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Books are so last century
                                                   Scott McNulty
Monday, May 24, 2010
Why am I here?

      • eReader junkie


      • Wrote a book sold only in
        electronic form


      • Former Wharton Computing
        Employee


      • Will present for food




Monday, May 24, 2010
A Brief eBook Timeline




Monday, May 24, 2010
Gutenberg Project   1971
Monday, May 24, 2010
Rocket eBook/
                           SoftBook    1998
Monday, May 24, 2010
Amazon buys
                        Mobipocket   2005
Monday, May 24, 2010
Sony Reader   2006
Monday, May 24, 2010
E-Ink

      • Low power


      • High contrast


      • Reflective




Monday, May 24, 2010
Kindle   2007
Monday, May 24, 2010
Kindle   2007
Monday, May 24, 2010
The Oprah Effect   2008
Monday, May 24, 2010
Kindle 2 & DX   2009
Monday, May 24, 2010
nook   2009
Monday, May 24, 2010
More Sony Readers   2009
Monday, May 24, 2010
iPad   2010
Monday, May 24, 2010
Kobo   2010
Monday, May 24, 2010
AZW (based on mobi)       ePub




                       Amazon         Everyone Else
Monday, May 24, 2010
Format Support


                       Platform ePub PDF Mobi AMZ   Text   Doc

                       Kindle     ✗ ✔ ✔       ✔     ✔ ✔*
                        Sony      ✔ ✔   ✗     ✗     ✔      ✔
                         iPad
                       (iBooks)   ✔ ✗   ✗     ✗      ✗     ✗
                        nook      ✔ ✔   ✗     ✗      ✗     ✗
                        Kobo      ✔ ✔   ✗     ✗      ✗     ✗

Monday, May 24, 2010
ePub

      • Uses XHTML, XML, and CSS to create file


      • Supports DRM


      • Open, standard format




Monday, May 24, 2010
DRM


                         Platform      Amazon   iTunes   Adobe DRM


                          Kindle        ✔         ✗         ✗
                          Sony           ✗        ✗         ✔
                       iPad (iBooks)     ✗       ✔          ✗
                           nook          ✗        ✗         ✔
                          Kobo           ✗        ✗         ✔

Monday, May 24, 2010
Annotation

Monday, May 24, 2010
Highlights

Monday, May 24, 2010
Highlights per book

Monday, May 24, 2010
Cushing Academy   Library goes bookless


Monday, May 24, 2010
Student participants reduced the amount of paper
       they used to print course readings by almost 50
       percent. However, e-readers must be significantly
       improved to have the same value in a teaching
       environment as traditional paper texts,
       participants said.



                         Princeton -
                                        http://bit.ly/princekindle
                       Administration
Monday, May 24, 2010
“Much of my learning comes from a physical interaction with
       the text: bookmarks, highlights, page-tearing, sticky notes and
       other marks representing the importance of certain passages —
       not to mention margin notes, where most of my paper ideas
       come from and interaction with the material occurs,” he
       explained. “All these things have been lost, and if not lost
       they’re too slow to keep up with my thinking, and the
       ‘features’ have been rendered useless.”



                       Princeton - Students   http://bit.ly/princestudent


Monday, May 24, 2010
Darden’s Kindle experiment is not
            quite over but the verdict is
            already in: Most Darden students
            prefer not to use the electronic
            reading devices in the B-school
            classroom.



                         Darden   http://bit.ly/dardenkindle


Monday, May 24, 2010
Find Me

      • Twitter: @blankbaby


      • Blog: http://
        blog.blankbaby.com


      • Google: Scott McNulty (I’m the
        one that isn’t a church organist
        and who doesn’t make nature
        sound CDs).


      • Email: smcnulty@gmail.com




Monday, May 24, 2010

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Book as so last century

  • 1. Books are so last century Scott McNulty Monday, May 24, 2010
  • 2. Why am I here? • eReader junkie • Wrote a book sold only in electronic form • Former Wharton Computing Employee • Will present for food Monday, May 24, 2010
  • 3. A Brief eBook Timeline Monday, May 24, 2010
  • 4. Gutenberg Project 1971 Monday, May 24, 2010
  • 5. Rocket eBook/ SoftBook 1998 Monday, May 24, 2010
  • 6. Amazon buys Mobipocket 2005 Monday, May 24, 2010
  • 7. Sony Reader 2006 Monday, May 24, 2010
  • 8. E-Ink • Low power • High contrast • Reflective Monday, May 24, 2010
  • 9. Kindle 2007 Monday, May 24, 2010
  • 10. Kindle 2007 Monday, May 24, 2010
  • 11. The Oprah Effect 2008 Monday, May 24, 2010
  • 12. Kindle 2 & DX 2009 Monday, May 24, 2010
  • 13. nook 2009 Monday, May 24, 2010
  • 14. More Sony Readers 2009 Monday, May 24, 2010
  • 15. iPad 2010 Monday, May 24, 2010
  • 16. Kobo 2010 Monday, May 24, 2010
  • 17. AZW (based on mobi) ePub Amazon Everyone Else Monday, May 24, 2010
  • 18. Format Support Platform ePub PDF Mobi AMZ Text Doc Kindle ✗ ✔ ✔ ✔ ✔ ✔* Sony ✔ ✔ ✗ ✗ ✔ ✔ iPad (iBooks) ✔ ✗ ✗ ✗ ✗ ✗ nook ✔ ✔ ✗ ✗ ✗ ✗ Kobo ✔ ✔ ✗ ✗ ✗ ✗ Monday, May 24, 2010
  • 19. ePub • Uses XHTML, XML, and CSS to create file • Supports DRM • Open, standard format Monday, May 24, 2010
  • 20. DRM Platform Amazon iTunes Adobe DRM Kindle ✔ ✗ ✗ Sony ✗ ✗ ✔ iPad (iBooks) ✗ ✔ ✗ nook ✗ ✗ ✔ Kobo ✗ ✗ ✔ Monday, May 24, 2010
  • 24. Cushing Academy Library goes bookless Monday, May 24, 2010
  • 25. Student participants reduced the amount of paper they used to print course readings by almost 50 percent. However, e-readers must be significantly improved to have the same value in a teaching environment as traditional paper texts, participants said. Princeton - http://bit.ly/princekindle Administration Monday, May 24, 2010
  • 26. “Much of my learning comes from a physical interaction with the text: bookmarks, highlights, page-tearing, sticky notes and other marks representing the importance of certain passages — not to mention margin notes, where most of my paper ideas come from and interaction with the material occurs,” he explained. “All these things have been lost, and if not lost they’re too slow to keep up with my thinking, and the ‘features’ have been rendered useless.” Princeton - Students http://bit.ly/princestudent Monday, May 24, 2010
  • 27. Darden’s Kindle experiment is not quite over but the verdict is already in: Most Darden students prefer not to use the electronic reading devices in the B-school classroom. Darden http://bit.ly/dardenkindle Monday, May 24, 2010
  • 28. Find Me • Twitter: @blankbaby • Blog: http:// blog.blankbaby.com • Google: Scott McNulty (I’m the one that isn’t a church organist and who doesn’t make nature sound CDs). • Email: smcnulty@gmail.com Monday, May 24, 2010