2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
1. Manalo Anjoe E.
BSED FILIPINO- 3103
I. PAMAGAT NG AWIT
BOHEMIAN RHAPSODY
II. MAY AKDA
THE QUEENS
III. PAGSUSURI
Nabuo noong 1975, sinimulan ni Freddie Mercury isulat ang lyrics ng kanta na
ito sa isang pirasong gusot at medyo may punit na papel habang sila ay nagiisip
ng konsepto kung ano ang gagawin nilang kanta. Kasama ni Freddie Mercury na
siyang ( Lead vocalist ng The Queen) sina Brian May (Lead Guitarist, vocals), John
Deacon (Bassist) at si Roger Taylor na siyang ( percussionist). Nabuo ang
kanilang grupo at tinawag na “THE QUEEN”, marami silang pinasikat na kanta
noong kapanahunan nila ang ilan dito ay ang “Don’t Stop Me Now” (1978), “ Love
of my Life” (1975) ginawa niya ang kantang ito para sa kaniyang minamahal na
katipan na si Mary Austin at kinalaunan ay naghiwalay din sa isang pangyayari, |”
We will Rock You” (1977) at ang isa sa mga masterpis na kantang “ Bohemian
Rhapsody” ito ay inilabas noong Oktubre 31,1975 mula ito sa album na “ A Night
at the Opera” . Ito ang ilan sa mga kanta nila na kinahumalingan ng masa,
hanggang sa kumalat sa iba’t ibang bansa at sa paglipas ng panahon naging
tanyag ang bandang “The Queen”. Makikitaan ng bahid ng kasaysayan ang kanta
sa mga aspeto nito ng tunog, istorya ng kanta, at sa paggamit o porma ng akda.
Noong kapanuhan ng late 90’s talagang sikat ang mga kanta na may
nakakaliw na ritmo, o kaya yung may masayang daloy ng musika sapagkat na
gaganyak ang mga tao kapag ito ay naririnig. Basta may marinig lang sila na
animo’y kanta na may masayang beat ay napapaindak sila at dito naging magaling
sa paggawa ng mga kanta ang Queen. Ikinumpara ang kanta na ito sa mga awiting
sumikat din katulad na lamang ng awitin ng ABBA, The Beatles at Bee Gees.
Nagtatangi sila ng genre nasa pop rock rock ngunit may kakaibang tangi ang
kantang ginawa ng The Queen sapagkat ginawa nilang “ Progressive Rock/
Symphonic Rock” ang Awiting “Bohemian Rhapsody”.
2. Sa awit na “Bohemian Rhapsody” ay naipahayag ni Freddie Mercury ang
nais niya sa pamamagitan ng paggawa ng bawat liriko sa mga talata ng kantang
ito ay may nakatago palang pakahulugan. Isa ng na masterpis kung ituring ang
ginawang kanta ni Freddie Mercury, naging trademark na ang kantang ito
sapagkat dito niya na sinabi ang tunay niyang pagkatao. Isiniwalat niya ang
itinatago niyang saloobin at ang pagkatao na kinukubli nito sa likod ng katauhan
ng isang Freddie Mercury.
A. URI NG PANITIKAN
Awit
B. Teoryang Pampanitikan
- Ang nasabing awit ay mayroong natatanging Realismong Pagdulog. Sa
kadahilanang ito ay ipinabatid sa madla na hango sa totoong buhay o kung ano
ba ang tunay na katauhan ng may akda na si Freddie Mercury. Ang awit na ito ay
pagkakaugnay sa pagityan ng iba’t-ibang anyo katulad na lamang kung paano ito
pinapakingggan ng mga tao o kung paano ba bigyan ng ibang tao ng
interpretasiyon ang natatagong kahulugan ng kanta ng sa gayon ay lumitaw
talaga ang paksain o nilalalaman ng awitin at ang kaugnayan nito sa realidad na
maaring maging inspirasiyon ng kanino man.
C. Tema o Paksa ng Akda
- “Bohemian Rhapsody” isang masterpis na awitin na minahal ng sinuman
sa kabila ng noon ay kasikatan ni Freddie sa industriya ng Musika. Ang awiting
ito ang nagsilbing mensahe sa kwento ng buhay ng isang Freddie na noon pa
man ay siya ay di tanggap ng kaniyang pamilya dahil sa kanyang katauhan.
