(Based on the presentation made to SXSW 2010)
Content is the king, right?
Maybe not.
It seems the king was deposed but most people didn’t notice it yet.
Evanescent experiences and participative crowds are claiming back the power they once had in the old villages radically transforming
all the media and communication industries
just as they replace the elderly, pre-packed, pre-thought, one-way, inert content.
Este documento trata sobre aspectos históricos, anatómicos y clínicos de la prostodoncia total. Se divide la historia en cuatro etapas: prehistoria, edad de marfil, edad práctica y edad universitaria. Describe componentes como soporte, estabilidad y retención. Explica puntos anatómicos del maxilar superior como la apófisis cigomática, fosa incisiva y tuberosidad. También cubre principios generales de prostodoncia, zonas protésicas del maxilar y mandíbula
The paper presents a methodology for detecting a virtual passive pointer. The passive pointer or device does not have any active energy source within it (as opposed to a laser pointer) and thus cannot easily be detected or identified. The modeling and simulation task is carried out by generating high resolution color images of a pointer viewing via two digital cameras with a popular three-dimensional (3D) computer graphics and animation program, Studio 3D Max by Discreet. These images are then retrieved for analysis into a Microsoft’s Visual C++ program developed based on the theory of image triangulation. The program outputs a precise coordinates of the pointer in the 3D space in addition to it’s projection on a view screen located in a large display/presentation room. The computational results of the pointer projection are compared with the known locations specified by the Studio 3D Max for different simulated configurations. High pointing accuracy is achieved: a pointer kept 30 feet away correctly hits the target location within a few inches. Thus this technology can be used in presenter-audience applications.
Ringkasan dari dokumen tersebut adalah:
Dokumen tersebut membahas pendekatan pengelolaan basis data yaitu pendekatan flat file dan pendekatan basis data. Pendekatan flat file memiliki kelemahan seperti redundansi data sedangkan pendekatan basis data menyimpan data secara terpusat di database umum yang dapat dibagikan pengguna lain.
Este documento trata sobre aspectos históricos, anatómicos y clínicos de la prostodoncia total. Se divide la historia en cuatro etapas: prehistoria, edad de marfil, edad práctica y edad universitaria. Describe componentes como soporte, estabilidad y retención. Explica puntos anatómicos del maxilar superior como la apófisis cigomática, fosa incisiva y tuberosidad. También cubre principios generales de prostodoncia, zonas protésicas del maxilar y mandíbula
The paper presents a methodology for detecting a virtual passive pointer. The passive pointer or device does not have any active energy source within it (as opposed to a laser pointer) and thus cannot easily be detected or identified. The modeling and simulation task is carried out by generating high resolution color images of a pointer viewing via two digital cameras with a popular three-dimensional (3D) computer graphics and animation program, Studio 3D Max by Discreet. These images are then retrieved for analysis into a Microsoft’s Visual C++ program developed based on the theory of image triangulation. The program outputs a precise coordinates of the pointer in the 3D space in addition to it’s projection on a view screen located in a large display/presentation room. The computational results of the pointer projection are compared with the known locations specified by the Studio 3D Max for different simulated configurations. High pointing accuracy is achieved: a pointer kept 30 feet away correctly hits the target location within a few inches. Thus this technology can be used in presenter-audience applications.
Ringkasan dari dokumen tersebut adalah:
Dokumen tersebut membahas pendekatan pengelolaan basis data yaitu pendekatan flat file dan pendekatan basis data. Pendekatan flat file memiliki kelemahan seperti redundansi data sedangkan pendekatan basis data menyimpan data secara terpusat di database umum yang dapat dibagikan pengguna lain.
This document discusses strategies for reducing buprenorphine diversion and pill mills while improving access to treatment. It notes that limiting access to buprenorphine treatment is associated with increased diversion, while expanded access to quality treatment decreases diversion and overdose deaths. The document recommends educating prescribers, using medically-derived prescribing standards, ensuring adequate insurance coverage of safe prescribing practices, and addressing diversion risks for other controlled medications. It argues against onerous new regulations that could limit treatment access. The goal is to identify and support high-quality treatment while prosecuting criminal operations.
The document shows two multi-step subtraction problems being solved. In the first problem, 17-8 is solved as 17-7-1 to get the answer of 9. In the second problem, 18-9 is solved in the same way by breaking it into multiple steps to get the final answer of 9.
The raise and fall of the literate-mass-media era - presentation 1 (main - 15...OrestesCarvalho
Content is the king, right?
Maybe not.
After 500 years, since Gutenberg's printing press, it seems content was deposed by the digital medium, despite most people didn't notice it yet. Because this revolution bring new concepts we can't even articulate well as they don't fit in our old paradigms.
The document discusses a lecture on postmodernism and selections from Ralph Ellison's novel Invisible Man. It provides context about postmodernism and examines excerpts from the novel's prologue through discussion questions. The discussion questions analyze themes of invisibility and identity within the novel's introduction.
Talk given at the Open Data Institute in London on various visions of Data in science fiction. The text based slides contain the text of the talk from the script. Some pictures are clickable to online links.
