Brand spur - Issue 7

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istock.com, 123RF.com and Google search
www.brandspurng.com
BRAND SPUR
MARKET INTELLIGENCE BRAND MAGAZINE
@brand_spurng fb.me/BrandSpurNG1
Oral Care
Leading brands battle for controlling
share of Nigeria’s oral care market
Entrepreneurship
Business Opportunities In
Pineapple Farming
#BizTrends2017
Mobile trends for 2017
Cigarettesin Nigeria…
Industry trends, opportunities
and threats
Navigating Your Market
Research Tool Kit
What you need to know
Investigatinge-cigarettes
A look into the booming
e-cigarette industry
Nigerian Brewers
Value brands now in the
front line…
Vol.1 Issue 7 2017
Noodles Market
Battle of noodles brands
over market share
Islamic Banking
in Nigeria
Products and
Challenges
Opinion
Do Nigerians Need Pay
Per View Model?

4 | www.nitda.gov.ng 4 | www.nitda.gov.ng
26. Pecadomo & the expected
marketing innovations of 2017
43. Social Media for Real
Estate Agents: Get More Clients
Editor-In-Chief
Bello Salami
bello.salami@brandspurng.com
Photography & Images
Internet & Eye level Studio
08069766133
Office Address:
3, Kunle Olaleye Street, Victory
Estate, Ojodu, Lagos State.
Email: info@brandspurng.com
www.brandspurng.comContent gathering & Design:
Kondoritto Artz Nigeria
bolajisez@yahoo.co.uk
All rights reserved Brand spuris the official in-house Publication of the Brand Spur Nigeria (BSN) ©2016
C O N T E N TS
Brand Spur is a monthly report to keep you abreast of the current event in
Nigeria within selected product category. The report contains important
information of happenings in the market and any other information relevant
to the smooth and continuous operation of your business.
Brand Spur helps you see your activities in the market place vis-à-vis
competition.
87. Mall developers, tenants
consider rent renegotiation
67
91. How to make Nigerian
cocktail with Ribena…
52
27
101. Satellite TV increases
market share in West Africa

andSpur Nigeria
Market intelligence | Analytics | Event Monitoring/Tracking | Publishing | Digital Media Evaluation
For Advert Placement and Sponsorship,
Please call: 08069766133
Address: No. 3, Kunle Olaleye Street, Victory Estate, Ojodu, Lagos, Nigeria
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3
The economy is expected to rebound in 2017 after last year’s contraction. The recovery, however, is fragile and depends
mostly upon policy action by the government. Analysts consider that a further devaluation of the naira is key to attract
investment into the economy and support domestic demand…
– Focus Economics

2016 was very tough year…
BRANDSPURNG.COM
Negative GDP growth (-1.7%)
Currency depreciation
(IFEM: 305.9 Parallel: 490)
High inflation (18.55%)
Oil production shortfall
( 1.59mbpd)
Fuel scarcity &
subsidy removal
Release of Chibok
girls
Industry ratio of NPL up30.65%
(H1 ‘16) from 5.9% (H2 ‘15)
40% wiped off All Share Index
(one of the worst performing
stock markets in 2016)

Forecast Commodities
BRANDSPURNG.COM

2017 Growth Prospect
BRANDSPURNG.COM

Navigating Your Market Research Tool Kit
The world of market research is vast and understanding the different types of market research providers can be
confusing. Using the coffee industry as an example, this infographic helps you navigate the questions market
research can answer. Whether you are new to the market research universe or a long time user, this guide will
help you make sense of it all.
Market Research in Context:
.Scan Data.Strategic Consumer Surveys . Business Consulting . Qualitative Focus Groups
Read more...

#BizTrends2017: Mobile trends for 2017
Articles – Mobile Trends
Mobile is the single most important device that connects consumers with each other, with brands, and products and services. Over the past
few years it has demonstrated its power in both marketing and advertising, and as a source of consumer insight.
The GSMA Mobile Economy Sub-Saharan Africa 2015 report predicts a significant uptick of unique subscriber registrations and sim
connections throughout this region over the next few years. Mobile broadband, in particular, is set to grow at an anticipated rate of 235%
from 2015 to 2020. This growth in smartphone technology opens up more dynamic ways to interact with consumers, and will shape mobile
research trends over the next few years.
Amplified use of mobile to understand moments that matter
Mobile delves into moments that matter to brands – in revolutionary ways. Clients and researchers are no longer interested in what
consumers did in the past 7 days Read more...

News – Headlines
BRANDSPURNG.COM
GE is looking at investing in
Nigeria’s run down refineries
GE might be eyeing more than
NIgeria’s rail sector. In a follow up to
the official visit of Jeff Immelt, Group
Chairman of GE, the company is also
looking at investing in Nigeria’s
dilapidated refineries.
Read more...…
China Plans Fresh $40bn
Investments in Nigeria
The Chinese Foreign Affairs Minister,
Wang Yi, has disclosed plans by the
Chinese government to invest up to
$40b in Nigeria as part of efforts
aimed at deepening relations between
the two countries.
Read more...
N458bn Lagos-Ibadan new rail
project to begin Feb
The Federal Government will
commence the construction of a
standard gauge rail line from Lagos to
Ibadan next month, the Managing
Director, Nigerian Railway
Corporation, Mr. Fidet Okheria, has
said
Read more...

News – Headlines
BRANDSPURNG.COM
CBN to announce new e-
payment pricing policy
The Central Bank of Nigeria (CBN) has
deregulated the Merchant Service
Charge (MSC) and will be
implementing a new pricing regime on
electronic transactions by the second
quarter of this year.
Read more...…
SEC, Central Bank issue
guidelines for securities
settlement
The Securities and Exchange
Commission (SEC), in collaboration
with the Central Bank of Nigeria
(CBN), has issued guidelines for the
settlement of all types of securities in
Nigeria.
Read more...

