2. boxpark ™ not some run-of-
shoreditch the-mall shopping
08/2011 centre. it's a living,
fertile community
packed with talent,
innovation and
attitude that puts
creativity and
fashion back
where they belong:
on the street.

3. destined to be the concept
BoXpARK is A fResh RetAil Revolution fRom RogeR WAde,
cReAtoR of BoXfResh And fAshion BRAnd consultAncy BRAnds
home to more than incoRpoRAted, in pARtneRship With ReAl estAte developeRs
hAmmeRson And BAllymoRe.
fifty carefully BoXpARK stRips And Refits shipping contAineRs to cReAte
unique, loW cost, loW RisK, ‘BoX shops’. put them togetheR With
A unique miX of inteRnAtionAl fAshion, ARts And lifestyle
chosen fashion, BRAnds, gAlleRies And cAfés And you’ve got the WoRld’s fiRst
‘pop-up’ mAll – so nAmed BecAuse its BAsic Building BlocKs
ARe inheRently movABle: they cAn, And Will, liteRAlly pop up
arts and lifestyle AnyWheRe in the WoRld!
BoXpARK is RAdicAl stuff. it’s not some Run-of-the-mAll
brands. boxpark is shopping centRe. it's A living, feRtile community of BRAnds
pAcKed With tAlent, innovAtion And Attitude thAt puts
cReAtivity And fAshion BAcK WheRe they Belong: on the stReet.
a retail revolution BoXpARK isn’t just WheRe you shop. it’s An inspiRing And
enjoyABle plAce to dRop in And hAng out. it’s WhAt A ReAl BRAnd
– the world's first eXpeRience should Be All ABout.
pop-up mall.

4. dRAy WAlK hoXton squARe

5. boxpark isn’t loW-cost, loW-RisK ethos –
foR A RevolutionARy pRoduct miX
BoXpARK is A home thAt nuRtuRes the smAlleR BRAnds, the edgy
intrusive or And innovAtive Round pegs thAt cAn’t AffoRd And Won’t fit in
to the high stReet’s squARe holes.
invasive. wherever no high stReet RetAileRs – just selected, gRound-BReAKing
BRAnds By invitAtion only to cReAte A RevolutionARy miX
– And simply gReAt pRoducts – thAt you Won’t find AnyWheRe
it pops up, it fits else in the WoRld. thAt’s only possiBle BecAuse the BoXpARK
philosophy is to give those innovAtive RetAileRs spAce
At AffoRdABle RAtes – And on unBeAtABly fleXiBle teRms.
in, joins in and And it’s As locAl As it’s gloBAl – some ‘BoX-shops’ Will Be
offeRed to locAl cReAtive industRies And oRgAnisAtions At
pRefeRentiAl RAtes to ensuRe BoXpARK AlWAys involves And
contributes to the enhAnces eveRy community it joins.
community. boxpark
aims to become part
of the fabric of
local life by adding
colour, creativity
and life of its own.

6. BRicK lAne spitAlfields

7. Why london?
the lifeBlood of the WoRld’s cReAtive industRies - ARt,
music, fAshion And moRe - floWs out of london, the tRue
cApitAl of stReet style. it’s A city With A tRAdition of tAKing
RAdicAlism to its heARt: the home of id mAgAzine, of vivienne
WestWood, AleXAndeR mcqueen And some of the Best music in
the WoRld.
And Why shoReditch?
if london’s the souRce of the WoRld’s cReAtive lifeBlood,
shoReditch is the cReAtive heARt of london – A BReeding
gRound foR ideAs, WheRe the outsideRs, the RenegAdes And
the RAdicAls ARe mAKing stuff inteResting By mAKing
inteResting stuff.
the fiRst BoXpARK is Right WheRe it should Be. noWheRe in
the WoRld could Be moRe fitting thAn diRectly opposite
shoReditch house And the neW shoReditch high stReet stAtion
And Within WAlKing distAnce of BRicK lAne, spitAlfields,
hoXton, And old stReet.
once home to the teXtile industRy, shoReditch is noW the
setting foR the ‘silicon RoundABout’, gAlleRies, fAshion
shoWRooms, BARs, cluBs And hip hotels. it’s WheRe neW mediA
Businesses RuB shouldeRs With BRicK lAne, petticoAt lAne,
columBiA RoAd And spitAlfields mARKets And the old RAg
tRAde’s RemnAnts.
the goodsyARd
BoXpARK is locAted At the goodsyARd, A 4.7 hectARes site And
foRmeR RAilWAy goodsyARd, Which hAs Been unused foR oveR 40
yeARs And lies BetWeen the neighBouRhoods of shoReditch,
spitAlfields, And to the noRth of the city of london.
the site Will Be developed in pARtneRship BetWeen hAmmeRson
And the BAllymoRe gRoup And the RegeneRAtion hAs the
potentiAl to deliveR up to 2000 neW homes, office spAce foR
Both lARge oRgAnisAtions And stARt up enteRpRises, RetAil
And leisuRe fAcilities, And up to 1.7 hectARes of neW puBlic
open spAce.

