The document outlines a framework for developing an effective digital strategy and online branding for a student chapter. It discusses establishing consistency across online platforms, using a blog to produce original and frequent content, and leveraging members to take on roles like writers, editors, and analysts. Implementing this framework helped one chapter increase their blog views from 1,409 to over 4,000 per month and build their online presence.
Fashion Institute of Technology - Chapter MeetingsPRSSANational
Fashion Institute of Technology presented "Get to Know The Pros: Through Meeting Programming Find Your FIT in PR" for their Chapter Development Session at the PRSSA 2012 National Conference in San Francisco. This is an online version of the presentation.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Illinois State - Strong Executive BoardsPRSSANational
Illinois State University presented "ISU's Tips For a Strong Executive Board" for their Chapter Development Session at the PRSSA 2012 National Conference in San Francisco. This is an online version of the presentation.
The document discusses branding best practices for PRSSA chapters based on Apple's branding success. It recommends establishing a clear mission and theme, developing consistent visual branding across all communications using logos and hashtags, and creating programming around the central theme. Example tactics discussed include developing speaker and skills seminar events, using chapter committees to engage members, and revisiting the brand strategy annually. The overarching goals are to foster member connections, build a recognizable identity, and apply lessons from mega-brands like Apple at the chapter level.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses diversity and provides examples of diversity initiatives undertaken by the PRSSA chapter at LSU. It defines diversity as encompassing differences beyond just race, such as disabilities, hobbies, majors, extracurricular activities, and living situations. The PRSSA chapter at LSU created surveys to learn about members' diverse backgrounds, hosted Twitter chats on topics like microaggressions, collaborated with other student groups, recognized "Woman of the Week" to celebrate women in public relations, and held a "Diversity of Thought" campaign featuring what students loved about LSU. They drew inspiration from speakers and used campus resources to promote understanding and celebration of diversity.
This document summarizes a session on online collaborative spaces that can be used with iPads. It introduces several online tools like Edmodo and Edublogs and provides guiding questions for exploring the affordances and constraints of each tool. Participants are instructed to explore the tools individually and in small groups before reporting back. Norms for using these tools in educational settings are discussed.
Fashion Institute of Technology - Chapter MeetingsPRSSANational
Fashion Institute of Technology presented "Get to Know The Pros: Through Meeting Programming Find Your FIT in PR" for their Chapter Development Session at the PRSSA 2012 National Conference in San Francisco. This is an online version of the presentation.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Illinois State - Strong Executive BoardsPRSSANational
Illinois State University presented "ISU's Tips For a Strong Executive Board" for their Chapter Development Session at the PRSSA 2012 National Conference in San Francisco. This is an online version of the presentation.
The document discusses branding best practices for PRSSA chapters based on Apple's branding success. It recommends establishing a clear mission and theme, developing consistent visual branding across all communications using logos and hashtags, and creating programming around the central theme. Example tactics discussed include developing speaker and skills seminar events, using chapter committees to engage members, and revisiting the brand strategy annually. The overarching goals are to foster member connections, build a recognizable identity, and apply lessons from mega-brands like Apple at the chapter level.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses diversity and provides examples of diversity initiatives undertaken by the PRSSA chapter at LSU. It defines diversity as encompassing differences beyond just race, such as disabilities, hobbies, majors, extracurricular activities, and living situations. The PRSSA chapter at LSU created surveys to learn about members' diverse backgrounds, hosted Twitter chats on topics like microaggressions, collaborated with other student groups, recognized "Woman of the Week" to celebrate women in public relations, and held a "Diversity of Thought" campaign featuring what students loved about LSU. They drew inspiration from speakers and used campus resources to promote understanding and celebration of diversity.
This document summarizes a session on online collaborative spaces that can be used with iPads. It introduces several online tools like Edmodo and Edublogs and provides guiding questions for exploring the affordances and constraints of each tool. Participants are instructed to explore the tools individually and in small groups before reporting back. Norms for using these tools in educational settings are discussed.
