This is a presentation made when we , me and Ajay, were at MICA as an entry for our Brand Fest Micanvas. We have provided our view on how to approach branding 'India'. In the next part we have gone ahead and build the brand.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
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* ChatGPT and OpenAI belong to OpenAI, L.L.C.
1. Round 1 Entry
For
COLLOQUIUM
The International Day Event
At
Micanvas 2007
Entry by –
Team Name: Cerebrus Partners
Participants: Ajay, Sajith
Institute: Mudra Institute of Communications, Ahmedabad
Email: ajay6@mica.ac.in
sajith6@mica.ac.in
Phone: Ajay : 09913548084,
Sajith: 09225501525
Address: MICA, Shela Village, Ahmedabad 380058
2. “India, officially the Republic of India is a sovereign country in South Asia. It is
the seventh-largest country by geographical area, the second most populous
country, and the most populous democracy in the world…….” says
Wikipedia.org – the present day reference of the world. Is India just this or a
lot more? What does India exactly mean? What does it stand for? How do people
across the globe perceive India and Indians? These were the questions that
cropped up our minds when we took up the task of branding India.
While walking this path we realised that unlike branding a product,
branding a nation was much more dynamic with different stakeholders at
different points in time. Most the nations branded themselves to attract
tourists. But we realised that this was a very narrow outlook to the task of
branding India, a task which might even determine the pure existence of India
in future. For eg. in the present day religously bipolarised world where there is
a constant fight between the christian nations and the muslim nations, India
considered to be a Hindu country might be left alone to defend it itself against
external forces or internal terroists. Depening on the perception of our country
to be a tolerant country which is the breeding ground for religious thought and
better living or an agressive Hindu nation depends the political stand that the
other nations take towards us. The perception of political stalwarts like George
Bush, President of United States of America, Pervez Musharaf, President of
Pakistan, Angela Merkel, The German Chancellor, etc. towards India, Indian
Government and Indians would affect the relations of these countries with
India. Similary the perceptions of influential people like Pope Benedict XVI ,
the religous leader of Catholics across the world, of Oprah Winfrey, host of the
3. highest rated talk show, of Majid Majidi, renowened Iranian film director
among others shape the opinion of the general public across the globe.
Considering the social, political and economical reasons to brand India we
classified our stakeholders among whom we need to position India as the
following
1] Foreign Governements
This relevance of this class has been explained earlier.
2] Foreign multinational and transnational companies
Large companies today have a turnover which is much larger than the GDP of
many small countries and their investment patterns would influence the growth
of a country like India which needs to be fuelled to foreign money to sutain the
current pace of growth.
3] International Organisations / associations
United Nations, World Bank, SAARC, European Union today influence the
outlook of its members / participants toward different nations
4] Foreign nationals
Depending on their perception of India they choose to travel to this country as
a tourist giving a big boost to the tourist industry. Their genaralised perception
influence the perspective of the government at large. Their perceptions of
India also affect their behaviour towards Indians who vist or stay in their
countries.
5] Indian Nationals
They are the consumers of Brand India, Brand Ambassodors of India as well as
the product itself.
4. We tried to understand the perceptions of these classes in our research. The
methodology of this and the findings of the same are given below.
6. PRIMARY RESEARCH:
We conducted an exhaustive primary research to find out perception of various
stakeholders about India.
RESEARCH OBJECTIVE:
To gauge the perceptions of various stakeholders about India and Indians
METHODOLOGY:
In-depth Interviews: We chose a sample across the classification of Indian
Nationals and conducted in-depth discussion with them. The video and audio
recordings of few of the discussions are given in the annexure.
Our interviewees include
- Mr. Amitabh Pathak, Inspector General of Police, Law and Order,
Gujarat State
- Ms. Anita Karwal, Ex-Collector, Ahmedabad, Incharge-Nirmal Gujarat
Project
- Mr. Dinesh Kapadia, Under Secretary, Social Welfare and Empowerment
Department, Government of Gujarat
- Mr. Rajeev Tiwari, State Representative, United Nations Population Fund
(UNDP)
- Mr. R V Rajan, Rural Communication Expert and Mentor, Anugrah
Madison, India
- Management Students from Mudra Institute of Communications,
Ahmedabad
- Students, Delhi Public School, Bopal, Ahmedabad
- Villagers, Shela Village, Ahmedabad
Online co-ordinated Interviews: We sent our questions and discussion topics to
various stakeholders considered by us except the rural population. We got
responses from people across the globe belonging to different fields.
7. Our Online interviewees include
- Mr. Nagarajan Vittal, Former Chairmen, Central Vigilance Commission
- Mr. Himanshu Vashishtha, Managing Director, AC Nielson, UAE
- Prof R.R.K. Sharma, HOD, IME, IIT-K
- Mr. Arul, Dean, Presidency College
- Deepika Arora, Dean, Rai Business School, Delhi
- Shantanu Wagde, Student (Handicapped since birth)
- Students of Foreign Nationalities
- Engineering and Management Students from India
- Working Professionals
- Others
SAMPLING:
Our sample included people from different age-groups, socio-economic
background, educational background and nationalities. We classified our
sample based on the following criteria:
- Age
- Nationality
- Urban/Rural (For Indians Only)
- Gender
- Occupation
- Educational Background
8. Classification of our Sample:
No. of Respondents: 110
1. Age-wise Distribution:
70
60
50
40
30
20
10
0
Below 15 15-24 24-40 Above 40
2. Based on Nationality:
-
a
ni
ua
th
Li
21
E
A
U
Indians
No. of People
K
Foreign
U
Nationals
89
ce
an
Fr
SA
U
0 5 10 15
9. 3. Urban/Rural (For Indians Only)
80
70
60
50
40
No. of People
30
20
10
0
Urban Rural
Occupation:
30
25
20
15
No. of people
10
5
0
Students Private Service Government Homemakers Unemployed Retired Self Employed
Professionals Servants
10. 5. Based on Gender:
53 Male
57 Female
6.Educational Background
s
se
ur
Co
l
na
sio
es
es
at
of
du
Pr
ra
No. of People
G
st
es
Po
at
du
ra
G
ol
ho
Sc
h
ig
H
w
te
lo
ra
Be
i te
Ill
0 10 20 30 40
12. SECONDARY RESEARCH:
We conducted an exhaustive secondary research to find out various perceptions
about India, on certain parameters (fields) like Economy, Art and Culture,
Nuclear Power, Education, Entertainment, Agriculture, Science & Technology,
Sociological Status, Youth Development and other important parameters.
We covered the following topics in our secondary research:
(In Alphabetical Order)
- Base line Survey Report
- BBC Survey: About India and Pakistan
- Bicultural views on India
- Brief Analysis of Religious Data
- Canadian Perception about India
- Celebrating ties between India and Australia
- Changing US Perceptions: India as a Knowledge Economy
- Engaging India: Touting Tourism
- GE’s perception about India
- Global Trade Negotiations
- IMF Report and World Bank Report on India
- IMRB report on Government Initiatives
- India and China: Need for radical realignment
- India and Globalization
- India as a poor country
- India can never be a Hindu State
- India give its image problem an airing
- India Shining or Whining
- India Project Portfolio
- India’s External Debt
- Medical Tourism
- Misleading views of India from Philadelphia
- Nuclear India and Non Proliferation treaty
13. - Offshore outsourcing
- Perception in US: Tracking the entire history
- Proportion and growth rate of religious communities
- Slum Data: Part 1
- Slum Data: part 2
- Slum Data Highlights
- Speech to India: India-Australia chamber of Commerce by Minister of
External Affairs, Australia
- World Bank Report: Agriculture and Rural Development
- World Bank Report: Foreign Trade
- World Bank Report: HIV/AIDS
- World bank Report: Malnutrition
- World Bank Report: Urbanization
- World Bank Report: Water
- World Wide Survey: Comparing Indian and Chinese Government
Please refer the attached folder for the detailed reports.
15. Relevant Findings from the Primary Research:
- “Chalta Hai”: An indiscipline attitude showed by majority of Indians and
Indian organizations is perceived to be a major negative of India. We
observed a life like example of this attitude during our primary research.
As mentioned earlier, we had sent our questions and discussion topics to
various stakeholders across the globe. We received
acknowledgement/denials from most of the people/organizations. This
included acknowledgements from the Government of Japan, Microsoft,
Government of Chinese Republic (Taiwan), Steve Waugh and interview
denials from Tony Blair, Roger Federer and White House. However, we
were really disappointed when the same request sent to Indian Prime
Minister’s office (PMO) was neither acknowledged nor denied. Despite
sending a reminder after a week, no action was taken.
- Health, Hygiene and cleanliness were the major issues both in India and
abroad. The dilapidated state of cleanliness and hygiene is clearly visible
to a foreigner as soon as he/she lands on Indian soil. The sorry state of
Delhi and Mumbai Airports speaks volumes about the general cleanliness
state in the country. The lack of public toilets and peoples’ habit of
disposing off anywhere was considered as one of the most shameful and
disgusting issue. It was also observed that people related state of health
16. and hygiene in the country to its social progress. “Jab tak public toilet
nahin honge tab tak mahilaon ki izzat aur aaburu nahi hogi”, this
statement reflected the sentiments of the respondents about the
sanitation issues. This problem was mainly attributed to two reasons: lack
of attitude to remain clean and lack of resources to maintain it.
