Brand advertising
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The document discusses various advertising and promotion techniques for brands. It outlines different advertising mediums like television, radio, print, and digital. It then ranks different mediums and notes that outdoor advertising in Pakistan has been growing. The document details different outdoor advertising mediums such as spectaculars, hoardings, gantry signs, bridge branding, and vehicle branding. It concludes by emphasizing the importance of promises in advertising.
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Rajesh Kumar
Manager: Digital Marketing
JR Infotech.com(www.jrinfotech.com)
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Brand advertising
- 1. Brand Advertising & Promotion Techniques ABBAS ALI ISMAIL COO - TRENDSETTER
- 2. What is a Brand? An identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered (trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential part of marketing.
- 3. Advertising Mediums Television Radio Press/Newspaper Cinema Outdoor Digital/Internet
- 4. Advertising Mindset “When you do the common things in life in an uncommon way, you will command the attention of the world.” -- George Washington Carver
- 5. Medium Ranking 1. TV 2. Outdoor 3. Newspapers 4. Radio 5. Magazines 6. Internet
- 6. Outdoor Advertising Industry OOH (Out of Home) in Pakistan has been experiencing unprecedented growth over the last few years. The OOH Industry is Pakistan is being run by over 500 Outdoor Vendors and around 400 Retail vendors which clearly indicates the fragmentation in the industry. The total number of site structures in Pakistan is more than 11,500 (a rough estimate by OOH experts).
- 7. Outdoor Mediums Spectaculars Vehicle Branding Bridge Branding Street Furniture Hoardings Pole Signs Bus Shelters LED Screens Welcome Signs Corrugated Signs Gantry Signs Streamers Pylon Signs Banners Mopy Signs Shop Facia Building Wraps Display Stands
- 12. Outdoor Mediums Gantry Signs
- 13. Outdoor Mediums Bridge Branding
- 14. Outdoor Mediums Vehicle Branding
- 15. Branding Ideas
- 16. Branding Ideas
- 17. Branding Ideas
- 18. Conclusion Promise, large promise, is the soul of an advertising. -- Samuel Johnson