8. the AReA hoXton columBiA
squARe HOXTON STUDIOS Rd RoAd
n ey
WHITE CUBE
cK
hA
BAR MUSIC HALL
THE BRICKLAYERS THE DINNER CARGO
ARMS SCP
THE DRAGON BAR
st Rivington st
old RIVINGTON
chARlotte Rd
shoRe
GRILL
THE HOXTON
THE HOXTON PONY
ditch
gR
eA
t
old stReet eA
high s
st CANTALOUPE
THE GRIFFIN eR THE REDCHURCH
n BAR
st
t
ALBION BOUNDARY
city Rd
THE OWL & THE PUSSYCAT
LOUNGE LOVERS
TEA
BUILDING SHOREDITCH
HOUSE LES TROIS GARçONS
BethnAl gReen Rd
st
sclAteR st
igh
h h
shoReditch
high st
itc
BRicK lAne
Red
sho
THE LIGHT BAR
co
mme
Rc
VIBE BAR
iA
l
TRUMAN
st
BREWERY
dRAys W
AlK
BIG CHILL
Ate
BAR
psg
Bish
liveRpool stReet spitAlfields

9. columBiA RoAd Well-connected
shoReditch is incRediBly AccessiBle - WheReveR you’Re
coming fRom.
tuBe
shoReditch high stReet [1min]
liveRpool stReet [10min]
old stReet [10min]
nAtionAlly
Right neXt to the neW shoReditch high stReet tuBe stAtion,
And 10 mins WAlK to liveRpool stReet And old stReet stAtion.
tRAins
liveRpool stReet [10 min]
london BRidge [21min]
victoRiA [34min]
euston [26min]
pAddington [39min]
inteRnAtionAlly
it’s A stone’s thRoW fRom liveRpool stReet stAtion With
oveRgRound And undeRgRound linKs to All london AiRpoRts –
With london city AiRpoRt just A feW stops AWAy.
AiRpoRts
london city [32min]
gAtWicK [58min]
stAnsted [60min]
heAthRoW [70min]
luton [70min]
tRAvel times hAve Been cAlculAted on the tfl jouRney
plAnneR BAsed on A tRAvel time of 1pm

10. boxpark ™
shoreditch
details

11. vieW fRom
shoReditch high stReet

12. vieW fRom
BethnAl gReen RoAd

13. plAns
gRound level
BethnAl gReen Rd
st
high
01 37
02 38
itch
03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 39
Red
40
sho
41
decK level
BethnAl gReen Rd
st
high
01 42 46 50 54 58 37
02 43 47 51 55 59 38
itch
03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 39
Red
44 48 52 56 60 40
sho
45 49 53 57 61 41