This document provides background on the authors and an overview of their book "Looking Forward" which speculatively projects developments in society, culture, and technology that may occur over the next 100 years. It discusses how past civilizations developed agriculture, cities, writing and other cultural innovations. It also outlines 3 major steps in human evolution: using tools/fire, developing agriculture, and the most recent information/technological revolution. The authors hope readers will critically evaluate their ideas to help shape future progress.
This document provides an introduction to a book titled "Beyond Humanity: CyberEvolution and Future Minds" by Gregory S. Paul and Earl Cox. It discusses how humanity has long struggled with suffering and mortality. However, it notes that technological progress is accelerating at an increasing rate, as was unimaginable in the past. The introduction envisions a future where humans can evolve into new forms through technologies like artificial intelligence, robotics, nanotechnology and other emerging fields. It imagines a future where people can experience realities far beyond the limitations of the human body and existence.
The document outlines the differences between the words "farther" and "further," with "farther" relating to physical distance such as miles and "further" relating to an additional degree or extent. It gives examples of each word used in a sentence correctly and provides a link for more
This document provides an overview of human evolution and development over hundreds of thousands of years. It discusses three major cultural leaps - the use of tools and fire 600,000 years ago, the development of agriculture 7,500 years ago, and the invention of writing 5,000-6,000 years ago. These advances allowed humans to live in larger groups and cities, accumulate knowledge, and develop more complex social and political structures. Early civilizations in Mesopotamia and Egypt established many foundations of modern society, such as standardized weights and measures, currency, loans, and business practices. The pace of change has accelerated dramatically in recent centuries.
Kim Solez Singularity explained and promoted winter 2014Kim Solez ,
Dr. Kim Solez presents "The technological Singularity explained and promoted" in the Technology and Future of Medicine course on January 16, 2014, at the University of Alberta in Edmonton, Canada. Copyright (c) 2014 JustMachines Inc.
Kim Solez Singularity explained promoted winter 2015Kim Solez ,
The document discusses the concept of the technological singularity, which refers to the hypothetical future emergence of artificial superintelligence that greatly surpasses human intellectual abilities. It provides an overview of the main ideas, including the three schools of belief about the singularity (accelerating change, event horizon, intelligence explosion). It also discusses the four main paths to the singularity, including creating an AI that exceeds human intelligence. The document summarizes the history of ideas around the singularity concept from the 1800s onward and perspectives from thinkers like Kurzweil and Hutter on whether the singularity is negotiable or inevitable.
The chapter discusses basic microeconomic principles for firms, including total cost functions that represent the relationship between costs and output. It also defines average cost functions and how they vary with output, as well as marginal cost and economies of scale. The concepts laid out in this chapter provide a foundation for understanding firm strategy and decision-making.
The document appears to be a general quiz with multiple choice and fill-in-the-blank questions. Some of the questions and answers referenced include:
- The Library of Babel website and its concept of containing every possible book.
- The "Keep Calm and Carry On" posters from World War II that were rediscovered in 2000.
- Pocari Sweat as the electrolyte drink that will be the first commercial product advertised on the moon.
- Ted Kaczynski being referred to as the Unabomber in a passage from the novel Cryptonomicon.
- The installation "Rain Room" which creates the sensation of being in the rain without getting
This document discusses dystopias in real life and in works of art and literature. It analyzes several dystopian novels and movies like The Giver, Divergent, Animal Farm, and 1984, connecting themes in them like lack of individuality and totalitarian governments to real historical events like those under Hitler, Stalin, and in the Soviet Union. The document also discusses dystopian elements in the real-life Kowloon Walled City and environmental degradation captured in the artwork "The Prophecy." It concludes that dystopian futures depicted by various artists and authors reflect dystopian tendencies observable in the current world.
The Age of Spiritual Machines: When Computers Exceed Human IntelligenceWiseKnow Thailand
Ray Kurzweil is the inventor of the most innovative and compelling technology of our era, an international authority on artificial intelligence, and one of our greatest living visionaries. Now he offers a framework for envisioning the twenty-first century--an age in which the marriage of human sensitivity and artificial intelligence fundamentally alters and improves the way we live. Kurzweil's prophetic blueprint for the future takes us through the advances that inexorably result in computers exceeding the memory capacity and computational ability of the human brain by the year 2020 (with human-level capabilities not far behind); in relationships with automated personalities who will be our teachers, companions, and lovers; and in information fed straight into our brains along direct neural pathways. Optimistic and challenging, thought-provoking and engaging, The Age of Spiritual Machines is the ultimate guide on our road into the next century.
Reanimating Cyberpunk in 21st Century Fashion_More Human than HumanKristina Gligorovska
This document discusses the influence of cyberpunk themes and aesthetics in 21st century fashion. It explores how fashion designers have incorporated elements of cyberpunk seen in works from the 1980s-90s, depicting modified bodies and blurring the lines between human and machine. Examples given include collections by McQueen, Pugh, Owens, and others featuring deconstructed suits alluding to cybernetic beings. The document argues cyberpunk continues to symbolize using technology to overcome bodily limits and shape new virtual bodies for an augmented reality.
This document discusses strategies for reducing buprenorphine diversion and pill mills while improving access to treatment. It notes that limiting access to buprenorphine treatment is associated with increased diversion, while expanded access to quality treatment decreases diversion and overdose deaths. The document recommends educating prescribers, using medically-derived prescribing standards, ensuring adequate insurance coverage of safe prescribing practices, and addressing diversion risks for other controlled medications. It argues against onerous new regulations that could limit treatment access. The goal is to identify and support high-quality treatment while prosecuting criminal operations.
