3. Do they really need all this
data???
S Do I drop some fat yesterday?
S Do I get some muscle mass last week?
S Do I really keep myself in shape?
S Do I overperforming?
S What do I get when my weight increased?
S Is my lifestyle healthy?
Most of them do not need data, they need answers!
4. 8 minutes per day and 4 steps
4 min
4 min
This is all you have to do to get the answers!
Lie down
Measure your pulse
Standup
Measure again
Place your finger on
smaprtphone camera
processing
6. How we earn money
Simple subscription
to service Professional fitness
social network
Fitness wearable with real-
time recommendations Professional sports services
7. Market and sales forecast
The estimated number of monthly active users
who track at least one health & fitness
parameter is 100m.
Suppose we have 10%
of all users in our social
network and service
subscription in 3 years
Suppose 10% of our
users pay average 5$ per
month
5 million USD
per month
Suppose wearable sales
are twice as much as
social network in 5
years
Sales 2 000 000devices
Price 200USD
Net Cost 50USD
Profit with 30% taxes 210 000 000USD
8. Human-readable magic behind
the service
When the person stands up there is a
deep drop in arterial pressure, and we
measure the organism’s ability to restore
pressure to the normal level.
9. For scientific geeks
Biobehavioral (trend and profile) coupling analysis
allows to translate concordance and non-
concordance of changes in physiological (blood
volume and heart rate) and behavioral
(accelerometer) signals in response to the
orthostatic (posture change) procedure to standard
objective and subjective metrics of fitness and well-
being expressed by the BMI, vagus reactivity,
calories, SWLS, GSES or WHODAS scales.
10. The team
Artem Akulshin
Prototyping, technical
expert, programmer and
just a nice guy
Dmitry M. Davydov
PhD, Medical Science,
Physiology, General,
Forensic, and Social
Psychiatry, and
experienced scientific
geek
They support us
www.itkey.com