Maraming dagok sa buhay ang kaniyang hinarap, masasalamin sa bawat liriko
ng awit na ito ang lungkot at ang hirap. At di lang yun ang kaniyang pansariling
pagpapahayag na siya ay isang bisexual tinanggap niya iyon ng buong loob kahit
na noon pa man ay di pa tanggap sa mga mata ng mga tao. Ngunit ang ginawa
ni Freddie ay minahal niya ang tunay niyang pagkatao kinalimutan niya yung
dating Freddie Mercury at nagpatuloy siya upang maabot ang rurok ng
katanyagan at ang lahat ng iyon ay napagtagumpayan niya dahil lamang sa
paggawa ng mga kanta.
3. D. TONO
Is this the real life? Is this just fantasy?
Caught in a landslide, no escape from reality
Open your eyes, look up to the skies and see
I'm just a poor boy, I need no sympathy
Because I'm easy come, easy go, little high, little low
Any way the wind blows doesn't really matter to me, to me
Mama, just killed a man
Put a gun against his head, pulled my trigger, now he's dead
Mama, life had just begun
But now I've gone and thrown it all away
Mama, ooh, didn't mean to make you cry
If I'm not back again this time tomorrow
Carry on, carry on as if nothing really matters
- Sa umpisa ng kanta, mayroon itong mabagal at parang malungkot na daloy ng
musika. Sapagkat ang parte na ito (First Verse) ay kung paano inilahad ni
Freddie Mercury ang dating imahe niya ay wala na. Inalis niya yung dating imahe
ng sarili niya na kahit kailan man ay hindi na babalik pa. At malinaw naman sa
pagkakasulat niya ng liriko dito ang gusto niya ipahiwatig.
Too late, my time has come
Sends shivers down my spine, body's aching all the time
Goodbye, everybody, I've got to go
Gotta leave you all behind and face the truth
Mama, ooh (any way the wind blows)
I don't wanna die
I sometimes wish I'd never been born at all
- Sa parte naming ito ay ipinahiwatig ni Freddie ang masidhi niyang
damdamin. Hinaluan ito ng emosyonal na ritmo na wariy magpapahayag
ng pamamaalam. Malungkot na daloy ang musika ang maririnig dito at ang
emosyon na pinaparamdam sa pagkanta ni Freddie Mercury.
I see a little silhouetto of a man
Scaramouche, Scaramouche, will you do the Fandango?
Thunderbolt and lightning, very, very frightening me
4. (Galileo) Galileo, (Galileo) Galileo, Galileo Figaro, magnifico
I'm just a poor boy, nobody loves me
He's just a poor boy from a poor family
Spare him his life from this monstrosity.
- Nabago ang ritmo sa parteng ito sapagkat ang ginawa nila ay hinaluan nila
na mala opera na saliw ang daloy ng musika. Malinaw ang pagkakabigkas
ng bawat linya, medyo may kabilisan at parang musikal na pamamaraan
ang ritmo at melodiya nito. May ilang pagtutukoy ng katauhan dito na
ginawa si Freddie isa na dito yung salitang “ Scaramouche” (roguish clown
character in Italian commedia dell arte plays) ito ay isang metamorpiyang
pagpapahayag na nangangahulugang sobrang sama, “Galileo” at si
“Figaro” isang pangunahing karakter sa 18th
century na dula na may
pamagat na “The Barber of Seville”.
Easy come, easy go, will you let me go?
Bismillah!
No, we will not let you go (let him go)
Bismillah!
We will not let you go (let him go)
Bismillah!
We will not let you go (let me go)
Will not let you go (let me go)
Never, never, never, never let me go
No, no, no, no, no, no, no
Oh, mamma mia, mamma mia
Mamma mia, let me go
Beelzebub has a devil put aside for me, for me, for me
- Tila naging isang sabayang pagkanta ang parteng ito, mararamdaman mo
ang paninidig ng balahibo sa pagsidhi ng damdamin dito. Para ka talagang
nakikinig ng isang theater act mararamdaman mo na isang opera lang,
ngunit ito ay parte talaga ng bahagi ng kanta. Mapapakinggan mo ang
kaisahan ng ritmo at daloy ng musika sa parteng ito.
So you think you can stone me and spit in my eye?
So you think you can love me and leave me to die?
5. Oh, baby, can't do this to me, baby
Just gotta get out, just gotta get right outta here
Ooh
Ooh, yeah, ooh, yeah
- Dito nagpakita kung bakit nga ba sinabing “progressive rock” ang nasabing
awitin na ito. Talagang mararamdaman mo ang pagka rak nito sa bilis ng
ritmo, sa pagalingaw-ngaw ng gitara na siyang nagbibigay sigla sa daloy at
kung paano ang pagkakanta dito ni Freddie Mercury. Sa parteng ito,
lumabas yung pagiging matigas na parte ng kanta na ito at sa pagkatao
din ni Freddie Mercury bilang lalaki.
