The document discusses the born global theory, which describes firms that aim for international growth from inception, often achieving significant foreign sales rapidly. It highlights factors influencing this phenomenon, such as market changes and technological advancements, and provides a case study on Skype as an example of a successful born global company. The definitions and characteristics of born global firms, along with their paths to growth and internationalization, are also elaborated.

1. BORN GLOBAL THEORY (CASE
STUDY)
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2. BORN GLOBAL THEORY
Table of Content
• Definitions.
• Factors influencing the born global theory.
• Characteristics of born global firms (A Case Study of Skype).
• Growth and Internationalization of the company.

3. DEFINITIONS
• Born global, or international new ventures (INVs) is explained by one source as firms that, from start, seek
to grow key competitive advantage from the use of resources and the sale of outputs in multiple nations”.
• A more concrete definition, from an alternative source, defines born global as companies which have
reached a portion of foreign sales of a minimum of 25% within a period of between two to three years after
their founding.

4. FACTORS INFLUENCING BORN
GLOBAL THEORY
• The traditional path of internationalization is much slower than the born global path.
• The key reasons for the emergence of born global firms include: major changes in market conditions, rapid new
technological advances and numerous changes in the managerial capabilities of their founders hence making it a
shorter period of time to achieve great levels of efficiency and growth of the firms (Cavusgil et al S. T.,
Knight,2009).

5. SKYPE LIMITED CASE STUDY
• Skype, is possibly one of the finest early examples of a successful born global firm.
• Skype is an application that offers video conversation and voice call services. Users are able to exchange digital
contents such as images, text, video and many others.
• Skype has characteristics that classifies it as a born global firm, ready conditions for global startups, what it takes
to build them, and what it takes to make them succeed (Salazar,2007).

6. REFERENCES
• Cavusgil S. T., & Knight, G. A.,(2009). Born global firms: A new international
enterprise. New York: Business Expert Press.
• Salazar, A. J. (2007). Handbook of information technology in organizations and
electronic markets. New Jersey : World Scientific.

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