The document shows two multi-step subtraction problems being solved. In the first problem, 17-8 is solved as 17-7-1 to get the answer of 9. In the second problem, 18-9 is solved in the same way by breaking it into multiple steps to get the final answer of 9.
The raise and fall of the literate-mass-media era - presentation 1 (main - 15...OrestesCarvalho
Content is the king, right?
Maybe not.
After 500 years, since Gutenberg's printing press, it seems content was deposed by the digital medium, despite most people didn't notice it yet. Because this revolution bring new concepts we can't even articulate well as they don't fit in our old paradigms.
The document discusses a lecture on postmodernism and selections from Ralph Ellison's novel Invisible Man. It provides context about postmodernism and examines excerpts from the novel's prologue through discussion questions. The discussion questions analyze themes of invisibility and identity within the novel's introduction.
Talk given at the Open Data Institute in London on various visions of Data in science fiction. The text based slides contain the text of the talk from the script. Some pictures are clickable to online links.
This document provides background on the authors and an overview of their book "Looking Forward" which speculatively projects developments in society, culture, and technology that may occur over the next 100 years. It discusses how past civilizations developed agriculture, cities, writing and other cultural innovations. It also outlines 3 major steps in human evolution: using tools/fire, developing agriculture, and the most recent information/technological revolution. The authors hope readers will critically evaluate their ideas to help shape future progress.
This document provides an introduction to a book titled "Beyond Humanity: CyberEvolution and Future Minds" by Gregory S. Paul and Earl Cox. It discusses how humanity has long struggled with suffering and mortality. However, it notes that technological progress is accelerating at an increasing rate, as was unimaginable in the past. The introduction envisions a future where humans can evolve into new forms through technologies like artificial intelligence, robotics, nanotechnology and other emerging fields. It imagines a future where people can experience realities far beyond the limitations of the human body and existence.
The document outlines the differences between the words "farther" and "further," with "farther" relating to physical distance such as miles and "further" relating to an additional degree or extent. It gives examples of each word used in a sentence correctly and provides a link for more
This document provides an overview of human evolution and development over hundreds of thousands of years. It discusses three major cultural leaps - the use of tools and fire 600,000 years ago, the development of agriculture 7,500 years ago, and the invention of writing 5,000-6,000 years ago. These advances allowed humans to live in larger groups and cities, accumulate knowledge, and develop more complex social and political structures. Early civilizations in Mesopotamia and Egypt established many foundations of modern society, such as standardized weights and measures, currency, loans, and business practices. The pace of change has accelerated dramatically in recent centuries.
Kim Solez Singularity explained and promoted winter 2014Kim Solez ,
Dr. Kim Solez presents "The technological Singularity explained and promoted" in the Technology and Future of Medicine course on January 16, 2014, at the University of Alberta in Edmonton, Canada. Copyright (c) 2014 JustMachines Inc.
Kim Solez Singularity explained promoted winter 2015Kim Solez ,
The document discusses the concept of the technological singularity, which refers to the hypothetical future emergence of artificial superintelligence that greatly surpasses human intellectual abilities. It provides an overview of the main ideas, including the three schools of belief about the singularity (accelerating change, event horizon, intelligence explosion). It also discusses the four main paths to the singularity, including creating an AI that exceeds human intelligence. The document summarizes the history of ideas around the singularity concept from the 1800s onward and perspectives from thinkers like Kurzweil and Hutter on whether the singularity is negotiable or inevitable.
The chapter discusses basic microeconomic principles for firms, including total cost functions that represent the relationship between costs and output. It also defines average cost functions and how they vary with output, as well as marginal cost and economies of scale. The concepts laid out in this chapter provide a foundation for understanding firm strategy and decision-making.
The document appears to be a general quiz with multiple choice and fill-in-the-blank questions. Some of the questions and answers referenced include:
- The Library of Babel website and its concept of containing every possible book.
- The "Keep Calm and Carry On" posters from World War II that were rediscovered in 2000.
- Pocari Sweat as the electrolyte drink that will be the first commercial product advertised on the moon.
- Ted Kaczynski being referred to as the Unabomber in a passage from the novel Cryptonomicon.
- The installation "Rain Room" which creates the sensation of being in the rain without getting
This document discusses dystopias in real life and in works of art and literature. It analyzes several dystopian novels and movies like The Giver, Divergent, Animal Farm, and 1984, connecting themes in them like lack of individuality and totalitarian governments to real historical events like those under Hitler, Stalin, and in the Soviet Union. The document also discusses dystopian elements in the real-life Kowloon Walled City and environmental degradation captured in the artwork "The Prophecy." It concludes that dystopian futures depicted by various artists and authors reflect dystopian tendencies observable in the current world.
The Age of Spiritual Machines: When Computers Exceed Human IntelligenceWiseKnow Thailand
Ray Kurzweil is the inventor of the most innovative and compelling technology of our era, an international authority on artificial intelligence, and one of our greatest living visionaries. Now he offers a framework for envisioning the twenty-first century--an age in which the marriage of human sensitivity and artificial intelligence fundamentally alters and improves the way we live. Kurzweil's prophetic blueprint for the future takes us through the advances that inexorably result in computers exceeding the memory capacity and computational ability of the human brain by the year 2020 (with human-level capabilities not far behind); in relationships with automated personalities who will be our teachers, companions, and lovers; and in information fed straight into our brains along direct neural pathways. Optimistic and challenging, thought-provoking and engaging, The Age of Spiritual Machines is the ultimate guide on our road into the next century.
