Bradley Jobling Presentation - BDI 11/10/11 Healthcare Social Communications Leadership Forum

•

1 like•188 views

Business Development Institute

Bradley Jobling, Consultant at Office of External Affairs, Columbia University Department of Surgery www.bdionline.com

Bradley W. Jobling
Social Media
Columbia University Department of Surgery
www.columbiasurgery.org
www.linkedin.com/in/bradleyjobling

11/14/2011 Healthcare Social Leadership Communications Forum 2

What’s New

11/14/2011 Healthcare Social Leadership Communications Forum 3

History
• Mar 2009: Facebook page

• Mar 2009: Twitter account

• Mar 2010: Blog

• Oct 2010: YouTube Channel

• Apr 2011: 13 Area FB Pages and Twitter Accounts

11/14/2011 Healthcare Social Leadership Communications Forum 4

Social Media 2.5
• Monthly Participation Guides
• Blog Articles
• Ask An Expert Questions
• Podcasts

• Monthly Analytics Reports
• Site Traffic
• Web Referrals
• Facebook Insights
• Twitter Klout
• Patient Referrals

11/14/2011 Healthcare Social Leadership Communications Forum 5

Social Media 2.5
• Project Collaboration Site with Divisions

• Editorial Calendar

• Article Sign Off

• Consents

• Publishing, Posts and Tweets

• Blog Syndication

• 3rd Party Ask and Expert Sites

11/14/2011 Healthcare Social Leadership Communications Forum 6

Content Strategy
Apps,
Division Information Physician Profiles Check Lists &
(Procedures, Glossary, Directions)
Tools

Education, Chats,
FAQ,
Webinars,
Ask an Expert? & Clinical Trials
Teleconferences,
Testimonials, Ratings
Support Groups

News, Updates,
Presentations, Newsletters,
Events
Posts, Video, eBrochures
& Podcasts

Referrals & Service

11/14/2011 Healthcare Social Leadership Communications Forum 7

Distributed and Syndicated

Division Information Physician Profiles Clinical Trials
(Procedures, Glossary, Directions)

Apps, Education, Chats,
FAQ,
Check Lists & Webinars,
Ask an Expert? &
Teleconferences,
Testimonials, Ratings Tools Support Groups

News, Updates,
Presentations, Newsletters,
Events
Posts, Video, eBrochures
& Podcasts

Referrals & Service

11/14/2011 Healthcare Social Leadership Communications Forum 8

Content Strategy

11/14/2011 Healthcare Social Leadership Communications Forum 9

Sharsheret Blog Article

11/14/2011 Healthcare Social Leadership Communications Forum 10

Sharsheret Blog Article

11/14/2011 Healthcare Social Leadership Communications Forum 11

PCAW Blog Article

11/14/2011 Healthcare Social Leadership Communications Forum 12

Traditional Marketing

11/14/2011 Healthcare Social Leadership Communications Forum 13

Social Media Marketing

11/14/2011 Healthcare Social Leadership Communications Forum 14

ECMO ICU Blog Article

11/14/2011 Healthcare Social Leadership Communications Forum 15

Connecting with Patients

11/14/2011 Healthcare Social Leadership Communications Forum 16

Professional Knowledge Sharing

11/14/2011 Healthcare Social Leadership Communications Forum 17

Connecting with Clinicians

11/14/2011 Healthcare Social Leadership Communications Forum 18

Connecting with Clinicians

11/14/2011 Healthcare Social Leadership Communications Forum 19

Rich Media CME

11/14/2011 Healthcare Social Leadership Communications Forum 20

Mobile Health Care Applications

Case Study: Text4baby Presented by: Shwen Gwee, Vice President, Digital Health, Edelman & Susan Can, Director, Corporate Equity, Johnson & Johnson Text4baby is a free mobile health information service that delivers customized text messages with critical health information to new and expectant mothers. The informative messages are delivered three times per week, and are timed to the mother's due date or their baby’s date of birth. In its first two years, text4baby has harnessed the power of text messaging to share information and open the lines of communication to reach over 250,000 people in the U.S. The implementing partner is the National Healthy Mothers, Healthy Babies Coalition (HMHB), and the founding sponsor of text4baby is Johnson & Johnson. www.bdionline.com

Brian Mulligan Presentation - BDI 3/29/12 HCP Healthcare Social Communicati

Business Development Institute

Case Study:Twitter as Customer Service (aka: Drinking From the Fire Hose) Presented by: Jenny Dervin, Vice President of Corporate Communications, JetBlue Airways Customer expectations for service are the same, but their ability to hold companies accountable is changing rapidly. Learn how JetBlue harnesses the power of social media to better serve customers, and how the New York-based airline ensures their social media presence isn’t bogged down by complaints www.bdionline.com

Start Nowhema eesa Essa

Debbie Curtis-Magley Presentation - BDI 11/15/11 Social Communications & Cont...

