Business Research

1. H.K Dangi 1
Business Research
Data Collection
Hamendra Dangi
hkdangi@yahoo.com
9968316938

2. Primary and Secondary data
• The primary data are those which are
collected afresh and for the first time.
• Secondary data refers to the data collected
by someone other than the researcher using
the data.
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4. Secondary Data
• The collection of secondary data primarily
involves identifying the right sources of
data relevant for the research
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5. Source of Secondary data
• Internal
• External
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6. Primary data
• Observation methods
• Telephone interview
• Questionnaire method
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7. Case study method
• The case study method involves a careful
and complete observation of a social unit.
The social unit can be a person, a family,
an institution, a cultural group or even an
entire community.
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9. Non-response in Primary Data
Collection
• Rejection by respondents
• Unavailability at home
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10. Minimization of Non-response
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11. Case Study
• A retail chain in the state of Gujarat had recently opened
its fifth store in one of the major cities of Gujarat. So far
they were only focusing on state of Gujarat. The head of
the company was thinking whether to expand the business
in to other states in India as well. He was not sure how to
go about making a decision. Suggest the sources of data
that can be used to get insights in to this business
problem. Discuss how a secondary data research can help
in decision making.
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