- Corruption:
- In India and abroad, India is perceived as a corrupt nation. Corruption has
become the integral part of our system. “How does one get a license, a
degree, or an approval of a building plan? How do you have an FIR filed,
an emergency attended to, a real criminal arrested, a damsel in distress
treated, …. ? Colleges are sanctioned to politicians who care two hoots
for education; Selection policies are framed to favour greater revenue
with no attention to quality or suitability. No concern for the law or
ethics: Eg, the petrol bunks charge the new price a day before the
announced time – with no compunction at all. (I went to five petrol
bunks, one after the other the same day, and heard: “We know it’s from
tomorrow, but we have started today”; “What can we do, our manager
has told us to charge the new price – the manager is not here now”; “Pay
this price and take the petrol or just leave”; “This is our price; do what
you like – go complain to anyone you like. …”. This statement clearly
explains how the evil of corruption has soaked into our system.
17. Knowledge economy:
India is considered as a booming knowledge economy (this transformation
happened due to development in Information and Technology). Of late India
has become the hub for outsourcing activities and is considered as
indispensable by the companies worldwide. Although India is perceived as a
knowledge economy, many people perceive India as a source of cheap labor
and a place fit for doing backend office work and a hub for call centre
activities.
Social and economic disparity:
- Two extreme ends of social strata are visible: English speaking, well-
educated person and on the other hand poor people suffering from
poverty, hunger and malnutrition. This clearly indicates the economic
disparity among the Indian people.
18. - Spirituality: Different positive and negative connotations are associated
with Spirituality, Religion and Conservative traditions. India is thought of
as a hub for spirituality and Yoga and attracts positive reactions from all
over the world. The religious aspects are considered as semi-positive (or
semi-negative) largely due to few incidents of communal disharmony. The
traditional conservative Indians are perceived as backward and
uneducated.
- Casteism is considered as a serious blot on the face of humanity. The
perception among foreign nationals about the caste system in India is that
of old Varna System and they find it difficult for India to be freed from
this problem in the near future.
- High Growth rate: People across the world wonder how is it possible for a
country like India with a huge unemployed, under nourished and poverty
ridden population to grow at the rate of 9%. “People ask us with disbelief
about our progress whenever we go abroad. They wonder how it is
possible”.
- Hardworking Indian:
- Indians are generally perceived to be very hard working and determined
people. It is widely believed that given the right opportunity and
19. resources Indians are capable of handling any task. Indian youth that
constitutes more than 50% of the population is perceived as the biggest
strength of India and is assumed as the biggest growth driver in the
future.
- Politics and the politicians are considered as the curse for the country.
Add to it, red-tapism, corruption, bureaucracy, nepotism and predilection
and you have got the complete recipe of putting off any person-Indian or
International. “India is a sea of corruption, dishonesty and lawlessness”.
Various scams and scandals that have happened in India in the past are
talked about in the other countries and brings a bad name to the country
- Gender inequality is still a major issue especially in rural India. People
of foreign origin clearly specified ill treatment of women as a part of
Indian culture. “Aurat bahar kaise aa sakti hai, usko to humain lana
padta hai”. This statement from a male villager indicates the existence of
patriarchal society. It is an irony that in villages, India is perceived as
Bharat Mata but at the same time women are continuously suppressed by
the male dictators.
- India Superpower: People across the globe believe that India would
emerge as a superpower in the next few years. India would be recognized
for its intellectual population, its contribution in the software industry,
spirituality and yoga and a responsible nuclear power. India is perceived
as a progressive nation that has built a solid platform and is about to
take off.
- When compared to China, India is perceived as a democratic, genuine
and responsible country. “I would feel more’lost’ in China, too many
people, more impersonal. India feels closer.” “Indians make me think
deeply while communicating with them an’ it is very inspirational
20. emotion. I have no attraction towards China or Chinese people.” It is
agreed that there is a fair competition between India and China; however
China has got a slight edge over India at this point of time.
- Population: Although young Indian population is considered as an asset,
International Forums such as United Nations and World Bank feel that
because of the high population growth the benefit of the government
initiatives is not percolating down to lower social strata. “Whatever
progress India make, it is countered by the increase in population”.
22. RELEVANT FINDINGS FROM THE SECONARY RESEARCH
- As per BBC Survey, Gandhi was the primary association that came to
respondents’ minds when asked to choose the top three things they
associate with India.
Poverty scored particularly highly as a response for India among residents of
Western European Countries (France, Germany, Spain, Italy and Denmark) and
Brazil. Most respondents in the Asia Pacific countries like Singapore, Japan and
Hong Kong voted for symbols associated with modern India like development
and technology.
Certain commonly associated symbols with contemporary India like cricket,
Bollywood and outsourcing were selected only in markets such as the UK, USA
and Australia.
Asked to rank India from a global economic standpoint drew in some interesting
responses from the respondents. Americans ranked India 10th from a global
economic perspective, as did respondents in UK and Singapore. Rather
surprisingly, Italians gave India a rank as low as 100 - an interesting result given
that India’s chief of the ruling party - Sonia Gandhi - is of Italian origin.
23. Half the respondents chose Hinduism as a predominant religion in India.
Unexpectedly however, Buddhism ranked second as the principal religion in the
country perhaps due to the increased media coverage and awareness in the
West following, for example, Richard Gere’s public devotion to Buddhism.
- India is considered as place where one can find a "more enlightened version"
of oneself. It is considered as place where miracles can occur. “I was saved
from drowning in a river by a rope, which could not be traced to a source
when I reached land.”
- Australians perceive India in a completely new light because of religio-
cultural tourist trail of pilgrimages to India seeking spiritual enlightenment or
adventure, relations forged by trade, Multi-national Corporations, and now
the “academic traffic” between the two countries through ever increasing
numbers of international students, Memoranda of Understanding, University
exchange, writers’ programmes and so on.
- The Americans today see India as a vibrant democracy with a booming
economy. India manages disasters like the tsunami and earthquake, without
demeaning itself by seeking foreign aid. The two million-strong American Indian
community is respected as a group of high achievers. Cities like Bangalore,
Hyderabad and Chennai are virtually household names as technology-savvy
Indians manage American corporate accounts and online systems repairs.
24. - The 2001 CIA report entitled “Global Trends 2015” held that while then India
would continue to grow vibrantly, its neighbors like Sri Lanka, Bangladesh and
Nepal would become increasingly integrated with the Indian economy and
would face serious internal problems.
- The country lays claim to diverse landscapes of beaches, Himalayan
mountain, deserts and jungles. India has historic forts, temples, wildlife parks,
religious festivals, a vibrant arts scene and of course, bustling cities. Yet the
popular perception of travel in India is that it is for hardened travelers who can
withstand discomfort, illness, distressing displays of poverty and general chaos.
In a survey of Americans’ perceptions of India, the Chicago Council on Global
Affairs found that those polled ranked India dead last among nine countries in
terms of future world influence behind China, the UK, Russia and France. Other
countries expect India to rise but not by much. Surprisingly, India is not seen as
a top source of innovation. This despite the fact that India is the world’s
second-fastest growing economy; that it is the second-most populous country in
the world, with half of its inhabitants under the age of 25; and that its star
home-grown businesses are emerging as world-class companies.
The Chicago Council on Global Affairs attributed this sharp misperception
partly to the influence of tourism. China reported 46.8m international tourist
25. visits in 2005, far more than the meager 3.9m India claimed that year,
according to the World Tourism Organization.
- "Enemy Number One" was how India Defense Minister George Fernandes
described China in May 1998, a few days before India shocked the world
with a series of nuclear tests [1]. This was a disturbing reminder of the
state of bilateral relations after a war in 1962 and several bloody border
skirmishes in 1967, 1986 and 1987. [2] Cold relations between the two Asian
giants, however, stand in the way of addressing major threats from common
elements, such as foreign-sponsored terrorism in Kashmir and Xinjiang.
Though largely ignored, there are other areas of aligned interest as India
and China, among the fastest growing economies in the world, seek to enter
a global trade environment where the rules have already been set. A radical
rethink of each country's strategic focus is essential to address critical
political, military and economic issues facing the two Asian giants in the
21st century.
- "The change in nomenclature which rids India of a decades-old label comes
from the United States Agency for International Development (USAID),
which has decided to whittle down the already marginal US assistance to
India and eventually eliminate it because of India's thriving economy."
Overall aid to India, where 80 percent of the population lives on less than
$2 a day, would be cut 35 percent in 2008, to $81 million, on the theory
that India has one of the best-performing economies in the world.
- The medical tourism market is estimated to be worth around $333 million
now, but officials hope that the new campaign will help increase this to $2
billion by 2012.
26. - Within the health care sector, however, there is a realization that this will
remain an optimistic aspiration until India transforms its infrastructure.
