The document discusses ways for a local newspaper website to improve engagement. It suggests including more substantial articles on national and global news in addition to local stories, as York residents will be interested in events outside their city. It also recommends adding humorous content like photo galleries to attract more readers and encourage sharing on social media. The document criticizes the website's top toolbar and disproportionate advertising space as making the page look cluttered and unattractive to users.
The document provides guidance for evaluating a graphic narrative project. It includes templates to evaluate how well the final product reflects the original intentions, how images and characters were constructed, how text is used to support the images, and whether the product is suitable for the intended audience. The response discusses both strengths and weaknesses in the techniques used, including how characters were designed and how text was incorporated. Areas for improvement are also identified.
PETA is a large international animal rights organization that advocates against animal abuse and exploitation. Some of their key campaigns include opposing SeaWorld and animal testing. They have had many successes, including helping to convict pig farmers of animal cruelty charges and convincing companies to adopt policies protecting birds and bats. Currently, PETA is campaigning against issues like bullfighting and horse racing. Their concerns about horse racing include injuries and deaths caused by pushing horses' bodies too hard, often with the aid of drugs, putting animals at risk for broken bones and other internal injuries. Statistics show that several horses die each year at some British race tracks.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document contains evaluations of digital graphic narratives and illustrations created by a student. For a storybook proposal, the student outlines a story about a T-Rex who can't scratch an itch due to short arms and seeks help from other animals. The production methods will include hand-drawn characters scanned and colored digitally alongside rotoscoped backgrounds. The target audience is ages 3-6 and the deadline is October 16. Feedback notes the language is suitable and the story interesting, while suggesting expanding on editing techniques. Idea generation shows ideas developed from a mind map to a mood board, and could benefit from additional setting research in a storyboard.
The document discusses the impact of the COVID-19 pandemic on the global economy. Many countries experienced severe economic downturns as various lockdown measures were implemented to slow the spread of the virus. There remains much uncertainty around the pace of economic recovery as new variants continue to emerge and vaccination rates vary significantly between nations.
Raster graphics are composed of pixels and points of color that can be viewed on a screen or printed. They are suited for images that need to be the original size, as enlarging will lower image quality. Vector graphics are made of paths rather than pixels and can be scaled up without quality loss. Common file formats include JPEG for photos, TIFF for magazines, GIF for animations, and PSD for Photoshop files. Vector formats include AI for logos and FLA for animations. Compression reduces file size but may lower quality with multiple compressions, while optimization balances file size with load times and viewing quality.
This document provides planning details for a digital graphic narrative project. It includes sections on costs, available resources, production quantity, target audience, quality factors, regulations, copyright, ethical considerations, and a production schedule. Health and safety risks are also considered, along with how to prevent issues like back pain, trips and falls, eye strain, and electrical overloads. The planning covers all aspects of the project from initial costs through completing the book and ensuring legal and ethical guidelines are followed.
The document discusses ways for a local newspaper website to improve engagement. It suggests including more substantial articles on national and global news in addition to local stories, as York residents will be interested in events outside their city. It also recommends adding humorous content like photo galleries to attract more readers and encourage sharing on social media. The document criticizes the website's top toolbar and disproportionate advertising space as making the page look cluttered and unattractive to users.
The document provides guidance for evaluating a graphic narrative project. It includes templates to evaluate how well the final product reflects the original intentions, how images and characters were constructed, how text is used to support the images, and whether the product is suitable for the intended audience. The response discusses both strengths and weaknesses in the techniques used, including how characters were designed and how text was incorporated. Areas for improvement are also identified.
PETA is a large international animal rights organization that advocates against animal abuse and exploitation. Some of their key campaigns include opposing SeaWorld and animal testing. They have had many successes, including helping to convict pig farmers of animal cruelty charges and convincing companies to adopt policies protecting birds and bats. Currently, PETA is campaigning against issues like bullfighting and horse racing. Their concerns about horse racing include injuries and deaths caused by pushing horses' bodies too hard, often with the aid of drugs, putting animals at risk for broken bones and other internal injuries. Statistics show that several horses die each year at some British race tracks.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document contains evaluations of digital graphic narratives and illustrations created by a student. For a storybook proposal, the student outlines a story about a T-Rex who can't scratch an itch due to short arms and seeks help from other animals. The production methods will include hand-drawn characters scanned and colored digitally alongside rotoscoped backgrounds. The target audience is ages 3-6 and the deadline is October 16. Feedback notes the language is suitable and the story interesting, while suggesting expanding on editing techniques. Idea generation shows ideas developed from a mind map to a mood board, and could benefit from additional setting research in a storyboard.
