Homework assignment was to choose a brand that lacked digital engagement, my choice was Shakespeare fishing tackle, a part of Pure Fishing inc, the worlds largest tackle provider.
Shell Digital Marketing Strategy AnalysisYawen Zheng
Online marketing strategies include well-written blogs covering news and interesting topics and creating social media posts daily. Managing social media campaigns focuses on generating valuable content and media to engage target audiences. Mobile platforms like apps help companies reach more customers in their daily lives and target audiences in a cost-effective way.
This digital marketing proposal recommends strategies to reach consumers in a changing economic, technological, and consumer behavior landscape. It suggests using mobile coupons, highlighting money-saving options on shopping trips, and key messaging around customer savings. Performance will be measured by return on investment, social media interactions, cost per lead, and SEO rankings. The proposal includes a budget summary to implement these recommendations.
Digital and Social Content Marketing Proposal Example for Resort HotelJames Hills
This document proposes a digital marketing strategy for Zion Mountain Resort. It includes an overview of Flow Social Media's services, Zion Mountain Resort's objectives for 2015 including attracting more qualified traffic and converting it into leads. It analyzes Zion National Park visitor demographics and how people find out about the park. The proposed strategy focuses on social media, content marketing, reputation management and customer service to increase consideration of Zion Mountain Resort as a wedding destination. Tactics recommended are social media management, influencer marketing, online advertising, SEO and content creation.
2018 Digital Marketing Strategy Proposal Templateunfunnel
http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
The document discusses Vibes' digital marketing services and strategy. It provides an overview of their products and services which include CRM software, SMS marketing solutions, mobile apps and digital services like SEO, SMM, content marketing and more. It explains why digital media is effective for goals like geo-targeting, 24/7 advertising and lower costs. Sample strategies are outlined for SEO, Google ads, Facebook, LinkedIn, email marketing and blogging to promote brands. Mobility is also highlighted as an important part of digital strategy.
This document is a resume for a Sr. Associate, Account Planner position. The candidate has experience working with clients like eBay, Taco Bell, and Kaiser Permanente. Their key strengths include strategy, adaptability, empathy, responsibility, ideation, brainstorming, social listening, digital strategy, research, persona development, briefing, insight development and interviewing. They received their education from 2005-2009 and 2013 at Hochschule für Gestaltung in Schwäbisch Gmünd, Germany.
The document provides a summary of Paris Daniell's portfolio, including work experience in strategy, digital strategy, and media. It outlines strengths in ideation, strategy, responsibility, empathy, and adaptability. A resume lists internships at advertising agencies developing strategies for brands like LG mobile, Bic lighters, and Eyeblaster. Projects include digital strategy proposals for Shakespeare fishing tackle and analyzing online conversations about Bic lighters.
In my first ethnography, Yard Sales: The sociological treasures within another person's trash, I learned that yard sales consist of different symbolic interactions between people and that these events flash in and out of existence. The next question I will be asking is, how do we nourish these symbolic interactions through material exchange?
Shell Digital Marketing Strategy AnalysisYawen Zheng
Online marketing strategies include well-written blogs covering news and interesting topics and creating social media posts daily. Managing social media campaigns focuses on generating valuable content and media to engage target audiences. Mobile platforms like apps help companies reach more customers in their daily lives and target audiences in a cost-effective way.
This digital marketing proposal recommends strategies to reach consumers in a changing economic, technological, and consumer behavior landscape. It suggests using mobile coupons, highlighting money-saving options on shopping trips, and key messaging around customer savings. Performance will be measured by return on investment, social media interactions, cost per lead, and SEO rankings. The proposal includes a budget summary to implement these recommendations.
Digital and Social Content Marketing Proposal Example for Resort HotelJames Hills
This document proposes a digital marketing strategy for Zion Mountain Resort. It includes an overview of Flow Social Media's services, Zion Mountain Resort's objectives for 2015 including attracting more qualified traffic and converting it into leads. It analyzes Zion National Park visitor demographics and how people find out about the park. The proposed strategy focuses on social media, content marketing, reputation management and customer service to increase consideration of Zion Mountain Resort as a wedding destination. Tactics recommended are social media management, influencer marketing, online advertising, SEO and content creation.
2018 Digital Marketing Strategy Proposal Templateunfunnel
http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
The document discusses Vibes' digital marketing services and strategy. It provides an overview of their products and services which include CRM software, SMS marketing solutions, mobile apps and digital services like SEO, SMM, content marketing and more. It explains why digital media is effective for goals like geo-targeting, 24/7 advertising and lower costs. Sample strategies are outlined for SEO, Google ads, Facebook, LinkedIn, email marketing and blogging to promote brands. Mobility is also highlighted as an important part of digital strategy.