Reanimating Cyberpunk in 21st Century Fashion_More Human than HumanKristina Gligorovska
This document discusses the influence of cyberpunk themes and aesthetics in 21st century fashion. It explores how fashion designers have incorporated elements of cyberpunk seen in works from the 1980s-90s, depicting modified bodies and blurring the lines between human and machine. Examples given include collections by McQueen, Pugh, Owens, and others featuring deconstructed suits alluding to cybernetic beings. The document argues cyberpunk continues to symbolize using technology to overcome bodily limits and shape new virtual bodies for an augmented reality.
Based on Berkun's as well as many other books, this is a brief introduction to some misconceptions about innovation. Presentación en el curso de Innovación del ITESM campus Querétaro
The passage discusses how two works, the play Our Town and the film Dead Poets Society, depart from theatrical/cinematic traditions in ways that enhance the experience for audiences. Our Town breaks conventions by having the stage manager directly address viewers and use invisible props. This confuses viewers at first but adds flavor. Dead Poets Society depicts a teacher urging boys to reject tradition if it makes them miserable, empowering them to pursue dreams rather than adhere to societal norms. Both works illustrate how departing from expected conventions can resonate more with audiences by allowing new perspectives.
Argumentative Essay: Definition, Outline amp; Examples of Argumentative .... Argumentative Essay Examples, Structure amp; Topics Pro Essay Help. FREE 9 Argumentative Essay Samples in PDF. Argumentative Essay Example. 007 Argumentative Essays 8th Grade Printables Corner Pertaining To .... 011 Essay Example Argumentative Tips For Writing An Essay1 Thatsnotus. How to Write an Argumentative Essay Step By Step - Gudwriter. 2 Argumentative Essay Examples With a Fighting Chance. Sample Research Argumentative Essay Templates at allbusinesstemplates.com. 30 Argumentative Essay Examples in Illustrator Google Docs Google .... 50 Compelling Argumentative Essay Topics - Topics for writing an .... The best argumentative essay topics. 100 Argumentative Essay Topics .... 50 Compelling Argumentative Es
Similar to The raise and fall of the literate-mass-media era - presentation #1 (main - 20 min. version) from Shadows Revolution book (17)
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
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The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
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The raise and fall of the literate-mass-media era - presentation #1 (main - 20 min. version) from Shadows Revolution book
1. Shadows’ Revolution
Cracking the Content and Breaking the Molds.
Book Reading at SXSW
March 2010
Long web version
www.OrestesCarvalho.com available at Amazon.com
Book: “Shadows Revolution”
March 2010 1
OrestesCarvalho.com
2. While most revolutions are violent and
obvious…
The deepest ones are subtle.
Book: “Shadows Revolution”
March 2010 2
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3. “We can’t solve a problem in the same
frame of mind in which we created it.”2
2 Adapted from a quote attributed to Albert Einstein.
Book: “Shadows Revolution”
March 2010 3
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4. In other
words:
It is hard to see the fire
when you are inside the pot.
Book: “Shadows Revolution”
March 2010 4
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5. Why did it take so long for music companies
to realize their waters were boiling?
Book: “Shadows Revolution”
March 2010 5
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6. Will the newspapers follow the fate of
the music industry?
Book: “Shadows Revolution”
March 2010 6
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7. What about books?
Will a Kindle-like gadget
replace them?
Book: “Shadows Revolution”
March 2010 7
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8. What about the other media industries?
Book: “Shadows Revolution”
March 2010 8
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9. What about the electronic equipment we
have to capture and play the old media?
Book: “Shadows Revolution”
March 2010 9
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11. Think about a couple who has only had a carriage
as means of transport for their entire lives.
They never saw a car until we give them one.
Book: “Shadows Revolution”
March 2010 11
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12. First thing they do is to attach their horses
to pull their new car.
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March 2010 12
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13. Second thing they do is to conclude…
Book: “Shadows Revolution”
March 2010 13
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14. Second thing they do is to conclude…
…their old carriage was better!
Book: “Shadows Revolution”
March 2010 14
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15. How can we understand a car and its implications
when all we know are carriages and horses?
Book: “Shadows Revolution”
March 2010 15
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16. Like that old couple, many of us once said:
Book: “Shadows Revolution”
March 2010 16
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17. Because we keep trying to pull new
ideas using our old horses.
Book: “Shadows Revolution”
March 2010 17
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18. But sometimes…
old knowledge wrong conclusions.
old paradigms blinders
restrain restrain
our thoughts horse’s vision
Book: “Shadows Revolution”
March 2010 18
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19. Then we talk about technology life cycles...
…clash of generations, behavioral fads...
Book: “Shadows Revolution”
March 2010 19
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20. … still searching inside the box...
…locked inside the literate-mass-media paradigm.
Book: “Shadows Revolution”
March 2010 20
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21. Because all these media products,
our behavior, and our way of thinking…
… were shaped throughout the literate-mass-media era.