IFAD challenges government
on right agriculture policies
The President of the International
Fund for Agricultural Development
(IFAD), Dr. Kanayo Nwanze, has
stressed the need for the Federal
Government to urgently formulate the
right policies on agriculture to take
the country out of its current
economic hardships.
Read more...
News – Headlines
BRANDSPURNG.COM
FG launches information app
– FGN IAPP
The federal government has launched
a new information app entitled:
“Federal Government of Nigeria
Information App (FGN IAPP),” to help
close information gap between the
federal government and Nigerians.
Read more...…
Food security: Bank of Agric
woos graduates, others
In its efforts to fast-track food
security in Nigeria, the Bank of
Agriculture has liberalized its
programmes for young graduates and
women with a view to wooing them
into agricultural production.
Read more…

News – Headlines
BRANDSPURNG.COM
Agripreneurs: Applications
open for $30,000
biodiversity contest
An organisation, Rare, is looking for
applicants to apply for its $30,000
grand prize on farming for
biodiversity, through its initiative,
Solution Search.
Read more…
Sorghum Malting plant
operators seek government
intervention to prevent
industry collapse
Stakeholders in the sorghum sector
are finding it challenging to remain in
business as low import tariff on cheap
barley malt, malt extract, glucose and
maltose syrups is pushing the
industry to near collapse.
Read more...
‘Automation of Ogun’s forestry
activities successful’
The Ogun State Government has
started reaping the benefits of
automating its forest operation as it
has translated into increased revenue,
the Commissioner for Forestry, Chief
Kolawole Lawal, has said.
Read more…

News – Headlines
BRANDSPURNG.COM
FG to restructure, recapitalise
BOA with N500bn
The Federal Government has set up a
21-man steering committee to
restructure and recapitalise the Bank
of Agriculture. The committee would
commence the restructuring with
N500bn and work within the next
three to one month to actualise its
goal.
Read more...…
Development Bank of
Nigeria Commences
Operation with $1.3billion
Development Bank of Nigeria, DBN,
has flagged off operations as the
Federal Ministry of Finance has
confirmed the completion of the
recruitment exercise for the Executive
Management team. The bank has also
formally applied for the issuance of its
operational license
Read more…
Dana Airline Services Seal
10 Year Deal With Imo State
To Launch ‘Imo Air’
The Governor of Imo state, Owelle
Rochas Okorocha has disclosed
yesterday that the state has signed a
10 year partnership with Dana Air
services to launch Imo Air. Okorocha
said the government ventured into
airline business to drive traffic
Read more…

News – Headlines
BRANDSPURNG.COM
Charcoal business booms in
Ondo state as kerosene,
cooking gas price hike lingers
Residents of Okitipupa in Ondo State
have continued to partronise charcoal
sellers as substitute for their daily
domestic cooking, as the high cost of
kerosene and cooking gas lingered
Read more...
BRT Introduces New Transport
Fares
Plans have been announced of the
increment of fares on all routes of the
Lagos State Bus Rapid Transit (BRT)
scheme, an operator with Primero
Transport Services said. The
company’s Managing Director, Mr Fola
Tinubu, made the disclosure
Read more...…
Lagos plans Lekki, Ikoyi, VI
clean-up
The Lagos State Government has
revealed plans to begin the second
phase of its cleaning of the inner
streets of parts of Lekki, Ikoyi and
Victoria Island. The exercise, which is
expected to begin in a fortnight, will
be done through the Special
Committee on the Clean-Up
Read more...…

Agency News
BRANDSPURNG.COM
IMCSERVICESNG.COM
debuts to connect agencies
to the prospective clients
An online agency search, profile, news
and analysis platform -
imcservicesng.com launched recently
by media supports services and
strategy firm, Media Interface.
Read more...…
Reelforge Partners P+
Measurement for Media
Monitoring in Nigeria, Ghana
In a bid to foster partnerships and
address the ever-increasing demand
for a comprehensive media
monitoring and measurement service
to brands in the African market, P+
Measurement services has entered
into a strategic partnership with
Reelforge Media monitoring
Read more...
WPP loses as Omnicom is
announced as MTN’s
integrated global agency
WPP may have suffered another bad
fortune for its Africa business as the
MTN Group has confirmed the
appointment of the Omnicom Group
as its integrated global agency.
Six global agency networks — Dentsu
Aegis Network, Havas, Interpublic
Group, Omnicom, Publicis
Read more...

Cigarettes in Nigeria…
Cigarettes in Nigeria continues to be dominated by BATN, which accounted for 79% of volume sales in
2015. The company has dominated Nigerian cigarettes since 2003, when it built its new factory and took
control of over 70% of cigarettes volume sales in the country, with the reduction in illicit trade helping it
to solidify its position. The company’s range of brands is very strong and BATN is probably the only
company to have a complete presence across the length and breadth of the country. However, over the
last five years, the company’s sales share has fallen, particularly due to competition from brands offered
by multinational Japan Tobacco Inc. (manufactured in Nigeria by International Tobacco Co Ltd).
For more information on Cigarettes in Nigeria, send
an email to info@brandspurng.com to have a
detailed copy.
Reasons to have this document?
 Gain competitive intelligence about market leaders
 Track key industry trends, opportunities and threats
 Inform your marketing, brand, strategy and market
development, sales and supply functions

Philip Morris International Looks Toward A Smoke-Free Future
Progress on potentially less harmful alternatives to smoking
Over one million adult smokers have converted to IQOS, PMI’s leading heated tobacco product
“Adult smokers are looking for product choices that offer the satisfying taste, ritual, and pleasure they get from cigarettes, but
with far lower amounts of the harmful compounds found in smoke,” said Tony Snyder, PMI Vice President of
Communications. “After more than ten years of research and development, today we have both the science and the technology to
make these products a reality for the world’s 1.1 billion smokers.”
Philip Morris International Inc. (PMI) (NYSE/Euronext Paris:
PM) today re-affirms its commitment to designing a smoke-free
future. With more than one million adult smokers who have
converted to IQOS, momentum continues to grow behind the
company’s full-scale effort to market smoke-free products that
can ultimately replace cigarettes. PMI’s new website offers a look
into its vision for the future, and how its new products can have a
significant impact on adult smokers and society.
IQOS is one of four smoke-free products from PMI to address adult smoker demand and varying preferences. It is a
heated tobacco product that was launched in late 2014 and is expected to be available in key cities in over 30 markets in
2017. Since 2008, PMI has hired over 400 scientists and experts and invested over USD 3 billion in research, product
development and scientific substantiation.
Read more...