Launching Mixer: What Worked, What didn'tChris Connell
The document discusses lessons learned from launching the Mixer app. Some key points that worked were focusing on a compelling core feature and using Parse for its backend simplicity. Challenges included a lack of marketing strategy and weak user profiles. It also provides tips like monitoring analytics, iterating based on feedback, using Facebook's API capabilities properly, and addressing edge cases early.
Tobin Schwaiger-Hastanan, founder and CEO of JobsNearby.com, provides an update on week 3. He is seeking co-founders with business, sales, product or marketing expertise. An Android app was prioritized for initial release. Cold emails often go unanswered but warm introductions are more effective. The iOS app and web interface received updates. Tobin was invited to work out of a startup incubator and participate in a startup accelerator program, representing exciting opportunities. He previews plans for week 4 including further developing the Android app and business partnerships.
Flipping Screens: Teaching with iPads and Apple TVCIT, NUS
The document discusses using iPads and Apple TV for classroom teaching. It describes a trial conducted at the University Scholars Programme where students were given iPads and the instructor used an Apple TV to project iPad screens. This allowed for interactive sharing of course materials and student work. Students found the experience beneficial, rating ease of use and sharing capabilities highly. The trial demonstrated that mobile devices can enhance classroom discussions and make teaching more student-centric.
The document summarizes a presentation on using LEGO bricks to teach concepts of test-driven development (TDD). The presenters led exercises where participants built LEGO structures to represent code by writing tests first and making the minimum changes to pass each test. They explored TDD practices like the red-green-refactor mantra, pair programming, and refactoring code. Participants worked in groups to build larger projects through an iterative TDD process and demonstrated their work to others. The goal was to experience TDD and software development techniques in a hands-on way through constructing physical models with LEGO.
Greg Isenberg: My Million Dollar Product MistakeDealmaker Media
Greg Isenberg discusses 8 major product mistakes he made while building Wall Street Survivor that cost $1.5 million to learn. The mistakes include developers writing poor copy, underestimating the importance of influencers, failing to take advantage of mobile opportunities, not embedding content on other sites, and prioritizing features over marketing and growth. He also provides insights on creating urgency through exclusivity, only launching at conferences when it aligns with product plans, and designing products and growth as carefully as development.
This presentation is the second session of the 7 week Digital Download training course run and presented by Dominique Hind.
It gives an introduction to the customer journey, particularly attract. It covers topics like online advertising and search engine strategies.
If you need any additional information on this presentation, please contact: dominique@withcollective.com
With Android Design guidelines becoming more robust and easier to implement, it's easy to have your application's design lost in a homogenized sea of "Holo Themed" user interfaces.
When is it ok to break away from the Design Guidelines? In this session, we will examine and showcase examples where developers have "thought outside the box" and implemented beautiful interfaces and animations that create captivating and unique experiences for their users.
We will also discuss how to achieve some of these design features in your own applications by looking at common patterns for a variety of designs that will leave your users delightfully surprised and help you push the boundaries of Android's paradigms in the future.
Note: Most images are animated gifs, but unfortunately will not animate in this format.
This document summarizes a presentation about improving first impressions and landing pages on websites. It discusses the importance of clear navigation, targeted content, and calls to action on homepages and landing pages to answer visitors' questions and guide them to the desired action within 20 seconds. The presentation also provides tips on elements like search, contact info, and trust signals and explains how a company called Demosphere can help with professional website design and support.
WordCamp Victoria 2013: Plugin Development 2013Joey Kudish
This is a presentation from WordCamp Victoria 2013 where I show power users and novice developers how to get started with plugin development. I think a lot of people don’t realize how easy it is to get started with plugin development or just how small and simple can be. It doesn’t require 100s of lines of code…
Many WordPress tutorials out there talk about copy this or that to your functions.php file in your theme. However, it’s just as easy to create your own functionality plugin; which makes for easier to maintain code in the future that isn’t theme dependant. I begin this talk with the basics of what a plugin is and how it’s structured. I then explain the hooks (actions and filters API), followed by a very simplistic demo. I then give some pro tips and talk about some of the most commonly used WordPress APIs in plugins, as well as promote coding standards. A second more in-depth demo is then presented. Finally, I discuss security in plugins and share some resources for developers and users to further learn from.
