A professional portfolio of B2B and B2C marketing and communications work, crossing interactive, direct marketing, internal and marketing communications, branding, and publicity.
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Body Of Work 3.0 3 11
1. Body of Work
Communications and publicity measurably informing and
persuading about products, services, and key events
Deterministic Marketing driving quantifiably higher response
rates, customer acquisition and retention, improved share
and bottom lines
Michael James • 513-218-7445 • mike_james2002@hotmail.com
2. Interactive
Website Development
Online and E-mail Promotion
Concepts, copy writing, graphic design direction, vendor management
Michael James • 513-218-7445 • mike_james2002@hotmail.com
3. Interactive
Effective differentiation in a crowded,
fragmented, commoditized market, increases
new accounts (>200), boosts phone order
volume, sales (15%) and profitability.
Michael James • 513-218-7445 • mike_james2002@hotmail.com
4. Interactive
Improved website, merchandising, site functionality
and customer loyalty promotion increase site traffic
(35%), new accounts (>450), online orders (>20%),
while reducing order entry costs (50%).
Michael James • 513-218-7445 • mike_james2002@hotmail.com
5. Interactive
Increasing e-mail promotional reach to new
channels and 100-thousand-plus customers daily
results in hundreds of new accounts, and higher
call center sales (>10%).
Michael James • 513-218-7445 • mike_james2002@hotmail.com
6. Interactive
TSC Rewardssm customer loyalty program
generates 20-thousand customer inquiries, new
accounts (+18%), increases product sampling
(400%), online order frequency, and average
order size.
Michael James • 513-218-7445 • mike_james2002@hotmail.com
7. Publicity
B2B and B2C Publicity Generation
Background research, copy writing, image development, media placement
Michael James • 513-218-7445 • mike_james2002@hotmail.com
9. Publicity
Best-kept secret no more! The
national launch of this newly-re-
branded company receives excellent
trade media publicity, boosting new
accounts (200) and sales (15%).
Effective PR, publicity and trade media
relations result in solid national
exposure (event coverage, interviews,
articles) of customer loyalty programs,
improving customer retention (>10%).
Michael James • 513-218-7445 • mike_james2002@hotmail.com
10. Publicity
One company’s global branding makeover was
documented in a detailed 12-page case study – a
format too cumbersome for the average reader.
The success story was rewritten in a concise one-
page format for effective distribution to investors,
distributors, and customers.
Michael James • 513-218-7445 • mike_james2002@hotmail.com
13. Internal Communications
The Pentagon must communicate in a clear and
unmistakable manner to senior Air Force leadership
worldwide regarding achievement of a critical program
milestone.
The objective? Effectively dispel serious
misinformation regarding reports of program
cancellation or risk loss of leadership support and
critical implementation momentum on this $2.4B ERP
program.
Michael James • 513-218-7445 • mike_james2002@hotmail.com
14. B2B Marketing Communications
Apparel Catalogs
Corporate Capabilities Brochures
Client Retention Newsletters
Concepts, copy writing, production and design direction
Michael James • 513-218-7445 • mike_james2002@hotmail.com
15. B2B Marketing Communications
Taking catalog marketing to a higher level: Customer reach
increases (35%) at reduced expense (27%), driving up sales and
profitability by shifting call center traffic to more profitable web
orders (20%).
Michael James • 513-218-7445 • mike_james2002@hotmail.com
16. B2B Marketing Communications
As part of a business development initiative a defensive strategy dimension is developed to
strengthen customer retention via the sharing of best practices.
Michael James • 513-218-7445 • mike_james2002@hotmail.com
17. B2B Marketing Communications
Your own customers
don’t fully understand
what you do?
Tell your story in a
simple, clear,
compelling way.
Result: Over 400 new
accounts and
increased sales
(>15%).
Michael James • 513-218-7445 • mike_james2002@hotmail.com
18. B2B Marketing Communications
To help overcome low penetration of liquefied petroleum gas markets a factual, visual
depiction is used to show how your products help customers in ways they never thought
possible or profitable – at each point in a long distribution chain.
