Brand hacking games THE VALUES GAME ⛰利♀️. Values of a brand are like the priorities of a person… They lay under our goals and actions and they shape our brands personality. Sometimes it’s tricky to define them … They can be almost transparent and taken for granted so we can easily miss them… The Values Game helps us to reveal them with a simple set of repetitive actions that are based on the principle of separation and projection. 1. We choose 4 different external variables for example : animal / object / place ⛰/ hero利♀️ 2. For each variable we choose a subcategory that best represents our buissnes- brand. For example on the variable of animal I chose the bee to represent my service. 3.We write a list of its dominant traits … in this stage we realize what it is we like about it and begin to grasp our business through those details. 4. Next step is to translate the traits into brands values … 5.After repeating this action with 3 more variables, we highlight and choose 3-4 values that resemble. These are the main values that best fit our Brand! TBContinued