Investigating e-cigarettes
A look into the booming e-cigarette industry
and the potential misinformation behind its growing success.
The e-cigarette industry, also knowing as vaping, is enjoying great success across the United States with over 10 percent of all American adults - ie, an estimated
20 million people - currently vaping. Profits are also through the roof, with revenue from the vaping industry doubling in value from $1.75bn in 2013 to $3.5bn
in only a two-year space of time. Most e-cigarette users are either former or current smokers, with many taking a gamble on vaping being less detrimental to
their health than traditional tobacco, simply because less is currently known about the new device.
But with research into e-cigarettes already struggling to keep up with new developments and changing statistics, how do consumers know which products to
trust? Read more…

Cement News
BRANDSPURNG.COM
BUA Group to use local coal
deposits at Sokoto
Cement Company of Northern Nigeria
(CCNN), owned by the BUA Group,
will use coal from local mines in
Sokoto to generate power for its new
1.5Mta cement plant located in the
north west of the country. A 40MW
power plant is being constructed at
the factory
Read more…
Cross River to establish cement
plant, limestone company
The Cross River Government has
secured operational licenses from the
Federal Government to establish its
own Cement Factory and Limestone
Quarry in Akamkpa Local Government
Area of the state. Mr George O’Ben-
Etchi, the Commissioner for Solid
Read more...…
CCNN nears completion of
new $300m cement plant
Nigerian industrial giant, BUA Group’s
cement subsidiary in Sokoto state,
CCNN (also known as Sokoto Cement)
expects its new 1.5million metric
tonnes per annum cement plant to be
completed before the 3rd quarter of
2017.
Read more…

BUA Cement rewards
distributors with N100m
BUA Cement has set aside about
N100 million to reward distributors
who surpassed sales target in the
year. BUA Group Executive
Chairman/Chief Executive Officer
Alhaji Abdulsamad Rabiu, said at the
company’s yearly Distributors’ Forum
and Awards, explained that through
Read more...
Cement News
BRANDSPURNG.COM
Benue Assembly summons
Dangote Cement Plant MD
over price hike
The Benue House of Assembly has
summoned the Managing Director of
Dangote Cement Plant, Gboko, over
outrageous hike in the price of
cement in the state.
Read more…
Nigeria still country to buy
cheapest cement in Africa –
BUA ON
Chairman/Chief Executive Officer of
BUA Group, Abdul Samad Rabiu has
said that in spite of over 40 per cent
recent rise in the price of cement in
Nigeria, the country still retains the
most affordable pricing for the
commodity in Africa.
Read more...…

Dangote, Others, to Pay New
Cement Tax in Senegal
The government of Senegal has
slammed a new cement tax of $4.84
per ton of cement on the country's
three cement plants run by Dangote
Cement, Ciments du Sahel and
Sococim. Investigation by Vanguard
showed that the new tax took effect
from January 2, 2017.
Read more...
Cement News
BRANDSPURNG.COM
Dangote Cement rewards
distributors with N2.4bn bonus
FOR their continued loyalty, the
management of Dangote Cement Plc,
at the weekend gave out N2.4 billion
to its distributors across the country,
as their sales bonus for 2017. The
management also assured that a sum
of N5 billion has been set aside to
assist the distributors in enhancing
Read more...…
Dangote Opens Truck
Assembly Plant in Lagos
Dangote Group of Companies has
established a $100 million truck
assembly plant in Lagos as part of its
efforts to boost foreign exchange and
job creation. According to the News
Agency of Nigeria, the group said in a
statement on Sunday in Lagos that
the plant
Read more...

Leading brands battle for controlling share of Nigeria’s oral care market
ORAL CARE MARKET
Oral care is an essential practice carried out daily by families across the world. Hence, it has continued to attract
investors in the fast moving consumer goods segment. A global research report estimated the global oral care market to
be $ 39.1 billion in 2014. It is expected to hit $ 50.8 billion by 2020.
With a population of about 170 million, Nigeria is an attractive readymade market for oral care products, especially
toothpaste. As at the last count, it was observed that over 30 toothpaste brands are jostling for market share
nationwide. While some have emerged top of the pile brands with national spread, some products are regional players.
Read more...

Bournvita Wins Guinness World Record
Cadbury Nigeria Plc, producers of household cocoa beverage Bournvita, has broken the Guinness World Record for
inventing the World Largest Inflatable Jar. The certificate of recognition was presented to the company’s management
at the Cadbury Head Office. The Cadbury’s World Largest Inflatable Jar is 30.33 tall. Presenting the Guinness World
Record Certificate, the Managing Director, Alexander Forbes Consulting Actuaries Nigeria Limited, Mr. Sa’ad Jijji
referred to the achievement as another giant stride from Cadbury Nigeria to promote the brand. “Innovations like
these are worthwhile as it helps to create healthy competition that produces amazing value. The world’s largest
inflatable jar from Cadbury is one of such amazing innovations and certainly deserves recognition” Jijji said
Read more...
Brand Recognition

FMCG
BRANDSPURNG.COM
Omoni Oboli becomes nunu
milk ambassador
Nollywood Actress and Producer,
Omoni Oboli is the new first lady of
Nunu Milk. She shared photos of
herself signing the deal, with a
caption: #EarlierToday #TheFirstLady
for #Nunu Another year is here!
Thanks @nutricimanunu for believing
in me.
Read more...
Indomie to Partner Kaduna State
On School Feeding
Dufil Prima Foods Plc, maker of
Indomie noodles, has pledged to
partner with the Kaduna state
government school feeding
programme. The company's General
Manager, Mr. Girish Sharma,
conveyed the support when top
management staff of Dufil
Read more…
Fire guts condensed section of
FrieslandCampina WAMCO
factory
Fire broke out on Friday at the
condensed factory premises of
FrieslandCampina WAMCO in Ogba
Industrial Estate, Ikeja, Lagos State.
Read more...…

Publix Pharmaceutical Births in Nigeria
New Entry
As part of efforts to reduce the incidence of malaria, HIV/AIDS, tuberculosis, malnutrition, as well as other
communicable, non communicable and Neglected Tropical Diseases in Nigeria, Publix Pharmaceuticals, a subsidiary of
Publix Healthcare UK, is launching its presence into the country's healthcare sector. Stating this during its maiden
press briefing in Lagos, the Superintendent Pharmacist of the firm, Mr. Davies Akindele, said with the scarcity of drugs
and other treatment facilities needed to tackle the rising incidence of various disease burdens in the country, there was
need for a pharmaceutical company with quality drugs and network to become closer to the people.
Read more...