Michael James • 513-218-7445 • mike_james2002@hotmail.com
19. B2B Marketing Communications
Promote an undeniable Value Proposition: Your products outperform less costly - and less
durable - competitive units, providing a ROI of thousands of dollars every time your
customers use them.
Michael James • 513-218-7445 • mike_james2002@hotmail.com
20. B2B Marketing Communications
The LPG and NH3 Industry Corporate Overview
The LPG and NH3 Industry Product Transfer & Recovery Solutions
Blackmer® is part of Dover Corporation, a multi-billion dollar
global producer of innovative equipment, specialty systems and
value-added services for four key markets: The LPG/NH3 Experts
When it comes responding to the needs of producers,
Engineered Fluid Electronic Industrial distributors and retailers no one delivers greater expertise
Management or customer-focused solutions than Blackmer.
Systems Technologies Products
Benefits of Blackmer Industry Expertise
Pump Solutions Group (PSG™), leading provider
Product Technology – Whatever the application, Blackmer
of high-quality, innovative pumping solutions is
pumps and compressors meet the challenges of handling
comprised of the world’s premier pump technology
liquefied gases through superior product design that
companies focused on the business
of fluid transfer. delivers high efficiency, quiet operation, easy maintenance
and long-term durability.
Part of Dover Corporation’s Fluid Management
segment, PSG is a fully-integrated company with Product Reliability – A product is no better than its day to
global scale and world class manufacturing day performance, and Blackmer products are valued for
facilities in the United States, Germany, China, their excellent uptime and continuous duty capability,
India and France. backed by an industry leading extended warranty and
Performance Assurance.
Solution-oriented Customer Focus – Every Blackmer
engineering, sales, product and customer care specialist
Bulk Plants | Cylinder Filling | Bulk Distribution | Transportation | Auto Fuel | Liquid Terminals | Refineries knows that to help customers we must listen closely and The LPG and NH3 Industry Product Transfer & Recovery Solutions
1
understand their businesses so we can develop the best
solution for their situation.
2
Blackmer delivers world class solutions to Sl i d i n g Re c i p r o c a t i
all points of the LPG/NH3 distribution chain Va n e Pump s ng
Ga s
13 Co m r e s s or s
p
Refineries - Loading/unloading
Liquid Terminals -
Loading/unloading and product
A power point presentation (excerpted here) effectively communicates transfer
Transport - Mobile transport in
bobtails and transport trucks
about sub-optimized market opportunities, for translation for Bulk Storage Facilities -
Loading/unloading, product
transfer, product and vapor
distributors throughout the Americas, Europe, Russia, and China. recovery
Cylinder Filling Plants -
Loading/unloading, cylinder filling,
product and vapor recovery
Bulk Distribution & Cylinder
Retailing - Unloading, cylinder
filling, product and vapor recovery
Auto Fuel - Unloading, vehicle
The LPG and NH3 Industry Product Transferand Recovery Solutions
filling, product & vapor recovery
Handling a Wide Range of Liquefied Gas Products
The LPG and NH3 Industry Product Transfer & Recovery Solutions
Blackmer Sliding Vane PumpsPropane, Butane, Autogas, Anhydrous Ammonia (NH3)
LPG,
for LPG and NH3
The LPG and NH3 Industry Transfer and Process Flow Solutions LGL/LGLD Multi-Purpose Sliding Vane Pumps 12
Rugged pumps designed for terminal and bulk plant service, multiple
cylinder filling applications, vaporizers, bobtail and transport duty, and
engineered to perform wherever high speed gas transfer is required.