The document discusses the impact of the COVID-19 pandemic on the global economy. Many countries experienced severe economic downturns as various lockdown measures were implemented to slow the spread of the virus. There remains much uncertainty around the pace of economic recovery as new variants continue to emerge and vaccination rates vary significantly between nations.
Raster graphics are composed of pixels and points of color that can be viewed on a screen or printed. They are suited for images that need to be the original size, as enlarging will lower image quality. Vector graphics are made of paths rather than pixels and can be scaled up without quality loss. Common file formats include JPEG for photos, TIFF for magazines, GIF for animations, and PSD for Photoshop files. Vector formats include AI for logos and FLA for animations. Compression reduces file size but may lower quality with multiple compressions, while optimization balances file size with load times and viewing quality.
This document provides planning details for a digital graphic narrative project. It includes sections on costs, available resources, production quantity, target audience, quality factors, regulations, copyright, ethical considerations, and a production schedule. Health and safety risks are also considered, along with how to prevent issues like back pain, trips and falls, eye strain, and electrical overloads. The planning covers all aspects of the project from initial costs through completing the book and ensuring legal and ethical guidelines are followed.
The document is an evaluation of Jamie Mellors' advertising campaign against horse racing. It discusses the intentions, messages, target audience, and effectiveness of the campaign. Key points:
- The campaign aimed to raise awareness of animal welfare issues in horse racing and influence public opinion against the sport. Posters used imagery and facts to change attitudes towards something seen as acceptable.
- Audience surveys found the campaign's message was clear and it influenced opinions on horse racing, including some bettors. However, the desired outcome of the campaign was unclear.
- Posters with shocking imagery directly showing animal suffering were most effective at changing views, but a poster using famous athletes was most liked aesthetically.
- The
This 5-week planning schedule outlines the production of marketing materials for a campaign. Week 1 focuses on planning objectives and beginning the first poster design. Week 2 has finishing the first poster and starting the second poster. Week 3 continues poster production and starts the logo and website development. Week 4 completes the website and mobile version. Week 5 allows for improvements and finishing any incomplete work.
The poster aims to challenge prejudices and stereotypes by asking viewers "What do you see?". It features an ambiguous image and list of potential occupations for the person in the image, encouraging viewers to reconsider making assumptions based on appearance. The main message is that people should not be judged by their outward characteristics alone. Viewers are prompted to think about how their own perceptions may be influenced by stereotypes related to factors like ethnicity, class, weight or clothing. The goal is to promote seeing individuals as complex and multidimensional, rather than defined by superficial attributes or categories.
Jamie Mellors proposes three ideas for producing posters to represent horse deaths in the Grand National.
Idea 1 shows a sports team photo with players missing to represent horse deaths, either leaving empty spaces or using graves/ghosts.
Idea 2 depicts famous horses from media in states reflecting injuries from racing, such as a horse with blood from its nose to indicate lung bleeding.
Idea 3 is a minimalist timeline of a racehorse's typical 6-year life through symbols and facts at each stage, from birth to winning to being slaughtered for meat.
This document contains a student's evaluation of their digital graphic narrative development project. It includes summaries of different images the student created, what they liked about each image, and what they would improve. For one image of a jaguar, the student liked the 3D effect from multiple layers and the character added by the jaguar standing on rocks. For another children's book style image, the student liked the bright colors and use of texture. Overall, the student felt they improved at warping and incorporating texture over the course of the project.
Wes Naman is a mysterious photographer known for his "scotch tape" photo collection in which he obscures subjects' faces with tape. His photos aim to shock viewers and challenge artistic conventions. He uses techniques like high shutter speeds, plain backgrounds, and artificial lighting to make the taped subjects stand out with bold, crisp details. The meaning of Naman's photos is unclear, but they seem intended to push boundaries of experimental photography.
The survey results show that most of the audience (71%) was female. 50% of the audience was aged 16-20, most of whom do not attend horse races. While 65% never attend races, 64% bet on races, showing betting is more common than attending. Most people (72%) believe horses are not treated humanely in racing. However, many still plan to bet or attend races, showing a disconnect between beliefs and actions. The poster should focus on bringing awareness to this disconnect by presenting tough facts that make it difficult to ignore the cruelty of horse racing.
