Optimizing Content for Mobile Devices -- INFOGRAPHIC

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Teach your students how to optimize content for mobile devices. This includes how to use location-based services, gamification, augmented reality, wearable technology, mobile blogging, cloud-based services, and mobile podcasting. This infographic gives you a preview of the more in-depth coverage of mobile business communication you'll find in Bovee and Thill's business communication textbooks. Only the 2015 editions of Bovee and Thill's business communication textbooks cover mobile business communication. If you're teaching business communication, keep in mind that all other business communication textbooks will be obsolete.

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Optimizing Content for Mobile Devices -- INFOGRAPHIC

Mobile has become the primary communication tool for many business professionals, including a majority of executives under the age of 40. In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage. Nine-two percent of executives own a smartphone they use for business. Eighty-six percent of executives use their tablet and 72 percent use their smartphone to conduct research for products or services for the business by which they’re employed. Two-thirds of small businesses say they wouldn’t be able to survive without mobile technology. More than 50 percent of small businesses use mobile for remote work. Small businesses are increasingly reliant on mobile apps for day-to-day operations. Three-quarters of small businesses report they use mobile apps. The most popular app usage (in rank order) is for GPS/navigation, social media marketing, document management, location-based services, time management, travel and expense tracking, debit/credit payments in the field, and conferencing. Whether the day-to-day focus is business management, marketing, sales, SEO (search engine optimization), social media, advertising, software development, or customer relationship management, the mobile device is increasingly becoming the dominant tool for work and communication. As a result, it should become a chapter-by-chapter topic in every business communication classroom by 2015.

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This presentation previews the important points you should know about mobile business communication in the midst of today's mobile revolution. Mobile communication, and mobile connectivity in the larger sense, is changing the way business communicators plan, create, and distribute messages. Mobile devices are overtaking PCs as the primary digital communication tool for millions of consumers, employees, and executives, and businesses that don’t get mobile-friendly in a hurry will fall behind. For business communicators, the shift to mobile involves much more than the constraints of small screens and new input technologies. The ability to reach people anywhere at any time can be a huge advantage, but the mobile communication experience can also be a major challenge for senders and receivers alike. It requires new ways of thinking about information, message structures, and writing styles. With the notion of radical connectivity, for example, many communication experiences are no longer about “batch processing” large, self-contained documents. Instead, communication is taking on the feel of an endless conversation, with recipients picking up smaller bits of information as needed, in real time, from multiple sources. Only one author team is writing about mobile business communication: Bovee and Thill. In the 2015 editions of their business communication textbooks, you'll find important material about mobile in virtually every chapter of their books.

Writing for Mobile Devices -- INFOGRAPHIC

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Teach your students how to write for mobile devices. This includes using a linear organization, writing shorter and more focused messages, prioritizing information, and using shorter paragraphs. You'll also learn about the unique challenges of communicating on mobile devices. Topics include screen size and resolution, input technologies, bandwidth, speed, and connectivity limitations, and data usage and operational costs. This infographic gives you a preview of the more in-depth coverage of mobile business communication you'll find in Bovee and Thill's business communication textbooks. Only the 2015 editions of Bovee and Thill's business communication textbooks cover mobile business communication. If you're teaching business communication, keep in mind that all other business communication textbooks will be obsolete.

Designing Content for Mobile Devices -- INFOGRAPHIC

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Teach your students how to design content for mobile devices. Topics include thinking in small chunks, making generous use of white space, formatting simply, and considering horizontal vs. vertical layouts. This infographic gives you a preview of the more in-depth coverage of mobile business communication ou'll find in Bovee and Thill's business communication textbooks. Only the 2015 editions of Bovee and Thill's business communication textbooks cover mobile business communication. If you're teaching business communication, keep in mind that all other business communication textbooks will be obsolete.

Teach your students job search strategies using mobile devices. Topics include quick access to job information, faster response time when you communicate about job-related issues, how to enhance your personal brand and online portfolio, job search apps, and interviewing tools. This infographic gives you a preview of the more in-depth coverage of mobile business communication you'll find in Bovee and Thill's business communication textbooks. Only the 2015 editions of Bovee and Thill's business communication textbooks cover mobile business communication. If you're teaching business communication, keep in mind that all other business communication textbooks will be obsolete.

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Teach your students the proper business etiquette for using mobile devices. Topics includes keeping your distance, problems using social media, dangers of using virtual assistants, and the important reasons to turn a mobile device off if asked. This infographic gives you a preview of the more in-depth coverage of mobile business communication you'll find in Bovee and Thill's business communication textbooks. Only the 2015 editions of Bovee and Thill's business communication textbooks cover mobile business communication. If you're teaching business communication, keep in mind that all other business communication textbooks will be obsolete.

Doing Research on Mobile Devices – INFOGRAPHIC

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Teach your students how to do research on mobile devices. Topics include mobile surveys, collecting and sharing, note-taking, sketching, document scanning, real-time thoughts and impressions, and audio, photo, and video recording. This infographic gives you a preview of the more in-depth coverage of mobile business communication you'll find in Bovee and Thill's business communication textbooks. Only the 2015 editions of Bovee and Thill's business communication textbooks cover mobile business communication. If you're teaching business communication, keep in mind that all other business communication textbooks will be obsolete.

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