This document outlines several ways for individuals to get involved with Mozilla, including fixing bugs, helping users, contributing to web development, building add-ons, improving documentation, assisting with visual design, creating and testing apps, and more. It was created by Sumanth Damarla, a Mozilla representative and ZAP evangelist based in India.
The document outlines the Agile Inception Deck, which is a presentation used to get alignment on a project before starting. It discusses 10 questions to ask, including the purpose of the project, elevator pitch, scope, risks, timeline and budget. The goal is to eliminate confusion, set expectations and get buy-in from stakeholders on how the project will be approached before beginning the work.
Survive in iPhone App Store@GDC China 2010Coconut Island
This document discusses the experience of an independent Chinese game studio called Coconut Island Studio in surviving in the iPhone App Store. It describes how the studio was founded in 2009 and has since shipped several games that have been downloaded over 10 million times total. It emphasizes the importance of innovation, such as creating original gameplay and unique art styles, in order to succeed in the App Store. It also discusses the studio's process of polishing games through multiple prototype versions to achieve success.
From Event Marketer - 10 Ways to Double Social Media Reach at Events - Sweene...Patrick Sweeney
This is Patrick Sweeney's revised deck from EventTech 2013. 10 secrets you can use to double your social media reach by leveraging events and creating brand champions.
Secrets from real world case studies at Molson, 2012 Olympics, Lexus and other major events are shared by leading social media marketing expert Patrick Sweeney CEO of dwinQ.
This is the talk I gave on DynCon 2011 about Cloud9 IDE. Unfortunately lots of it was live coding and it hasn't been (obviously) captured in the slides.
Appsfire is an app discovery platform that helps developers get their apps discovered, downloaded, and used efficiently through powerful and engaging visual and social discovery features. It has a large international user base of 3 million users that connects users to their friends' apps. While getting the first users is initially easy and free through techniques like perfecting the app, promotion, and features from Apple/Google, ongoing marketing is needed but free marketing is not enough. Paid acquisition of new users costs $0.50-1 per download while paid apps cost $1.50-2. Retaining users is even more difficult than acquiring them initially and requires listening to feedback, updates, and engagement to keep users informed and interested in the app.
The document discusses finding joy through better project workflow as a web developer. It describes the author's typical 7-step workflow: 1) An initial project meeting, 2) A design meeting, 3) Planning wireframes, 4) Designing in the browser, 5) Adding a content management system if needed, 6) Populating and proofreading content, and 7) Going live. The author emphasizes communicating well with clients and any team members to set expectations and prevent issues that could diminish joy in the work. People skills, confidence, teamwork, and communication are said to be key to maintaining positive workflow.
The document provides steps for personal branding success. It discusses defining your personal brand by focusing on your strengths and value. It recommends researching your online reputation by Googling yourself. The document also stresses being memorable by having consistent branding, photos, and encompassing your brand across all communications. Building a 30-second commercial is recommended to concisely convey your message and value through examples like a case study or testimonial.
AIM to Chat with Meebo: Logging onto Academic AdvisingMarissa Saenz
This document discusses various social media tools and how they can be used for academic advising. It defines social software as tools that allow people to communicate, collaborate, and build community online. It then provides examples of popular social media tools and discusses how academic advisors can use instant messaging, blogs, social networking sites, and RSS feeds to communicate with students and share knowledge. The document emphasizes that for new technologies to be successful, they must meet students' and advisors' needs through training and marketing.