Book: “Shadows Revolution”
March 2010 21
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22. So, how can we get rid of our
literate-mass-media blinders?
Book: “Shadows Revolution”
March 2010 22
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23. One way is to ask:
How was life on earth
before we got the blinders?
Book: “Shadows Revolution”
March 2010 23
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24. Before Gutenberg and the printing press…
… conversation, people interaction,
collaboration…
Book: “Shadows Revolution”
March 2010 24
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25. …knowledge was transferred through direct
apprenticeship…
…
Book: “Shadows Revolution”
March 2010 25
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26. Before writing technology,
elaborated thoughts
would be lost.
Book: “Shadows Revolution”
March 2010 26
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27. Before writing technology,
complex ideas
and institutions
that depended
on them.
Book: “Shadows Revolution”
March 2010 27
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28. Here are the fifteen…
…oops…
I mean,
the ten
commandments.
Can you imagine laws, science, stock markets,
without writing?
Book: “Shadows Revolution”
March 2010 28
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29. Writing:
- capture evanescent thoughts and ideas.
Press:
-reach and permanence.
Book: “Shadows Revolution”
March 2010 29
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30. The Gutenberg Bible was one of the first
mass-manufactured products in this world.
Book: “Shadows Revolution”
March 2010 30
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31. First mass medium. One to many model.
It opened the frontiers for
other future mass productions.
Book: “Shadows Revolution”
March 2010 31
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32. mass production
new products virtuous affordable books
innovation cycle (& other products)
information spread
and retention
Incredible machines working for us.
Book: “Shadows Revolution”
March 2010 32
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33. “The ease with which information
can be spread is critical to the rate at which
innovation occurs.”3
3 Adapted from a James Burke quote.
Book: “Shadows Revolution”
March 2010 33
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34. Standard of living well beyond old village imagination.
Book: “Shadows Revolution”
March 2010 34
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35. dramatic change in our way of
communicating and thinking.
Information = packaged good
coughed out by a mold.
Evanescent event became boxed content
Book: “Shadows Revolution”
March 2010 35
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36. live information inert content
lost speed and fluidity of a
local debate
Book: “Shadows Revolution”
March 2010 36
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37. live information inert content
lost speed and fluidity of a
local debate
Solutions as a solitaire exercise
result of participants static snapshots of
interactions thoughts
Learning
Book: “Shadows Revolution”
March 2010 37
OrestesCarvalho.com
38. live information inert content
lost speed and fluidity of a
local debate
Solutions as a solitaire exercise
result of participants static snapshots of
interactions thoughts
Learning
Social Individual
experience experience
Book: “Shadows Revolution”
March 2010 38
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39. From oral to literate societies
Oral Literate
Circular world of sound. Cause and effect, linear
Round villages grid-like cities
“We moved toward the one-thing-at-a-time,
one-thing-after-another, and take-time-to-think
world.”5
5 Joshua Meyrowitz.
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40. From oral to literate societies
Oral Literate
Ever changing thought Feeling of Closure
Evanescent Event Boxed Content
Aggregative, Redundant, non- Analytical, Linear and
hierarchical thought Hierarchical thought
Collective Creation Authorial authority
Conservative and
Investigative and Conciliatory
Agonistically toned
Pragmatic, Empathetic
Individual Abstraction
Participation
Group of Listeners Lonely Readers
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41. After paper, other “mediums” came…
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42. Other mediums, which departed
from the written world
But they were still locked in the old
literate-mass-media paradigm.
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43. All following the same old formula
1. Capture a thought, a story, an idea.
2. Lock it inside a medium (paper, vinyl, film)
3. Make thousands of copies.
4. Mass advertise it. Mass distribute it.
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44. By end of 20th century:
-People had never known so much
never so homogeneous
prisoner of the same mold
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45. By end of 20th century:
-People had never known so much
never so homogeneous
prisoner of the same mold
Following like cattle
the editors’ choices and
the authors’ pretense truths.
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46. Despite departing from written world…
…still in the literate-mass-media paradigm
model: one-owns-the-truth, no-changes-anymore,
ready-to-produce-and-distribute-to-the-mass
IDEAS
&
TRUTH
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47. Despite departing from written world…
…still in the literate-mass-media paradigm
model: one-owns-the-truth, no-changes-anymore,
ready-to-produce-and-distribute-to-the-mass
IDEAS IDEAS
& vs. &
TRUTH TRUTH
old village orality , many-to-many, conversation mode
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48. But then came the digital medium.
It is different.
And it is taking us somehow
back to the old villages.
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49. In the literate-mass-media world…
…authors and audience are apart.
IDEAS
&
TRUTH
Loosely connected through one-way replicas.
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50. Digital medium era: Connection to the original source,
Rather than copies (or shadows of the real thing)
Driving participation and blurring the lines
between authors and consumers.
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51. Back to the village – in steroids.
Speed and fluidity of old conversations…
+ long-standing memory and reach
of the literate-mass-media world.
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52. Back to the village
I suggest you take a look at
this table online:
www.ShadowsRevolution.com
or in the book available at
www.Amazon.com
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53. One important take away...
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54. iPod, Kindle, Hulu:
just one small step into the future.