This document discusses two ideas for a mental health awareness campaign. The first idea targets teens aged 13-19 with a bright, bold design using illustrations and typography in shades of blue and yellow. The goal is to raise awareness of mental health issues in teenagers. The second idea targets males aged 18 and older with a more simple and mature presentation using photographs. Dark colors like black and grey will be used with bright text in red or yellow to create impactful quotes about mental health and letting men know it's okay to talk about it.
This document discusses different methods for researching audiences, including quantitative and qualitative research. Quantitative research involves surveys and questionnaires to collect numerical data that can be analyzed statistically. Qualitative research allows for more detailed opinions through open-ended questions, interviews, and focus groups. Additional factors that are important to consider for audience research are age, gender, socio-economic status, and geodemographics. Geodemographics uses data like postal codes to understand consumer behaviors and spending patterns based on location. Together, quantitative and qualitative research combined with demographic factors can help define and understand target audiences.
The website looks busy and cluttered due to the large amount of text. A smaller selection of larger articles would improve readability. The layout lacks logical order as articles are randomly placed and added at different times on various topics. Images vary in quality and don't always relate to articles, so photographs should be chosen more thoughtfully. Some advertisements are well-placed but scrolling banners are annoying and distracting. Sections aren't clearly separated so color and boxes could better organize content. The reviewer is most interested in stories about tragedies, crime, and local people but less interested in sports and sponsored articles. Overall, a simpler layout with more spacing between articles would make content more readable and appealing. Distracting advertisements should also be
- The document is a leaflet created by Chadwell Primary School to promote healthy eating. It uses simple visuals and text to appeal to children. The informal language makes it enjoyable to read.
- Instructions are provided for assembling and operating a Batman toy. labeled diagrams and clearly explained text provide accurate information in a style fitting the theme.
- An online guide offers solutions to common iMessage problems through headings, images, and bold text to aid navigation. While technical, it references other sources and informal language aids readability.
The magazine Heat targets a largely female audience interested in sex, gossip and women's culture. It uses triggering words like "flirting" and "heat" in the title to grab attention. Pink is used throughout to appeal to women visually. Articles objectify both men and women to attract readers. Men's Health targets a largely male audience interested in health, fitness and masculinity. It uses triggering words like "testosterone" and masculine colors in design. Images of muscular men are featured to provide masculine ideals and role models for readers. Both magazines aim to create a sense of identity and community around their niche interests to engage and keep audiences.
The document lists various items needed for an event including posters, merchandise like t-shirts, and informational materials such as leaflets. Logos and final pieces are also mentioned, suggesting preparations and promotional elements for something are being organized. The short bullet point format covers multiple categories of materials in a concise manner.
This document outlines Emily Pinder's process for developing branding and promotional materials for an animal welfare campaign. It includes mood boards and draft designs for logos featuring animals, posters using cartoon characters in laboratory settings, leaflets with facts, and merchandise. Emily experiments with different visual styles, including "cute" animal images, and refines her designs through multiple drafts to improve readability and professional appearance. The goal is to raise awareness of issues like animal testing through engaging, memorable designs that appeal to broad audiences.
This document contains an evaluation of Emily Pinder's campaign against animal testing. It discusses the various elements and pieces she created for the campaign, including logos featuring beagle puppies, posters using cartoon characters like rats from Ratatouille and rabbits from Wallace and Gromit in lab environments, graphic images, merchandise, a petition, and leaflets. Emily evaluates whether the pieces fit their intended purpose and communicate her message clearly. She reflects on whether the campaign is appropriate for her target audience and compares her original intentions to the outcomes. Feedback showed the campaign was effective at changing views on animal testing and raising awareness through its use of familiar cartoon characters and both graphic and softer imagery.
Emily Pinder created a 5-week plan to design promotional materials. In week 1, she scheduled tasks and created a logo and mood board, and made a poster. In week 2, she made a poster and planned and created a second poster. In week 3, she planned merchandise, made a mood board and images, and created merchandise. In week 4, she planned and made a leaflet. In week 5, she finished any remaining tasks and adjustments.
The document discusses different mood boards and ideas for creating posters on animal welfare issues.
For animal testing, the author likes the idea of using cartoon posters with recognizable cartoon characters to appeal to audiences. They suggest using scary text to convey the serious message.