This document is a resume for a Sr. Associate, Account Planner position. The candidate has experience working with clients like eBay, Taco Bell, and Kaiser Permanente. Their key strengths include strategy, adaptability, empathy, responsibility, ideation, brainstorming, social listening, digital strategy, research, persona development, briefing, insight development and interviewing. They received their education from 2005-2009 and 2013 at Hochschule für Gestaltung in Schwäbisch Gmünd, Germany.
The document provides a summary of Paris Daniell's portfolio, including work experience in strategy, digital strategy, and media. It outlines strengths in ideation, strategy, responsibility, empathy, and adaptability. A resume lists internships at advertising agencies developing strategies for brands like LG mobile, Bic lighters, and Eyeblaster. Projects include digital strategy proposals for Shakespeare fishing tackle and analyzing online conversations about Bic lighters.
In my first ethnography, Yard Sales: The sociological treasures within another person's trash, I learned that yard sales consist of different symbolic interactions between people and that these events flash in and out of existence. The next question I will be asking is, how do we nourish these symbolic interactions through material exchange?
Yard Sales: The sociological treasures within another person's trash by Paris...Paris Daniell
Why do people go to yard sales? This is the question I asked myself after hearing that my father in-law was planning on having one. With this in mind I observed the yard sale from a reclining lawn chair and waited for people to arrive.
A persona is an archetype that represents a consumer segment. Attached to a persona is empathy, allowing advertisers to understand the needs, wants, fears, and goals of their potential audience. With secondary and primary research, this POV has been developed on a insights that are human.
This is my final for creative planning, taught by Justin Cox. Enjoy
American Spirit Product Development StrategyParis Daniell
This is the final presentation for my American Spirit product development strategy. Assigned in creative planning by Justin Cox at AAU. I'm not sure how much I enjoy smoking, after this one. Doing weeks and weeks of research on tobacco leaves me, wanting more.
4 Steps for Trend Searching and Spotting by Paris DaniellParis Daniell
This document provides steps for discovering and tracking digital trends, including:
1) Staying updated on news sources to find starting points for trends.
2) Monitoring community sites like Reddit and Delicious to see what topics people are interested in and sharing.
3) Checking real-time sources like Twitter to find currently trending topics.
4) Tracking topics over time using tools like Google Insights and Facebook Lexicon to validate emerging trends.
Digital Trend Report on Social Media SupportParis Daniell
Customers are moving discussions about customer support from online discussion boards to social networks like Facebook and Twitter. This shift is due to social networks being a more convenient way for customers to get answers to their questions. By turning to their social connections, customers can get quicker responses than searching online forums. Brands should harness this trend by creating social media destinations for customer support and monitoring social conversations to gain insights into common customer issues.
Digital Trend Report on Online Content BrowsingParis Daniell
The document discusses how digital content exploration has changed with the saturation of information online. Traditional discovery through search engines is limited, so people now rely on social networks and peer recommendations to find relevant content. Brands should focus on enhancing discovery experiences rather than creating more content. They should also make content shareable across different online platforms to maximize viral reach. Examples that successfully applied these principles include a Grammy Awards site and content aggregation sites.
My Most Hated Brand - Office Max By Paris DaniellParis Daniell
This is a homework assignment from my creative planning teacher, Justin Cox. We were asked what four of our most hated brands were and to choose one from that list. Then create a deck answering the included questions.
Here is my most hated brand, Office Max.
Digital Strategy for Shakespeare fishing tackleParis Daniell
This is my digital strategy for the Shakespeare fishing tackle company. Currently their online presence is a FAIL. This digital strategy is the result of fourteen weeks of research and articulation. Hopefully you enjoy my solution for Shakespeare's dilemma.
This was assigned in my digital strategies class at the Academy of Art University, instructed by Virginia Alber-Glanstaetten.
1. People typically begin their phone purchasing process online by researching options and getting suggestions from friends on social media. 2. They then visit phone stores to physically examine potential phones, but can feel overwhelmed by employee information. 3. After leaving the store, people continue their decision-making process online, where they are influenced by reviews and social media comments. 4. Most people ultimately purchase their phone in-store for convenience factors like instant activation and easy warranty support. 5. The online and offline purchase process is iterative, with research and opinions occurring across both digital and physical environments.
Homework. This is Gareth Kay's question from his account planning school of the web, applied to my brand Shakespeare Fishing. The question is, Should Shakespeare fishing tackle build a standalone social network, in order to deepen the role that the brand plays in consumer’s lives. This was assigned in my digital strategies class at the Academy of Art University.
S.W.O.T Analysis for Flip Mino Video CameraParis Daniell
The Flip mino easily goes where no video device has gone before. It is portable, has low price point, simple operation, and easy sharing directly to YouTube. While it has a "clunky" look and less memory than competitors, it provides opportunities to be the first to upload amateur video reports from anywhere via built-in USB connection. The Flip allows video to reach more people in a wider range of situations than more expensive devices.