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55. digital connection to the publisher
+ speed…
… but still old model in a new medium
News News
Publisher
News News
News
Information still content stuck in insulated ponds.
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56. Transformation:
connect the ponds, open the flow…
inert content
New News
ever-changing
alive event.
…transforming the own nature
of the news, of the music and of the thought.
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57. It is not about the content
But about the contact.
It is not about being served the truth or the show,
but about building the truth and the show together.
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58. How do these changes affect our life?
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59. Implications
1st – It is not about content, but about contact. (preface)
pings radar screen
Shallow?
Different way to achieve depth: chunks, collectively
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60. Implications
2nd – Landgrab fight in the old media’s land. (chapter 5)
no protected turf: changing nature of competition
Music
Phone
Retail
packaged good
services
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61. Implications
3rd – The crumbling advertising mold . (chapter 6)
Old model: push / average / noisy / ineffective
New model: pull / personal / selective
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62. Implications
4th –From a Gaussian world to a Scale-Free world. (chapter 7)
Average-thinking
Static / slow / material abundance
averages have no meaning
outliers / dynamic / fast
intellectual and creative abundance
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63. Implications
5th – The IP pipeline and
the hypermedium.
(chapter 8 and 9)
Multiple one-way
media pipes and
scattered ponds
Vs.
Connected windows to
the outside world
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64. Implications
6th – The Digital Shelf (chapter 10)
Decouple content from the medium
Democratization of distribution and production
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65. Implications
7th – Paradox of choice? (chapter 11)
Instead of push a crowded set of pre-defined choices
calm and uncluttered shelf: with infinite choice
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66. Implications
8th – Mastermind design vs. bottom-up sprouting order
Blurring the lines between authors and audience
(Epilogue – The Breathing Mesh)
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67. The Breathing Mesh
2008 SXSW – A signature moment
Sarah Lacy interviews Mark Zuckerberg (Facebook)
A clash between two worlds:
Interview didn’t go well
audience didn’t like the way it was going
expressed disapproval
crowd outcry during and after interview
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68. The Breathing Mesh
2008 SXSW – A signature moment
Sarah Lacy interviews Mark Zuckerberg (Facebook)
A clash between two worlds:
Literate-mass-media Scale-free world
Top-down choices, one-way Collective choices, two-way
channel, author creates and channel, collective creation
audience consumes and consumption.
Top-down control. Audience Twitter. Find out what others
sit and listen or get up and are thinking. Participate.
leave. Influence the outcome.
Deliver pre-packed content Open up dialogue
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69. The Breathing Mesh
2008 SXSW – A signature moment
Mark Zuckerberg (Facebook) and Sarah Lacy.
After the interview:
Literate-mass-media Scale-free world
Bottom-up coalescent
Top-down judgment: “good
interpretation: “bad
content was delivered”
conversation”
Crowd was rude. Interrupted.
Didn’t allow her to deliver her
plans smoothly.
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70. The Breathing Mesh
2008 SXSW – A signature moment
Mark Zuckerberg (Facebook) and Sarah Lacy.
After the interview:
Literate-mass-media Scale-free world
Bottom-up coalescent
Top-down judgment: “good
interpretation: “bad
content was delivered”
conversation”
Sarah Lacy was rude. Tried to
Crowd was rude. Interrupted.
control. Kept them apart.
Didn’t allow her to deliver her
Pushed content, when they
plans smoothly.
wanted service and dialogue.
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71. The Breathing Mesh
The change:
Literate-mass-media Scale-free world
Hero doing it all Millions doing small pieces
Pre-packed, pre-thought, Services and evanescent
one-way content experiences
Top-down-hierarchical-
Bottom-up sprouting order
mastermind design
“Now, I can record and release a song and a
month later if I don’t like a verse, I can change it.”
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72. The Breathing Mesh
We have opened the dams;
connected the ponds;
broken the molds;
released the content.
Instead of
watching the shadows projected on the wall,
we became part of the show…
…and a new kind of life
is emerging from the mesh.
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73. Shadows’ Revolution
Cracking the Content and Breaking the Molds.
Available at amazon.com
www.OrestesCarvalho.com
Releasing thoughts and stories from the
physical medium imprisonment.
Deposing the averages
March 2010 from “Shadowsmeaning.
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73
74. Links for other presentations and the book
1st – It is not about content, but about contact. (preface)
2nd – Landgrab fight in the old media’s land. (chapter 5)
3rd – The crumbling advertising mold . (chapter 6)
4th –From a Gaussian world to a Scale-Free world. (chapter 7)
5th – The IP pipeline and the hypermedium. (chapter 8 and 9)
6th – The Digital Shelf (chapter 10)
7th – Paradox of choice? (chapter 11)
book at amazon.com OrestesCarvalho.com
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Editor's Notes
Hi,Thank you for your time and attention. I’m presenting here some slides about my book: Shadows’ Revolution.This book is about how we are moving away from an era dominated by molds, mass-production and averages; an era when ideas and stories were called content and locked inside a medium.This book is about a revolution happening right now, probably the deepest one in the last 500 years…… however most people didn’t realize it yet.
This is because while most revolutions are violent and obvious…The deepest ones are subtle.Because they bring new concepts we can’t even see, understand or articulate well as they don’t fit in our old paradigms.Einstein said something like:
“We can’t solve a problem in the same frame of mind in which we created it.”In other words:
It is hard to see the fire when you are inside the pot.
