Brand Acumen Brand Name Development Case Studies

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The document discusses case studies related to branding and name development. It includes over 30 case studies showing different branding projects for companies and products across various industries. Each case study provides details on the branding challenge, branding solutions developed, and results achieved through the branding and name development work.

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Momentum VISA Infinite Card

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Fierce

Session Description: Most think naming a baby is pretty hard. It is! Unlike naming babies, naming brands brings much more complexity to the process. Companies must consider market position, trademark and domain availability, personality of the product, ability to work with a visual system, and much, much more.As author of Merriam’s Guide to Naming and as an expert who has worked with Fortune 500 multinationals and fast-growth entrepreneurial companies, I will help you get past the frustration and avoid the pitfalls. This webinar will show you how to give birth to a great brand name. Learning Points: what makes a name good or bad for your brand how names fit with your existing name architecture trends and different types of names resources for finding name ideas common pitfalls and names to avoid the evaluation process–how to pick a good brand name

Kit Kat

Esya

Is your name good enough? A presentation by NameFlash

Mark Prus

How to Choose a Successful Brand Name?

Merriam Associates, LLC

Animal health brand names created

Brand Acumen, LLC

Entrepreneurship1hrsholar21

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