Bic lighter creative mini-brief by Paris DaniellParis Daniell
This is a mini-brief that defines the problem in which Bic needs to solve. The slide show named "Digital Chatter and Bic Lighters" is supplemental to this brief, and a necessary read to understand the digital consumers position/outlook on the brand.
http://www.slideshare.net/Paris_d/digital-chatter-and-bic-lighters-by-paris-daniell
For more information visit www.parisdaniell.com
A "mini-brief" for MonoMASTER, a new fishing tool to help store all the waste monofilament that is generated by anglers while fishing.
Done by Paris Daniell at the Academy of Art University, possibly for one of next semester's creative classes.
www.parisdaniell.com
Digital Chatter and Bic Lighters by Paris DaniellParis Daniell
This is an assignment I did for my adv. research class at the academy of art university. It's about listening to the digital chatter that surrounds a brand, my choice was Bic lighters.
(Note: The first presentation went great. Now my teacher called for a second draft for the whole class, so here it is! I resolved all the spacing issues.)
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Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Yard Sales: The sociological treasures within another person's trash by Paris...Paris Daniell
Why do people go to yard sales? This is the question I asked myself after hearing that my father in-law was planning on having one. With this in mind I observed the yard sale from a reclining lawn chair and waited for people to arrive.
A persona is an archetype that represents a consumer segment. Attached to a persona is empathy, allowing advertisers to understand the needs, wants, fears, and goals of their potential audience. With secondary and primary research, this POV has been developed on a insights that are human.
This is my final for creative planning, taught by Justin Cox. Enjoy
American Spirit Product Development StrategyParis Daniell
This is the final presentation for my American Spirit product development strategy. Assigned in creative planning by Justin Cox at AAU. I'm not sure how much I enjoy smoking, after this one. Doing weeks and weeks of research on tobacco leaves me, wanting more.
4 Steps for Trend Searching and Spotting by Paris DaniellParis Daniell
This document provides steps for discovering and tracking digital trends, including:
1) Staying updated on news sources to find starting points for trends.
2) Monitoring community sites like Reddit and Delicious to see what topics people are interested in and sharing.
3) Checking real-time sources like Twitter to find currently trending topics.
4) Tracking topics over time using tools like Google Insights and Facebook Lexicon to validate emerging trends.
Digital Trend Report on Social Media SupportParis Daniell
Customers are moving discussions about customer support from online discussion boards to social networks like Facebook and Twitter. This shift is due to social networks being a more convenient way for customers to get answers to their questions. By turning to their social connections, customers can get quicker responses than searching online forums. Brands should harness this trend by creating social media destinations for customer support and monitoring social conversations to gain insights into common customer issues.
Digital Trend Report on Online Content BrowsingParis Daniell
The document discusses how digital content exploration has changed with the saturation of information online. Traditional discovery through search engines is limited, so people now rely on social networks and peer recommendations to find relevant content. Brands should focus on enhancing discovery experiences rather than creating more content. They should also make content shareable across different online platforms to maximize viral reach. Examples that successfully applied these principles include a Grammy Awards site and content aggregation sites.
My Most Hated Brand - Office Max By Paris DaniellParis Daniell
This is a homework assignment from my creative planning teacher, Justin Cox. We were asked what four of our most hated brands were and to choose one from that list. Then create a deck answering the included questions.
Here is my most hated brand, Office Max.
Digital Strategy for Shakespeare fishing tackleParis Daniell
This is my digital strategy for the Shakespeare fishing tackle company. Currently their online presence is a FAIL. This digital strategy is the result of fourteen weeks of research and articulation. Hopefully you enjoy my solution for Shakespeare's dilemma.
This was assigned in my digital strategies class at the Academy of Art University, instructed by Virginia Alber-Glanstaetten.
1. People typically begin their phone purchasing process online by researching options and getting suggestions from friends on social media. 2. They then visit phone stores to physically examine potential phones, but can feel overwhelmed by employee information. 3. After leaving the store, people continue their decision-making process online, where they are influenced by reviews and social media comments. 4. Most people ultimately purchase their phone in-store for convenience factors like instant activation and easy warranty support. 5. The online and offline purchase process is iterative, with research and opinions occurring across both digital and physical environments.
Homework. This is Gareth Kay's question from his account planning school of the web, applied to my brand Shakespeare Fishing. The question is, Should Shakespeare fishing tackle build a standalone social network, in order to deepen the role that the brand plays in consumer’s lives. This was assigned in my digital strategies class at the Academy of Art University.
