More than Just Lines on a Map: Best Practices for U.S Bike Routes
Wheelock New Branding Platform
1. ARE YOU TOUGH ENOUGH TO
INSPIRE A WORLD OF GOOD?
A New Branding Platform For
Wheelock College
2.
3.
4. WHEELOCK COLLEGE BRANDBOOK | 6
BRAND ELEMENTS
BRAND
ELEMENTS
Personality: determined, strong, passionate, smart, direct, optimistic, change-agent
Values: social justice, hands-on experience, innovation, collaboration, advocacy
Promise: Wheelock College prepares those who are passionate about improving the lives
of children and families with the knowledge and experience they’ll need to succeed in their
challenging fields.
Expression: Tough enough to inspire a world of good