Although there are a growing number of private hospitals with good
facilities and staff, the standard of care across the health service remains
very unpredictable
- US stand on Nuclear Deal:
27. Offshore outsourcing -- firms subcontracting important parts of their
businesses to firms in other countries -- are changing the nature of global
business. In India, outsourcing has sparked an economic boom, and those
working in the industry are making new lives that balance traditional Indian
family values with Western-style social and economic mores. But in India, as
in the United States, the long-term impact of outsourcing is still unclear.
The slowdown in agricultural growth has become a major cause for concern.
India’s rice yields are one-third of China’s and about half of those in
Vietnam and Indonesia. With the exception of sugarcane, potato and tea,
the same is true for most other agricultural commodities. The Government
of India places high priority on reducing poverty by raising agricultural
productivity. However, bold action from policymakers will be required to
shift away from the existing subsidy-based regime that is no longer
sustainable, to build a solid foundation for a highly productive,
internationally competitive, and diversified agricultural sector.
Recent data suggests there are signs of a decline in HIV prevalence among
sex workers in areas where focused interventions have been implemented,
28. particularly in the southern states although overall prevalence levels among
this group continues to be high. Data also indicate that there is a slow
decrease in HIV prevalence among the general population in southern
states. Although more analysis is required, this probably means that the
number of people becoming newly infected with HIV is decreasing. This
decrease is more perceptible in states such as Tamil Nadu where the
intensity of HIV prevention efforts has been high.
- India’s urban areas make a major contribution to the country’s
economy. Although less than 1/3 of India’s people live in cities and towns,
these areas generate over 2/3 of the country’s GDP and account for 90% of
government revenues. India’s towns and cities have expanded rapidly as
increasing numbers migrate to towns and cities in search of economic
opportunity. Slums now account for 1/4 of all urban housing. In Mumbai,
more than half the population lives in slums, many of which are situated
near employment centers in the heart of town, unlike in most other cities in
developing countries.
- World Bank’s comparison of India and China:
India- India- China- China-
Measure
1996 2005 1996 2005
Voice and accountability 52.2 58.2 4.6 4.8
Political stability 14.9 22.1 34.6 33.2
Government
50.7 54.0 66.8 55.5
effectiveness
Regulatory quality 44.4 48.3 54.1 46.3
Rule of law 61.0 57.1 48.1 45.2
Control of corruption 40.3 52.9 56.3 37.9
Simple average 43.9 48.8 44.1 37.2
30. STRENGTHS
• Highly educated , skilled ,young, capable & dynamic human resources
• English speaking & analytical students
• World class business-social-spiritual –political leader, Professor,
scientist, Manager-Doctor-Engineer-Civil servants etc
• Very rich in Natural & Living resources
• Biodiversity & Traditional knowledge base
• Diversity vs. Ideas-Innovation-Integration
• Powerful spiritual strength (yoga-Ayurvada-Healing-therapy services)
• Geographical location (whole markets are shifting toward Asian nations)
• India Strategic position at various platforms
• Big democracy, Big market & free media
• Range of emerging professional champions
• IT & Software superpower
WEAKNESSES:
• Lack of trained & skill work force
• Small supply of specialize professional
• “Chalta Hai” Attitude of Indians
• Poor state of Health, hygiene and cleanliness
• Increasing population
• Lack of effective & execution framework
• Lack of transparency-Trust-Responsibility
• Fear of sharing knowledge & taking risk
• Slow absorption of Innovation & change
• Absence of greater technology impetus
• Unawareness: Quality-Standardization
31. THREATS (Internal & external):
• A feeling of unstable government
• Rupee appreciation leading to Indian products and services becoming
incompetent in the international markets
• Self centered political leadership
• Slow & Dysfunctional judiciary and corrupt law enforcers
• Emergence of China as an Economic and political Superpower
• Mechanistic -stable-Layered-complex system
• Corruption, Ignorance & Complacency
• High competitive & marketing forces
• To patent Indian intellectual property by outsider (unawareness about
own research)
• Fast change Internet-information technology& new Inventions-
Technology-Innovations
• Diversity vs. Imbalance- clashes
• Regional-Religion-caste-culture conflicts
• Terrorism
OPPORTUNITIES
• Big potential market in education Sector & emerging new market
Segment in services (create it)
• One of the largest consuming market
• General Agreement of trade on Services
• Research & Development capability
• Generate intellectual property
• Competition- cost – Quality service
• Tourism, health sector, food processing
• Rural economy development & social transformation ( PURA model )
33. How do people imagine India as a person? (From primary research)
“India is a girl, comes from a poor background but has toiled her way through,
though may be she is not well educated she is knowledgable and through her
efforts has reached a stage from where she can make a good career for herself
and help her family grow”
“A middle aged village lady – a lil shy, not outgoing, hardworking”
“a girl 21, volunteer, attached to her family”
“Young, Female, Varied choices , lifestyle- free and independent, character-
high moral values, behaviour- ethical”
“A very lively lady with most of the essential skill sets, most of them polished,
some of them unpolished, experimenting with various opportunities”
“Young, Female, Varied choices , lifestyle- free and independent, character-
high moral values, behaviour- ethical”
Most of our respondents saw India as a responsible girl / woman who has
come from a poor background but is rising her life through her hard work and
determination.
We want to project an image of a beautiful young nation which is working
hard to achieve those dreams that the freedom fighters saw for India. There
are problems like corruption, casteism, terrorism, etc. She does not deny
these but is working constructively to resolve them. These problems do not
stop her aspirations to rise and be respected in the world so as to get her
homeland the respect and admiration they are so worthy of. This India is a
land of opportunities, open to experiments, ready to mingle with the world to
34. build a better tomorrow for the coming generations. From these our Brand
Vision, Branding Idea, Brand positioning statement and Advertising Positioning
statement given below have emerged
Brand Vision:
India Everywhere
Our vision for brand India is to achieve a status where it is pretty much
omnipresent. As in nothing in the world happens without considering the
opinion of India / Indians.
Branding Idea:
The New Dawn
There are problems within India, which have been mentioned earlier. But
there are a lot of positives too. The best of all is the new found confidence
among Indians that they are as good as the rest or even better in many areas.
There is an acceptance of the Indian capability among the foreign nationals
too. The new dawn symbolizes to the world a changed nation that is homely,
peace loving, clean and developed welcoming the international audience to
visit India for leisure and is out to prove its worth to global opportunities
coming its way. This convey to the Indians that we have arrived and we need
to keep up the good work done by the earlier generations to sustain the
current growth of India in terms of economics and power.
Our thought is to make this an idea that people would like to be associated
with, such that India does not have to spend heavily on mass media to convey
this message. An idea that would be lapped up by the man on the street to
the corporate who would use this in their advertising campaigns. A complete
integrated communication plan for this would be provided in Round 2 by our
team.
35. Brand Positioning Statement:
India International
India here stands for things that are considered truly Indian by people within
the country and outside. It stands for India’s diversity, spirituality, yoga,
colourfullness, family values, loving people, etc. While international stands
for the best standards in the world be it science or literature or economy.
This positioning statement is in sync with the Brand Vision of India.
Advertising Positioning Statement
Join us in the journey
A call to all the classes identified earlier be a part of this new interesting,
exciting and challenging journey.
36. Annexure 1
Primary Research Data
Name :Anoop Sreerangan
Age :23
Sex :M
Occupation :Software Engineer
Nationality :Indian
Kindly write your opinion of the following topics.
1] When you hear 'India' what immediately springs to mind?Power
2] When you hear 'Indian' what immediately springs to mind?intelligent
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India :flowers,tiger,Amitabh,poor,Dirty politicians
About Indians :
4] Imagine India as a person and then answer the following questions
37. 4.1] Give a brief about his/her personality. (eg. Age, Sex, choices, lifestyle,
attitude, character, behavior)
Age:20, Sex F, Attitude:simple, Charactr:sati savithri,
4.2] What kind of a relationship would you have with him / her?
Mother
4.3] Where do you see him / her 10 years down the line?
Cant say
5] According to you what unique contribution does India make to the world?
Invention of ZERO
6] How does India affect your lives?
not much
7] What do you consider are the positives of India?
Unity(Its still left)
8] What do you consider are the negatives of India?
Dirty Politics
38. Name : Mr. Arul
Sex : Male
Occupation : Dean, Presidency College, Calcutta
Nationality : Indian
1] When you hear ‘India’ what immediately springs to mind?
A big, multi-religious, economically vibrant and politically rotten country.
2] When you hear ‘Indian’ what immediately springs to mind?
Unreliable.
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India: A maze (Bhoolbhulaiya)!
About Indians: A pack of wolves!
4] What do these visuals / images and signs / symbols suggest or signal?
A lot of repetitive movement with little achievement. People exist to serve
the government and its gangsters.
5] What personal memories or associations do you have about India?
Freedom at the cost of all responsibilities.
39. 6] What specific feelings and emotions do you experience in connection with
India?
A feeling of impotence.
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
I don’t know.
8] According to you what unique contribution does India make to the world?
Cheap labour.
9] Does India affect your lives in any way?
Yes.
10] If yes, how does India affect your lives?
