Tourism is an important business for Botetourt County. The key objective is to enhance services and opportunities for the tourism industry to encourage its success. This will be done by setting an example through hosting workshops on topics like entrepreneurship and hospitality. New tourism products will also be developed, such as a wine trail, promoting downtown areas, and a water trail on the James River. Regional partnerships focusing on the Appalachian Trail, fishing, and outdoor recreation around Roanoke will also be important to support the tourism industry in Botetourt County.