2. TOTAL ONLINE SURVEY RESPONSES: 1678
GEOGRAPHIC AREA RESPONDENT LIVES IN %
Nueces County, Excluding North Padre Island (Nueces) 44
North Padre Island (NPI) 35
Visitors (From Outside of Nueces County) 21
RESPONDENT GENDER
Female 54
Male 46
RESPONDENT AGE GROUP
<35 Years Old 23
35-49 Years Old 37
50-64 Years Old 28
65+ Years Old 12
2
• This quantitative online survey phase regarding the rebuild of the Bob Hall Pier follows a series of
15 in-depth one-on-one interviews, and two town hall virtual meetings, which were conducted
concurrently to the survey being out in the marketplace. Specifically, the survey link was
disseminated through out the Nueces County/Corpus Christi area and supported by distribution
through a wide swath of organizations, social media, and traditional media.
• The final sample size of 1678 completed surveys produces a high level of statistical significance –
95% confidence level with 2.1% variation (standard error rate).
3. SUMMARY OF KEY FINDINGS
• Consumers report participating in an average of nearly three activities while on the Bob
Hall Pier. About one-third of all activities on the Bob Hall Pier are sightseeing and another
one-third are eating at the pier restaurant or enjoying the bar. About one in five of all pier
activities focus on fishing.
• This translates into about nine in ten consumers either walking/sightseeing on the pier,
and/or eating/drinking. Nearly six in ten visitors to Bob Hall Pier are on the pier
specifically to fish. About one-third either surf or come to watch surfers and 13% shop
at the retail shop.
• The amenities consumers rated as most important regarding the rebuild of the Bob Hall
pier are:
• Having at least two sets of bathrooms (73% very important; 92% overall importance)
• Ambient lighting for fishing, safety, and attraction to the pier (68% very important; 92%
overall importance)
• The second tier of highest rated amenities to consider in the pier rebuild include:
• Enhanced restaurant and bar (57% very important; 77% overall importance)
• Benches for seating (54% very important; 84% overall importance)
• Extended shape halfway out for strength and fishing (54% very important; 82% overall
importance)
• Shade structures (51% very important; 78% overall importance)
• Fish cleaning stations (49% very important; 74% overall importance)
• Observance deck and/or event space (49% very important; 74% overall importance)
3
4. • The third tier of highest rated amenities to consider in the pier rebuild include:
• Concrete parking lot (40% very important; 66% overall importance)
• Pier wider than before (40% very important; 69% overall importance)
• Preset fishing pole holes (39% very important; 64% overall importance)
• Half-moon cut-outs to make room for fishing (38% very important; 66% overall
importance)
• Design of the pier entrance (36% very important; 68% overall importance)
• Interpretive and educational signage (33% very important; 62% overall importance)
• Enhanced retail offerings (31% very important; 60% overall importance)
• All of the individual verbatim comments are available in a separate report – and each of the
nearly 600 statements were coded into topical categories. The opinions were wide-ranging,
and the topics most reflected in the views include:
• Restaurant – should be expanded, love it, nice experience, should be good quality food
and workers/experience, miss it
• Make pier longer – many specific comments regarding actual lengths, reasons given for
extending (better fishing and surfing)
• Make the pier a unique destination – it is important for the Island – locals and visitors
alike
• Pier should focus on “fishing”
• Make pier wider, install shade structure(s), several bathrooms (and keep them clean)
• Make the pier strong/resilient, study iconic piers in other states, install benches,
webcam, limit the number of poles/person, have less expensive concession – quick
food, and appropriate lighting
4
SUMMARY OF KEY FINDINGS
5. Walk on
pier
Eat at
rest-
aurant
Fish from
pier
Enjoy the
bar on
pier
Sightsee
Watch
surfers/
Surf
Shop at
retail
shop
Shark fish
% 19 19 17 14 13 11 5 3
0
10
20
Data Based on Total Activities on the Pier (Base = 4818 Activities Reported)
%
• The 1678 constituents participating in the survey reported nearly 5000 reasons for visiting
the Bob Hall Pier – resulting in an average of 2.87 pier-related activities per respondent
• The predominant pier activities are simply enjoying the pier (walking/sightseeing);
eating/drinking; and fishing. These activities are followed by surfing/specifically watching
surfers.
