Are mass produced marketing materials not good enough for you anymore? Wondering what the future of marketing & sales materials will be? 3D printing can now be used to create marketing innovations in business-to-business markets. Nanning de Jong of 3Dwergen will show examples and discuss what the strengths and weaknesses of 3D printing are as a marketing tool. What kind of brands can benefit from it, how the 3D printing hype can be leveraged and free publicity can be generated. And what the synergy is with paper-, web- and video based marketing tools. Maybe it will inspire you to innovate the marketing of your business?

1. Marketing innovations
using 3D printers
3D Printing Event , Eindhoven 2013
Nanning de Jong
Twitter: @nanningdejong #3dp13

2. Nanning de Jong
• MSc Life Science & Technology
• Johnson & Johnson
• innovation consultancy &
new business development
• entrepreneur
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3. 3D printing market grows rapidly
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4. Wat verwachten jullie?
Leveraging
the hype
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5. The Gartner hype cycle
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HvA ondernemerschap in de 3D printmarkt
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6. Case: 2D cartoons of Resoluut
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http://www.resoluut.com/
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7. 3D model design:
super hero as business card
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9. 3D printed super heroes
as ‘business cards’
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10. Even blog posts in Japan…
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11. Wat verwachten jullie?
Brands that use
3D printing already
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12. Coca-Cola
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video
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Disney D-Tech me
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14. Nokia
Nokia
Lumia 820 shell
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15. Minecraft: from game to 3D print Event
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16. Wat verwachten jullie?
The dark side
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17. HBO blocks 3D printed iPhone dock
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18. Microsoft shuts down the Xbox LIFE
avatar exporter service
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19. Solution to single print models?
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20. The challenge for marketeers:
–finding synergy
–not fighting your fans
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21. Wat verwachten jullie?
Synergy with other
marketing materials
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22. Synergy of 3D prints with paper, web,
apps and video marketing tools
• LOFT
http://www.loft-nedsense.com/
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24. Combination of graphical packaging and 3D printed sofa
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25. video
Lexus: interactive table using iPad and 3D prints
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26. Wat verwachten jullie?
What’s next?
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27. The future of marketing?
• How consumers collaborate with brands:
new designs & customized products
• 3D Design contests with consumers &
professionals
• More interaction with your brand
• Sending 3D models / prototypes instead of
brochures
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28. The future of marketing?
• Quicker prototyping for marketeers
• Out of home advertising will become more
physical, easier and cheaper to produce
• Codes in advertisements will enable consumers
to 3D print marketing products at home
• From promoting finished products to promoting
model designs (that consumers will print for
themselves)
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29. Nanning de Jong
Nanning@3Dwergen.nl
+31 612 848 976
www.3Dwergen.nl/en/
@nanningdejong