Blyk Messaging
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Blyk is a mobile messaging service that targets 16-24 year olds. It uses both explicit data like demographics and interests as well as implicit data from user interactions to create audience groups and deliver relevant messages. This two-way exchange of value between Blyk and users ensures effective and engaging communication through a familiar medium of messaging.
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Blyk Messaging
- 1. Blyk Messaging Targeted relevant effective Blyk 1 © Blyk Tuesday, March 3, 2009
- 2. Targeted Relevant Messaging Sent directly to the handsets of 16-24s
- 3. Messaging The dominant mobile behaviour for young people Inbuilt and instinctive conversation mechanic Familiar user experience Blyk 3 © Blyk Tuesday, March 3, 2009
- 4. Messaging underpins global growth of mobile CAGR 114% 87% % 8 R: 4 G CA 41% Blyk 4 © Blyk Tuesday, March 3, 2009 Source: eMarketer, March 2008
- 5. Blyk Targeting Capabilities Delivering relevance, insight & value Blyk 5 © Blyk Tuesday, March 3, 2009
- 6. Explicit data from demographics to interests Interests Blyk 6 © Blyk Tuesday, March 3, 2009 Source: Blyk BSS 07/10/08
- 7. ^ Interaction Provides implicit profile data Creates audience groups based on behaviour Delivers understanding Blyk 7 © Blyk Tuesday, March 3, 2009
- 8. Combination delivers relevance and insight Explicit Profiles Implicit Profiles Super Groups Broad targeting ^ Behavioural targeting ^ Strategy Scheduling ^ Segmentation ^ Group analysis Efficiency ^ Group creation ^ Insight Value ^ Blyk 8 © Blyk Tuesday, March 3, 2009
- 9. Build your own Blyk audience super groups Segment members based on response and interaction ^ A Select broad Send interactive target audience Engaged member groups ^ (Explicit profile) message Apply relevant strategies for each ^ B Message Recapture non-responders ^ 1 Non- response Delivers proprietary mobile audience Minimises wastage Blyk 9 © Blyk Tuesday, March 3, 2009
- 10. Relevance ensures two-way value exchange Young People Value Blyk 10 © Blyk Tuesday, March 3, 2009
- 11. Relevance ensures two-way value exchange Young Free communication ^ Cost-effective ^ People Useful information ^ communication Entertainment ^ Hard-to-reach audience ^ Value Exclusive content ^ Minimised wastage ^ Priority Access ^ Feedback ^ Social currency ^ Understanding ^ Opportunity to give ^ Trusted relationship ^ opinion Blyk 11 © Blyk Tuesday, March 3, 2009