FMCG
BRANDSPURNG.COM
Vitafoam posts NGN198
million loss in 2016
Vitafoam Nigeria Plc. has disclosed its
financial statement for the year ended
30 September, 2016 and the its books
are not looking good.
Read more…
Durex Launches BBM Stickers To
Make Safe Sex Conversations
Cooler
Guaranteed you’ve been in a
conversation with a girl and you were
like “Ugh, I just wish there were
emoji’s to express this!” Like yea
there are now! As sexting is more
than just a conversation, with the
Durex BBM stickers- it can be an art,
a creative medium through
Read more…
Knorr Shows Commitment to
Healthy Nigeria
With the determination displayed by
knorr, a popular brand of Unilever Plc
to combat iron deficiency anaemia in
the country, through its ‘social
mission’ campaign, Nigeria is
definitely on her way out of the life-
threatening disease.
Read more…

Battle of noodles brands over market share
Opinion: Noodles Market
The noodles market in Nigeria has continued to grow in leaps and bounds amidst fierce competition among players for
supremacy in the market place. As at today, there are 16 noodles brands in the market competing for attention of
consumers and striving for growing market share. However, until the launch of Indomie almost 30 years ago, the
noodles market in Nigeria was almost non-existent. It was perceived as an Asian diet served only at Chinese restaurants.
But since 1988 when De United Foods Industries Limited (now Dufil Prima foods) first marketed its Indomie Noodles,
imported from Indonesia, in Nigeria, Noodles has become a major menu for millions of Nigerians and a brand in most
homes. Read more...

Pecadomo and the expected marketing innovations of 2017
Opinion
Its 2017 and the world is not where it used to be. Our world has moved, edging closer to the dreaded 22nd century. It’s the freaking digital
age and disruption is happening all over the world. The world’s biggest taxi company owns no single cab. World’s biggest media creates no
content. The world’s largest music company signed no artiste. World’s largest telephoning company has no telco infrastructure. The world’s
largest video company owns no camera. The world’s biggest marketplace has no merchandise of its own. The world’s largest library don’t
write book. The world’s largest software companies don’t write apps. The world’s largest movie house owns no cinemas!
Read more...

Tech & Retail - "Brick and Click”

Jumia Market Launches New Website Colour Theme to Enhance Customer Experience
Brand Strengthen
The community based online marketplace Jumia Market is launching this week a new, improved version of its shopping platform,
overhauling its design, signature color and its customer’s shopping journey. The website will sport the color green to delight all the customers
and partners.
With this move, Jumia Market will reassert its value proposition to its customers and focus on its three most distinct added values, offering
the best deals and unique products that customer would not be able to find anywhere else, providing a safe place to buy and sell and
gathering on one single platform the largest and most diverse community of sellers and buyers. Read more...

e-Commerce
BRANDSPURNG.COM
Instagram To Introduce Ads
As It Monetises Popular
Feature
Instagram is introducing advertising
to its ‘Stories’ function for the first
time as it looks to monetise an
increasingly popular aspect of its site.
Stories are videos users can upload to
the site that appear at the top of a
user’s feed. Brands are currently
Read more...
Microsoft, Ecobank agree to
drive digital transformation
in Africa
Microsoft and Ecobank Transnational
Incorporated, parent company of pan-
African banking group Ecobank, have
signed a memorandum of
understanding (MOU) to complement
African governments' efforts to
modernise and raise the standards of
the continent's major cities
Read more…
E-Book on Freedom of Creative
Expression in Africa launched
In response to a subsequent call in
September 2014 by Arterial Network
for contribution from writers,
journalists and researchers across the
Africa continent to share their
opinions and knowledge on a broad
topic, a compendium of written works
Read more…

e-Commerce
BRANDSPURNG.COM
Jumia Travel Awards 122
Hotels on Customer Choice
Selection
A total of 122 hotels across the
country have been awarded the
Customer Choice Awards by Jumia
Travel, Africa’s number one hotel
booking platform. The hotels were
selected based on positive reviews
from customers who booked on the
platform and lodged in these hotels.
Read more...
Nigerian fintech scene
shows record expansion
Africa has caught the world’s
attention with its advancements in the
financial technology (fintech) space
and usage of mobile money. The
Nigerian fintech landscape,
specifically, has the ability to become
one of the most significant leaders in
Africa’s innovation.
Read more…
Alibaba’s subsidiary acquires
MoneyGram for $800million
Ant Financial, the digital payments
arm of e-commerce giant Alibaba, is
buying US-based MoneyGram for
$880m (£700m). MoneyGram has
about 350,000 outlets in nearly 200
countries. Ant Financial has more than
630 million users.
Read more...

12 Nigerian Brands that were exceptional on Social Media in 2016
Social Media Engagement
Once upon a time, the life of a brand’s Social Media manager was generally routine: create content calendar, design cool banners, schedule on
Hootsuite/Tweetdeck, moderate comments, respond to inquiries, go to sleep. Ease or difficulty depended on the brand’s product/service
and/or who the TA was. But overall, social media management was pretty monotonous stuff. Now, everything has changed. Brands now
understand how important social media is and how it affects their reputation, perception, overhead and ultimately sales. Brands now know
that the usual routine posts that scream ‘patronize us’ would not do much for them anymore, so those that are ‘smart’ are employing the
services of highly skilled individuals and digital agencies to manage their online strategy. Read more...

Snaphubr launches photography website for African photographers,
photojournalists to make money
New Launch
SNAPHUBR Investment Limited has launched a stock photography website where photojournalists and celebrity photographers can make
money for their works. The Chief Executive Officer, Snaphubr Investment Limited, Oluwaseun Babajide, in a statement said the stock
photography platform was launched to cater for guests whose photographs at events do not actually get to them, as well as photographers
who don’t get monetary rewards when they send photos to guests. Mr Babajide said that guests could claim their pictures uploaded by
photographers on Snaphubr.com, for as low N315 ($0.99). “High-Resolution photos are all in trend these days. Photos are powerful tools
frequently used in marketing and branding. Read more...