Erosion of self-respect
(How does one get a license, a degree, or an approval of a building plan? How
do you have an FIR filed, an emergency attended to, a real criminal arrested, a
damsel in distress treated, …. ? Colleges are sanctioned to politicians who
care two hoots for education; Selection policies are framed to favour greater
revenue with no attention to quality or suitability. No concern for the law or
ethics: Eg, the petrol bunks charge the new price a day before the announced
time – with no compunction at all. (I went to five petrol bunks, one after the
other the same day, and heard: “We know it’s from tomorrow, but we have
started today”; “What can we do, our manager has told us to charge the new
price – the manager is not here now”; “Pay this price and take the petrol or
40. just leave”; “This is our price; do what you like – go complain to anyone you
like. …” )
11] What do you consider are the positives of India?
Its talent and resources.
12] What do you consider are the negatives of India?
The “chalta hai” and the “might is right” attitudes; Lack of accountability.
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices, lifestyle,
attitude, character, behavior)
A stud bull with impaired eyesight and a defective psychological gene.
13.2] What kind of a relationship would you have with him / her?
That of a good counselor, with a gun in the pocket for self-defense.
13.3] Where do you see him / her 10 years down the line?
An emaciated beast burdened with the incorrigibly monstrous offsprings he
sired.
***
41. Name : Binuraj K.R
Age : 30
Sex : Male
Occupation : Sr. Software Engineer
Nationality : India
Kindly write your opinion of the following topics.
1] When you hear 'India' what immediately springs to mind?
The change in perception of other countries about "India Shining" and
feeling proud to be part this changing phase of Inda.
2] When you hear 'Indian' what immediately springs to mind?
A sense of pride and "superiority complex" J
3] What visuals/ images / signs / symbols come to your mind when you think
of India?
About India :
Indian Flag / Indian Map / Indian Festivals /Indian growth in IT field
About Indians :
4] Imagine India as a person and then answer the following questions
4.1] Give a brief about his/her personality. (eg. Age, Sex, choices,
lifestyle, attitude, character, behavior)
Age 25 / sometimes 80
Sex Female
Attitude Flamboyant
4.2] What kind of a relationship would you have with him / her?
42. Friendly and motherly J
4.3] Where do you see him / her 10 years down the line?
A real tycoon in all the fileds
5] According to you what unique contribution does India make to the world?
World should come to India if they want to get ahead in the next century.
They have no choice.
6] How does India affect your lives?
Indian cultural values
7] What do you consider are the positives of India?
Indian cultural values based on family
8] What do you consider are the negatives of India?
Irresponsible politicians and politics with no vision for next century.
Caste based reservation in all fields is the real curse for India's smooth
progress.
9] Please feel free to write in any Thing else you want express about India
/ Indians.
Indians should positively see all issues that Indis has/had in the past.
43. Name: Deepanvita H
Age:25
Sex: F
Occupation: MBA student
Nationality: Indian
Questionnaire
1] When you hear ‘India’ what immediately springs to mind?
Spirituality, mystic, mythology
2] When you hear ‘Indian’ what immediately springs to mind?
Simple, naive
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India : swastika, kumkum, tajmahal, temples
About Indians : saree, colorful, incredulous, a farmer
4] What do these visuals / images and signs / symbols suggest or signal?
5] What personal memories or associations do you have about India?
Indians are hardworkers and not really street smart
6] What specific feelings and emotions do you experience in connection with
India?
mysterious
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
India is democratic which china isnt
44. 8] According to you what unique contribution does India make to the world?
Hub for outsourcing
9] Does India affect your lives in any way?
Yes
10] If yes, how does India affect your lives?
It is a growing power, the volume of consumers for MNCs
11] What do you consider are the positives of India?
The huge earning population
12] What do you consider are the negatives of India?
corruption
13] Imagine India as a person. Give a brief about his/her personality. (eg. Age,
Sex, attitude, character, behaviour)
A middle aged village lady – a lil shy, not outgoing, hardworking
14] What kind of a relationship would you have with him / her?
I would Teach her to be more confident and smarter
15] Where do you see him / her 10 years down the line?
A successful entrepreneur given she learns the right skills.
45. Name : Mr. Deepika Arora
Sex : F
Occupation : Dean, Rai Bussiness school
Nationality : Indian
1] When you hear ‘India’ what immediately springs to mind?
The Map of India ranging from Kashmir to Kanyakumari and From Gujarat to
West Bengal
2] When you hear ‘Indian’ what immediately springs to mind?
Many aspects
1. IT professional
2. An executive at an MNC
3. A farmer slogging in the fields
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India :
1. The Map of India
2. Cultural dances
About Indians :
1. IT professional
2. An executive at an MNC
3. A farmer slogging in the fields
4] What do these visuals / images and signs / symbols suggest or signal?
The vastness and the growth of the country
5] What personal memories or associations do you have about India?
1. Being a citizen one is very proud and patriotic towards ones country
6] What specific feelings and emotions do you experience in connection with
India?
Respect
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
46. China evokes the feeling of extremely organized yet bounded whereas India
shows freedom
8] According to you what unique contribution does India make to the world?
1. We are showing the world the way of life through culture and values
9] Does India affect your lives in any way?
10] If yes, how does India affect your lives?
11] What do you consider are the positives of India?
1. Growing education
2. Culture
12] What do you consider are the negatives of India?
1. Corruption
2. Poverty
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices, lifestyle,
attitude, character, behavior)
1. Young, Female, Varied choices , lifestyle- free and independent,
character- high moral values, behaviour- ethical
13.2] What kind of a relationship would you have with him / her?
1. Respectful
13.3] Where do you see him / her 10 years down the line?
Much ahead of other countries in the world
47. Name : Dipti Pawar
Age : 24
Sex : Female
Occupation : Service
Nationality : Indian
Kindly write your opinion of the following topics.
1] When you hear 'India' what immediately springs to mind?
The country where I live and the pledge “INDIA is my country ….”
2] When you hear 'Indian' what immediately springs to mind?
nothing much than a common man leaving in india
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India : flag , map of India , Indian cricket team, Indo – Pak relation
About Indians :
4] Imagine India as a person and then answer the following questions
4.1] Give a brief about his/her personality. (eg. Age, Sex, choices,
lifestyle, attitude, character, behavior)
Age - young
Sex – Female
Choices -
Lifestyle -
attitude –
character -
Behaviour
4.2] What kind of a relationship would you have with him / her?
Mother
4.3] Where do you see him / her 10 years down the line?
a developed modern mother providing automation in almost everything to her
children, and lot of competition amongst her children
5] According to you what unique contribution does India make to the world?
48. 6] How does India affect your lives?
The Indian economy can affect on the jobs / incomes
7] What do you consider are the positives of India?
youth , india has lots of talented people ,
8] What do you consider are the negatives of India?
Terrorism, corruption , population
9] Please feel free to write in any Thing else you want express about India /
Indians.
49. Name : Manish Mahajan
Age : 26
Sex : M
Occupation : Service
Nationality : Indian
Kindly write your opinion of the following topics.
1] When you hear 'India' what immediately springs to mind?
diversity, culture, beliefs, traditions, Hinduism, poverty, corruption, casteism,
population
2] When you hear 'Indian' what immediately springs to mind?
An 'Indian' for me shall always remain the rural farmer toiling hard to make his
ends meet. All the glitz and glamour of quasi commercialization doesnt seep in
for me.
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India :
the colors of our flag, the map off corrs
About Indians :
the rural countryside, villages, certainly not the urban picture.
4] Imagine India as a person and then answer the following questions
4.1] Give a brief about his/her personality. (eg. Age, Sex, choices,
lifestyle, attitude, character, behavior)
age - 100 years or more
sex - female
choices -
lifestyle - very simple
attitude - strong willed, rise from the ashes
50. character -
behaviour - been there seen there. a person who listens
4.2] What kind of a relationship would you have with him / her?
a very close endearing relationship with love and sacrifice for her
4.3] Where do you see him / her 10 years down the line?
unchanged
5] According to you what unique contribution does India make to the world?
the cultural diversity. unique.
6] How does India affect your lives?
everyhting about my life is writ with India!!!
7] What do you consider are the positives of India?
burgeoning middle class, intellectual capital, hardworking population, cultural
diversity, unique geographical blend
8] What do you consider are the negatives of India?
only two.. population and religion. everything else can be traced back to these
two
9] Please feel free to write in any Thing else you want express about India
/ Indians.
51. Name : Fabrice
Sex : male
Occupation : Student
Nationality : French
Kindly write your opinion of the following topics.
1] When you hear 'India' what immediately springs to mind?
Coulorful, exotic animals, lots of people, Gandhi, busy cities, breathtaking
ladscapes
2] When you hear 'Indian' what immediately springs to mind?
Dark hair, dark skin, welcoming, IT pro lol !!
3] What visuals/ images / signs / symbols come to your mind when you think
of India? Pictures of landscapes from the movie “A Passage to India”, Indian
flag
About India :
About Indians :
4] What do these visuals / images and signs / symbols suggest or signal?
they suggest the hugeness of the country, somehow wild and peaceful at the
same time…
5] What personal memories or associations do you have about India?
6] What specific feelings and emotions do you experience in connection
with India?