The presentation outlines the restructuring of the University of Alabama's PRSSA student agency, called Capstone Agency. It discusses researching successful agency models, planning an organizational structure with six specialized departments, implementing the new structure, and evaluating its impact. The restructuring process increased membership, created leadership opportunities for students, and allowed the agency to provide more tailored client services through departmental specialization. The new structure strengthened the agency's national affiliation and helped members gain real-world experience for career development.
Three students competed in a networking challenge to obtain an internship with a major PR agency, competing in career fair, informational interview, and coffee meeting challenges. The document outlines takeaways from each challenge, emphasizing the importance of research, questioning, and forming relationships over simply obtaining jobs when networking.
The document outlines the benefits of creating mutually beneficial relationships between Roger Williams University's PRSSA chapter and local businesses. It describes various programs PRSSA offers to students, including firm tours, professional events, internship opportunities, and experiential learning projects. PRSSA aims to bridge classroom learning and real-world experience through hands-on projects for local non-profits and businesses, providing PR services while giving students practical skills. This win-win approach builds connections between the university and community.
Launching Mixer: What Worked, What didn'tChris Connell
The document discusses lessons learned from launching the Mixer app. Some key points that worked were focusing on a compelling core feature and using Parse for its backend simplicity. Challenges included a lack of marketing strategy and weak user profiles. It also provides tips like monitoring analytics, iterating based on feedback, using Facebook's API capabilities properly, and addressing edge cases early.
Tobin Schwaiger-Hastanan, founder and CEO of JobsNearby.com, provides an update on week 3. He is seeking co-founders with business, sales, product or marketing expertise. An Android app was prioritized for initial release. Cold emails often go unanswered but warm introductions are more effective. The iOS app and web interface received updates. Tobin was invited to work out of a startup incubator and participate in a startup accelerator program, representing exciting opportunities. He previews plans for week 4 including further developing the Android app and business partnerships.
Flipping Screens: Teaching with iPads and Apple TVCIT, NUS
The document discusses using iPads and Apple TV for classroom teaching. It describes a trial conducted at the University Scholars Programme where students were given iPads and the instructor used an Apple TV to project iPad screens. This allowed for interactive sharing of course materials and student work. Students found the experience beneficial, rating ease of use and sharing capabilities highly. The trial demonstrated that mobile devices can enhance classroom discussions and make teaching more student-centric.
The document summarizes a presentation on using LEGO bricks to teach concepts of test-driven development (TDD). The presenters led exercises where participants built LEGO structures to represent code by writing tests first and making the minimum changes to pass each test. They explored TDD practices like the red-green-refactor mantra, pair programming, and refactoring code. Participants worked in groups to build larger projects through an iterative TDD process and demonstrated their work to others. The goal was to experience TDD and software development techniques in a hands-on way through constructing physical models with LEGO.
Greg Isenberg: My Million Dollar Product MistakeDealmaker Media
Greg Isenberg discusses 8 major product mistakes he made while building Wall Street Survivor that cost $1.5 million to learn. The mistakes include developers writing poor copy, underestimating the importance of influencers, failing to take advantage of mobile opportunities, not embedding content on other sites, and prioritizing features over marketing and growth. He also provides insights on creating urgency through exclusivity, only launching at conferences when it aligns with product plans, and designing products and growth as carefully as development.
This presentation is the second session of the 7 week Digital Download training course run and presented by Dominique Hind.
It gives an introduction to the customer journey, particularly attract. It covers topics like online advertising and search engine strategies.
If you need any additional information on this presentation, please contact: dominique@withcollective.com
With Android Design guidelines becoming more robust and easier to implement, it's easy to have your application's design lost in a homogenized sea of "Holo Themed" user interfaces.
When is it ok to break away from the Design Guidelines? In this session, we will examine and showcase examples where developers have "thought outside the box" and implemented beautiful interfaces and animations that create captivating and unique experiences for their users.
We will also discuss how to achieve some of these design features in your own applications by looking at common patterns for a variety of designs that will leave your users delightfully surprised and help you push the boundaries of Android's paradigms in the future.
Note: Most images are animated gifs, but unfortunately will not animate in this format.