For animal entertainment, they prefer unrealistic posters that grab attention while still conveying the message in a lighter way. Dark colors could reflect animal neglect and torture.
For fur, the author likes silly, fun posters that are still serious. Manipulated images and cute animals could create empathy. Cartoon bears in coats could surprise viewers.
In general, the author thinks using Disney characters in real situations, like those by Jeff Hong, could appeal to fans
The document describes the process of creating a magazine layout in InDesign. It involves opening a new A4 document, adding a 4x4 grid, using rectangle frames to create boxes for images within the guides, editing and resizing images in Photoshop to fit the boxes, applying filters to the images, and placing the images in InDesign. One row of the page was left unfinished due to time constraints. The final section discusses a magazine cover created with dark colors, sharp text, and a contrast between soft and bold fonts to fit a rock genre.
The document provides information about the target audiences and content of two magazines - Men's Health and Empire. Men's Health targets wealthy males aged 25-34 with content focused on fitness, sports cars, and luxury goods. Empire's audience is largely male university-educated readers around age 35. In contrast to Men's Health, Empire uses bright colorful layouts and covers a broad range of films without focusing on any particular gender.
Jordan Bohill completed a project designing three posters for three beers for the Brass Castle brewery. While he struggled initially coming up with ideas and felt his early work lacked professionalism, he ultimately redesigned the posters and was happy with the final high-quality results. However, communication with the client was limited. For future projects, he would seek a more detailed brief and improved client communication to better meet their needs and allow for stronger work. The finished posters effectively portrayed the beers' narratives through aesthetic design elements like radial color fades, though one poster had less depth than the others. Overall the project was a learning experience in designing under constraints and time pressure.
This document discusses different types of client briefs that can be used for projects. It defines and compares contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief structures. Key advantages and disadvantages of each type are outlined. It emphasizes the importance of thoroughly reading and discussing the brief with the client prior to production to ensure mutual understanding and avoid potential issues. The document also considers opportunities for skill development, multi-skilling, and contributing to future work that this brief allows.
The document is an evaluation of Jamie Mellors' advertising campaign against horse racing. It discusses the intentions, messages, target audience, and effectiveness of the campaign. Key points:
- The campaign aimed to raise awareness of animal welfare issues in horse racing and influence public opinion against the sport. Posters used imagery and facts to change attitudes towards something seen as acceptable.
- Audience surveys found the campaign's message was clear and it influenced opinions on horse racing, including some bettors. However, the desired outcome of the campaign was unclear.
- Posters with shocking imagery directly showing animal suffering were most effective at changing views, but a poster using famous athletes was most liked aesthetically.
- The
This 5-week planning schedule outlines the production of marketing materials for a campaign. Week 1 focuses on planning objectives and beginning the first poster design. Week 2 has finishing the first poster and starting the second poster. Week 3 continues poster production and starts the logo and website development. Week 4 completes the website and mobile version. Week 5 allows for improvements and finishing any incomplete work.
The poster aims to challenge prejudices and stereotypes by asking viewers "What do you see?". It features an ambiguous image and list of potential occupations for the person in the image, encouraging viewers to reconsider making assumptions based on appearance. The main message is that people should not be judged by their outward characteristics alone. Viewers are prompted to think about how their own perceptions may be influenced by stereotypes related to factors like ethnicity, class, weight or clothing. The goal is to promote seeing individuals as complex and multidimensional, rather than defined by superficial attributes or categories.
Jamie Mellors proposes three ideas for producing posters to represent horse deaths in the Grand National.
Idea 1 shows a sports team photo with players missing to represent horse deaths, either leaving empty spaces or using graves/ghosts.
Idea 2 depicts famous horses from media in states reflecting injuries from racing, such as a horse with blood from its nose to indicate lung bleeding.
Idea 3 is a minimalist timeline of a racehorse's typical 6-year life through symbols and facts at each stage, from birth to winning to being slaughtered for meat.
This document contains a student's evaluation of their digital graphic narrative development project. It includes summaries of different images the student created, what they liked about each image, and what they would improve. For one image of a jaguar, the student liked the 3D effect from multiple layers and the character added by the jaguar standing on rocks. For another children's book style image, the student liked the bright colors and use of texture. Overall, the student felt they improved at warping and incorporating texture over the course of the project.
