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5 keys to successful cross cultural communication
Flow of presentation
 About Author
 About Book
 Introduction
 5keys to successful cross cultural communication
 My learnings
 Conclusion
Author : Gayle Cotton
 Gayle Cotton, a National Emmy Winner, is a distinguished and sought-after
speaker, trainer, and coach. Since 1995, she has been President of Circle of
Excellence, an internationally recognized company for corporate training
and executive coaching. She has worked with more than 50 Fortune 500
companies and developed business communication programs for the
United Nations, the World Health Organization, and major international
companies
 She is a faculty resource for the Young Presidents’ Organization (YPO),
World Presidents’ Organization (WPO), Chief Executives Organization (CEO),
and Entrepreneurs’ Organization (EO). She was the first American to be
accepted as a member of the European Marketing and Sales Experts’
Organization and is a Certified Expert with the Executive Foundation for
International Communication.
About Book
This is a perfect cross culture
communication tool for
anyone who does business
globally.
Introduction
In Say Anything to Anyone, Anywhere, Gayle Cotton provides a valuable
guide to cross-cultural communication. In today’s global marketplace,
the ability to properly communicate and do business with clients and
colleagues from different geographical locations and backgrounds is
essential. Learning how to understand the sensitive traditions and
unique language aspects of various cultures is crucial. Cotton focuses
on the five keys to successful cross-cultural communication: create
proactive cross-cultural communication, rapport helps to bridge cultural
gaps, organize effective interactions with others, strategically build
relationships, and success always leaves clues. With an emphasis on
body language and other forms of etiquette, Say Anything to Anyone,
Any- where is a roadmap for traversing the many cultures and
backgrounds in today’s business world.
5 Key to Successful Cross-Cultural
Communication
 Key 1 - Create proactive cross cultural communication
 Key 2 – Rapport secrets to bridge the cultural gap
 Key 3 – Organize productive interactions
 Key 4 – Strategies for relationships
 Key 5 – Success leaves clues
 When the 1st word of each phrase is put together into a phrase, it
says “Create Rapport and Organize Strategies for Success
The Cross of Cross-cultural
Key 1 - create proactive cross cultural
communication
• If you aren’t proactive, you will be reactive.
• Different Culture
• Behavior
• International adoption
• Understanding the cultural layer cake
KEY 2 Rapport Secrets to Bridge the Cultural
Gap
 Communicate by using words, tone of voice, Body language
 Create Cultural Trust and Understanding- Respect
 Adopt Your Style
KEY 3 Organized Productive Interactions
 Understanding Cultural Sensitivities and Avoid Conflict
 Multicultural time Expectations
 E-Mail Etiquette
 Culturally Sensitive
KEY 4 Strategies for Relationships
 Cultural beliefs, values and rules
 Perception, Reality
 Behavioral style
 The roots of every culture
KEY 5 Success Leaves Clues
 Cultural Clues, Do’s and Taboos
 Avoid some gestures
 Global Etiquette
 Win-Win Cross cultural communication
Gesture
My Learnings
 How to communicate?
 Cross-culture communication in better way
 Gestures and posters at global level
Conclusion
 Cross culture communication is very important for all who do the
business at all levels
 Time Management
 Behavior
book review

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book review

  • 1. 5 keys to successful cross cultural communication
  • 2. Flow of presentation  About Author  About Book  Introduction  5keys to successful cross cultural communication  My learnings  Conclusion
  • 3. Author : Gayle Cotton  Gayle Cotton, a National Emmy Winner, is a distinguished and sought-after speaker, trainer, and coach. Since 1995, she has been President of Circle of Excellence, an internationally recognized company for corporate training and executive coaching. She has worked with more than 50 Fortune 500 companies and developed business communication programs for the United Nations, the World Health Organization, and major international companies  She is a faculty resource for the Young Presidents’ Organization (YPO), World Presidents’ Organization (WPO), Chief Executives Organization (CEO), and Entrepreneurs’ Organization (EO). She was the first American to be accepted as a member of the European Marketing and Sales Experts’ Organization and is a Certified Expert with the Executive Foundation for International Communication.
  • 4. About Book This is a perfect cross culture communication tool for anyone who does business globally.
  • 5. Introduction In Say Anything to Anyone, Anywhere, Gayle Cotton provides a valuable guide to cross-cultural communication. In today’s global marketplace, the ability to properly communicate and do business with clients and colleagues from different geographical locations and backgrounds is essential. Learning how to understand the sensitive traditions and unique language aspects of various cultures is crucial. Cotton focuses on the five keys to successful cross-cultural communication: create proactive cross-cultural communication, rapport helps to bridge cultural gaps, organize effective interactions with others, strategically build relationships, and success always leaves clues. With an emphasis on body language and other forms of etiquette, Say Anything to Anyone, Any- where is a roadmap for traversing the many cultures and backgrounds in today’s business world.
  • 6. 5 Key to Successful Cross-Cultural Communication  Key 1 - Create proactive cross cultural communication  Key 2 – Rapport secrets to bridge the cultural gap  Key 3 – Organize productive interactions  Key 4 – Strategies for relationships  Key 5 – Success leaves clues  When the 1st word of each phrase is put together into a phrase, it says “Create Rapport and Organize Strategies for Success The Cross of Cross-cultural
  • 7. Key 1 - create proactive cross cultural communication • If you aren’t proactive, you will be reactive. • Different Culture • Behavior • International adoption • Understanding the cultural layer cake
  • 8.
  • 9. KEY 2 Rapport Secrets to Bridge the Cultural Gap  Communicate by using words, tone of voice, Body language  Create Cultural Trust and Understanding- Respect  Adopt Your Style
  • 10. KEY 3 Organized Productive Interactions  Understanding Cultural Sensitivities and Avoid Conflict  Multicultural time Expectations  E-Mail Etiquette  Culturally Sensitive
  • 11. KEY 4 Strategies for Relationships  Cultural beliefs, values and rules  Perception, Reality  Behavioral style  The roots of every culture
  • 12. KEY 5 Success Leaves Clues  Cultural Clues, Do’s and Taboos  Avoid some gestures  Global Etiquette  Win-Win Cross cultural communication
  • 14. My Learnings  How to communicate?  Cross-culture communication in better way  Gestures and posters at global level
  • 15. Conclusion  Cross culture communication is very important for all who do the business at all levels  Time Management  Behavior