Features & Benefits
Single-or double-ended drive shaft models offered in 2-, 3- and 4-inch port sizes for flexibility in
positioning for clockwise or counter-clockwise shaft rotation LGF & LGB Cylinder LGL/LGRL Fueling & LGLD
Newly-increased speeds bring greater capacity to LGLD3 and LGLD4 pumps with speeds of 870 rpm Filling Pumps Multi-Cylinder Filling Pumps Multi-Purpose Pumps
and 200 gpm (45 m3/h), and 800 rpm and 400 gpm (91 m3/h), respectively
LGLD2 pumps often mounted to chassis of a bobtail or to a steel pad welded to the tank
LGLD3 and LGLD4 models can be variously mounted to a transport, generally near or between tank
landing gear brackets
Models feature internal relief valve, replaceable casing liner and end discs for easy rebuilding of
pumping chamber if ever required
Standard construction includes Buna-N mechanical seals and Duravanes ® for handling LP Gas or NH 3
UL listed for use on propane, butane, anhydrous ammonia and propane / butane mixes
LGL 158 Continuous LGLH2 High TLGLF Bobtail
Liquid Bulk Storage Bulk Distribution/ Duty High Pressure Pumps Pressure Pumps & Transport Pumps
Refineries Transportation Cylinder Filling Plant Auto Fuel
Terminals Facilities Cylinder Retailer
Why Blackmer? Loading/ Loading/ Product Loading/ Product Transport Loading/ Cylinder Loading/
Bobtails Unloading
Unloading Unloading Transfer Unloading Transfer Trucks Unloading Filling Unloading
Industry professionals know the importance of equipment reliability and performance. Select any of the interactive buttons above to view a specific product detail page
• • • • • • • • • • or click anywhere else on this page to skip the product detail section.
They understand the risks and costs of relying upon less capable, less durable pumps and compressors. 19
From experience they know Blackmer products are built to outlast and outperform.
22 < Previous Return to List of Products Next >
27 Bulk Plants | Cylinder Filling | Bulk Distribution | Transportation | Auto Fuel | Liquid Terminals | Refineries
Michael James • 513-218-7445 • mike_james2002@hotmail.com
21. B2B Marketing Communications
The economy weakening and factory orders slowing, this sales
brochure provides compelling stories of cutting-edge
capabilities, best-of-class customer service, and competitive
pricing.
Michael James • 513-218-7445 • mike_james2002@hotmail.com
22. B2B Marketing Communications
Self-guided product training for
new life insurance agents included
modular video and instructional
handbook.
Michael James • 513-218-7445 • mike_james2002@hotmail.com
23. B2B Marketing Communications
Proper visual display and merchandising
based upon sales, traffic management and
trade show ROI objectives are critical to
effective prospect qualification and sales
follow-up.
These major national tradeshow displays were
augmented with light, easily transportable pop-up
displays to further reduce costs, increase show ROI
and take advantage of sales opportunities closer to
the customer.
Michael James • 513-218-7445 • mike_james2002@hotmail.com
24. B2C Marketing Communications
Lifestyle and Financial Newsletters
POP Brochures
Concepts, copy writing and design direction
Michael James • 513-218-7445 • mike_james2002@hotmail.com
25. B2C Marketing Communications
Designed to help forge “life-long” customer relationships
and build repeat business, this monthly consumer lifestyle
newsletter series increased customer retention (15%).
Michael James • 513-218-7445 • mike_james2002@hotmail.com
26. B2C Marketing Communications
To counter negative industry
perceptions a company promotes its
core values on ethical practices,
technological savvy and service, to
associates and consumers alike.
Michael James • 513-218-7445 • mike_james2002@hotmail.com
27. Direct Mail
National Direct Mail Campaigns
Concept, copy writing, mail production, effectiveness measurement
Michael James • 513-218-7445 • mike_james2002@hotmail.com
29. Corporate Communications
Corporate Values Statement
Internal Associate Newsletters
Concepts and copy writing
Michael James • 513-218-7445 • mike_james2002@hotmail.com
30. Corporate Communications
A financial
services company
grows very
quickly,
establishing new
offices nationwide.
This associate
pocket card was
developed to
establish the key
corporate values
governing and
guiding the
company and its
associates.
Michael James • 513-218-7445 • mike_james2002@hotmail.com
32. Branding
Concepts, icon development, market research,
copy writing, and branding agency direction
Michael James • 513-218-7445 • mike_james2002@hotmail.com
34. Corporate Video Production
Corporate Orientation and Product Training
Mayflower National Life Insurance Company
View an excerpt online: http://www.visualcv.com.michaeljames3885
Concept, scriptwriting, production and direction
One–hour training video and companion instructional handbook
Michael James • 513-218-7445 • mike_james2002@hotmail.com