Wes Naman is a mysterious photographer known for his "scotch tape" photo collection in which he obscures subjects' faces with tape. His photos aim to shock viewers and challenge artistic conventions. He uses techniques like high shutter speeds, plain backgrounds, and artificial lighting to make the taped subjects stand out with bold, crisp details. The meaning of Naman's photos is unclear, but they seem intended to push boundaries of experimental photography.
The survey results show that most of the audience (71%) was female. 50% of the audience was aged 16-20, most of whom do not attend horse races. While 65% never attend races, 64% bet on races, showing betting is more common than attending. Most people (72%) believe horses are not treated humanely in racing. However, many still plan to bet or attend races, showing a disconnect between beliefs and actions. The poster should focus on bringing awareness to this disconnect by presenting tough facts that make it difficult to ignore the cruelty of horse racing.
This document discusses two ideas for a mental health awareness campaign. The first idea targets teens aged 13-19 with a bright, bold design using illustrations and typography in shades of blue and yellow. The goal is to raise awareness of mental health issues in teenagers. The second idea targets males aged 18 and older with a more simple and mature presentation using photographs. Dark colors like black and grey will be used with bright text in red or yellow to create impactful quotes about mental health and letting men know it's okay to talk about it.
This document discusses different methods for researching audiences, including quantitative and qualitative research. Quantitative research involves surveys and questionnaires to collect numerical data that can be analyzed statistically. Qualitative research allows for more detailed opinions through open-ended questions, interviews, and focus groups. Additional factors that are important to consider for audience research are age, gender, socio-economic status, and geodemographics. Geodemographics uses data like postal codes to understand consumer behaviors and spending patterns based on location. Together, quantitative and qualitative research combined with demographic factors can help define and understand target audiences.
The website looks busy and cluttered due to the large amount of text. A smaller selection of larger articles would improve readability. The layout lacks logical order as articles are randomly placed and added at different times on various topics. Images vary in quality and don't always relate to articles, so photographs should be chosen more thoughtfully. Some advertisements are well-placed but scrolling banners are annoying and distracting. Sections aren't clearly separated so color and boxes could better organize content. The reviewer is most interested in stories about tragedies, crime, and local people but less interested in sports and sponsored articles. Overall, a simpler layout with more spacing between articles would make content more readable and appealing. Distracting advertisements should also be
- The document is a leaflet created by Chadwell Primary School to promote healthy eating. It uses simple visuals and text to appeal to children. The informal language makes it enjoyable to read.
- Instructions are provided for assembling and operating a Batman toy. labeled diagrams and clearly explained text provide accurate information in a style fitting the theme.
- An online guide offers solutions to common iMessage problems through headings, images, and bold text to aid navigation. While technical, it references other sources and informal language aids readability.
The magazine Heat targets a largely female audience interested in sex, gossip and women's culture. It uses triggering words like "flirting" and "heat" in the title to grab attention. Pink is used throughout to appeal to women visually. Articles objectify both men and women to attract readers. Men's Health targets a largely male audience interested in health, fitness and masculinity. It uses triggering words like "testosterone" and masculine colors in design. Images of muscular men are featured to provide masculine ideals and role models for readers. Both magazines aim to create a sense of identity and community around their niche interests to engage and keep audiences.
The document lists various items needed for an event including posters, merchandise like t-shirts, and informational materials such as leaflets. Logos and final pieces are also mentioned, suggesting preparations and promotional elements for something are being organized. The short bullet point format covers multiple categories of materials in a concise manner.
This document outlines Emily Pinder's process for developing branding and promotional materials for an animal welfare campaign. It includes mood boards and draft designs for logos featuring animals, posters using cartoon characters in laboratory settings, leaflets with facts, and merchandise. Emily experiments with different visual styles, including "cute" animal images, and refines her designs through multiple drafts to improve readability and professional appearance. The goal is to raise awareness of issues like animal testing through engaging, memorable designs that appeal to broad audiences.
This document contains an evaluation of Emily Pinder's campaign against animal testing. It discusses the various elements and pieces she created for the campaign, including logos featuring beagle puppies, posters using cartoon characters like rats from Ratatouille and rabbits from Wallace and Gromit in lab environments, graphic images, merchandise, a petition, and leaflets. Emily evaluates whether the pieces fit their intended purpose and communicate her message clearly. She reflects on whether the campaign is appropriate for her target audience and compares her original intentions to the outcomes. Feedback showed the campaign was effective at changing views on animal testing and raising awareness through its use of familiar cartoon characters and both graphic and softer imagery.