5
PURPOSE OF TRIP TO BOB HALL PIER
(BASE = 4818 REPORTED ACTIVITIES ON PIER)
6. Walk on pier/
sightsee
Eat at
restaurant/
enjoy bar
Fish from pier
Watch
surfers/surf
Shop at retail
shop
% 33 33 20 11 5
0
10
20
30
40
Data Based on Total Activities on the Pier (Base = 4818 Activities Reported)
%
• When the activity data is aggregated together by categorized pier-visit purpose, about
one-third of the activities are either sightseeing/walking on the pier or eating/enjoying
the bar on the pier
• About one in five specifically come to the pier to fish, while just over one in ten surf or
come to watch the surfers
6
PURPOSE OF TRIP TO BOB HALL PIER
(BASE = 4818 REPORTED ACTIVITIES ON PIER)
7. Walk on
pier
Eat at
rest-
aurant
Fish from
pier
Enjoy the
bar on
pier
Sightsee
Watch
surfers/
Surf
Shop at
retail
shop
Shark
Fish
% 52 52 48 40 37 31 13 10
0
10
20
30
40
50
60
Data Based on Total Survey Respondents (Base =1678 People)
%
• When the data is calculated based on the 1678 constituents participating, the
percentages show Bob Hall Pier appears to be about equally used (about 50% each) for
walking, eating, or fishing
• Another 40% report enjoying the bar on the pier, 37% mention sightseeing
• About one in three either surf or like to watch the surfers; 13% shop, and 10%
specifically are on the pier to shark fish
7
PURPOSE OF TRIP TO BOB HALL PIER
(BASE = 1678 SURVEY RESPONDENTS)
8. PURPOSE OF TRIP TO BOB HALL PIER
(BASE = 1678 SURVEY RESPONDENTS)
Walk on pier/
sightsee
Eat at
restaurant/enjoy
bar
Fish from pier
Watch
surfers/surf
Shop at retail
shop
% 90 92 58 31 13
0
20
40
60
80
100
Aggregated Data Based on Total Survey Respondents (Base=1678 People)
%
• When the pier-trip data is aggregated for respondents, about nine in ten sightsee/walk
on the pier, and/or eat at the restaurant/enjoy the bar
• Nearly six in ten of those participating in the survey specifically come to the pier to
fish, while just over three in ten surf or come to watch the surfers. About 13% come to
shop at the retail shop
8
9. IMPORTANCE OF AMENITIES
PIER REBUILD
• Survey participants were asked to rate the importance of a list of amenities – which had
been developed through one-on-one interviews with key stakeholders representing
Nueces County, the Ad Hoc Bob Hall Pier Committee, Parks Board Members, and others.
• A 5-point rating scale was used - specifically, the participant was asked to rate each
amenity as “Very Important,” “Somewhat Important,” “Neutral,” “Not Too Important,” or
“Not At All Important.”
• The attributes are reported based on the sample in total, and then the “Top Two –
Important” boxes ("very and somewhat" important) were aggregated and the data
graphed by geography the respondent resides in, the purpose of their trip to the pier
(sightsee, eat/drink, or fish), as well as by the demographics of age and gender. A table
indicating which geo-demographic segments rated the attribute “more important” (than
their counterparts) is included in the analysis as well.
9
10. AMENITIES IMPORTANT TO
PIER REBUILD DESIGN
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14 15.