Why did it take so long for music companies to realize their waters were boiling?
Will the newspapers follow the fate of the music industry?
What about books? Will a kinkle-like gadget replace them?
What about the other media industries?(TV, Movies, communications, advertising…)
And what will happen with all the electronic equipment we have in our houses to play the traditional media?Film cameras have gone.K7 tapes have gone.VCRs have gone.Whatwill happen to TVs, DVD players, Blue rays?
I want to do this: … think about a couple who has only had a carriage as means of transport for their entire lives.
They never saw a car until we give them one.
First thing they do is to attach their horses to pull their new car…
Second thing they do…… is to conclude…
Their old carriage was better.… it was lighter, easier to be pulled by the horses.The point here is…
How can we understand a car and its implications when all we know are carriages and horses?
Like that old couple, many of us once said:Photographicfilm is betterCDs are betterNewspapers are betterNothing is like holding and feeling a physical book
Because we keep trying to pull new ideas using our old horsesWe naturally use what we know to figure out what is coming.But sometimes our old knowledge take us to the wrong conclusions
And old paradigms can restrain our thoughts as the blinders restrain the horse’s vision.Than we talk about technology lifecycles..
… clash of generations behavioral fads…Without realizing we are still searching inside the box…
…we are still locked inside the literate-mass-media paradigm.Because all those media products, our behavior and our way of thinking…
Were shaped throughout the literate mass media era.
So, how can we get rid of our literate mass media blinders?(I like this picture…He seems pretty happy with those blinders, don’t you think?)One way is to ask:
How was life on earth before we got the blinders?How was life Before the literate mass media era…
Before Gutenberg and the printing press…ideas were built through conversations…… through direct people interaction and collaboration…
Knowledge was transferred… through direct apprenticeship.Before we had writing technology
if thoughts were not expressed in easily remembered forms and were not constantly repeated, they would be lost.
The absence of writing technology limited the development of complex ideas and the institutions that depended on them.
Can you imagine laws, science, … stock markets, without writing?This cartoon I did was inspired on Mel Brooks’ History of the world part I.It give us an idea of the value of writing.Because sound has meaning at the exact moment it is going out of existence.
Writing allowed us to capture evanescent thoughts and ideas.Then, the printing press allowed us to easily replicate the writing, increasing our ideas reach and permanenceand we now could spread them around the world
The Gutenberg Bible was one of the first ……mass-manufactured products in the world.The paper was the first mass medium.
The model – one to many instead of one to one – was much more productive.It opened the frontiers for other future mass productions.It fed a virtuous cycle where…
Mass production leads to affordable books that leads to Information spread and retention that leads to innovation and new products to be mass produced and so on…Through this cycle we were able to build incredible machines to work for us.James Burke said:
“The ease with which information can be spread…is critical to the rate at which change occurs.”
The printing press and the mass production have raised the standard of living… at a levelthat the people from the old villages would never be able to imagine.And it also triggered a dramatic change in our way of communicating and thinking…
Information became a packaged good being coughed out by a mold.An evanescent event became boxed content.
But once live information became inert content it lost the speed and the fluidity of old debates……where propositions are refuted right away and solutions come out as a result of interactions among the participants.
Learning became a solitaire exercise where we read static snapshots of thoughts in a printed book.What used to be a social experience became…
… became an individual experience.
When we moved from oral to literate societies,We moved from the circular world of sound expressed in its round villages and hutsTo the linear, cause-and-effect, grid-like cities.We moved toward the on-thing-at-a-time, one thing after another, and take time to think world.
In the book, I get into details of the major transformations that happened in our way of thinking when we moved from oral to literate societies…I suggest you read it at shadowsrevolution.com or buy it amazon.comIt helps us to think in a different frame of mind than the one imposed by the literate-mass-media paradigms.
After paper, other “mediums” came…
Which departed from the written world but were still locked in the old literate-mass-media paradigm.They were all following the same oldformula…
Capture a thought, a story, an idea.Lock it inside a medium (paper, vinyl, film STOCK)Make thousands of copies.Mass advertise it. Mass distribute it.This was a powerful model and by the end of the 20th century…
… general people had never known so much and their knowledge had never been so homogeneous, because it was made prisoner of the same mold.People were following, like cattle, …
the editors’ choices and WHAT THE AUTHORS BELIEVED WAS THE TRUTH.Despite the modern mediums departed from the written word, they were still in the model:
One owns the truth, no-changes-anymore, because we are ready-to-produce-and-distribute-to-the-mass.Whichis in sharp contrast with the old village orality…
…many-to-many, conversation mode where thoughts and truth were built collectively.But the digital medium is different.
An it is somehow taking usback to the old villages.
In the literate-mass-media world authors and audience were apart… loosely connected through the one-way replicas…
But in the digital world we are connected to the original source……rather than to copies, which are only shadows of the real thing.This is driving participation and it is blurring the lines between authors and consumers.And we are going back to the village. But is a village in steroids… (next slide)
… where we are getting back the speed and fluidity of old conversations…But keeping the long-standing memory and reach of the literate-mass-media world.
In the book I talk extensively about each change summarized in this table.It puts side by side the changes from Oral to Literate and now to Digital, or as I am calling it: hyper-oral societies.I suggest you take a look at this table online or in the book. It is very instructive. It helps to understand what is coming …when we see the changes within this framework.