Business Development Institute

Alan Maginn, Corporate Insight Presentation - BDI 2/23/12 Social Media in Wea...

Business Development Institute

Actiance Presentation - BDI 7/26/2011 Social Media Security & Compliance Work...

Business Development Institute

Paul Gennaro Presentation - BDI 3/15/12 B2B Social Communications Leadership ...

Business Development Institute

Microsoft Corp. Presentation - BDI 7/20/11 The Social Customer Leadership Forum

Business Development Institute

Keith Fiveson, SocialGogo Presentation - BDI 4/19/12 The Social Customer Serv...

Business Development Institute

HSDPA

Try Rachman

Fail meja guru prasekolah

Cik Ecah

BDI Social Communications in Health CareBradley Jobling

Clinical Psychology Internships Training

National Center for Telehealth & Technology

Tower Strategies Capabilities July 2009meganchavez

Health Evidence: A Canadian resource for facilitating evidence-informed publi...

Health Evidence™

Measuring Networked Nonprofit - Peer LearningBeth Kanter

Social media: a catalyst for change (in afib patient associations)

Len Starnes

Peer Learning GroupBeth Kanter

Getting Your Head in the Game

Erin Maney

Pre_Scribed webinar 4: Coordinate Your Channels

Pre_Scribed

This webinar discusses the need for sophisticated coordination and integration of your online program’s promotional strategy with other marketing channels such as social media, corporate intra- and internet sites, and offline sales and marketing materials. This discussion includes: How to select your channels Determine promotion timing Tailor messages by channel Incorporate metrics to measure your success

Session 4 group 2 april 16Beth Kanter

Enterprise 2.0 Conference - Enterprise Social Collaboration & Innovation ...

chakraj

Enterprise Collaboration Strategy & Implementation

chakraj

Viewers also liked

Twitter as Customer Service - BDI 3/22/12 The Social Consumer 2012: Case Stud...

Business Development Institute

Start Nowhema eesa Essa

Debbie Curtis-Magley Presentation - BDI 11/15/11 Social Communications & Cont...

Business Development Institute

Alan Maginn, Corporate Insight Presentation - BDI 2/23/12 Social Media in Wea...

Business Development Institute

Actiance Presentation - BDI 7/26/2011 Social Media Security & Compliance Work...

Business Development Institute

Paul Gennaro Presentation - BDI 3/15/12 B2B Social Communications Leadership ...

Business Development Institute

Microsoft Corp. Presentation - BDI 7/20/11 The Social Customer Leadership Forum

Business Development Institute

Keith Fiveson, SocialGogo Presentation - BDI 4/19/12 The Social Customer Serv...

Business Development Institute

HSDPA

Try Rachman

Fail meja guru prasekolah

Cik Ecah

Viewers also liked (10)

Twitter as Customer Service - BDI 3/22/12 The Social Consumer 2012: Case Stud...

Start Now

Debbie Curtis-Magley Presentation - BDI 11/15/11 Social Communications & Cont...

Alan Maginn, Corporate Insight Presentation - BDI 2/23/12 Social Media in Wea...

Actiance Presentation - BDI 7/26/2011 Social Media Security & Compliance Work...

Paul Gennaro Presentation - BDI 3/15/12 B2B Social Communications Leadership ...

Microsoft Corp. Presentation - BDI 7/20/11 The Social Customer Leadership Forum

Keith Fiveson, SocialGogo Presentation - BDI 4/19/12 The Social Customer Serv...

HSDPA

Fail meja guru prasekolah

Bitcoin & The Sharing Economy - BDI 11/06 The Future of Financial Services Co...

Business Development Institute

Presentation: Bitcoin & The Sharing Economy Presented by: Nikos Bentenitis, Chair, Education Committee, Bitcoin Foundation, and Founder, CoinSimple Bitcoin is a digital currency and payment network that has attracted significant attention recently. In his talk, Nikos will briefly describe Bitcoin and a few potential applications of the technology in financial services. The purpose of the talk is to provide you with a framework that you can use to think about the Bitcoin technology in your business. http://www.bdionline.com/

Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a tee...