Nothing really matters, anyone can see
Nothing really matters
Nothing really matters to me
(Any way the wind blows)
- Ito ang bating wakas ng kanta. Naging malumanay ang ritmo at daloy ng
musika na talagang angkop sa pagwawakas ng kanta. At ang mahinahon
na pagkakakanta ni Freddie Mercury na para bang wawakasan na niya
ang kanta. Hanggang sa ito ay winakasan sa isang tono/keys ng piano na
siyang sumisimbolo ng pagkakawakas nito.
E. BISANG PAMPANITIKAN
A. Bisang Pangkaisipan
- Noong sumikat ang mga kanta ng the Queens isa sa mga tumatak sa
mga tao ang kantang “Bohemian Rhapsody”. Lahat ng tao noon nakikinig sa
mga kantahin nila sa ganda ng saliw at melodiya ng awitin ito kahit sino ay
kaagad magkakaroon ng hinuha kung ano ba ang nais ipabatid ng kanta. At
ito ang isang tinatangi ng mga mangangawit na sa bawat kanta na kanilang
ginagawa nagkakaroon sila ng koneksyon sa kanilang tagapakinig. Gaya na
lang ng ginawa ni Freddie ginawa niya ang kantang “Bohrmian Rhapsody”
para ipabatid ang gusto niyang saloobin o mensahe para lang sa kanyang
mga tagapakinig.
6. B. Bisang Pandamdamin
- Dahil sa kagandahan ng melodiya, ritmo at ang saliw nito ay talaga
naman kahit sino ay papakinggan ang awiting ito. Ang awiting ito ay may mala
opera na saliw sa unahang parte ng awit na talagang mararamdaman mo ang
pagkamaramdamin ng kanta naglalaman din ito ng mabagal na ritmo na
nagpapahayag animo ng kalungkutan sa pagkakanta. At sa panghuli naming
parte na dun papasok ang mabilis na saliw at ritmo ng kanta na kahit sino ay
magaganyak at mawiwili sapagkat meron itong pagka rock na parte.
C. Bisang Pangkaasalan
- Ipinapabatid ng awiting ito na na sa buhay kailangan mo ng pagbabago.
Di mo kailangan sang ayunan ang sinsabi ng ibang tao sayo ang isipin mo
kailangan mo lang na magpatuloy at mahalin mo yung sarili mo para makita mo
yung pagbabago na inaasam mo. Kahit na nabubuhay ka sa mapanghusgang
mundo maging bukas ka pa din sa daloy at galaw nito kahit na sabihin na part ka
ng LGBTQIA basta alam mo yung pananaw mo sa buhay mababago mo ang
perspektibo ng mga taong nanghuhusga sayo at malay maging inspirasiyon ka
pa sa ibang tao na katulad mo. Di lang isang mang-aawit si Freddie Mercury siya
din ang nagsilbing missing GEM sa banda ng the Queens na siyang naging
inspirasiyon sa maraming tao.
IV. ARAL/MENSAHE
Bilang konklusyon, isang magandang halimbawa ang kantang Bohemian
Rhapsody na nagpapahayag lamang na di hadlang kung ano ang iyong
nakaraan at kung ano ang iyong tunay na katauhan. Sa kantang ito, sinabi ni
Freddie Mercury sa harap ng maraming tao na siya isa sa mga LGBTQIA na
noong panahon na yun ay hindi pa namumulat ang mga tao sa kung ano ba
talaga ang realidad patungkol. Ginawa niyang instrumento ang talent niya at
ang musika upang mapahayag niya ang kaniyang saloobin at magkaroon ng
konekta sa mga tao. Marami siyang napahanga na tao sa kabila ng kaniyang
katauhan ito ay lubos na tinaggap, mahirap man kung iisipin sa sarili ni
Freddie Mercury. Pero isiniwalat niya pa din ang natatago niyang katauhan
“yung dating Freddie Mercury ay wala na”, yan yung nakatagong kahulugan
sa unang parte ng kanta at di ito naging hadlang para sa kaniya kahit na siya
ay Bisexual . Nagpakatotoo siya at inabot niya ang tugatog ng kasikatan niya
sa industriya ng Musika. Sabi nga sa katagang ito “Mama, just killed a man
7. Put a gun against his head, pulled my trigger, now he's dead
Mama, life had just begun hind masama ang pagbabago na ninanais mo
kung ito man ay ikakabuti mo at para sa bagong buhay na gusto mo.