The document discusses 5 keys to successful cross-cultural communication as outlined in Gayle Cotton's book "Say Anything to Anyone, Anywhere". Cotton focuses on creating proactive cross-cultural communication, using rapport to bridge cultural gaps, organizing effective interactions, strategically building relationships, and learning from past successes. When applying these 5 keys, proper understanding of cultural differences in areas like time, gestures, behaviors, and traditions is essential for smooth communication and business dealings in a global marketplace.