This document summarizes a presentation about improving first impressions and landing pages on websites. It discusses the importance of clear navigation, targeted content, and calls to action on homepages and landing pages to answer visitors' questions and guide them to the desired action within 20 seconds. The presentation also provides tips on elements like search, contact info, and trust signals and explains how a company called Demosphere can help with professional website design and support.
WordCamp Victoria 2013: Plugin Development 2013Joey Kudish
This is a presentation from WordCamp Victoria 2013 where I show power users and novice developers how to get started with plugin development. I think a lot of people don’t realize how easy it is to get started with plugin development or just how small and simple can be. It doesn’t require 100s of lines of code…
Many WordPress tutorials out there talk about copy this or that to your functions.php file in your theme. However, it’s just as easy to create your own functionality plugin; which makes for easier to maintain code in the future that isn’t theme dependant. I begin this talk with the basics of what a plugin is and how it’s structured. I then explain the hooks (actions and filters API), followed by a very simplistic demo. I then give some pro tips and talk about some of the most commonly used WordPress APIs in plugins, as well as promote coding standards. A second more in-depth demo is then presented. Finally, I discuss security in plugins and share some resources for developers and users to further learn from.
This document outlines several ways for individuals to get involved with Mozilla, including fixing bugs, helping users, contributing to web development, building add-ons, improving documentation, assisting with visual design, creating and testing apps, and more. It was created by Sumanth Damarla, a Mozilla representative and ZAP evangelist based in India.
The document outlines the Agile Inception Deck, which is a presentation used to get alignment on a project before starting. It discusses 10 questions to ask, including the purpose of the project, elevator pitch, scope, risks, timeline and budget. The goal is to eliminate confusion, set expectations and get buy-in from stakeholders on how the project will be approached before beginning the work.
Survive in iPhone App Store@GDC China 2010Coconut Island
This document discusses the experience of an independent Chinese game studio called Coconut Island Studio in surviving in the iPhone App Store. It describes how the studio was founded in 2009 and has since shipped several games that have been downloaded over 10 million times total. It emphasizes the importance of innovation, such as creating original gameplay and unique art styles, in order to succeed in the App Store. It also discusses the studio's process of polishing games through multiple prototype versions to achieve success.
From Event Marketer - 10 Ways to Double Social Media Reach at Events - Sweene...Patrick Sweeney
This is Patrick Sweeney's revised deck from EventTech 2013. 10 secrets you can use to double your social media reach by leveraging events and creating brand champions.
Secrets from real world case studies at Molson, 2012 Olympics, Lexus and other major events are shared by leading social media marketing expert Patrick Sweeney CEO of dwinQ.
This is the talk I gave on DynCon 2011 about Cloud9 IDE. Unfortunately lots of it was live coding and it hasn't been (obviously) captured in the slides.
Appsfire is an app discovery platform that helps developers get their apps discovered, downloaded, and used efficiently through powerful and engaging visual and social discovery features. It has a large international user base of 3 million users that connects users to their friends' apps. While getting the first users is initially easy and free through techniques like perfecting the app, promotion, and features from Apple/Google, ongoing marketing is needed but free marketing is not enough. Paid acquisition of new users costs $0.50-1 per download while paid apps cost $1.50-2. Retaining users is even more difficult than acquiring them initially and requires listening to feedback, updates, and engagement to keep users informed and interested in the app.
The document discusses finding joy through better project workflow as a web developer. It describes the author's typical 7-step workflow: 1) An initial project meeting, 2) A design meeting, 3) Planning wireframes, 4) Designing in the browser, 5) Adding a content management system if needed, 6) Populating and proofreading content, and 7) Going live. The author emphasizes communicating well with clients and any team members to set expectations and prevent issues that could diminish joy in the work. People skills, confidence, teamwork, and communication are said to be key to maintaining positive workflow.
