The document outlines ideas for a 30 second or 2 minute advertisement for perfume or a clothing brand. It discusses potential scenes like a beach, Brighton pier, underwater, or woods. Colors could be pastel for a spring feel or bright fluorescent for bold summer vibes. Emotions may include love, lust, happiness, or confidence. Example brands mentioned are CK, Ricci Ricci, and Gucci. Music choices include indie pop for something summery and girly, or drum and bass for a bold statement.

1. Final project
Brainstorm 1 Advert
Beauty products (nail varnish,
makeup, perfume, shampoo)
Clothing brand ( H&M, Topshop,
New look, Addidas, converse)
Drinks ( Coke, Dr. Pepper)
Perfume
advert
Duration
30 seconds – Would be shown on
several TV channels. Would be upbeat
and fast paced moving in time with a
summery song
2 minutes – A story telling advert that
would be seen online more than it
would on TV. It would have a long
narrative and could possibly have a
slow song with it to fulfil the story
telling scene.
Season
Summer
Beach scene
Brighton pier scene
Underwater
camera
Woods scene
Running scene
LED light scene
Paint fight scene
Balloon scene
Colours
Pastel colours –
Spring feel
Bright fluorescent colours –
bold for summer
Emotion
Love
Lust
Lost
Happy
Confident
Proud
Summery
Natural
Perfume
Brands
Channel
Vintage looking, summer scene , innocent feel
CK
Girls and boys at a camp fire
Running in fields
Running in the sea , swimming
Ricci Ricci
Bright colours , young childish behaviour, prom
dresses
Gucci
glamorous looking, expensive clothing, beautiful
posh setting
Indie pop songs – to make it more
summery and girly. Light hearted advert
Or
Drum and bass- to make a statement,
bold, fun, intimidating
Song
choice