Location-based discovery app Ajo launched in Nigeria
New Launch
Nigerian startup Ajo has launched its location-based discovery app, which utilises an in-built GPS system to detect a user's location and
allow them to find points of interest and services within their proximity. The goal of Ajo is to improve the tourism and hospitality space in
Africa, with users having the ability to search and review places, upload pictures, and recommend new places and points of interests to other
users. “As a tourist, you can also use the app to plan an upcoming trip by setting the location to your desired city and country, and places
will be recommended and displayed for you,” founder and chief executive officer (CEO) Sulaimon Ajibode told Disrupt Africa. The Ajo app
also includes a discover page that automatically identifies places around a user Read more...

e-Commerce
BRANDSPURNG.COM
Efritin online classified site
might be shutting down
Efritin, one of the most popular online
classified sites might be shutting
down its operations in Nigeria. There
is a likelihood that Efritin might just
be restructuring its operations to
ensure it runs a leaner operations.
Whichever way, all these are still
speculations.
Read more...…
Nigerian fintech scene
shows record expansion
Africa has caught the world’s
attention with its advancements in the
financial technology (fintech) space
and usage of mobile money. The
Nigerian fintech landscape,
specifically, has the ability to become
one of the most significant leaders in
Africa’s innovation.
Read more…
Jumia Travel’s report indicates
local travel forms 97% of
Nigeria’s tourism revenue
The Nigerian hospitality report 2017
which has officially been launched by
Jumia Travel, has shown that the
country generated 97% of its tourism
revenue from domestic travel in 2016
while foreign travel accounted for 3%.
Kushal Dutta, MD of Jumia Travel
Read more...

Nigerian Brewers
Value brands now in the front line…
The ongoing macroeconomic challenges have not only resulted in a slowdown in volume growth, they have also impacted
the segment mix for the industry. The general trend is an increase in demand for value/discount brands and a slowdown
in demand for the premium brands. Guinness Nigeria’s value-for-money brand, “Orijin”, which was introduced in late
2013, has begun to experience a slowdown in sales.’ continued demand for much cheaper products.
For more information on this, send an email to info@brandspurng.com on how to have a detailed copy.
Reasons to have this document?
 Gain competitive intelligence about market leaders
 Track key industry trends, opportunities and threats
 Inform your marketing, brand, strategy and market development, sales and supply functions

Alcoholic Beverages
BRANDSPURNG.COM
Timaya Becomes Hennessy
Newest Ambassador!
Inetimi Alfred Odon, better known by
his stage Timaya, has signed a new
deal with @hennessy_ng as its newest
brand ambassador. The Egberi Papa 1
of Bayelsa as he fondly calls himself,
shared the good news on his
Instagram page.
Read more...…
Guinness Nigeria announces
EGM to approve rights issue
Guinness Nigeria Plc has announced
its intention to hold an Extraordinary
General Meeting (EGM) of its
shareholders to approve resolutions
for a rights issue. The EGM is
scheduled for 24th January 2017 in
Lagos.
Read more...…
Heineken unveils pop-up
experience centres
Heineken has introduced pop-up
experience centres for consumers to
replace Heineken House Lagos. The
new centres will enable it extend its
viewing experience across major cities
in the country. Heineken, which
sponsors the UEFA Champions League
Read more...…

Alcoholic Beverages
BRANDSPURNG.COM
Guinness Nigeria posts N4.6
billion loss, 19% revenue
growth for 2nd half of 2016
Guinness Nigeria Plc has announced
its results for the half year ended 31
December 2016. The results, which
were released via a statement to the
Nigerian Stock Exchange, shows that
the company grew its topline by 19%
year-on-year but suffered significantly
Read more…
AB InBev set to shed weight in
South Africa
Anheuser-Busch InBev (AB InBev) is
said to have sent out a voluntary
severance offer to over 1,000 mid-
level managers in South Africa on
12th December as it prepares to trim
its workforce in the country, South
African Business Day reported on
Monday.
Read more...
Heineken in talks to buy
Japanese brewer Kirin’s Brazil
operation
Dutch brewer Heineken N.V. said it is
in discussion with Japanese brewer
Kirin Holdings to acquire the
company’s unprofitable Brazilian
business. The Nikkei Newspaper
reported on Friday, a price of $870m,
a fraction of the $3.9bn Kirin paid for
the business.
Read more...

Read more...
Nigerian Breweries Pushes Legend for Bigger Market Share
In an attempt to push the Legend Stout brand for bigger market share, Nigerian Breweries has presented the brand as a
major sponsor of the much followed TV reality show, Big Brother Naija. Guests at the live screening event of the Big
Brother Naija relaunch show held in Lagos over the weekend were entertained with varieties of the company’s brands, most
notably Legend Stout.

Alcoholic Beverages
BRANDSPURNG.COM
NAFDAC uncovers fake wine
factories, arrests 9 suspects
The National Agency for Food and
Drug Administration and Control,
NAFDAC, has arrested nine suspects
connected with alleged fake wine and
beverage manufacturing factories at
the Relief Market, Onitsha.
Read more...
Nigerian Breweries donates
library to Lagos School
Nigerian Breweries Plc (NB) has
donated a fully built and furnished
school library to Randle Avenue
Primary School, in Surulere Local
Government Area of Lagos State.
Read more…
Diageo mulls upping stake in
Indian United Spirits
Diageo Plc is weighing raising its
majority stake in Indian spirits maker
United Spirits Ltd (USL), according to
people familiar with the matter. USL is
the maker of McDowell’s No. 1
whiskey, Signature whiskey, Romanov
vodka, among other spirit brands.
Read more...