The document provides steps for personal branding success. It discusses defining your personal brand by focusing on your strengths and value. It recommends researching your online reputation by Googling yourself. The document also stresses being memorable by having consistent branding, photos, and encompassing your brand across all communications. Building a 30-second commercial is recommended to concisely convey your message and value through examples like a case study or testimonial.
AIM to Chat with Meebo: Logging onto Academic AdvisingMarissa Saenz
This document discusses various social media tools and how they can be used for academic advising. It defines social software as tools that allow people to communicate, collaborate, and build community online. It then provides examples of popular social media tools and discusses how academic advisors can use instant messaging, blogs, social networking sites, and RSS feeds to communicate with students and share knowledge. The document emphasizes that for new technologies to be successful, they must meet students' and advisors' needs through training and marketing.
The presentation outlines the restructuring of the University of Alabama's PRSSA student agency, called Capstone Agency. It discusses researching successful agency models, planning an organizational structure with six specialized departments, implementing the new structure, and evaluating its impact. The restructuring process increased membership, created leadership opportunities for students, and allowed the agency to provide more tailored client services through departmental specialization. The new structure strengthened the agency's national affiliation and helped members gain real-world experience for career development.
Three students competed in a networking challenge to obtain an internship with a major PR agency, competing in career fair, informational interview, and coffee meeting challenges. The document outlines takeaways from each challenge, emphasizing the importance of research, questioning, and forming relationships over simply obtaining jobs when networking.
The document outlines the benefits of creating mutually beneficial relationships between Roger Williams University's PRSSA chapter and local businesses. It describes various programs PRSSA offers to students, including firm tours, professional events, internship opportunities, and experiential learning projects. PRSSA aims to bridge classroom learning and real-world experience through hands-on projects for local non-profits and businesses, providing PR services while giving students practical skills. This win-win approach builds connections between the university and community.
DePaul University presented "What Not To Do: Internship Edition" for their Chapter Development Session at the PRSSA 2012 National Conference in San Francisco. This is an online version of the presentation.
Ohio Northern University presented "FIRMing Up: Working Your Way to Student-Run Firm Excellence" for their Chapter Development Session at the PRSSA 2012 National Conference in San Francisco. This is an online version of the presentation.
Brigham Young University presented "Let the Conferencing Continue – Even After National Conference is Over" for their Chapter Development Session at the PRSSA 2012 National Conference in San Francisco. This is an online version of the presentation.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
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Azure Interview Questions and Answers PDF By ScholarHat
Boston University - Digital Media
1. Mike DeFilippis Christina Serrano
Chapter President Digital Media Coordinator
@mgflip @ChristinaSerran
Friday, January 11, 13
2. Digital strategy is very important in 2012.
No choice whether to be offline or online;
we’re always online.
Underlying idea of digital strategy is
branding.
Friday, January 11, 13
3. branding: “kind, grade, or
make, as indicated by a
stamp, trademark or the
like.”
å
Friday, January 11, 13
4. Not to generalize, but,
for example, New York
City may post more
content about fashion
while Lincoln, Neb. may
be more focused on
hospitality.
Friday, January 11, 13
5. These differences are not a bad thing.
They are what defines each Chapter.
This differentiation is important since it will
make it easier for your Chapter brand to
stand out in the non-stop fire hose that is
the Internet.
Friday, January 11, 13
6. Reputations are not built overnight.
Brands are built over the long-term and
short-term.
Here are some quick fixes!
Friday, January 11, 13
7. Inventory all of your digital platforms.
Make sure you’re using each for a strategic
reason.
Branding can be muddled with too many
online platforms.
Friday, January 11, 13
8. Use all the platforms correctly.
Ex.) Chapter should have a Facebook Page;
not individual account.
Don’t post pointless things; it hurts your
brand.
Friday, January 11, 13
9. Don’t fall for ‘new-toy syndrome.’
Ex.) Create a Pinterest, pin a
couple things and never touch
it again.
This will detract from a
cohesive online brand.
Friday, January 11, 13
10. Eliminate errors by
scheduling posts ahead
of time with tools such
as HootSuite.
