This document provides details for a brand management project for Fall 2012. It describes a group project for a graphics design company called Swift Access Ideas. The company offers services like banner design, flex printing, pamphlets, logos, and flash banners. Its target market is small businesses. Perks for clients include free ad posting, monthly outsourcing work, and delivering designs to clients' workplaces. The green logo color was chosen to differentiate the brand from other designers. The stylized text in the logo remains clearly visible. The website is www.SwiftAccessIdeas.com and the marketing appeals both emotionally by saving time and rationally by facilitating requests from entrepreneurs.