Confused about where to start or what to cover when you're rebranding? Here are some processes, considerations and methods for starting your nonprofit rebrand.

1. DESIGNING POSITIVE CHANGE

2. Intro to Branding
for Nonprofits

3. Agenda
• Introductions
• What do we mean when we talk about branding?
• Common issues with nonprofit branding
• The branding process
• Elements of a brand guide
• Technology roundup

4. Introductions
Who’s in the room?

5. What do we mean when
we say branding?
Logo?
Our print stuff?
Color palette?

6. t’s all of it.
’s the persona you are projecting into the world.
This is who we are!

7. t’s all of it.
More importantly, it’s the resonance of that persona
Who you think you are
Who people think you are

8. t’s all of it.
Big problems start to happen when there’s a big
iscrepancy.
Who you think you are
Who people think you are

9. A few issues we see all
the time

10. Nonprofit branding issues
1. Insiderspeak
2. Talking to everyone all at once
3. Starting from scratch with every design piece
4. Talking about what you do to the general public
5. No cohesion, especially among subprograms

11. Will writing down some
rules help?
Yes, but maybe not.

12. he biggest brand killer is…

13. How to we overcome that
NT: It’s something we’re already good at…
We build consensus
Through a branding
PROCESS that the
STAKEHOLDERS
participate in
TOGETHER.

14. What does the branding process
onsider?
1. Audiences
2. Competition and market conditions
3. The organization’s history
4. Desired perception
5. Visual style
6. Positioning

15. Positioning – a good place to start
name of organization) does/provides (type of service) f
(main constituents) so they can (benefit)
imeRed Studio provides creative services for nonprofits
higher ed and socially-responsible businesses so the
cut through marketing noise and promote the ideas a
programs that make people’s lives better.

16. Outcome of a branding process
1. Market and audience research & analysis
2. New or revised design/copy direction
3. Positioning documents: external and internal
4. Brand guidelines

17. Brand guidelines
must-haves
Intro, executive summary
Mission, vision, positioning
statement
Key audiences
Messaging and tone
Logo usage guidelines
Color palettes
Trademarks, Naming

18. Brand guidelines must-haves
Photography, infographic,
illustration styles
Typography styles
Web standards and styles
Subprograms and other brands
Who to contact if you have
questions

20. Brand guidelines nice-to-haves
1.
Organizational structure
2.
FAQs
3.
Audience / user profiles
4.
Business document templates
5.
Presentation templates

21. Things we use at LimeRed
1.
In-person workshops
2.
SurveyMonkey polls
3.
Phone interviewing
4.
Mural.ly
5.
Design software:
Adobe Creative Cloud

22. THANK YOU
www.limeredstudio.com

23. Did you learn something?
We would appreciate telling others
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