Grammar still counts no matter what
online platform you’re using.
Friday, January 11, 13
11. Stylebook is a good template for
online grammar.
Use full words; avoid ‘plz’, ‘thx’,
etc.
Friday, January 11, 13
12. No emoticons!
Keep to a tight,
journalistic
structure in online
copy writing.
Friday, January 11, 13
13. Keep all usernames and passwords secure.
Short-term fixes are aimed to
establish brand consistency.
Streamline logo and graphics, but also
language to market your Chapter.
Friday, January 11, 13
14. You’re not going to post random things.
Fill your platforms with quality content.
Best way to do this? An awesome blog.
That’s what our Chapter did and it worked.
Friday, January 11, 13
15. Having and maintaining a successful blog is
key to long-term digital strategy.
Our framework will enable your Chapter to
consistently produce quality content.
Friday, January 11, 13
16. Your content will attract fans, followers, etc.
Even a small Chapter can have a large online
presence.
Friday, January 11, 13
17. Our framework model is scalable.
First, a bit of background on how our
Chapter did it.
Friday, January 11, 13
18. Our new strategy began in September 2011.
The blog recorded 1,409 views that month.
Friday, January 11, 13
19. Thanks to the new strategy, views in October
skyrocketed by 300% to 4,024.
Friday, January 11, 13
20. The blog then averaged 3,171 views/month
until the end of December 2011.
Friday, January 11, 13
21. An all-time monthly view record of 4,093
was recorded in February 2012.
Pretty impressive, but didn’t happen
overnight.
Friday, January 11, 13
22. Previously, the blog sucked.
It had minimal postings on a sporadic
schedule.
We had never tried to create original content.
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23. Executive Board member in charge of blog
was just one person.
This limited the amount of content we could
produce.
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24. There was zero focus.
We realized there was a lot of missed
potential.
So, how did we do it?
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25. We could leverage our members to produce
content.
They were even for asking for more
opportunities to get involved.
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26. We saw the ability to use our Boston
surroundings to create content.
Ex.) BU has a rich history of PR; 1st in
nation to offer PR degress in 1947.
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27. Geography is not end all for content.
Technology can help us reach out to
professionals in Tokyo or Bangladesh for an
interview.
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28. WordPress
• Easy and powerful setup
• Expandable if you need a special feature; ex.) more storage,
self-hosting
•Great functions like postings, categorizing, and even
administrative functions
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29. The Framework
•Consists of digital media coordinator (on e-board), editors,
writers, data analysts and graphic designers
• Holds separate weekly meetings
• Edits are made over the weekend; schedule them for release
•Schedule is set at least one week in advance
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30. Digital Media Coordinator
•Sits on the Executive Board and is a one-person role
• Position is very much like an Editor-in-Chief
• He or she helps shape the content calendar, coming up with
web presence and leading the team.
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31. Editors
• Editors don’t just edit
• Help brainstorm content idaes
• Crucial to shaping & maintaining Chapter’s online
brand
• They do proofread for grammar, spelling and clarify;
also for focus
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32. Writers
•Everyone from Chapter President to at-large member can be one
•Writer choses what topic they want to write
•1-week deadline to write post
•More writers = more content
•Helps with professional development
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33. Writers
•Responsible for one post/week (Not a huge time commitment)
• Basic guidelines: 350-450 word count, tagging and research
for topic
•Posts must align with Chapter’s online brand
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34. Analysts
• Important to measure efforts to evaluate effectiveness of strategy
• Twitter includes follower growth and number of links clicks, per week
• Facebook includes fan growth, user engagement, organic reach, per week
• WordPress includes daily views, weekly views, and monthly views
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35. Graphic Designers
•Usually folks who are obsessed with Adobe Creative Suite
• Perform functions like rebranding, logo creation and designing
infographics
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36. This is scalable.
Not every Chapter has 100 paying members.
Responsibilities can be consolidated to as
few positions as possible.
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37. That was a lot.
Remember the
key points.
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