Emily Pinder created a 5-week plan to design promotional materials. In week 1, she scheduled tasks and created a logo and mood board, and made a poster. In week 2, she made a poster and planned and created a second poster. In week 3, she planned merchandise, made a mood board and images, and created merchandise. In week 4, she planned and made a leaflet. In week 5, she finished any remaining tasks and adjustments.
The document discusses different mood boards and ideas for creating posters on animal welfare issues.
For animal testing, the author likes the idea of using cartoon posters with recognizable cartoon characters to appeal to audiences. They suggest using scary text to convey the serious message.
For animal entertainment, they prefer unrealistic posters that grab attention while still conveying the message in a lighter way. Dark colors could reflect animal neglect and torture.
For fur, the author likes silly, fun posters that are still serious. Manipulated images and cute animals could create empathy. Cartoon bears in coats could surprise viewers.
In general, the author thinks using Disney characters in real situations, like those by Jeff Hong, could appeal to fans
The document describes the process of creating a magazine layout in InDesign. It involves opening a new A4 document, adding a 4x4 grid, using rectangle frames to create boxes for images within the guides, editing and resizing images in Photoshop to fit the boxes, applying filters to the images, and placing the images in InDesign. One row of the page was left unfinished due to time constraints. The final section discusses a magazine cover created with dark colors, sharp text, and a contrast between soft and bold fonts to fit a rock genre.
The document provides information about the target audiences and content of two magazines - Men's Health and Empire. Men's Health targets wealthy males aged 25-34 with content focused on fitness, sports cars, and luxury goods. Empire's audience is largely male university-educated readers around age 35. In contrast to Men's Health, Empire uses bright colorful layouts and covers a broad range of films without focusing on any particular gender.
Jordan Bohill completed a project designing three posters for three beers for the Brass Castle brewery. While he struggled initially coming up with ideas and felt his early work lacked professionalism, he ultimately redesigned the posters and was happy with the final high-quality results. However, communication with the client was limited. For future projects, he would seek a more detailed brief and improved client communication to better meet their needs and allow for stronger work. The finished posters effectively portrayed the beers' narratives through aesthetic design elements like radial color fades, though one poster had less depth than the others. Overall the project was a learning experience in designing under constraints and time pressure.
This document discusses different types of client briefs that can be used for projects. It defines and compares contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief structures. Key advantages and disadvantages of each type are outlined. It emphasizes the importance of thoroughly reading and discussing the brief with the client prior to production to ensure mutual understanding and avoid potential issues. The document also considers opportunities for skill development, multi-skilling, and contributing to future work that this brief allows.
This campaign aims to bring about national change to laws around smoking in public places. It uses images that emphasize the negative health effects of secondhand smoke on children to raise awareness and change attitudes. The campaign has been successful, resulting in a new law banning smoking in cars when children are present. It is part of broader efforts that have significantly reduced smoking rates in the UK over recent decades.
The document provides a client project proposal for designing beer posters. It includes mind maps and ideas for 3 poster designs, with the second idea for a "Brass Monkey" beer poster being selected for further development. Evaluations of the ideas consider their suitability for the audience, client, and appeal, as well as addressing production timelines, costs, personnel needs, and legal/ethical considerations.
These hip-hop magazines, including The Source, Vibe, and XXL, primarily target African American males ages 16-25. Their content focuses on the lifestyles, music, and issues relevant to rappers and their audiences. While some view the explicit content negatively, the magazines also aim to inspire young people and showcase success stories. However, they do not adequately represent the wider hip-hop audience in terms of age, gender, or ethnicity.
Jordan completed a project designing 3 posters for 3 beers for a client called Brass Castle. While the designs went through several iterations and Jordan struggled initially, they were ultimately happy with the final posters. However, communication with the client was limited and the open brief made the project challenging to manage. For future projects, Jordan plans to find a client they can get more feedback from to help guide the work, and improve their time management and planning.
A contractual brief is a signed agreement that specifies the requirements and timeline for completing a project. It protects both parties by allowing legal action if the terms are not met. A formal brief outlines requirements without signatures, making it less legally binding. An informal brief has no written terms, increasing risks of unpaid work or an incomplete project. A co-operative brief involves multiple companies working together without contracts, while a negotiated brief allows compromising on conflicting ideas from an original brief.