News – Headlines
BRANDSPURNG.COM
Prices of soft drinks rise
amid FX woes, inflationary
pressure
Prices of soft drinks are on the rise as
the industry continues to grapple with
the fallout from macroeconomic
headwinds induced by the drop in oil
price.
Read more…
NBC builds youth Centre for
Irete community in Owerri
As part of its commitment to youth
and community empowerment, non-
alcoholic beverage manufacturing
giant, Nigerian Bottling Company
Limited (NBC), has donated a Youth
Centre to Irete community, in Owerri,
Imo State.
Read more…
Suntory Holdings wants its
obese workers to lose weight
Japanese food and beverage firm,
Suntory Holdings wants its obese
employees to get into shape. The
company has offered its employees a
chance to go to a weight lose camp
where they will learn how to eat and
drink in moderation at social events
and how to exercise.
Read more...…

Non - Alcoholic Beverages
BRANDSPURNG.COM
Viju extends line into
Yoghurt drinks
Viju Industries Nigeria Limited,
makers of dairy-based fruit drinks
which come in different flavours
announced it was adding yoghurt
drinks to its product line.
Read more…
Calcium fortified Loya Milk
promotes swimming
amongst children
In a bid to encourage swimming
amongst Secondary School students
in Nigeria, Loya Milk, a premium milk
brand from the stable of Promasidor
Nigeria Limited on Saturday, 3
December 2016, organised a
swimming competition dubbed “Loya
Swim Meet” for Secondary Schools
Read more...…
High dairy import worries
Dangote
About 98 per cent of dairy products
consumed in Nigeria are imported, the
Chairman, Dangote Group, Alhaji
Aliko Dangote, has said. The
industrialist warned that the nation
was at risk of hunger in the next few
years if food importation is not
checked
Read more…

How to make Nigerian cocktail with Ribena…
For those trying to save money this recession, here is how to make your own chapman at home.
After small chops, Chapman is the next best thing Nigerians want served at
parties.
There is a twist, the addition of Ribena. For those trying to save money this
recession, here is how to make your own chapman at home.
Ingredients
½ cup Grenadine Syrup
A few dashes of Angostura Aromatic Bitters™
35 cl Fanta Orange
35 cl Sprite
½ an Orange
½ a lemon
Ice cubes
Optional Ingredient:
Ribena™ Blackcurrant
To garnish:
Feel free to add any citrus and other fruits of your choice: cucumber,
strawberry, orange, lemon, lime, even bananas. I used the following:
½ an orange
½ a lemon
½ a cucumber
Read more...

Wema Bank launches solar-powered mobile branch
Brand Strengthen
Read more...
Wema Bank Plc says it has launched a solar-powered mobile branch to make banking services available to everyone in all parts of the
country. Mr Damola Bolodeoku, the bank’s Head of eBusiness, in a statement on Wednesday in Lagos, said the mobile branch was fitted
with two automated teller machines (ATM). According to Bolodeoku, the mobile branch tagged: “Wema Bank on Wheels”, will bring
convenient banking services to Nigerians at their door step in line with global best practices, using technology. “We are taking banking
services to Nigerians, no matter where they are. “Being an environmentally-responsible company, our mobile branch is powered by solar
energy – a first in the Nigeria’s banking industry. “Banks around the world have often used mobile banking vehicles as a cost-effective
service delivery channel as competition becomes stiffer. “As such, every financial institution strives to provide their customers with the latest
technology-driven services,” Bolodeoku said. Kemi Aina, Head, Customer Service Management, said the recent closure of the bank’s branch
in Abule Egba due to road construction fast-tracked the mobile services.

Banking & Insurance
BRANDSPURNG.COM
Ibile Holdings, Lagos’
investment company set to float
Ibile Holdings, an investment
company owned by the Lagos state
government will soon be a reality.
Ibile Holdings was formed from
Ikorodu, Badagry, Ikeja, Lagos Island
and Epe. These are the major
cornerstone towns that make up the
state and its indigenous population.
Read more…
First Bank Increases
Transfer Limits
First Bank of Nigeria Limited has
increased transfer transaction limits
on its FirstMobile Lifestyle app from
N500,000 to a maximum daily limit of
N1m.
Read more…
Ingenico Group partners
Interswitch
Ingenico Group, the global leader in
seamless payment, announced that a
strategic partnership has been signed
with Interswitch Nigeria Limited, the
leading transaction switching and
electronic payment processing
company in Nigeria.
Read more...…

Islamic Banking Products and Challenges in Nigeria
Opinion
In January 2012, the Central Bank of Nigeria granted Jaiz Bank an approval in principle to operate as a regional
interest-free bank in northern Nigeria. As a result of that, Jaiz bank became the first and the only full-fledged Islamic
banking in Nigeria. Islamic banking is based on the principles of profit and loss sharing. Aliyu Abdullahi is an Abuja-
based businessman who is into real estate and importing and selling of inverter generators. He is a beneficiary of Jaiz
bank loan called contract financing. He has been a customer of Jaiz Bank since 2013; he mentioned that he heard about
Jaiz bank through advertisement and through Jaiz bank outreach to people through the mosque. Abdullahi is currently
working on a project with Jaiz bank to develop their staff housing, and he got sixty million naira loan financing from
Jaiz bank for his project. Read more...

Banking & Insurance
BRANDSPURNG.COM
Mortgage bank unveils new
branch
As part of its efforts in making
banking services available to the
nooks and crannies of State of Osun,
Omoluwabi Mortgage Bank, Plc, has
opened another branch in the ancient
city of Ilesa.
Read more...…
Payment via POS hits
NGN651.37 billion in 2016
The idea of the POS (point of sale)
payment has made transaction in
banks, supermarkets, shopping mall
very convenient for everyone.
Read more...…
UBA launches first merchant
app for MSMEs
United Bank of Africa has introduced
its first merchant-focused app in
Africa with the aim of creating a
SMART (secure, mobile, accessible,
reliable, transparent) network of
100,000 micro merchants and driving
financial inclusion.
Read more...…

78 55
Banking & Insurance
BRANDSPURNG.COM
Sovereign Trust Insurance Plc said it paid N1bn claims in the first
three quarters of 2016. A statement by the firm’s Divisional Head,
Technical, Mr. Tajudeen Rufai, said that the breakdown of the
figure showed that motor insurance had the highest total claim of
over N400m; fire and allied perils claimed over N250m; while
N255m was paid on general accident clams. Energy/oil and gas
claims totalled N93m; marine/aviation gulped N49m; while
engineering claims amounted to N21m. Rufai said, “There is no
compromise to claims settlement in Sovereign Trust Insurance
Sovereign Trust settles N1bn claims in nine months
Read more...
because the major focus of the company is to ensure that our customers get to enjoy the benefits of taking out any form of
insurance policy with us through prompt settlement of their claims when the need arises. “That to us is the only way to prove that
we are well and alive to our responsibilities as an underwriting firm in the country. We intend to uphold this obligation and we will
continually strive to make good our promise at all times.”
The Managing Director/Chief Executive Officer of the company, Mr. Olaotan Soyinka, also stated that the company had put in
place a friendly-claim process across the country by ensuring that claims were settled within the shortest time possible after
completion of necessary documentation. It stated that the firm’s commitment to uphold its vision and mission had made the
company one of the country’s most relevant and responsive insurance companies in the country.