14. BoX the teAm joe mc nulty
dimensions pRoject mAnAgeR
RogeR WAde joe mcnulty is A pRoject mAnAgeR With oveR
28 yeARs of eXpeRience in the constRuction
40' hi-cuBe steel dRy cARgo contAineR diRectoR industRy . joe WAs mAnAging diRectoR of A
eXteRioR the pRincipAl of BoXpARK – RogeR WAde – is Building And development compAny BAsed in
the foundeR And eX-oWneR of the BRitish BRighton cAlled integRA. the compAny hAs
length Width height stReetWeAR BRAnd, ‘BoXfResh’. RogeR stARted WoRKed on mAny pRestigious commeRciAl
40'0" 8'0" 9'6" BoXfResh in 1989. he gReW the BRAnd fRom pRojects. joe hAs Been involved in mAnAging
A mARKet stAll, to An inteRnAtionAl BRAnd A Wide RAnge of pRojects such As the uK’s
12.192 m 2.438 m 2.896 m selling in oveR 12 diffeRent countRies. fiRst BeAch volleyBAll centRe in BRighton, A
BoXfResh WeRe RenoWned pioneeRs of the neW chuRch in hAyWARds heAth And mAny lARge
BRitish stReet scene And WeRe the fiRst to scAle top end ResidentiAl developments
inteRioR impoRt lABels liKe cARhARtt, gApstAR (noW including A mAjoR RetiRement villAge in
length Width height g-stAR) And penfield into the uK. in 2005 BAth. joe hAs An honoRs degRee in pRoject
RogeR sold BoXfResh to pentlAnd BRAnds And mAnAgement And is A memBeR of the chARteRed
39'5 45/64" 7'8 19/32" 8'9 15/16" foRmed his oWn BRAnd consultAncy, BRAnds institute of Building. joe is A BoARd memBeR
12.032 m 2.352 m 2.69 m incoRpoRAted (WWW.BRAndsinc.eu). RogeR of secBe (south-eAst centRe foR the Built
is A RegulAR columnist foR dRApeRs enviRonment). joe is ResponsiBle foR the
(WWW.dRApeRsonline.com), A guest speAKeR sustAinABility AgendA.
At mAnchesteR And london fAshion netWoRK,
An AssociAte lectuReR At london college of
fAshion, And is A memBeR of the cool BRAnds donnA lAmBeRt
council (WWW.supeRBRAnds.uK.com). sAles And mARKeting
donnA WoRKed At shAftesBuRy plc; lAndloRds
Anthony thistleton
stoRe
of cARnABy, seven diAls - covent gARden,
fitting
chinAtoWn, opeRA quARteR. As heAd of
Room
ARchitect communicAtions, donnA speciAlised in A
Anthony is A founding diRectoR of WAugh comBined RAnge of mARKeting, digitAlised
thistleton And is closely involved in stRAtegy, cReAtive content, pR And events
suggested lAyout foR
clothes RetAileR the design, ResouRcing, pRogRAmming And sKills Aimed At developing the RetAil AReAs
contRAct of All pRojects. Anthony hAs Whilst pRomoting the poRtfolio to A uK And
Been instRumentAl in geARing the pRActice oveRseAs mARKet. souRcing independent
toWARds fAcing the neW chAllenges of hoW RetAileRs, donnA successfully cReAted A
to design tRuly sustAinABle Buildings And sepARAte And unique identity foR eAch of
lectuRes RegulARly on these issues. Anthony the Key shopping distRicts. donnA’s eXpeRt
co-BRAnding is involved in A numBeR of locAl community undeRstAnding of consumeR tRends comBined
Bodies And chAiRs the south shoReditch With heR effoRtless gRAsp of BRAnds
the RelAtionship BetWeen BoXpARK And the pARtneR BRAnds conseRvAtion AReA AdvisoRy committee. ultimAtely leAd to heR Being Appointed A
is significAnt. BoXpARK is the sum of its pARts And We WAnt judge on the ‘coolBRAnds’ council 2010/11.
eAch compAny to co-eXist Alongside ouR BRAnd. though the chARles moRAn
destinAtion is BoXpARK, eAch BRAnd Will RetAin its oWn dnA. plAnning consultAnt Agee johnston
chARles moRAn WoRKed in enfoRcement sAles And mARKeting
And development contRol depARtments in AssistAnt
An inneR london BoRough, giving him An
Agee hAs oveR 5 yeARs' eXpeRience in
eXcellent plAnning And legAl BAcKgRound
fAshion, mediA And events. AfteR gRAduAting
And fiRst-hAnd eXpeRience of uRBAn
fRom susseX univeRsity she stARted heR
development issues. oveR the yeARs he hAs
cAReeR As A fReelAnce fAshion AssistAnt And
Built up eXcellent contActs With A numBeR of
stylist. in 2008 she moved into mediA And
plAnning AuthoRities As Well As pRopeRty
events And WAs ResponsiBle foR the plAnning
pRofessionAls in All fields. his Business
And successful lAunch of BRighton's fiRst
dRive And client focus leAd to estABlish cmA
BeAchdoWn festivAl. Agee joined BRAnds
plAnning in 2006. chARles is An eXcellent
incoRpoRAted in 2010 to suppoRt All fAshion
negotiAtoR of plAnning mAtteRs And section
BRAnd licensing pRojects. Agee's sKills
106 pRovisions And cAn Add commeRciAl vAlue
include mARKeting, AdveRtising, pR And
to plAnning stRAtegies As Well As Being
sponsoRship And in heR cuRRent Role At
ResponsiBle foR BRinging foRWARd A numBeR
BoXpARK she Will Be cooRdinAting All pR,
of innovAtive RegeneRAtion schemes in
sAles And mARKeting Activities.
eAst london.

15. come
timing copyRight
BoXpARK shoReditch Will Be opening All copyRight, pAtent, design Rights And
in August 2011 intellectuAl pRopeRty Rights eXisting in
ouR designs And pRoducts And in the imAges,
teXt And design of ouR WeBsite / mARKeting
teRms mAteRiAl ARe And Will RemAin the pRopeRty of
join
BoXes ARe AvAilABle on fleXiBle leAse teRms BoXpARK ltd And BRAnds incoRpoRAted ltd.
With fuRtheR detAils on Request.
pAtent ApplicAtion no 1012940.1
contAct
donnA lAmBeRt
sAles And mARKeting
t +44 (0)208 133 0137
m +44 (0)7772 394765
the
donnA@BoXpARK.co.uK
sKype: BoXpARK02
Agee johnston
sAles And mARKeting AssistAnt
t +44 (0)208 133 0182
m +44 (0)7899 861021
Agee@BoXpARK.co.uK
sKype: BoXpARK03
revolu-
WWW.BoXpARK.co.uK
Agent
BRiAnt chAmpion long
dAvid cARlsson
tion
t +44 (0)20 7434 7130
m +44 (0)7904 949 275
dcARlsson@BclRetAil.co.uK
ARon sAmRA
t +44 (0)20 7434 7105
m +44 (0)7850 601737
AsAmRA@BclRetAil.co.uK
08/2011
photogRAphy on pAges 5,6,9,10,11 By fABio venni
designed By studiomAKgill