Want to go to experience a totally different life…
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
I would feel more “lost” in China, too many people more impersonal , India
feels closer
52. 8] According to you what unique contribution does India make to the world?
Lots of IT engineers, call centres, and really into IT and software design
9] Does India affect your lives in any way?
not directly
10] If yes, how does India affect your lives?
11] What do you consider are the positives of India?
The fact that English is spoken, which makes a strong connection to business
and IT
12] What do you consider are the negatives of India?
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices,
lifestyle, attitude, character, behavior)
a person with different sides: warm, welcoming and nurturing, like a mother,
and a young business oriented male, who knows a lot about world competition
13.2] What kind of a relationship would you have with him / her?
13.3 ] Where do you see him / her 10 years down the line?
Ready to beat China lol !
53. Name : Levrat Vanessa ESCEM 2A
Age : 21
Sex : Girl
Occupation : student, business school
Nationality :French
Kindly write your opinion of the following topics.
1] When you hear 'India' what immediately springs to mind?
Harshal !!
Well, Culture (cinema with Bolliwood, jewelry, silk / talor, traditionnal music)
2] When you hear 'Indian' what immediately springs to mind?
new technology engineers, english speaking business men but also very poor
people at the bottom of the society.
3] What visuals/ images / signs / symbols come to your mind when you think
of India?
About India :
The several representation of gods and goddesses on every bases : clothes,
furniture, jewelry
About Indians : dark haired people, beautiful girls (bolliwood actress & miss
universe)
4] What do these visuals / images and signs / symbols suggest or signal?
a religious country, very traditional
5] What personal memories or associations do you have about India?
An indian temple visited in Thailand, Buddha Bar cds, indian songs mixed by
Claude Chal a very famous dj in France.
6] What specific feelings and emotions do you experience in connection with
India?
modesty / self effacement
kindness
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
very difficult to anwser...
8] According to you what unique contribution does India make to the world?
9] Does India affect your lives in any way?
Honestly for the moment, my relations with India are limited. I really don't
know if they will intensify in the next years...
Some few cultural things inspired my daily life such as Yoga, Buddhist
54. principles, food, music.
10] If yes, how does India affect your lives?
11] What do you consider are the positives of India?
emergeant country, new technologies
12] What do you consider are the negatives of India?
system of casts, demographic problems, economy
55. Name : Shefali Joshi
Age : 33 years
Sex : Female
Occupation : Service
Nationality : Indian
Kindly write your opinion of the following topics.
1] When you hear 'India' what immediately springs to mind?
My country my home.
2] When you hear 'Indian' what immediately springs to mind?
A person who I can connect with. A warm, friendly and emotional person.
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India : The Indian tricolour, a diverse multi-linguistic culture, mouth-
watering cuisine
About Indians : Vibrant lot of people
4] Imagine India as a person and then answer the following questions
4.1] Give a brief about his/her personality. (eg. Age, Sex, choices,
lifestyle, attitude, character, behavior)
Age: around 25 years
Sex: maybe a female as a female's life is always challenging and she always
wants to do more
Choices: Blend of traditional and modern
Lifestyle: In cities its definitely upper middle class
Attitude: Positive, Enthusiastic
Character: Someone who is standing at the beginning of a promising future,
who wants to achieve more, who wants to be at par with the rest of the world.
Behaviour: An emotional person striking a perfect balance between culture and
modernism.
56. 4.2] What kind of a relationship would you have with him / her?
A warm friendly relationship
4.3] Where do you see him / her 10 years down the line?
One of the 'developed' countries. Am tired of being considered as a developing
country........
5] According to you what unique contribution does India make to the world?
India is a perfect example where people strike a balance of their values and
culture with modern thoughts, science and technology.
6] How does India affect your lives?
It makes me feel positive and young.
7] What do you consider are the positives of India?
A strong talented young working force and a positive attitutde towards
progress.
8] What do you consider are the negatives of India?
Corruption and population
9] Please feel free to write in any Thing else you want express about India /
Indians.
57. Name : Hélène
Age : 21 years old
Sex : Female
Occupation : French student in a business school ESCEM
Nationality : French
Kindly write your opinion of the following topics.
1] When you hear 'India' what immediately springs to mind?
Big country with high population rate
2] When you hear 'Indian' what immediately springs to mind?
Poverty, traditions and castes
3] What visuals/ images / signs / symbols come to your mind when you think
of India?
About India :
big cities
Beautiful countryside
The red point in women front head
About Indians :
their multicoloured clothes
their smile
4] What do these visuals / images and signs / symbols suggest or signal?
humility, high importance of values and family
5] What personal memories or associations do you have about India?
Indians who came in my school
6] What specific feelings and emotions do you experience in connection
with India?
quite good instant in Indian food restaurants
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
More democratic, India is not Asian country for me
More genuine
58. 8] According to you what unique contribution does India make to the world?
Intelligence in computers
Your culture
9] Does India affect your lives in any way?
no
10] If yes, how does India affect your lives?
11] What do you consider are the positives of India?
Capacity to adapt
12] What do you consider are the negatives of India?
Big population
Unfair treatment toward women
Castes
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices,
lifestyle, attitude, character, behavior)
a girl 21, volunteer, attached to her family
13.2] What kind of a relationship would you have with him / her?
Friendship
13.3 ] Where do you see him / her 10 years down the line?
I hope she can have an interesting job as well paid as men
59. Name : Himanshu Vashishtha
Age : 33
Sex : Male
Occupation : Service
Nationality : Indian
Kindly write your opinion of the following topics.
1] When you hear ‘India’ what immediately springs to mind?
Home, Crowds, Population, Dynamic, Growth
2] When you hear ‘Indian’ what immediately springs to mind?
Intelligent, Hard Working, Shabby
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India : Taj, Trains, Himalayas
About Indians : Traditional dress, Indian food, crowded places
4] What do these visuals / images and signs / symbols suggest or signal?
Strong associations and positioning the country has in our mind. The diversity
and natural beauty that survives among the vast population.
5] What personal memories or associations do you have about India?
Travel, treks, nature, school / college related
6] What specific feelings and emotions do you experience in connection with
India?
Warmth, love, welcoming
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
China has no emotional link.
8] According to you what unique contribution does India make to the world?
- Contributes hard working people who are sincere and intelligent.
- Indian cusine
60. 9] Does India affect your lives in any way?
- Growth in India has direct financial implications from investments point of
view
- Performance in Cricket does affect eh mood in the next day
10] If yes, how does India affect your lives?
11] What do you consider are the positives of India?
- Population with the appropriate work culture and ethics to become a world
leader
12] What do you consider are the negatives of India?
- Red tape and corruption
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices, lifestyle,
attitude, character, behavior)
Male, 24, College student, Studying commerce and doing a computer course,
fascinated by western values, from rural background, moved to the city for
studies. Honest, not very well traveled in the world. Gets lost in procedures
for setting up his enterprise.
13.2] What kind of a relationship would you have with him / her?
Not close friend. But know of him and help him out occasionally.
13.3] Where do you see him / her 10 years down the line?
Savvy, smart, well traveled, big businessmen doing global deals.
***
61. Name: Jayshree Gayakwad
Age: 31
Sex: F
Occupation: Housemaid
Nationality: Indian
1] When you hear ‘India’ what immediately springs to mind? It feels nice to
think about our independent nation
2] When you hear ‘Indian’ what immediately springs to mind? I feel proud
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India :
About Indians :
4] What do these visuals / images and signs / symbols suggest or signal?
5] What personal memories or associations do you have about India?
6] What specific feelings and emotions do you experience in connection with
India?
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
8] According to you what unique contribution does India make to the world?
9] Does India affect your lives in any way?
10] If yes, how does India affect your lives?
11] What do you consider are the positives of India? The rich culture
12] What do you consider are the negatives of India? Rising crime
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices, lifestyle,
attitude, character, behavior) 100 yr old man (like a sadhu)
13.2] What kind of a relationship would you have with him / her? Grandfather
13.3] Where do you see him / her 10 years down the line? He would become
healthier
62. Name : Levrat Vanessa ESCEM 2A
Age : 21
Sex : Girl
Occupation : student, business school
Nationality :French
Kindly write your opinion of the following topics.
1] When you hear 'India' what immediately springs to mind?
Harshal !!
Well, Culture (cinema with Bolliwood, jewelry, silk / talor, traditionnal
music)
2] When you hear 'Indian' what immediately springs to mind?
new technology engineers, english speaking business men but also very poor
people at the bottom of the society.
3] What visuals/ images / signs / symbols come to your mind when you think
of India?
About India :
The several representation of gods and goddesses on every bases : clothes,
furniture, jewelry
About Indians : dark haired people, beautiful girls (bolliwood actress &
miss universe)
4] What do these visuals / images and signs / symbols suggest or signal? a
religious country, very traditional
5] What personal memories or associations do you have about India? An
indian temple visited in Thailand, Buddha Bar cds, indian songs mixed by
Claude Chal a very famous dj in France.
6] What specific feelings and emotions do you experience in connection
with India?
modesty / self effacement
kindness
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
very difficult to anwser...
8] According to you what unique contribution does India make to the world?
