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Brand Revamp Case Study
Background
• Light Doctor is a novel concept put together to help home
owners finding the perfect lighting solution for their homes.
The brand approached Apppl Combine to get a website in
place.
• It was then that we realized that the brand personality
lacked a connect with the target audience and suggested a
revamp. The collaterals were not in sync with each other and
neither was the persona talking about the domain it catered
to.
Need/ Reason
for Revamp
The brand personality did not go well with the
brand domain. The overall persona lacked the
contemporary connect and the old identity
wasn’t allowing the brand to get an aspirational
image.
There were a lot of issues with the old brand
design including the font, colors, and motifs that
were restricting the identity of the brand to
connect with the Target Audience.
M
A
R
K
E
T
I
N
S
I
G
H
T
S
Light Doctor already had a unique position in
the market as they are one of it’s kind.
Keeping this in mind, we wanted to give the
brand a premium and contemporary look,
keeping intact the spirit of the brand.
The winner logo
Old Brand Personality
Fails to give the idea about Business, Has a limiting
approach
New Brand Personality
Gives exact idea about the business, Has a Dynamic crest that
can be perceived differently hence, giving an aspirational
value to the Brand
The crest alone depicts the entire
business or the name with the help of Light (in
the shape of a Bulb giving out yellow
illumination from top) and a stethoscope (from
bottom) thus, ‘LIGHT DOCTOR’
The revamped Brand personality is very much rooted to the
current marketing trends. It looks contemporary and very
well builds a connect with all segments of the TG. It creates
an indirect emotion connect with the end consumers as well
by the look of the crest since it gives an impression of
Goddess Laxmi and Lord Ganesha.
The revamped Logo now connected well to the
audience and looked rooted to the business it catered
to. The logo is focusing on LIGHT, implying that the
business caters to the lighting and the word DOCTOR
has the required weightage implying the business
objective i.e. providing lighting solutions.
Revamping the Brand led to the use of
contemporary colors to make the Brand
Personality look very up market and
relevant to the current marketing scenario.
V card
Letterhead
Envelope ID Card
Shirt Branding
T-Shirt Branding
Revamped Stationary
Revamped
Website-
Has a very premium and
corporate look to match
up with new ideology and
innovative tracking
solutions by the brand
Website
Launch creative
Social media creatives
Social media creatives
Work/ Launch Campaign
Work/ Launch Campaign
Work/ Launch Campaign
Thanks!
WE WOULD LOVE TO HELP YOU IN BUILDING YOUR BRAND
Connect With Us
Find us at apppl.com & info@apppl.com
Or Call us @ +91 7863011011

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Brand revamp case study apppl combine

  • 2. Background • Light Doctor is a novel concept put together to help home owners finding the perfect lighting solution for their homes. The brand approached Apppl Combine to get a website in place. • It was then that we realized that the brand personality lacked a connect with the target audience and suggested a revamp. The collaterals were not in sync with each other and neither was the persona talking about the domain it catered to.
  • 3. Need/ Reason for Revamp The brand personality did not go well with the brand domain. The overall persona lacked the contemporary connect and the old identity wasn’t allowing the brand to get an aspirational image. There were a lot of issues with the old brand design including the font, colors, and motifs that were restricting the identity of the brand to connect with the Target Audience.
  • 4. M A R K E T I N S I G H T S Light Doctor already had a unique position in the market as they are one of it’s kind. Keeping this in mind, we wanted to give the brand a premium and contemporary look, keeping intact the spirit of the brand.
  • 6. Old Brand Personality Fails to give the idea about Business, Has a limiting approach New Brand Personality Gives exact idea about the business, Has a Dynamic crest that can be perceived differently hence, giving an aspirational value to the Brand
  • 7. The crest alone depicts the entire business or the name with the help of Light (in the shape of a Bulb giving out yellow illumination from top) and a stethoscope (from bottom) thus, ‘LIGHT DOCTOR’ The revamped Brand personality is very much rooted to the current marketing trends. It looks contemporary and very well builds a connect with all segments of the TG. It creates an indirect emotion connect with the end consumers as well by the look of the crest since it gives an impression of Goddess Laxmi and Lord Ganesha. The revamped Logo now connected well to the audience and looked rooted to the business it catered to. The logo is focusing on LIGHT, implying that the business caters to the lighting and the word DOCTOR has the required weightage implying the business objective i.e. providing lighting solutions. Revamping the Brand led to the use of contemporary colors to make the Brand Personality look very up market and relevant to the current marketing scenario.
  • 8. V card Letterhead Envelope ID Card Shirt Branding T-Shirt Branding Revamped Stationary
  • 9. Revamped Website- Has a very premium and corporate look to match up with new ideology and innovative tracking solutions by the brand
  • 17. Thanks! WE WOULD LOVE TO HELP YOU IN BUILDING YOUR BRAND Connect With Us Find us at apppl.com & info@apppl.com Or Call us @ +91 7863011011