Starbucks can be found all over the world, from Shanghai to Guantanamo Bay. But there is one continent that was uninterested in the coffee giant. Australians largely rejected Starbucks' attempted takeover, which led to an embarrassing retreat for the brand.

1. A case study presentation on
How STARBUCKS nearly collapsed
marufsiddiqe@outlook.co
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2. Q1
What was the problem of
Starbucks?

3. Problems
•Market Saturation
•Brand Fatigue
•Increased Competition
•Obsession towards more revenue
•Losing originality

4. Problems
•Failed to deliver the “Starbucks experience”
•Growth without foresightedness.

5. Cannibalizing the existing shops

6. Q2
How did they overcome the challenge?

7. Return of the
Origin

8. Shaking up the senior management

9. Closing all stores across US
For 3 hours

10. Instilling cultural diversity
Changing store Environment

11. Tailoring new types of drinks
for local preferences

12. Re-energizing
the brand

13. Q3. What could have been done differently

14. •Increase International Expansion
•Rent Out Meeting Space

15. Rewards
Program

16. Increase
Connection
with Customer

17. Continually Improve
the Coffee

18. Becoming More Environmental
Friendly

19. Q4
Learnings from this case

20. Protect
origin

21. Automation might
not be good
always

22. Adopt
the culture

23. Remember Root

24. Expand…
When ready

26. Freshen up
management
(When necessary)

27. Attention
Seeking

28. Be the master of one
trade you're good
at…

29. Build andtrust
relationship