Don't Know 0 0 0 0 1 0 0 0 1 1 1 2 1 1 0
Not Important At All 1 1 6 2 3 4 5 6 7 3 6 5 3 7 9
Not Too Important 1 1 5 3 2 5 6 6 9 6 6 5 7 7 10
Neutral 6 6 12 11 12 13 15 15 17 21 23 22 21 23 21
Somewhat Important 19 24 20 30 28 27 25 25 26 29 25 28 32 29 29
Very Important 73 68 57 54 54 51 49 49 40 40 39 38 36 33 31
0
20
40
60
80
100
LEGEND
1. At least two sets of bathrooms – pier and
restaurant
2. Ambient lighting for fishing, safety, and
attraction to pier
3. Enhanced restaurant and bar
4. Benches for seating halfway
5. Extended shape out for strength and fishing
opportunities
11. Preset fishing pole hole
12. Half-moon cut-outs to make room for fishing
13. Design of the pier entrance
14. Interpretive and educational signage
15. Enhanced retail offerings (beach gear, fishing,
bait, coastal gifts)
%
6. Shade structures
7. Fish cleaning stations
8. Observation deck and/or event
space
9. Concrete parking lot
10. Pier wider than before
BASE=TOTAL SAMPLE
10
11. AMENITIES IMPORTANT TO PIER REBUILD
DESIGN: BY GEOGRAPHY
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14 15.
North Padre Island 92 89 88 84 77 79 59 83 68 60 55 57 67 62 59
Nueces, Not NPI 92 93 74 86 84 77 76 72 68 73 66 70 71 63 60
Visitors 90 94 64 80 86 77 82 61 58 74 75 73 62 61 65
0
20
40
60
80
100
“Very/Somewhat Important” By Geography
LEGEND
1. At least two sets of bathrooms – pier and
restaurant
2. Ambient lighting for fishing, safety, and
attraction to pier
3. Enhanced restaurant and bar
4. Benches for seating
5. Extended shape halfway out for strength and
fishing opportunities
11. Preset fishing pole hole
12. Half-moon cut-outs to make room for fishing
13. Design of the pier entrance
14. Interpretive and educational signage
15. Enhanced retail offerings (beach gear, fishing,
bait, coastal gifts)
%
6. Shade structures
7. Fish cleaning stations
8. Observation deck and/or event
space
9. Concrete parking lot
10. Pier wider than before
11
12. AMENITIES IMPORTANT TO PIER REBUILD
DESIGN: BY PURPOSE OF PIER TRIP
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14 15.
Sightsee 92 96 66 81 90 74 88 60 65 78 85 78 65 61 62
Eat - Drink 94 92 83 88 84 83 71 81 67 70 64 68 72 67 64
Fish 93 89 91 86 77 80 64 83 67 65 57 62 71 62 63
0
20
40
60
80
100
“Very/Somewhat Important” By Purpose Of Trip To Pier
LEGEND
1. At least two sets of bathrooms – pier and
restaurant
2. Ambient lighting for fishing, safety, and
attraction to pier
3. Enhanced restaurant and bar
4. Benches for seating
5. Extended shape half-way out for strength
and fishing opportunities
11. Preset fishing pole hole
12. Half-moon cut-outs to make room for fishing
13. Design of the pier entrance
14. Interpretive and educational signage
15. Enhanced retail offerings (beach gear, fishing,
bait, coastal gifts)
%
6. Shade structures
7. Fish cleaning stations
8. Observation deck and/or event
space
9. Concrete parking lot
10. Pier wider than before
12
13. AMENITIES IMPORTANT TO PIER REBUILD
DESIGN: BY AGE
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14 15.
<34 91 92 74 85 80 74 74 70 67 70 71 69 68 68 58
35 - 49 92 92 77 82 81 77 70 73 63 69 62 65 63 63 61
50+ 92 91 77 85 85 80 71 75 67 68 61 66 70 59 64
0
20
40
60
80
100
“Very/Somewhat Important” By Age (Years Old)
LEGEND
1. At least two sets of bathrooms – pier and
restaurant
2. Ambient lighting for fishing, safety, and
attraction to pier
3. Enhanced restaurant and bar
4. Benches for seating
5. Extended shape halfway out for strength and
fishing opportunities
11. Preset fishing pole hole
12. Half-moon cut-outs to make room for fishing
13. Design of the pier entrance
14. Interpretive and educational signage
15. Enhanced retail offerings (beach gear, fishing,
bait, coastal gifts)
%
6. Shade structures
7. Fish cleaning stations
8. Observation deck and/or event
space
9. Concrete parking lot
10. Pier wider than before
13
14. AMENITIES IMPORTANT TO PIER REBUILD
DESIGN: BY GENDER
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14 15.
