battle is constantly raging inside. On this star wars day... I wish you the best. MAY THE FORCE BE WITH YOU!
Feel free to connect with me or add a comment if you want to share your thoughts on this subject!
Postscript - Life right now is still quite unsettled and paradoxically all of this happened while trying to settle it down with a purpose. I moved out of my structured super awesome job environment to achieve some personal goals that initially crashed me hard on the ground. In a lifetime of work, what would you do to be proud of? What would you do if you really want to make a difference? and what would you do to be able to say.. yes I did it! These questions needed answers. Mediocre isn't good, so I am giving this a thought and a perspective.
WA-UX - data and strategies - Talk by ShivamShivam Dhawan
A talk on how Web Analytics and User Experience research data can provide a lot of insights to derive an actionable strategy. Methodology - Reality - Suggestions - Challenges.
This document is built to understand the scope of online branding in current market, to understand our capabilities and gaps in analytics and propose a business case to build on a framework and its target markets
The anlaytics industry is in the biggest state of flux at this time with Adobe SiteCatalyst 15, Google Beta and WebTrends 10 hitting the market. Analytics, as a field, is changing faster than ever and the need of integrating analytics with more and more channels is increasing. The PPT covers some aspects of the tools and technologies available for advance analytics reporting and insights.
How To Interview Like a Marketer "Personal Branding in Interview"Mohamed Yasser
How To Interview Like a Marketer "Personal Branding in Interview"
- How to Impress Interviewers
- Sell Yourself
- Show yourself as the best one for the job
Redesign Your Career With (Business Model You)Mohamed Yasser
Replace your career plan with the personal business model, whether you want to improve in your career, change jobs, or start your own business. This methodology teaches you step-by-step how to define and redesign your Personal Business Model "the logic by which you create and deliver value". Business model you Book founded by Dr. Tim Clark.
BI Consultancy - Data, Analytics and StrategyShivam Dhawan
The presentation describes my views around the data we encounter in digital businesses like:
- Looking at common Data collection methodologies,
-What are the common issues within the decision support system and optimiztion lifecycle,
- Where are most of failing?
and most importantly, "How to connect the dots and move from Data to Strategy?"
I work with all facets of Web Analytics and Business Strategy and see the structures and governance models of various domains to establish and analyze the key performance indicators that allow you to have a 360º overview of online and offline multi-channel environment.
Apart from my experience with the leading analytic tools in the market like Google Analytics, Omniture and BI tools for Big Data, I am developing new solutions to solve complex digital / business problems.
As a resourceful consultant, I can connect with your team in any modality or in any form that meets your needs and solves any data/strategy problem.
The story of how jobs have evolved over history and what change is coming with the new generation of work style. Work is changing and so is the work force.
I envision a future where people are treated as people and companies understand their aspirations and help them find purpose. No burnouts, no corporate politics.. everybody has a defined place in the society where they feel fulfilled and happy.
This presentation is a one day (actually 10 years) work in response to slideshare contest #in10years to win a free PRO account. So here, my life is opened to be shared.
Please like and share
The last link is not working in the presentation, check out more @ http://shivam.dhawan.biz
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This deck puts a case for the importance of branding and some how to's. Do connect and give feedback.
Demand Metric's Playbooks provide frameworks with links to actionable research, tools, templates and training to help organizations operationalize best practices for Marketing.
The how-to tutorial on understanding and utilizing Google Analytics to improve conversion, search optimization, engagement and overall better online marketing.
We introduce proven Strategic Roadmapping techniques that enable strategic thinkers to envision breakthrough innovation opportunities through the lens of market insights and user experience.
This presentation is my research on dealing with stress, anxiety and depression while I was going through a rough patch in life despite everything being good on paper, I wasn't happy and smiling was a struggle. Depression is a evil which doesn't even sho itself and fights from the shadows. People will move out on you just because they can't see a reason or a visual wound. Not many will even understand what and why you are the way you are yet the battle is constantly raging inside. On this star wars day... I wish you the best. MAY THE FORCE BE WITH YOU!
Feel free to connect with me or add a comment if you want to share your thoughts on this subject!
Postscript - Life right now is still quite unsettled and paradoxically all of this happened while trying to settle it down with a purpose. I moved out of my structured super awesome job environment to achieve some personal goals that initially crashed me hard on the ground. In a lifetime of work, what would you do to be proud of? What would you do if you really want to make a difference? and what would you do to be able to say.. yes I did it! These questions needed answers. Mediocre isn't good, so I am giving this a thought and a perspective.
WA-UX - data and strategies - Talk by ShivamShivam Dhawan
A talk on how Web Analytics and User Experience research data can provide a lot of insights to derive an actionable strategy. Methodology - Reality - Suggestions - Challenges.
This document is built to understand the scope of online branding in current market, to understand our capabilities and gaps in analytics and propose a business case to build on a framework and its target markets
The anlaytics industry is in the biggest state of flux at this time with Adobe SiteCatalyst 15, Google Beta and WebTrends 10 hitting the market. Analytics, as a field, is changing faster than ever and the need of integrating analytics with more and more channels is increasing. The PPT covers some aspects of the tools and technologies available for advance analytics reporting and insights.