Banking & Insurance
BRANDSPURNG.COM
Union Bank Rebrands to
Focus On Customers
Despite being a century old and in a
bid to capture the changing times and
teeming millennial population, Union
Bank has developed fast, secure and
convenient banking services to ensure
their customers have more time to do
things that matter the most
Read more...…
Skye Bank Wins Anti-E-Fraud
Award
Skye Bank Plc has emerged "The Most
Committed Watch Listing Bank in
Nigeria" out of four corporate awards
that were up for grabs at the Nigeria
Electronic Fraud Forum (NeFF) annual
dinner and awards which held in
Lagos
Read more...…
Nigeria’s Keystone Bank
chooses NetGuardians for
real-time protection
Swiss FinTech leader NetGuardians
has been selected by Nigeria’s
Keystone Bank Limited for real-time
protection against eBanking fraud.
Read more...…

Banking & Insurance
BRANDSPURNG.COM
FG, UBA stress creativity as
REDTV’s “Our Best Friend’s
Wedding” premieres
REDTV, a dynamic online lifestyle
channel that puts the spotlight on
Africa with a distinct global appeal, in
conjunction with The Naked Convos
has premiered a new web-series
titled, ‘Our Best Friend’s wedding’.
REDTV is supported by the United
Bank for Africa’s (UBA Plc)
Read more...…
UBA Plc Unveils 15 Campus
Ambassadors
The United Bank for Africa (UBA) Plc
has inducted the first 15 brand
ambassadors during the maiden
edition of its Campus Ambassador
Programme.
The Project,the UBA Campus
Ambassador Programme is an
initiative aims at identifying
Read more...…
Ecobank launches fintech
challenge for start-ups
Pan-African banking conglomerate,
Ecobank, has launched a fintech
challenge for start-ups. The challenge
is open to Africa’s entrepreneurs,
innovators and developers, providing
then with an opportunity to win
$500,000 in funding
Read more...…

REAL ESTATE NEWS, ACTIVITIES AND EVENTS

83 55
Recent Developments
BRANDSPURNG.COM
Read more...
Real Estate
Commercial Market
Corporate demand remains constrained
however purpose built commercial
properties are coming into the market.
Dollar rents remain a big issue amidst
dollar scarcity.
Hotel Market
Hotel occupancy as low as 40% in
prime areas. Largely due to fall in
demand from expatriates who have
exited the country.
Residential Market
Fall in demand due to lower
incomes, increasing supply leading to
higher vacancies. Quality of properties
becomes important as tenants search
value formoney.
Retail Market
Retail market hit with lower
consumer spending due to creeping
inflation numbers. Retail outlets
experiencing low turnover. Vacancy
rate in newly open Novare mall is
about 55%.

Mall developers, tenants consider rent renegotiation
Real Estate – Recent Developments
With the current economic crisis creating challenges for all sectors of the economy, the country’s rapidly growing retail sector is struggling.
Apart from a few malls, most retail facilities in the country were funded by private equity firms that got their funding mainly from foreign
sources; and by virtue of this, they are currently facing a lot of challenges as many of their tenants who sell mostly foreign products, are
finding it difficult to stock up or fit out in new malls due to forex scarcity. Findings by our correspondent indicate that many tenants are no
longer paying rents in some of the big and expensive malls, because the rents are high due to the naira to dollar exchange rate, and most of
the retailers don’t have enough liquidity to stock up due to the forex restrictions, high costs and problems associated with importation.
According to a source, who did not want to be quoted, some tenants owe as much as 15 months’ rent and developers cannot ask them to
vacate the malls as empty shops in a mall is an indication of a failed project. Our correspondent gathered that the landlords were becoming
more creative to keep their tenants in business and the malls functioning. Read more...

85 55
BRANDSPURNG.COM
Lagos - Ibadan Railway
Recent Developments

86 55
Real Estate
BRANDSPURNG.COM
Real estate, like almost every other professional field in the world, has undergone a major disruption. The digital era is with us,
and thanks to that fact social media for real estate agents has taken over most forms of online marketing for this field.
Years ago, when the Yellow Pages ruled this planet, realtors relied heavily on conventional forms of marketing to get clients. We
are talking about billboards, radio and TV ads, open house calls in mailboxes, and even cold calling to see if someone wanted to
buy or sell property. A great many of these methods may not work today. Mostly because the kind of people buying homes fall
under that notorious category known as ‘Millennials’.
Social Media for Real Estate Agents: Get More Clients
Read more...

Firm unveils affordable
housing project in Maryland
A property development firm,
Tobykemsworth Investment Limited,
has unveiled a new residential project
in Onigbongbo-Wasimi, Maryland,
Lagos, to cater to the housing needs
of those in the middle class.
Read more...
Real Estate
BRANDSPURNG.COM
Alade Mall to be completed
in 2018
The concessionaire of Alade Mall in
Ikeja, Lagos State, Master Reality
International Concept Limited,
yesterday said the proposed mall
would cost N13 billion and would be
completed in December 2018.
Read more…
Developer launches Honeywells
Garden in Maryland
Despite the nation’s economic
recession, which has slowed down
investments in the real estate,
Tobykemsworth, a real estate
developer has launched its iconic
Honeywells Garden in Maryland,
Lagos. Honeywell’s Garden is
conceived as an estate
Read more…

Kia joins Elizade, Cosharis in used car business
Auto Industry
Until recently, the used vehicle business in Nigeria used to be a debasing one; the market was mainly for the organised dealers who were
considered not financially strong enough to venture into new vehicle business. But things are fast changing as notable car dealers, including
Cosharis Motors and Elizade Nigeria Limited, have become major investors in the business of Tokunbo cars as used cars are popularly called.
The latest entrant is Kia Nigeria Limited, which has just announced the launch of what it calls ‘best ever certified used car programme’. A
statement by the Marketing Manager, Dana Motors Limited, Mr. Jimoh Olawale, obtained via email, said the programme would offer many
people “the platform to get the best valuation for their cars in real time at our used car showroom in Lagos.”
Dana Motors, which is the representative of Kia Motors in Nigeria, also stated in the announcement that the used car programme would
provide the opportunity for people to sell their old Kia cars or swap them for new models. Read more...