S.W.O.T Analysis for Flip Mino Video CameraParis Daniell
The Flip mino easily goes where no video device has gone before. It is portable, has low price point, simple operation, and easy sharing directly to YouTube. While it has a "clunky" look and less memory than competitors, it provides opportunities to be the first to upload amateur video reports from anywhere via built-in USB connection. The Flip allows video to reach more people in a wider range of situations than more expensive devices.
Bic lighter creative mini-brief by Paris DaniellParis Daniell
This is a mini-brief that defines the problem in which Bic needs to solve. The slide show named "Digital Chatter and Bic Lighters" is supplemental to this brief, and a necessary read to understand the digital consumers position/outlook on the brand.
http://www.slideshare.net/Paris_d/digital-chatter-and-bic-lighters-by-paris-daniell
For more information visit www.parisdaniell.com
A "mini-brief" for MonoMASTER, a new fishing tool to help store all the waste monofilament that is generated by anglers while fishing.
Done by Paris Daniell at the Academy of Art University, possibly for one of next semester's creative classes.
www.parisdaniell.com
Digital Chatter and Bic Lighters by Paris DaniellParis Daniell
This is an assignment I did for my adv. research class at the academy of art university. It's about listening to the digital chatter that surrounds a brand, my choice was Bic lighters.
(Note: The first presentation went great. Now my teacher called for a second draft for the whole class, so here it is! I resolved all the spacing issues.)
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Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Unlock the full potential of the MECE (Mutually Exclusive, Collectively Exhaustive) Principle with this comprehensive PowerPoint deck. Designed to enhance your analytical skills and strategic decision-making, this presentation guides you through the fundamental concepts, advanced techniques, and practical applications of the MECE framework, ensuring you can apply it effectively in various business contexts.
The MECE Principle, developed by Barbara Minto, an ex-consultant at McKinsey, is a foundational tool for structured thinking. Minto is also renowned for the Minto Pyramid Principle, which emphasizes the importance of logical structuring in writing and presenting ideas. This presentation includes a clear explanation of the MECE principle and its significance. It offers a detailed exploration of MECE concepts and categories, highlighting how to create mutually exclusive and collectively exhaustive segments. You will learn to combine MECE with other powerful business frameworks like SWOT, Porter's Five Forces, and BCG Matrix. Discover sophisticated methods for applying MECE in complex scenarios and enhancing your problem-solving abilities. The deck also provides a step-by-step guide to performing thorough and structured MECE analyses, ensuring no aspect is overlooked. Insider tips are included to help you avoid common mistakes and optimize your MECE applications.
The presentation features illustrative examples from various industries to show MECE in action, providing practical insights and inspiration. It includes engaging group activities designed for the practice of the MECE principle, fostering collaborative learning and application. Key takeaways and success factors for mastering the MECE principle and applying it in your professional work are also covered.
The MECE Principle presentation is meticulously designed to provide you with all the tools and knowledge you need to master the MECE principle. Whether you're a business analyst, manager, or strategist, this presentation will empower you to deliver insightful and actionable analysis, drive better decision-making, and achieve outstanding results.
LEARNING OBJECTIVES:
1. Understand the MECE Principle
2. Improve Analytical Skills
3. Apply MECE Framework
4. Enhance Decision-Making
5. Optimize Resource Allocation
6. Facilitate Strategic Planning
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Easy Earnings Through Refer and Earn Apps Without KYC.pptxFx Lotus
Learn how to make extra money with refer and earn apps that don’t require KYC. Find out the advantages, top apps, and strategies to boost your earnings quickly and easily.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
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Brand Proposal for Shakespeare's digital strategy
1. Brand proposal for digital strategy
Paris Daniell
Whats wrong?
Shakespeare has a poor digital destination, providing little to no online transfer of brand
passion. Being one of the worlds largest tackle company’s, Shakespeare’s should be enabling a
conversation amongst its market.
Fishing can be a low cost investment, which can provide the accomplishment of ‘getting
something for nothing’. Buying a fishing rod is the first of a few steps before you head to the
fishing hole. Money spent on a fishing rod and tackle can be in the range of hundreds of dollars,
for a prospective angler this is intimidating. Lots of people choose Shakespeare; they offer
quality equipment at a low price.
Updating Shakespeare’s digital presence will draw new and old anglers that may have
grown dormant. Renewing an angling passion doesn’t cost a lot of money with Shakespeare.
How will we solve the problem?
Fishing is a social hobby, including friends and family. Angling almost always includes
photos, video, a measurement of the fish, and the tackle they caught it on. These details want to
be shared.
The online strength of this brand can be built by channeling the content anglers create
while fishing and using Shakespeare products (pictures, measurements, etc).
User generated content is portable and could potentially be branded by a Shakespeare
digital experience and then shared throught the cornucopia of social media sites.
Share your catch records. With facebook connect working with the iphone, it would
be possible to create a free branded application that allows anglers to record measurements,
photograph their catch, and then show it to their buddy who is stuck at work.