How To Interview Like a Marketer "Personal Branding in Interview"Mohamed Yasser
How To Interview Like a Marketer "Personal Branding in Interview"
- How to Impress Interviewers
- Sell Yourself
- Show yourself as the best one for the job
Redesign Your Career With (Business Model You)Mohamed Yasser
Replace your career plan with the personal business model, whether you want to improve in your career, change jobs, or start your own business. This methodology teaches you step-by-step how to define and redesign your Personal Business Model "the logic by which you create and deliver value". Business model you Book founded by Dr. Tim Clark.
BI Consultancy - Data, Analytics and StrategyShivam Dhawan
The presentation describes my views around the data we encounter in digital businesses like:
- Looking at common Data collection methodologies,
-What are the common issues within the decision support system and optimiztion lifecycle,
- Where are most of failing?
and most importantly, "How to connect the dots and move from Data to Strategy?"
I work with all facets of Web Analytics and Business Strategy and see the structures and governance models of various domains to establish and analyze the key performance indicators that allow you to have a 360º overview of online and offline multi-channel environment.
Apart from my experience with the leading analytic tools in the market like Google Analytics, Omniture and BI tools for Big Data, I am developing new solutions to solve complex digital / business problems.
As a resourceful consultant, I can connect with your team in any modality or in any form that meets your needs and solves any data/strategy problem.
The story of how jobs have evolved over history and what change is coming with the new generation of work style. Work is changing and so is the work force.
I envision a future where people are treated as people and companies understand their aspirations and help them find purpose. No burnouts, no corporate politics.. everybody has a defined place in the society where they feel fulfilled and happy.
This presentation is a one day (actually 10 years) work in response to slideshare contest #in10years to win a free PRO account. So here, my life is opened to be shared.
Please like and share
The last link is not working in the presentation, check out more @ http://shivam.dhawan.biz
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This deck puts a case for the importance of branding and some how to's. Do connect and give feedback.
Demand Metric's Playbooks provide frameworks with links to actionable research, tools, templates and training to help organizations operationalize best practices for Marketing.
The how-to tutorial on understanding and utilizing Google Analytics to improve conversion, search optimization, engagement and overall better online marketing.
We introduce proven Strategic Roadmapping techniques that enable strategic thinkers to envision breakthrough innovation opportunities through the lens of market insights and user experience.
BSH Home Appliances Optimize Consumer Rebate ROI360insights
A digital transformation case study:
A long-standing client of 360insights, BSH Home Appliances was the beta client for 360’s enhanced Consumer Rebates portal and has continued to operate their rebate programs on the platform for nearly four years so far. During this time, they have consistently realized gains in client satisfaction, program ROI and their ability to continuously optimize their programs and spend through the insights the team has drawn from program data.
This presentation centres around a high-level discussion of the journey and subsequent advantages that BSH has found through embracing digital transformation of the consumer rebate programs.
Operational Attribution with Google AnalyticsJonathan Breton
Multi-channel Attribution Modeling isn't necessary complex to implement.
Find here a framework and a methodology to start moving away from last-click vision
Strategic Intelligence in Growth Stage Technology Businesses - Dave Litwiller...Dave Litwiller
Generating Actionable, Data-Rich Insights about Technology, Markets, and Business Models to Optimize Strategic Impact in Rapidly Expanding and Changing Environments
Today’s marketing leadership is being tasked with creating lasting relationships and loyalty among their customer base.
Yet so much of how we engage with customers and prospects is campaign driven, activating specific actions in a single moment in time.
As the development of a robust and connected customer experience strategy becomes the linchpin to CMO success, the question is now more important than ever: Can loyalty and advocacy be built…and how?
This presentation walks through some of the challenges and considerations CMO need to explore in order to reframe how their brands engages their customers like never before.
Developing a transformative digital marketing road-mapMarc Keating
Martech-powered digital transformation is in full swing at B2B enterprises around the world. According to a just-released survey by global agency Stein IAS, 91% of marketers say digital marketing transformation is a top priority. At this session, Stein IAS’ Chief Innovation Officer Marc Keating and Chairman Tom Stein will share a Digital Marketing Transformation Framework to develop a high-impact digital marketing roadmap based on the prioritized use cases to deliver the greatest value back to your business. Take your digital marketing strategy, processes and activation to the next level by attending this session.
Attendees will receive full survey findings as well as a Digital Marketing Transformation workbook.
In this presentation, you will learn:
How to apply an actionable methodology and structured framework to embark on or accelerate your digital marketing transformation
How to develop a transformative roadmap based on a strategic vision and prioritised use cases with the greatest business impact
How to engage all stakeholders to gain buy-in, alignment and ‘skin in the game’
Results from a global Digital Marketing Transformation study revealing opportunities, challenges and areas of focus
The Year 2020 has had a dramatic effect on consumer lifestyles that will fundamentally transform the manner in which firms must deliver their services. Consumers are increasingly being forced to use and are being educated in the use of digital technologies in every aspect of life. Examples include the use of mobile apps for financial services, online ordering of products, and telemedicine. As the world emerges from the COVID-19 pandemic, companies must ask the questions of “what is the new normal?” and “what do customers expect from us?”