9] Does India affect your lives in any way?
63. Honestly for the moment, my relations with India are limited. I really
don't know if they will intensify in the next years...
Some few cultural things inspired my daily life such as Yoga, Buddhist
principles, food, music.
10] If yes, how does India affect your lives?
11] What do you consider are the positives of India?
emergeant country, new technologies
12] What do you consider are the negatives of India?
system of casts, demographic problems, economy
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices,
lifestyle, attitude, character, behavior)
13.2] What kind of a relationship would you have with him / her?
13.3 ] Where do you see him / her 10 years down the line
64. Name: Malti Wagde
Age: 80
Sex: F
Occupation: Homemaker (retired ☺ )
Nationality: Indian
1] When you hear ‘India’ what immediately springs to mind? Bharat mata ki jai
2] When you hear ‘Indian’ what immediately springs to mind? Maharashtrian
people
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India : Holkars and Peshwas
About Indians :
4] What do these visuals / images and signs / symbols suggest or signal?
5] What personal memories or associations do you have about India?
6] What specific feelings and emotions do you experience in connection with
India?
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
8] According to you what unique contribution does India make to the world?
9] Does India affect your lives in any way?
10] If yes, how does India affect your lives?
11] What do you consider are the positives of India? Don’t know
12] What do you consider are the negatives of India? Everything is good
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices, lifestyle,
attitude, character, behavior) a young maharshtrian female
13.2] What kind of a relationship would you have with him / her? Cant ans
13.3] Where do you see him / her 10 years down the line? Cant ans
65. Name: Manish
Age: 28
Sex: M
Occupation: Labour supervisor
Nationality: Indian
1] When you hear ‘India’ what immediately springs to mind? Poor people
2] When you hear ‘Indian’ what immediately springs to mind? Poor people
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India :
About Indians :
4] What do these visuals / images and signs / symbols suggest or signal?
5] What personal memories or associations do you have about India?
6] What specific feelings and emotions do you experience in connection with
India?
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
8] According to you what unique contribution does India make to the world?
9] Does India affect your lives in any way?
10] If yes, how does India affect your lives?
11] What do you consider are the positives of India? Rich culture
12] What do you consider are the negatives of India? corruption
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices, lifestyle,
attitude, character, behavior) Middle aged female
13.2] What kind of a relationship would you have with him / her? mother
13.3] Where do you see him / her 10 years down the line? In the same state
66. Name : N. Vitthal
Age : 69
Nationality : Indian
Occupation : Retired, Former Chairman Central Vigilance Commission
I am a 69 year old Indian.These are my answers:
1.My home country,large old and dynamic.
2Bright self absorbed individual.
3Chattering ,colourful crowds.
4Lively vibrant culture
5Tolerant ,helpful friends.
6Pride and happiness.
7Chin a to me signals hard working disciplined inscrutable highly pragmatic
people
8Teach how to somehow get along in spte of all difficulties
9Yes Every thing I am is due to India .After all I am an Indian.
10This is my home.I was born here I hope to die here.
11Never say die spirit.
12Indiscipline .Corruption
13.1A cheerful young man proud of his heritage ans skills.
13.2 am his grand father.
13.3 Aself confident major player inthe global scene.
67. Name: Niraj Verma
Age: 24
Sex: Male
Occupation: Software Engineer
Nationality: Indian
Questionnaire:--
1] When you hear ‘India’ what immediately springs to mind?
My Home
2] When you hear ‘Indian’ what immediately springs to mind?
We (us)
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India :
The Indian Flag and the map of India
About Indians :
Hospitality
4] What do these visuals / images and signs / symbols suggest or signal?
The map represents the existence of India on the earth and the flag represents
the Country India itself around the globe.
5] What personal memories or associations do you have about India?
There are too many to list as I have been born and brought up in India and have
so many memories associated with India
6] What specific feelings and emotions do you experience in connection with
India?
This is my country and that’s where I want to go back to.
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
Its different as China is not my Home and my Country.
8] According to you what unique contribution does India make to the world?
68. On top of my head I can’t think of anything that India provides to world and no
other country can, it’s all competitive in today’s world.
But the culture and tradition is one aspect in which India makes a unique
contribution to the world.
9] Does India affect your lives in any way?
All the possible ways.
10] If yes, how does India affect your lives?
I live in India so all the systems prevalent within India affect me daily
(Judicial, Legislative etc.)
11] What do you consider are the positives of India?
There are a lot of natural resources which are positives for India but are not
utilized to the complete possible extent.
12] What do you consider are the negatives of India?
The corruption and illiteracy are the two biggest negatives of India.
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices, lifestyle,
attitude, character, behavior)
India has a lot of different moods in different places, at few places it acts
like its rich and spents a lot of money and at others acts like its poor and
skips meals. It has a lot of strength and the spirit to fight back, its just that
its suffering from a few diseases and just like everybody there are two
portions of a human, one is ready to fight these diseases but the others not.
But India has started taking medicines and a good treatment, we just need to
see when it recovers to the normal.
13.2] What kind of a relationship would you have with him / her?
Friendship.
13.3] Where do you see him / her 10 years down the line?
I see India ten years down the line as very competitive and giving tough
competition to the rest of the world in all spheres.
69. Name: Pratibha Wagde
Age: 50
Sex: F
Occupation: Homemaker
Nationality: Indian
Questionnaire:--
1] When you hear ‘India’ what immediately springs to mind? The Himalayas,
oceans, etc
2] When you hear ‘Indian’ what immediately springs to mind? Feeling of
oneness
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India :
About Indians :
4] What do these visuals / images and signs / symbols suggest or signal?
5] What personal memories or associations do you have about India?
6] What specific feelings and emotions do you experience in connection with
India?
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
8] According to you what unique contribution does India make to the world?
9] Does India affect your lives in any way?
10] If yes, how does India affect your lives?
11] What do you consider are the positives of India? secularism
12] What do you consider are the negatives of India? Lack of taking
responsibility about things
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices, lifestyle,
attitude, character, behavior) ageless female (bharat mata)
70. 13.2] What kind of a relationship would you have with him / her? mother
13.3] Where do you see him / her 10 years down the line? At the top of the
world
71. Name: Rajesh Singh Rathore
Age: 29
Sex: Male
Occupation: S/W Eng.
Nationality: Indian
Questionnaire:--
1] When you hear ‘India’ what immediately springs to mind?
Feeling of Unity
2] When you hear ‘Indian’ what immediately springs to mind?
Proud citizen of India
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India : Tri-color (National Flag)
About Indians : Successful people
4] What do these visuals / images and signs / symbols suggest or signal?
Diverse people living together
5] What personal memories or associations do you have about India?
Current progress in financial sector
6] What specific feelings and emotions do you experience in connection with
India?
I feel proud by looking at growth India is doing in each and every possible
field and making note to other countries.
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
Same as when you heard about your rivals.
72. 8] According to you what unique contribution does India make to the world?
Intellectuality
9] Does India affect your lives in any way?
Yes
10] If yes, how does India affect your lives?
Country’s progress has a great contribution in your personal growth.
11] What do you consider are the positives of India?
Work force of intellectual people.
12] What do you consider are the negatives of India?
Government rules
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices, lifestyle,
attitude, character, behavior)
Young, Dynamic and promising
13.2] What kind of a relationship would you have with him / her?
A good partner to be with both of us can progress rapidly.
13.3] Where do you see him / her 10 years down the line?
World leader
73. Name: Rashmi Ramtani
Age: 24
Sex: Female
Occupation: Software Engineer
Nationality: Indian
Questionnaire:--
1] When you hear ‘India’ what immediately springs to mind?
A nation of diverse cultures blended into harmony
2] When you hear ‘Indian’ what immediately springs to mind?
A software geek ☺
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India :
The Taj Mahal / The Himalayas / the backwaters of Kerala / Mumbai’s local
trains / the desert of Rajasthan / bubbling energy of Goa / the scenic beauty
of Andaman islands/ the crowded metropolitans
About Indians :
People celebrating festivities together /Software professionals carrying a
laptop /Farmers striving in scorching heat /the dabbawallahs of Mumbai
working in a seemingly natural rhythm / the Yogacharyas and sages emanating
knowledge
4] What do these visuals / images and signs / symbols suggest or signal?
The rich cultural heritage and its striking diversity – as if a million worlds have
come together
5] What personal memories or associations do you have about India?
My entire life ☺
74. 6] What specific feelings and emotions do you experience in connection with
India?
Pride
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
Connectedness with India …a sense of competition with China…
(Hindi Cheeni bhai bhai – Not anymore ☺)
8] According to you what unique contribution does India make to the world?
I think it is the intellectual prowess of the Indians which benefits the entire
globe
9] Does India affect your lives in any way?
Yes
10] If yes, how does India affect your lives?
In everyway I believe ☺
11] What do you consider are the positives of India?
Her brain pool / rich heritage / unity in diversity / spiritual ideals
12] What do you consider are the negatives of India?
Religious dogmatism / lack of infrastructure
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices, lifestyle,
attitude, character, behavior)
A youth still striving to make a mark on the globe with it’s never say die spirit
while fighting its own contravening forces
13.2] What kind of a relationship would you have with him / her?