Business Development Institute

Presentation: Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a teen driver connected a CEO with his workforce and connected the workforce to the company strategy. Presented by: Stephani Gordon, Internal Communications Business Partner to the CEO, Zurich Insurance Group With an employee demographic that trends outside the ‘social’ scene, Zurich Insurance Group has achieved tremendous communications and engagement success by refreshing traditional marcomm channels with enticing storytelling, strong visual imagery, creative video and ‘social’ buzz. Stephani Gordon will share several executive communications project samples that include a strategy rap, a mobilization campaign built on the concept of graffiti tagging, and a CEO’s invitation to people to ‘walk away’ from their desks. This presentation is the story of coaching senior executives on what it means to connect in today’s world.

Content is still King: A look at best practices for creating and distributing...

Business Development Institute

Presentation: Content is still King: A look at best practices for creating and distributing quality Content Presented by: Scott Mozarsky, President - Cross Platform Businesses , Bloomberg BNA This session will focus on best practices for creating Content that will enable marketers to achieve strong ROI in their Content Marketing efforts. The session will also focus on the elements of a multi-faceted engagement and distribution strategy that will ensure that if you build it, they will come.

Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...

Business Development Institute

Make Friends First, Do Business Last: Relationship Marketing Using Social Med...

Business Development Institute

Presentation: Make Friends First, Do Business Last: Relationship Marketing Using Social Media & More Presented by: Phil Gerbyshak, Director of Social Strategy, Actiance, Inc Are you wondering how you can do social media the right way, without pushing your products and services? Do you want your company and your employees to be top of mind when people are thinking of where to go for what you offer? The key is making “friends” first, and doing business last. It's no longer enough to just BE on social media as a business. You need to be using it effectively, and you need to engage your employees to tell your stories and show you as the place to go in your community.

The New Communications Paradigm in Financial Services: The Penn Mutual Case S...

Business Development Institute

Presentation: The New Communications Paradigm in Financial Services: The Penn Mutual Case Study Presented by: Joe Anthony, President, Financial Services, GregoryFCA Join Gregory FCA and The Penn Mutual Life Insurance Company as they present a blueprint for creating a best practice communications platform in a highly socialized, networked world. Penn Mutual provides a compelling blueprint for optimizing communication among media channels, both old and new. Their success serves as a shining case study for how long-term players in financial services can benefit from all that the new paradigm offers in communications, and now offers to financial service organizations.

Using Social Media Ethically - BDI 10/15 Social Media Marketing Summit for La...

Business Development Institute

Presentation: Using Social Media Ethically Presented by; Erin Wright Lothson, Corporate Counsel, Intellectual Property, Groupon, Inc. This segment will briefly discuss the Illinois Rules of Professional Conduct and how these Rules apply to Illinois lawyers and their use of social media. We will review common issues that arise by using social media and will cover recommendations and best practices to mitigate the risks of an ethics violation.

The Power of Social Media: Attracting the Next Generation of Clients - BDI 9/...

Business Development Institute

Presentation: The Power of Social Media: Attracting the Next Generation of Clients Presented by: Trevor Daughney, VP Marketing, Actiance, Inc The most important thing sellers can do for their firm is bring in new clients. There is a major movement of wealth a foot: from Baby Boomers to Millennials. Financial advisers and wealth managers need to shift their focus to a younger generation. To be successful, they need to change how they communicate. In this presentation, you’ll learn that: These young people are increasingly on social networks and stepping away from email. Financial firms need to adjust to this change. Marketers, compliance officers and corporate counsel can overcome the challenges and lead their firms to make the switch. Empowering your sellers to use social media can help close more deals.

More from Business Development Institute (20)

The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...

Content is Still King: A look at best practices for creating and distributing...

Use Storytelling to Define Your Brand and Connect on Social Media - BDI 12/11...

Combining Eyes and Ears: The Visual Search for Social - BDI 12/4 Visual Conte...

Digital Marketing Strategies to Drive Enrollment - BDI 11/19 Social Media Mar...

People are (S)Talking: How to Get Users to Participate, Not Just Spectate - B...

The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...

How Investors Will Communicate as the Internet Swallows Everything - BDI 11/0...

Financial Communications Society - BDI 11/06 The Future of Financial Services...

The New Communications Paradigm in Financial Services: The Penn Mutual Case S...

Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...

Digital Financial Wellness: The Future of Money - BDI 11/06 The Future of Fin...