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‘There is no bad weather, just wrong clothing’
Cool Iceland
Cool Iceland
66ºNorth tvc
66ºNorth tvc
‘Keeping Iceland Warm Since 1926’ Van visserskleding Naar werkkleding Naar functionele buitenkleding Tot fashionable lifestyle kleding
Collectie Heren				Kids Dames 			Baby’s 				 Accessories
Outdoor- sport- fashion- active lifestyle- travel
Positionering Hogere segment, geenvolumemerk Hoge kwaliteit   Polartec, eVENT, Pertex, Primaloft, Merinowol, organischkatoen Stoer, modieus en elegant met ‘IJslandse roots’
Booming business 75% van de productie in eigen fabrieken in Letland Sinds 5 jaar export, sinds 2009 in Nederland Stijgende omzet wereldwijd
66ºNorth on screen Journey to the centre of the Earth Quentin Tarantino
Promotie NL December 09:	Lancering NL website www.66northnederland.nl 		 Persbericht vakpers  		PR consumentenmagazines & online media 		 Webshop online (beperkt assortiment) Januari:	Promo-actie met Icelandair (retailer en consument)
In de vakpers
In het nieuws Dec 09 Dec 2009
In het nieuws Dec 2009
In het nieuws Dec 2009
In het nieuws Jan 2010
Verkooppunten  Selectiewinkelso.b.v. match merkbeleving 66ºNorth Hoge segment zaken in Outdoor – Sport - Fashion
Joint promotion Icelandair Actieconsumenten Q1 2010
Partners van 66ºNorth NL
Brand Presentation 66 North  N L

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Brand Presentation 66 North N L