A mentor
13.3] Where do you see him / her 10 years down the line?
A matured individual acknowledged worldwide as an intellectual force
75. Name : Regimantas Gervelis
Age : 21
Sex : male
Occupation : student / general manager – coordinator for development in an
international company
Nationality : Lithuanian
Kindly write your opinion of the following topics.
1] When you hear ‘India’ what immediately springs to mind? Interesting
culture, exotic, kind and friendly people, something attractive not only for
traveling in but having relations with too
2] When you hear ‘Indian’ what immediately springs to mind? Too bad that I
have not been to India, but anyway the Indians I’ve met in any part of the
world are impressive, driving, inspiring people
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India : Taj Mahal, dances, music, old culture and (too bad) poverty and
war against Pakistan
About Indians : people with the very specific temper from the far east
4] What do these visuals / images and signs / symbols suggest or signal? No
particular idea – I simply don not like getting involved into deep analysis, but
overall I think India has to look for it’s own way to built a good future
5] What personal memories or associations do you have about India? Quite few
friends from India who live in Europe and friends that I met whilst studying in
France
6] What specific feelings and emotions do you experience in connection with
India? Indians make me think deeply while communicating with them an’ it’s
very inspirational emotion
76. 7] How do the feelings and emotions India evokes in you differ from those
China might evoke? Personally I cannot even compare India and china. I have no
attraction towards China and Chinese people.
8] According to you what unique contribution does India make to the world?
India has the potencial to do so (to contribute to the worlds life) but I see no
particular and clear direction where it goes. At the moment only individuals
form India create the image of the country, although it should be supported by
the country itself to build image
9] Does India affect your lives in any way? At the moment I have no strong
relations with India by plan to look for some kind of communication
10] If yes, how does India affect your lives?
11] What do you consider are the positives of India? As for any country – the
main thing is people – they are nice and talented – this is the place to start the
own country’s way
12] What do you consider are the negatives of India? Personally I don not see
clear direction to the prospective of this country. Quality but not the quantity
should be preferred.
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices, lifestyle,
attitude, character, behavior) age 25, male, on the crossroads of the life,
trying to take various challenges, and fighting for the right place, too little
sense of self – control, but on the other hand, this is a part of attraction.
Character: ambitious but young and inexperienced, has many choices and
trying to take up all of them. Simply should have priorities (more or less).
13.2] What kind of a relationship would you have with him / her? Such a
person would be a good friend of mine – same situation, same thinking way,
but trying to enter a new level of life and open new opportunities
13.3] Where do you see him / her 10 years down the line?
It should a successful person with some background but still exploring new
life levels
77. Name: Sampada Wagde
Age: 23 yrs
Sex: Female
Occupation: Software Engg
Nationality: Indian
Questionnaire:--
1] When you hear ‘India’ what immediately springs to mind?
Home sweet home.
2] When you hear ‘Indian’ what immediately springs to mind?
Here’s someone you can trust.
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India : mysticism, pomp and show, land of the maharajas
About Indians : saaris, jewels
4] What do these visuals / images and signs / symbols suggest or signal? The
glorious past of the country
5] What personal memories or associations do you have about India? Its my
homeland, all my personal memories are associated with India and Indians –
what do you mean by the question?
6] What specific feelings and emotions do you experience in connection with
India?
Again, its home…….
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
I have no feelings or emotions about China
78. 8] According to you what unique contribution does India make to the world?
It tells the world the meaning of unity in diversity..to hold a country as diverse
as India under one central administration is no joke…
9] Does India affect your lives in any way?
In all possible ways it does..
10] If yes, how does India affect your lives?
I live in India, follow its socio economic norms and customs
11] What do you consider are the positives of India?
Its diversity, quantity and quality of human resources
12] What do you consider are the negatives of India?
The compromising attitude
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices, lifestyle,
attitude, character, behavior)
An ageless woman (a mother maybe..) with all the qualities of an Indian
mother..(well that’s the picture they stamp on our mind in school, right?) the
good old Bharat Mata.
13.2] What kind of a relationship would you have with him / her?
Mother-child
13.3] Where do you see him / her 10 years down the line?
In the same place. (she is ageless you see)
79. Name: Santosh kumar Khuntia
Age: 26
Sex: Male
Occupation: software professional
Nationality: Indian
Questionnaire:--
1] When you hear ‘India’ what immediately springs to mind?
Software industry , Bollywood , 24-hour news channel , cricket
2] When you hear ‘Indian’ what immediately springs to mind?
Tolerance & compatibility
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India : Busy roads during morning hours & The National Flag
About Indians : A Proud man with high self-esteem
4] What do these visuals / images and signs / symbols suggest or signal?
More & more no of people are getting involved in work & are always proud of
what they do .
5] What personal memories or associations do you have about India?
Am born & brought up here in India
6] What specific feelings and emotions do you experience in connection with
India?
The Values in my life.
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
Not sure
8] According to you what unique contribution does India make to the world?
80. It spreads the message of peace. Created awareness about Yoga & Pranayam
Makes life simpler for the people thru its software industry .
9] Does India affect your lives in any way?
Yes
10] If yes, how does India affect your lives?
The freedom of speech & action as an democratic country makes me feel
good.
11] What do you consider are the positives of India?
Democracy, The youth population , compatibility of Indian people
12] What do you consider are the negatives of India?
Cheap politics & Corruption
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices, lifestyle,
attitude, character, behavior)
35,female, - , -, Optimistic & ready to go , Bold & Courageous, Still afraid to
take a plunge to new ideas ( all r in the same order as mentioned)(
13.2] What kind of a relationship would you have with him / her?
As a friend & colleague
13.3] Where do you see him / her 10 years down the line?
On the moon ,inspiring others ☺
81. Name: Shantanu Wagde (Handicapped)
Age: 18
Sex: M
Occupation: Student
Nationality: Indian
1] When you hear ‘India’ what immediately springs to mind? The map of India
2] When you hear ‘Indian’ what immediately springs to mind? The farmers
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India :
About Indians :
4] What do these visuals / images and signs / symbols suggest or signal?
5] What personal memories or associations do you have about India?
6] What specific feelings and emotions do you experience in connection with
India?
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
8] According to you what unique contribution does India make to the world?
9] Does India affect your lives in any way?
10] If yes, how does India affect your lives?
11] What do you consider are the positives of India? Self sufficiency
12] What do you consider are the negatives of India? Westernization due to lot
of foreign companies
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices, lifestyle,
attitude, character, behavior) A man as old as the sun
13.2] What kind of a relationship would you have with him / her? He is my
father
82. 13.3] Where do you see him / her 10 years down the line? Developed and
prosperous
83. Name: Shruti Raole
Age: 26 Yrs
Sex: Female
Occupation: Private Service Industry
Nationality: Indian
Questionnaire:--
1] When you hear ‘India’ what immediately springs to mind?
Is mine; Corruption
2] When you hear ‘Indian’ what immediately springs to mind?
We all
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India :
Dividing lines between states
About Indians :
Always tolerating
4] What do these visuals / images and signs / symbols suggest or signal?
Only diversity
5] What personal memories or associations do you have about India?
Coming across different types of people (from different states, locations) gives
many different experiences
6] What specific feelings and emotions do you experience in connection with
India?
It is very close to heart
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
Sorry, I don’t know
84. 8] According to you what unique contribution does India make to the world?
Indians excel in almost all the fields they are given to work into, but same is
not the case with other country people where they are restricted very much to
their fields only.
9] Does India affect your lives in any way?
Maybe
10] If yes, how does India affect your lives?
Can’t tell the difference exactly as I have never stayed out of India
11] What do you consider are the positives of India?
Differences
12] What do you consider are the negatives of India?
Differences
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices, lifestyle,
attitude, character, behavior)
Age: In thousands
Sex: Female
Choices: Did not understand this
Lifestyle: Diversified
Attitude: “Just Do it”
Character: Sorry, I don’t know
Behavior: Loving
13.2] What kind of a relationship would you have with him / her?
I’m her lover ☺
13.3] Where do you see him / her 10 years down the line?
On the top of the world, indeed!
85. Name: Shyam Wagde
Age: 53
Sex: M
Occupation: Service (civil engg)
Nationality: Indian
1] When you hear ‘India’ what immediately springs to mind? Colorful map of
India
2] When you hear ‘Indian’ what immediately springs to mind? Feeling of pride
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India :
About Indians :
4] What do these visuals / images and signs / symbols suggest or signal?
5] What personal memories or associations do you have about India?
6] What specific feelings and emotions do you experience in connection with
India?
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
8] According to you what unique contribution does India make to the world?
9] Does India affect your lives in any way?
10] If yes, how does India affect your lives?
11] What do you consider are the positives of India? Its brilliant youth
12] What do you consider are the negatives of India? Petty politics
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices, lifestyle,
attitude, character, behavior) an ageless female (bharat mata)
13.2] What kind of a relationship would you have with him / her? mother
13.3] Where do you see him / her 10 years down the line? At the top of the
world
86. Name: Siddhartha Das
Age: 24 years
Sex: Male
Occupation: Software Engineer
Nationality: Indian
1] When you hear ‘India’ what immediately springs to mind?