This document outlines a production schedule for creating three posters promoting different beers for Brass Castle brewery. The schedule spans three weeks, with each week dedicated to designing one poster. Week 1 focuses on the "Brass Monkey" poster. Week 2 involves further work on the "Mind Sweeper" poster and incorporating any feedback. Week 3 is for finishing the "Lunatic" poster. Resources needed are a computer, design software, and stock images. The creator will work independently but obtain client feedback. There is no budget.
This document discusses different types of grids for layout design including a 3 column vertical grid, a 5x5 grid for a magazine double page spread, and an 8 column vertical grid for a website. The grids provide structure for organizing content on a page or screen in a consistent, readable format.
This document contains a client project proposal for designing posters for three beer ideas. The client provides three initial ideas: 1) Mind Sweeper poster inspired by the video game Minesweeper 2) Brass Monkey poster with a tropical jungle theme representing the banana flavoring 3) Can outline poster using typography.
The client evaluates each idea, noting Idea 2 has the most solid concept and best matches what the client wants by showing a narrative. Development pages include mood boards, font options, and mockups further exploring Ideas 1 and 2. An assessment addresses suitability, appeal, timelines, costs, and legal/ethical considerations. Research covers competition, the craft beer market, and target audiences. A treatment outlines
The document analyzes and compares instructions manuals and informational leaflets for different products. It notes that the Batman instructions manual uses bold font and labeling to clearly guide the user, suggesting it is aimed at younger audiences. The NERF instructions have a more prominent safety warning but less clear diagrams. The anti-littering leaflet uses bright colors and illustrations to grab attention, potentially of younger audiences. The article focuses on facts and strong quotes to draw in readers without manipulation.
A regular dieter considering becoming vegan may feel unsure about scheduling meals and knowing what foods to avoid. They also may be uncertain if a vegan diet can provide sufficient nutrition. Learning more about meal planning and vegan nutrition would help address these common concerns about transitioning to a vegan lifestyle.
Veganuary is a campaign that encourages people to try a vegan lifestyle during the month of January. Going vegan for a month provides several health benefits such as reducing risk for heart disease and diabetes. There are affordable alternatives to dairy products like soy milk that are reasonably priced around £1.30 per carton. Adopting a vegan diet also helps the environment by reducing greenhouse gas emissions equivalent to taking many cars off the road.
This document lists three design projects: an A5 landscape flyer, an A3 quote page, and a visual hierarchy project by Jordan Bohill. The flyer and quote page are print design projects of different sizes, while the visual hierarchy project examines how information is structured and prioritized visually.
This document discusses different types of grids for layout design including a 3 column vertical grid, a 5x5 grid for a magazine double page spread, and an 8 column vertical grid for a website. The grids provide structure for organizing content on a page or screen in a consistent, readable format.
This document identifies various page elements that can be used in layout design such as margins, fonts, grids, orientation, headlines, rules, whitespace, and other typographic elements. It provides examples of common page features like serif and sans serif fonts, baselines, pull quotes, and asymmetric or symmetrical layouts that can aid in visually presenting information on a page.
The document analyzes and compares instructions manuals and leaflets for various products:
1) The Batman toy instructions manual uses bold, black and white formatting to match the Batman identity and appeal to its target male audience. Clear labeling and illustrations make the steps easy to follow.
2) The NERF instructions are more complex, displaying an age warning to indicate its older target age. The caution message stands out in red and black to grab attention. However, the diagrams lack clarity and written instructions need more detail.
3) The leaflet on ocean pollution uses bright colors and illustrations to engage its likely younger target audience. Referring to "you" makes the message more direct and impactful. Using biodegrad
Jordan Bohill evaluates their Veganuary booklet design project. For the front cover, Jordan aimed to catch people's eye with bright colors and soft illustrations. Feedback was positive about the front cover. The multipage article had an informal, chatty style but design elements were confusing and could be improved. The infographic design did not follow conventions well and would benefit from a simpler, more organized design. The welcome pack pages had strong design elements but could be improved by changing fonts and filling empty spaces better. Overall, Jordan gained skills in design, layout, and receiving feedback to incorporate on future projects.
Veganuary is a campaign that encourages people to try a vegan lifestyle during the month of January. There are many health benefits to going vegan such as avoiding bad fats that can lead to heart disease and diabetes. A vegan diet can also be inexpensive, as alternatives to dairy products like soy milk and plant-based cheeses are reasonably priced. Going vegan just one day a week can significantly reduce your environmental impact by decreasing demand for meat and dairy products.