Female 93 90 84 88 81 82 65 82 69 64 57 62 70 68 60
Male 90 93 68 78 84 72 80 64 62 74 74 71 64 55 62
0
20
40
60
80
100
“Very/Somewhat Important” By Gender
LEGEND
1. At least two sets of bathrooms – pier and
restaurant
2. Ambient lighting for fishing, safety, and
attraction to pier
3. Enhanced restaurant and bar
4. Benches for seating
5. Extended shape halfway out for strength and
fishing opportunities
11. Preset fishing pole hole
12. Half-moon cut-outs to make room for fishing
13. Design of the pier entrance
14. Interpretive and educational signage
15. Enhanced retail offerings (beach gear, fishing,
bait, coastal gifts)
%
6. Shade structures
7. Fish cleaning stations
8. Observation deck and/or event
space
9. Concrete parking lot
10. Pier wider than before
14
15. AMENITIES BY GEO-DEMOGRAPHICS
14
Amenity Geography Purpose Age Gender
Two sets of bathrooms NA NA NA NA
Ambient lighting for fishing, safety, attraction Nueces, Visitors Sightsee NA NA
Enhanced restaurant and bar North Padre Island Fish NA Females
Benches for seating Nueces Eat/Drink, Fish NA NA
Halfway extension on pier Nueces, Visitors Sightsee 50+ Years Old NA
Shade structure(s) NA Eat/Drink, 50+ Years Old Females
Fish cleaning stations Visitors Sightsee NA Males
Observation deck and/or event space North Padre Island Eat/Drink, Fish NA Females
Concrete parking lot North Padre, Visitors NA NA NA
Pier wider than before Nueces, Visitors Sightsee NA Males
Preset Fishing pole hole(s) Visitors Sightsee <34 Years Old NA
Half-moon cut-outs for fishing Nueces, Visitors Sightsee NA Males
Design of pier entrance Nueces Eat/Drink, Fish 50+ Years Old Females
Interpretive and educational signage NA NA <34 Years Old Females
Enhanced retail offerings (beach gear, fishing, bait,
gifts)
Visitors NA 50+ Years Old NA
Some of the amenities are more important to specific geo-demographic segments as outlined below:
16. SUMMARY OF VERBATIM PIER
COMMENTS BY TOPICS
Res-
tau-
rant
Make
Pier
Longer
Pier
Desti-
nation
Pier
Focus
on
Fishing
Make
Pier
Wider
Pier
Needs
Shade
Bath-
rooms
- Clean
Strong
For
Waves
/ Wea-
ther
Like
Piers in
FL/GA/
SC/Gal
Ben-
ches
For
Sitting
Web
Cam
/Secu-
rity
Cam
Limit
the #
of
Poles
Snacks
/ Inex-
pen-
sive
Food
Lights -
Safety/
Fish
% 10 8 7 6 5 5 5 4 4 4 4 3 3 3
0
5
10
15
Data Based on Total Individual Verbatim Comments
NOTE: Verbatim Statements Available In Separate Report
%
Other:
• 2% each: Charge for fishing poles – not to walk on pier - need local pass/discount, observation
deck, event space, sense of urgency – get it done, keep pier the same as before, enough trash
cans – cleaned out regularly, cold rinse, cut-outs for fishing, live music, higher pier/taller,
conducive to walking on the pier
• 1% each: Parking lot improvements, unique design (U shape?), extend seawall to pier, will picnic
tables come back?, public art at entrance?, make it ADA compliant
16
17. WORD CLOUD OF BOB HALL PIER COMMENTS
17
(NOTE: Verbatim
Statements Available In
Separate Report)
