2. Understanding local consumer and retail touch points
78%
22%
22%
Growth trend of modern trade
TRADITIONAL TRADE MODERN TRADE
2011
Total 36 cities
943
Modern trade
outlets (+25% vs
2010)
3. We work to provide excellent
activation and
BTL marketing services following
the values:
Professional - Ethical - Inspirational to
bring success to Client, comfortable life
to Staffs, and contribute to the growth
of Vietnam.
4. • Founded in 2000 as an internal dept. of
Masso Group, officially licensed in 2007
• 2 offices in Vietnam:
- Head office in HCMC
- Rep office in Hanoi
• Nationwide coverage with valid pool of
freelancers and strategic suppliers/partners
• Management team with expertise and
experience across marketing
communication services, especially field
and retail marketing.
HCMC
Head Office
Ha Noi
Rep. Office
Who we are?
6. FIELD MARKETING – OUR BOLD SERVICE
Leverage our
experience of 6
years understanding
market and providing
excellent service in
term of Field Force
Management and
Retail Partnership
Program
Winning in the
market with our
management team’s
cutting-edged
consulting
Growth your
business as our
previous partners , to
name some, Nokia,
Motorola, Beeline,
Sab Miller
Enjoy appealing
business benefits
from our network
and relationship
with local and
global financial
institution such as
BIDV and Standard
Chartered
5 ys 3 ys 5 ys3 ys 3 ys
7. CASE NOKIA/MICROSOFT
…………………………….
……………..…
background solution
Recruitment and Training:
Recruiting and training program for new staff for
Nokia chain retailers shop in Vietnam
Promoter Providing:
Training staff to selling and consultation skill
to increase their ability to interact with
customers
Trial campaign
A chain of activation at MT in order to help
people to directly try Microsoft phone to
raise awareness
Resource management
Level up the ability to control and manage Nokia
resource to maximize the profit
Promoter Providing
Nokia has been in Vietnam
for more than 20 years with
many retailers in Vietnam
Nokia need a level up the
resource management,
recruit and training staff
…………
Microsoft want to introduce their
products to Vietnamese
17. • Coverage: HN & HP
• Sales support & redemption, brand appearance explore
• Channel: Tiger outlets
Roadshow for promotion support
18. • Project: Sexy Santa carol singers roadshow
• Venue: hi-end Heineken outlets (discotheque, bar, hotel bars..)
• Coverage: Ha Noi & Hai Phong
Xmas roadshow
19. • Venue: hi-end Heineken outlets (discotheque, bar, hotel bars..)
• Coverage: Ha Noi & Hai Phong
• SMS lucky draw, brand exposure
Experience roadshow
38. • Project: Sensitive pro-relief
• Type: activation
• No. of visitors: 22,000
• Coverage: 5 Coopmart and 3 BigC supermarkets
Activation at Industry Zone
39. • Project: Colgate month & oral health
• Type: Activation
• No. of visitors: 72,000
• Coverage: 56 wetmarkets in HCM & HN
Activation at Wetmarket
54. • Project: Sensitive pro-relief
• Type: activation
• No. of visitors: 22,000
• Coverage: 5 Coopmart and 3 BigC supermarkets
Activation at Industry Zone
55. • Project: Colgate month & oral health
• Type: Activation
• No. of visitors: 72,000
• Coverage: 56 wetmarkets in HCM & HN
Activation at Wetmarket
64. Beeline Road show
• Project concept: Beeline
• Coverage: Nationwide
• Channel: Wetmarket, Industry Zone, Coffee Shop...
• Duration: 1 year
65. Hải
Phòng
Lạng
Sơn
Vĩnh
Phúc
Hải
Dương
Quảng
Ninh
Nam
Định
Huế
Đà
Nẵng
Đắc
Lắc
Nha
Trang
Lâm
Đồng
Vũng
Tàu
Đồng
Nai
Tiền
Giang Vĩnh
Long
Cần
Thơ Bạc
Liêu
Kiên
Giang
An
Giang
Đồng
Tháp
Vũng
Tàu
Đồng
Nai
Vũng
Tàu
Lạng
Sơn
Vĩnh
Phúc
Hải
Dương
Hải
Phòng
Quảng
Ninh
Nam
Định
• Attraction of nearly 200,000 visitors.
• Coverage of 32 remote provinces
• Low-end products best sold during the
campaign
• Ease distribution penetration in target
provinces.
• The campaign have created a good
foundation strategy for provincial
market penetration, which brings
Motorola to 2nd position in market
share (4th position before)
Roadshow University – Motorola
72. • Project: “Motodzo Promotion”
• Coverage: nation wide
• Pos, Trade Promotion, Site branding
• Consumers all over the country.
Motorola: Motodzo
73. • Project: “Moto Lễ Hội”
• Coverage: nation wide
• Pos, Trade Promotion, Site branding
• Consumers all over the country
Moto Party
74. • Project: “PGs at channel”, from 2005…
• Coverage: HCMC, HN
• Product demo, Support Sales & Promotion, Site
branding
• Channels: Mobile shops
PGs at channels
