6. ํตํฉ๋ง์ผํ ์ปค๋ฎค๋์ผ์ด์
TV ์๋ฌธ ๋ผ๋์ค ์ก์ง
ATL
Hyper The Line
BTL Smart Phone
Off-Line On-Line Social-Media Personal-Media
Mass Marketing Mass Customization Customization
27. Luxury Branded App Trend
App Type
Vidรฉo Mini Sites
Mini Site
Business Boutique
Retailors/Store
Design
Elegance & Simple Games
Strategy
- Loyalty, by offering the brand experience
anywhere and anytime
- New products promotion
- Geolocation to push the closest selling points