Mercedes-Benz overtakes BMW to become largest premium
carmaker
Mercedes-Benz sales overtook BMW (BMWG.DE) last year for the first time in more than a decade, a feat achieved,
ironically, only after parent company Daimler (DAIGn.DE) stopped chasing market share and focused on making stylish
high-tech cars. Bavaria-based BMW said it sold 2,003,359 cars in 2016, less than the 2,083,888 by Stuttgart-based
Mercedes. BMW had outsold Mercedes every year since 2005. Read more

Do Nigerians Need Pay Per View Model?
Opinion
The issue of adopting the Pay per View model against the usual monthly subscription model which is obtainable in Nigeria has been a
subject of discourse. Some Nigerians believe strongly that the monthly subscription model by Digital Terrestrial Service providers is geared
towards exploiting Nigerians. A few weeks ago, a Senate (Jones Onyereri) representative from Imo State raised a motion at the Nigerian
House of Representatives concerning the issue of Digital Terrestrial Television Service in Nigeria, advocating that Pay per View should be
adopted in Nigeria other than the subscription based models by the likes of GOTV and DSTV. He argues that Nigerians are made to pay for
what they do not consume through the monthly subscription scheme presently obtainable in the service charges of major Digital Television
Broadcasting service providers like DSTV, Star times and GOTV. Personally, I think it is germane to have a full grasp of how payment
models work across borders. When you have understood how digital television stations operate locally and internationally, it gives you a
standpoint to present your arguments logically. Read more...

Satellite TV increases market share in West Africa
Article
Satellite operator SES has set up TV satellite platforms in West Africa. As part of that work, it carried out two national surveys,
one in Ghana and the other in Nigeria. This week we look at what these surveys can tell us about the changes in two of West
Africa's biggest broadcast markets. Both surveys were carried out by IPSOS and have results from the end of 2015 so are just over
12 months old. They are important because they provide the first publicly available national snapshot of any accuracy for both
countries. Read more…

Pay TV News
BRANDSPURNG.COM
GOtv excites subscribers with
Special February Package
In celebration of the love month
(February), GOtv has announced a list
of new packages for its viewers.
In a statement by its mother
company, Multichoice, the company
highlighted a set of programmes for
different segment of its audience.
Read more...…
Pay-TV prospers in Sub Saharan
Africa
Rapid TV News reported that
StarTimes is making up ground on
Multichoice’s DStv and GOtv pay-TV
services, along with Vivendi’s Canal
Plus, after disrupting Sub Saharan
Africa’s pay-TV sector with keen
pricing during 2016 - this according to
Digital TV Research.
Read more...…
StarTimes revamps Basic Bouquet
with additional channels
DIGITAL TV platform, StarTimes
Nigeria, has upgraded and revamped
its Pay TV package called “Basic
bouquet” with more exciting channels
and viewing options at no extra costs
to viewers.
Read more...…

MTN Is Giving Out Free 4GB To
their Customers
What better way to start the new year
than a free data from your network
provider without even going through
the stress of configuring any VPN.
It's just the second day of 2017 and
MTN is already surprising its
customers with 4gb of data for free.
Valid for 7 days.
Read more...
Telecoms
BRANDSPURNG.COM
NCC to fine network
providers 5m for unsolicited
text messages
Henceforth, any network provider that
sends unsolicited text messages
(SMS) to subscribers would pay a fine
of N5million. The Chairman of the
Nigeria Communication Commission
(NCC), Prof. Umar Danbatta disclosed
Read more…
Etisalat donates equipment to
Gbagada General Hospital to
boost healthcare delivery
Nigeria’s most innovative and
customer friendly telecommunications
company, Etisalat Nigeria, has again
affirmed its commitment to the
development of the Nigerian health
sector with the donation of computers
to General Hospital, Gbagada, Lagos.
Read more...…

Telecoms
BRANDSPURNG.COM MaidenEdition
NCC to fine network
providers 5m for unsolicited
text messages
Henceforth, any network provider that
sends unsolicited text messages
(SMS) to subscribers would pay a fine
of N5million. The Chairman of the
Nigeria Communication Commission
(NCC), Prof. Umar Danbatta disclosed
Read more…
NLC, FG to partner on
telecoms jobs
The Nigeria Labour Congress (NLC)
says it will collaborate with the
Federal Government to stop out-
sourcing of jobs in the telecom sector,
among others.
Read more...…

The Business Opportunities In
Pineapple Farming…
is there money in it?
Entrepreneurship

3
Pineapple farming in Nigeria is another sure money maker. Thousands of fruit juices are made with
pineapple and the makers of fruit juice are always on the look out for pineapple farm where they could buy
their raw material. Go to mile 12 market or any market near you or even the fruit sellers near you and try
to price pineapple. Then you will realize that pineapple is edible gold. One head of pineapple is sold for
N200 in the local market while the same head of pineapple goes for N300+ in the fruit shops. For wholesale
farmers, they sell for N70 – N100. Lets assume you harvested 200,000 pineapple and decided to sell for just
N50 for wholesale, you will make a whooping N20 million. Read more…
Pineapple
Farming

Order High Quality Pineapples from Pizzi Double Farms
Agripreneurs
Pineapple is popularly used to produce fruit juice and serves as desserts, salads, and in fruit cocktail. The popularity of the
pineapple is due to its sweet-sour taste containing 15% sugar, malic and citric fruit acids. It is also high in vitamin B1, B2, B6 and
C. The protein digesting enzyme bromelin seems to help digestion at the end of a high protein meal. Owing to these, pineapple
fruits are highly required in our daily diets either by taking the fresh fruits, dried fruits or the juice. Cakes, deserts and other food
condiments are made from pineapple. On a daily basis in fruits and vegetable markets across the Nigeria, pineapples are sold.
Read more…

BRAND SPUR NIGERIA
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info@brandspurng.com
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Brand spur - Issue 7

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