Chris "Kreece" Fuchs founded Better World Books in 2002 to promote literacy around the world. The social enterprise collects donated books, reuses or recycles them, and sells books online to raise funds for literacy programs. It has helped fund literacy initiatives with $12.1 million raised from 84 million donated books. Fuchs started the nonprofit to make books more accessible and affordable for students, as engineering course materials were too expensive. Better World Books overcame early financial challenges by convincing a friend to invest and a community center to support book storage. The social enterprise contributes to society by increasing access to education materials, creating jobs, and promoting literacy.