My home
2] When you hear ‘Indian’ what immediately springs to mind?
Me
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India : Chak De India
About Indians : Saluting the National Flag
4] What do these visuals / images and signs / symbols suggest or signal?
Nationality
5] What personal memories or associations do you have about India?
All till except 2.5 months when I was out of India
6] What specific feelings and emotions do you experience in connection with
India?
All feelings and emotions are born here in India…. And will die here in India
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
I have never been to China and never would like to be there(China).
8] According to you what unique contribution does India make to the world?
I am not concerned with the world…. To me its everything….. I am a selfish
guy.
9] Does India affect your lives in any way?
87. Have never thought of it……but its always with me…. And I suppose with every
other Indian.
10] If yes, how does India affect your lives?
Already replied
11] What do you consider are the positives of India?
I have never come across negatives… Me being a positive person.
12] What do you consider are the negatives of India?
Already replied
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices, lifestyle,
attitude, character, behavior)
60 yrs, Female, Friendly, I don’t know….. cant describe as a personality
13.2] What kind of a relationship would you have with him / her?
Obviously very close.
13.3] Where do you see him / her 10 years down the line?
Don’t know. I have never seen myself 10 days down the line.
88. Name: Vishnu
Age: 43
Sex: M
Occupation: Driver
Nationality: Indian
1] When you hear ‘India’ what immediately springs to mind? Hindu people
2] When you hear ‘Indian’ what immediately springs to mind? Honest people
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India :
About Indians :
4] What do these visuals / images and signs / symbols suggest or signal?
5] What personal memories or associations do you have about India?
6] What specific feelings and emotions do you experience in connection with
India?
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
8] According to you what unique contribution does India make to the world?
9] Does India affect your lives in any way?
10] If yes, how does India affect your lives?
11] What do you consider are the positives of India? unity
12] What do you consider are the negatives of India? crime
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices, lifestyle,
attitude, character, behavior) a young man
13.2] What kind of a relationship would you have with him / her? Don’t know
13.3] Where do you see him / her 10 years down the line? In the same state
89. Name : Sarika Chuni
Age : 24
Sex : Female
Occupation : Marketing Exec.
Nationality : Indian
Kindly write your opinion of the following topics.
1] When you hear 'India' what immediately springs to mind?
Crowds. Queues. Red Tape.
2] When you hear 'Indian' what immediately springs to mind?
R.K. Laxman's common man.
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India :
The Tricolour, Hindu Gods and Godesses, Street Urchins, Dilapidated buildings
right next to fancy ones (Contrasts).
About Indians :
4] Imagine India as a person and then answer the following questions
4.1] Give a brief about his/her personality. (eg. Age, Sex, choices,
lifestyle, attitude, character, behavior)
21-year-old, male, working in a private company, fond of big malls and
multiplexes. Easy-going. Dislikes working under someone. Wants to start his
own business once he gathers enough experience. Religious. Culturally
confused.
4.2] What kind of a relationship would you have with him / her?
Cordial.
90. 4.3] Where do you see him / her 10 years down the line?
Having started his own venture, struggling to keep it afloat. Thinking of going
back to a normal 9-5.
5] According to you what unique contribution does India make to the world?
Code coolies. (Don't know if that is unique though)
6] How does India affect your lives?
Like it does every Indian's. Economically, socially, culturally. Not politically as
much, though it is invariably linked to the others.
7] What do you consider are the positives of India?
Perseverance. Persistence. Population. Optimism.
8] What do you consider are the negatives of India?
Stubbornness. Population. Over-optimism. Red Tape.
9] Please feel free to write in any Thing else you want express about India /
Indians.
91. Name : Suhasini
Age : 24
Occupation : Student
Nationality : Indian
1] When you hear ‘India’ what immediately springs to mind?
Heterogeneity - culture.
2] When you hear ‘Indian’ what immediately springs to mind?
A person saluting the tricolor with national anthem at the backdrop. ( I could
not think of anything specific) so over exaggeration here.
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India :
Images of temples, suburbs of Mumbai or crowded Calcutta, vast fields.
About Indians:
Politicians claded in khadi attire, a teacher teaching in a small school, A
typical panwala, A techno savvy metro-sexual person.
4] What do these visuals / images and signs / symbols suggest or signal?
About India:
An enriching place to travel both in terms of scenic beauty and in terms of
divers people.
About Indians :
They are hardworking and resourceful people trying to bring a balance between
the ethnic and western culture.
5] What personal memories or associations do you have about India?
• The air-force camps where I stayed had a tolerant culture unlike cities
and in general civilian life.
92. • The tolerance level in cities is comparatively less than found in rural
india.
6] What specific feelings and emotions do you experience in connection with
India?
Richness in heritage, cautiousness in occupying center stage in world forum,
anger about the corruption prevailing, Helplessness about the fact it is seen as
yet another ally of US.
7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
China is aggressive but constrained from within, Though the country projects
one voice it is not a balanced and debated opinion.
India on the other hand being democratic, though projects a chaotic image, but
has healthy way of approaching things by debating.
8] According to you what unique contribution does India make to the world?
Rich technological contributions.
9] Does India affect your lives in any way?
As a foreign national ( no)
As Indian ( yes)
10] If yes, how does India affect your lives?
It surrounding environment will determine the way I react to a particular
situation, the govt policies affect my way of taking decisions and u can think of
innumerable reasons
11] What do you consider are the positives of India?
93. The democratic way of life, The balancing act that is still going on in
liberalization, The rich youth population India has.
12] What do you consider are the negatives of India?
The corruption prevailing in system, The loss of ethical stances in various
issues, The strong divide cropping up between rich and poor.
13] Imagine India as a person. Give a brief about his/her personality. (eg. Age,
Sex, attitude, character, behaviour)
Age-27
Sex- female
A very lively lady with most of the essential skill sets, most of them polished,
some of them unpolished, experimenting with various opportunities
14] What kind of a relationship would you have with him / her?
India is a good ally --- a kind of assistance to a leader…
15] Where do you see him / her 10 years down the line?
One of the ‘BIG TWO’ in total Asian perspective. Definitely not overtaking
china unless there is an internal conflict in china.
94. Name : Vikram Chitale
Age :28years
Sex :Male
Occupation : Service
Nationality :Indian
Kindly write your opinion of the following topics.
1] When you hear 'India' what immediately springs to mind?
Ans: A Nation of Great Heros
2] When you hear 'Indian' what immediately springs to mind?
Ans: All Indians are my brothers and sisters
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India : Ashoka Chakara and National Anthem
About Indians :
4] Imagine India as a person and then answer the following questions
4.1] Give a brief about his/her personality. (eg. Age, Sex, choices,
lifestyle, attitude, character, behavior)
Ans: Wide Spread and Mixture of variety of Sex,Creed and Religion
4.2] What kind of a relationship would you have with him / her?
Ans:Mother Land
4.3] Where do you see him / her 10 years down the line?
Ans: Global Equipped and Economically healthy country
5] According to you what unique contribution does India make to the world?
Ans:Place of Education and prosperity and a democratic country
6] How does India affect your lives?
Ans: Democracy and Avaibility of resources
7] What do you consider are the positives of India?
Ans: Education,development,democracy
8] What do you consider are the negatives of India?
Ans: Politics and Poverty
9] Please feel free to write in any Thing else you want express about India /
Indians.
95. Ans: Country of peace,prosperity,affection and unity
Name: Vijay Gupta
Age:26
Sex: M
Occupation: IT Consultant
Nationality: Indian
1] When you hear ‘India’ what immediately springs to mind?
Growth/Corruption
2] When you hear ‘Indian’ what immediately springs to mind?
Intelligent yet lazy people
3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India :
TajMahal, Movies, Bad Roads
About Indians :
Warmth yet laziness
4] What do these visuals / images and signs / symbols suggest or signal?
India has immense potential in almost every field be it
Tourism/IT/Manufacturing but impotent govts and attitude of people is a big
obstacle.
5] What personal memories or associations do you have about India?
I have grown up here and have lived in North/Central and southern India
6] What specific feelings and emotions do you experience in connection with
India?
It’s a born here / lived here and will die here feeling
96. 7] How do the feelings and emotions India evokes in you differ from those
China might evoke?
It’s a fair competition where China has an edge right now.
8] According to you what unique contribution does India make to the world?
Intelligent Population.
9] Does India affect your lives in any way?
I live here, dear.
10] If yes, how does India affect your lives?
11] What do you consider are the positives of India?
Waking up to the global possibilities and putting in some efforts.
12] What do you consider are the negatives of India?
Lots of corruption, and resilient attitude of people in general
13] Imagine India as a person and then answer the following questions
13.1] Give a brief about his/her personality. (eg. Age, Sex, choices, lifestyle,
attitude, character, behavior)
21, F, sluggish and lazy in almost all walks of life but spends youthful
moments sometimes.
13.2] What kind of a relationship would you have with him / her?
13.3] Where do you see him / her 10 years down the line?
Leading the world.