… one important take away is…
iPod, Kindle, Hulu,Are just one small step into the future.Because they are just transferring content from the old media to a new media.
The digital connection to the publisher brings more speed.…But this is still the old model in a new medium.Information is still content stuck within insulated ponds.The big transformation happens when we connect the ponds and open the flow… (next slide)
Then… inert content morphs back into ever-changing ALIVE event.… transforming the own nature of the news, of the music and of the thought.It is not anymore an individual thought …but some kind of alive collective thought, collective on-going news…It is not anymore about the content and the information,… but about the contact and the connectivity… (next slide)
It is not anymore about being served the truth or the show,but about building the truth and the show together
So…How do these changes affect our life?Most of the book addresses the implications of these changes in our lives and businesses.In the next slides I will give you an idea about what you can read about them in the book.
The first implication is about the new paradigm on how we deal with our social networks: shorter contacts, with a lot more people.-> we keep in touch through pings, like in a radar screen.It seems shallow if we look at it through the lens of the old world.But, in fact it is just a different way to achieve depth: collectively; through chunks of information instead of long individual abstractions.There is a discussion about this implication in the book preface.
Another implication, discussed in chapter 5, is related to how the business landscape is being reshaped. The silos have gone down and the nature of competition is changing. Packaged goods are being transformed into services.
In chapter 6 there is discussion about a revolution in the advertising model, which is changing from: push, noisy, ineffective and directed to an average consumer to a pull model, driven by the consumer, more personal and selective.
Chapter 7 addresses how we are moving from a static and slow Gaussian world dominated by average-thinking, which has brought material abundance to a new dynamic and fast-changing scale-free world, dominated by outliers where the averages have no meaning, which will bring intellectual and creative abundance.
Chapters 8 and 9, discuss how the multiple one-way media pipelines that feed cds, dvds, movies, magazines, newspapers, and all different media into scattered storage places within our homes will be replaced by the IP pipeline, which will connect all the ponds. And all electronic equipment that play current media will be replace by screens, which will become connected windows to the outside world.
Chapter 10 shows how our supply chains are being reshaped since the content has decoupled from the medium and the digital shelf has democratized the distribution and the production of information products and services.
Chapter 11 defends the idea that overwhelming choice is a paradigm from the literate-mass-media world, which used to push a pre-defined crowded set of choices on consumers. It shows how google home page symbolizes the new world presenting infinite choices to be pulled from a calm and uncluttered shelf.
And finally the last implication is presented in the last chapter of the book. It somehow summarizes the whole idea of the book and outline the clash between the two eras.It is about how the top-down mastermind design is giving way to a bottom-up sprouting order, blurring the lines between authors and audience.
This chapter uses as an example what could be a signature moment for the new era that is coming. It happened in South by Southwest in 2008.Sarah Lacy was interviewing Mark Zuckerberg the CEO of Facebook.The interview didn’t go well. The audience didn’t like what was going on at the stage and expressed disapproval. They were vocal. There was a crowd outcry during and after the interview.In one side there was the old paradigm represented by Sarah Lacy.In the other side was the South by southwest audience composed by people who are riding the new wave of the new digital world and interactive media.
The different perspectives are illustrated in this table:While the literate-mass-media world is about top-down choices, one-way channel, author creates and audience consumes,…… The mindset in the new digital scale-free world is about collective choices, two-way channel, collective creation and consumption.While the old world is about top-down control. Audience sit and listen or get up and leave if you are not happy……. The new world has twitter. And the audience could find out what the others were thinking. And they want to participate and influence the outcome of the event.While the old world is prepared to deliver a pre-packed content,…… The new world want an open dialogue.Even after the interview you can still see the different perspectives remain.
Sarah Lacy declared that from her standpoint the interview was very successful because she was able to deliver very good content making Zuckerberg talk about important things… If this was an written interview, she probably would be right. But it was not. … and she didn’t realize that in this new world rather than top-down judgment what matters is the bottom-up coalescent interpretation of the crowd. And their evaluation was that the interview had been a “bad conversation.”Many people came on Lacy’s defense saying the crowd was rude. They interrupted. They didn’t allowed her to deliver her plans smoothly. But these defenses were also stuck in the old paradigm. Because in the new world the evaluation would be different:
In the new world and for that audience, Sarah Lacy was the one that was rude. She tried to control them. She kept them apart. She tried to push content down their throat when they wanted service and dialogue.
The world is changing.Instead of a hero doing it all – we are moving to millions doing small piecesInstead of pre-packed, pre-thought, one-way content.… we are moving to services and evanescent experiences.Instead of top-down hierarchical mastermind design……. We are moving to a bottom-up sprouting order.This is a quote I got from a musician:“Now, I can record and release a song and a month later if I don’t like a verse, I can change it.”His music is alive. It changes as he want.
“ We have opened the dams; connected the ponds; broken the molds; released the content.Instead of watching the shadows projected on the wall, we became part of the show…… and a new kind of life is merging from the mesh.
This is my last slide in this presentationThank you for your time and attention. And please, give me your feedback, share your thoughts.I don’t want this to be a one-way delivery but just the base, just the start of a great conversation.Thank you.