In this presentation, you will learn:
• Winners and Losers: which companies are successfully navigating the new normal and which ones aren’t based on the latest data from the American Innovation Index™ that ranks 174 U.S. companies across 20 industries on company innovativeness based on the experiences of their customers?
• Changing Business Models for the Future: What are the consumer mindsets that exist across industries and what are their expectations in the future for service delivery?
• How a channel segmentation can guide strategy in the new normal
Customer Experience in Insurance: Insurer Strategies, Plans and ProgresseSignLive by VASCO
Slides from the March 10, 2016 eSignLive e-Signatures Summit for Insurance Executives. Presentation on Customer Experience in Insurance: Insurer Strategies, Plans and Progress
Transformation of Sales and Marketing by Rene van der LaanFima Rosyidah
Transformation of Sales and Marketing in The Social, Mobile, and Digital Era to Improve The Customer Experience and Build Better ROI, presented by Rene van der Laan, Director, Business Advisory, Global Practice-Customer Intelligence, SAS
Path to Realizing Revenue Acceleration | Stratapult Advisors | Mark DresdnerMark Dresdner
A step-by-step process to a clear strategic plan and implementation approach that facilitates dramatic business growth. The clarity and focus helps leaders bust out of the shackles of run-the-business activities and realize dramatic revenue acceleration.
In This Issue
Dawn Of Smart Vehicles by : Raouf Shabayek
Interview Tips
J.K. Rowling Story Of A writer
4 Things You Should Do Before Starting An IT Company
Ads
Import&Export Companies
Shipping Lines
Logistics
Exhibition
Business Tools Companies
In This Issue
5 Reasons To Join Project Management Professional (PMP)
Lenovo Vibe X s960 Review by Raouf Shabayek
Ads
Import&Export Companies
Shipping Lines
Logistics
Exhibition
Business Tools Companies
In this issue
The Life Of Mark Zuckerberg
11 Small Money Tips To Save For education
by : Raouf Shabayek
Starting A Small Business
How To Write Your Business Plan
Quotes Of Hope
Ads
Import&Export Companies
Shipping Lines
Logistics
Exhibition
Business Tools Companies
In this issue
Yahia El-Namla :- A Bicycle Story
Strangest Houses A Round The World
by : Raouf Shabayek
Organized Thinking
Facts
Ask Mr.Chance
About country :Spain
Ads
Import&Export Companies
Shipping Lines
Logistics
Exhibition
Business Tools Companies
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
9. TOTAL ENGAGEMENT ON USER POSTS
TOTAL ENGAGEMENT ON USER
POSTS
of total engagement on your
page
8.0%
98 interactions
MOST ENGAGING USER POST
MOST ENGAGING USER
POST
"huawei ascend d1 quad ???? ????? ?? ???
????? ??????? ??????"
by Ayman Mohamed (6 interactions)
0
1
2
3
4
5
6
7
8
9
0
2
4
6
8
10
12
14
16
TotalEngagement
UserPosts
Engagement on User Posts
User Posts Engagement on User Posts
(The users whose posts on your
wall have received the most
engagement)
(The users who have posted
most frequently on your wall)
(The users who have
commented most frequently on
your wall posts)
7
7
6
5
5
5
5
5
5
5
????????? ????
Mohamed Zizo
Hamila Mohamed
Ayman Mohamed
Sara Shabara
Hassan Aboelhamd
Ahmed Ali Emara
Maher Moustafa
Masaoud Elnabwy
???? ??????
Top Users by # of Comments
6
6
5
5
4
4
3
3
3
3
Omar Yasser…
Ayman Mohamed
Mohamed A.…
Habiby Megahed
Mohammed Saeed
Osama Taha
Ashraf Magdy
M.m. Noshy
Mido Mosad
Maher Moustafa
Top Posters by Total
Engagement
3
3
2
2
2
2
1
1
1
1
Mohamed Elzayat
Omar Yasser Ahmed
??? ?????
Ashraf Magdy
M.m. Noshy
Mohammed Saeed
Abdeaal Ahmed
Rami Agha
?tl?k ??ml?k Bl?ck
???? ???? ?????
Top Users by # of Posts
EXAMPLES
24. START FROM THE ONLINESS
STATEMENT
KEEP IT SIMPLE
WHAT CUSTOMERS WILL
FEEL/THINK/ ACT
USE FACTS
USE DETAILS
HEAD TO HEAD VS. HEAD TO
TAIL
GET INSPIRED FROM OTHERS’
WORKS
31. BRANDING
• CREATING BUZZ
• ALL MEDIA
CHANNELS
• BIG BUDGET
POSITIONING
• COMMUNICATING
DIFFERENTIATION
• OPTIMIZED MEDIA
CHANNELS
• CUSTOMIZED
BUDGET
ENGAGEMENT
• BRAND TOP OF
MIND RECALL
• SELECTIVE MEDIA
CHANNELS
• CUSTOMIZED
BUDGET
MEDIA
PLANNING