The outdoor recreation economy is a $730 billion annual industry in the US that supports nearly 6.5 million jobs. In Virginia specifically, it is an $18.7 billion industry that employs 210,000 people and provides $1.2 billion in state and local tax revenue. The document then outlines some of Virginia's outdoor assets like national parks, trails, and lakes that attract recreation, before discussing identifying opportunities, building local support through community outreach, and building the national image to attract more outdoor enthusiasts.